United Industries, Inc.

What United Industries, Inc. does

United Industries, Inc. is a privately-held, US-based industrial equipment manufacturer founded in 1986 and headquartered in Sterling, that produces the TOWER-FLO® line of water filtration systems for commercial and industrial cooling applications. The portfolio comprises two technology platforms: sand filters (TFW, TFH, TFB, TFX, TFCL series) using permanent filter media in pressure vessels to remove suspended solids down to five microns with automatic backwash, and centrifugal separators (TFS, TFSP, TFSR series) that use centrifugal action with manual or automatic purge. The TFSR adds a zero-discharge purge-recovery configuration with bag-filter monitoring and BMS integration, and the TFCL targets closed-loop heating and cooling systems with continuous-loop filtration and isolation-style backwash.

Products are engineered-to-order complete filter plants shipped factory-assembled and tested, with flow capacities spanning roughly 36 to 2,925 GPM and configurations tailored to specific water chemistry, pressure, temperature, and installation style (in-line bypass, in-line duplex, slip-stream, or closed-loop). The company generates revenue from one-time equipment sales plus a recurring stream of replacement filter media and bags across micron ratings from 1 to 200. Distribution is direct B2B enterprise field sales targeting facilities engineers and procurement professionals at industrial and commercial cooling-tower and HVAC sites, supplemented by a technical-content website (towerflo.com) with downloadable project specifications, technical manuals, and engineering bulletins.

Name

United Industries, Inc.

Legal name

United Industries, Inc.

Website

https://towerflo.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

United Industries, Inc. manufactures TOWER-FLO® engineered-to-order water filtration and centrifugal separation systems for commercial and industrial cooling-tower and closed-loop HVAC applications, selling factory-assembled skid units and replacement filter media via direct B2B field sales.

Ownership category

akta.pro rank

Product category

Industrial Water Filtration Equipment

SIC

Refrigeration & Service Industry Machinery (3580), Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Separation & Filtration Equipment (Filters, Centrifuges, Membranes) (IMAHAEAB)

akta.pro secondary industries

Cooling Tower & Evaporative Condenser Water Treatment (BPABAJAC), Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration) (IMAIABAK), Chillers & Cooling Plant Equipment (IMAHAKAE)

Keywords

• Industrial water filtration
• Cooling tower filtration
• Centrifugal separators
• Sand filter systems
• Closed loop filtration

Headquarters

HQ city

Sterling

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Water Filtration Equipment Sales: Manufacture and sale of complete sidestream filter plants including strainer, pump, motor, facepiping, valves, automatic backwash controls, filter vessel and media. Products are sold as factory assembled and tested units. Multiple product series offer different filtration capacities and configurations to meet varying industrial requirements.
2. Replacement Filter Media and Parts: Sale of replacement filter bags in various micron ratings (1, 3, 5, 10, 15, 25, 50, 75, 100, or 200 micron) and filter media for ongoing maintenance of installed systems.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

United Industries, Inc. manufactures the TOWER-FLO® brand of industrial water filtration and separation systems for cooling tower and closed loop heating/cooling applications. The portfolio consists of skid-mounted sand filters (TFW, TFH, TFB, TFX, TFCL series) and centrifugal separators (TFS, TFSP, TFSR series) that continuously remove suspended solids from cooling water to five microns. Systems are sold as complete, factory assembled and tested filter plants configured to specific application requirements.

Product overview

United Industries, Inc. manufactures the TOWER-FLO® brand of industrial water filtration and separation systems for cooling tower and closed loop heating/cooling applications. The product portfolio consists of two main product lines: Sand Filters (TFW, TFH, TFB, TFX, TFCL series) and Centrifugal Separators (TFS, TFSP, TFSR series). Sand filters use graded filter media in pressure vessels to remove suspended solids down to five microns, with automatic backwash capabilities. Centrifugal separators remove solids through centrifugal action with manual or automatic purge options. The TFSP and TFSR are skid-mounted complete systems including pumps, motors, controls, and piping, while TFS separators are standalone units. All products are designed to protect cooling equipment from fouling, improve heat transfer efficiency, and reduce energy consumption and maintenance costs.

Differentiator

Problem solved

Functional benefit

Brands

• Tower-Flo: Water filter systems for cooling systems, including TOWER-FLO Series TFW, TFH, TFB, TFS, TFSP, TFSR, TFCL, and TFX filter products designed for commercial and industrial heating and cooling applications.
• TOWER-FLO Closed Loop

Products and services

• TOWER-FLO® Series TFW Filters Sand filters available in three models (TFW-20, TFW-24, TFW-30). Self-contained filter plants including base, pump, motor, strainer, facepiping, controls, and filter vessel, designed for a maximum filtration rate of 20 GPM per square foot of filter surface area. Designed for industrial cooling tower applications.
• TOWER-FLO® Series TFH Filters Sand filters available in four models (TFH-18, TFH-24, TFH-30, TFH-36), differentiated by filter vessel size in diameter inches. Self-contained filter plants designed for a maximum filtration rate of 20 GPM per square foot of filter surface area, shipped as complete factory assembled and tested units.
• TOWER-FLO® Series TFB Filters Large-scale sand filters available in ten models (TFB-36 through TFB-96, increasing in 6-inch increments). Self-contained filter plants consisting of base, pump, motor, strainer, facepiping, controls, and filter vessel, designed for a maximum filtration rate of 20 GPM per square foot of filter surface area.
• TOWER-FLO® Closed Loop Filter System (TFCL) Filter system designed for closed loop applications in heating and cooling systems. Uses continuous loop filtration to remove suspended solids by directing a small portion of system water through a permanent media filter, removing contaminants to five microns in size. Features automatic backwash capability that isolates from the closed loop and uses municipal water supply for cleansing.
• TOWER-FLO® Series TFX Filters Sand filters available in three models (TFX-20, TFX-24, TFX-30), differentiated by filter vessel size in diameter inches. Self-contained filter plants designed for a maximum filtration rate of 20 GPM per square foot of filter surface area.
• Tower-Flo® Series TFS Separators Centrifugal separators available with pipe-size connections ranging from 1-1/4 inches through 20 inches. Offered with optional equipment including manual or automatic purge valves, pressure gauges, clean out ports, ASME code stamping, and stainless steel construction. Models include TFS-0125 through TFS-1000 with flow ranges from 36-67 GPM up to 1600-2925 GPM.
• Tower-Flo® Series TFSP Separators Skid-mounted centrifugal separator systems including pump, automatic purge, and controls. Configured to specific flow rates ranging from 50 gpm to 1200+ gpm with pumps rated for either high-head or low-head applications. Includes TEFC motor (230 or 460/3/60), NEMA 4X control panel with disconnect switch, IEC motor starter and overload protection. Models include TFSP-0065 through TFSP-1200.
• Tower-Flo® Series TFSR Separators Skid-mounted centrifugal separator systems with pump, purge recovery, and controls. Zero discharge systems featuring a purge recovery bag filter for continuous purge through bag filter back to pump suction. Includes 'Bag Monitor' alarm system with local alarm horn and 'Replace Filter' pilot light plus BMS remote contacts. Configured for flow rates from 50 gpm to 1200+ gpm at high-head. Models include TFSR-0065 through TFSR-1200.
• Replacement Filter Bags and Media Replacement filter bags available in 1, 3, 5, 10, 15, 25, 50, 75, 100 or 200 micron ratings and filter media for ongoing maintenance of installed TOWER-FLO® systems, with 25 micron recommended by the manufacturer.

Quantifiable outcome

• Removes suspended solids to 5 microns in size
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Veolia Water Technologies: Global water-treatment major offering cooling-tower filtration, chemistry, and service contracts; comparable as a broad incumbent serving the same industrial and commercial cooling-water customers with overlapping filtration capability.
• Xylem: Global water technology company (now including Evoqua) that sells filtration, treatment, and pumping equipment into industrial cooling and HVAC applications — overlapping with Tower-Flo's cooling-tower and closed-loop filtration focus at a much broader scale.
• Pentair: Diversified water treatment and filtration manufacturer serving commercial and industrial customers; comparable as a broad incumbent offering industrial filtration systems used in cooling and process water applications.
• SUEZ Water Technologies & Solutions: Provider of water and process treatment solutions including cooling-tower filtration and chemistry programs; directly comparable end-market overlap with Tower-Flo's cooling-water focus.
• Evoqua Water Technologies: Provider of water and wastewater treatment solutions including filtration products for industrial cooling and process water; comparable broad incumbent with overlap on cooling-tower and industrial filtration.

Direct peers

• SPX Cooling Technologies: Manufacturer of cooling towers and related water-management equipment (Marley, Hamon); a direct peer in the cooling-tower equipment ecosystem whose customers overlap with Tower-Flo's target facilities.
• Amiad Water Systems: Specialist manufacturer of automatic self-cleaning filtration and separation equipment for industrial water applications — closely comparable product technology (centrifugal/screen filtration) and overlapping industrial cooling-water customers.
• Brentwood Industries: Manufacturer of cooling-tower fills, drift eliminators, and water-treatment components serving the same industrial cooling-tower market; directly comparable as a specialist serving Tower-Flo's customer base.
• Rosedale Products: Manufacturer of industrial liquid filtration equipment including bag and cartridge filters for process and cooling water; comparable as a specialist competing for the same filtration specification at industrial facilities.

Emerging players

• Pure Aqua: Manufacturer and integrator of industrial water treatment and filtration systems including RO and media filters; comparable as an emerging specialist addressing industrial cooling and process water with engineered-to-order systems.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Industries, Inc.