Profile Boats

What Profile Boats does

Profile Boats (Profile Boats (2008) Limited) is a New Zealand-based, privately held manufacturer of aluminum recreational, commercial, and amphibious boats, headquartered in Napier. The product line spans 13 models from a 4.1m dive boat (1410D) up to a 9.4m walk-around hard-top (940HW), organized into the C-series (cuddy cabin and center console), H-series (hard-tops with Sport/Limited/Platinum trim tiers), HW-series (walk-around hard-tops), the 1410D dive boat, and an Amphibious variant. All vessels share the proprietary Pro System — most notably the Pro3+3 Chamber buoyancy design (three sealed chambers in side pontoons plus three sealed chambers underfloor, marketed as making boats virtually unsinkable), Pro-Hull deep-V geometry, Pro-Brace underfloor bracing, and a 10-year hull warranty.

The business model is factory-direct hardware sales of premium-priced vessels (NZD 22,990–449,415), eliminating dealer margins and passing savings of NZD 3,500–15,000 per boat to the buyer. Go-to-market relies on direct phone/email sales in NZ and Australia, an international line for Pacific Islands and the USA, an exclusive distributor (Limousin Marine) in New Caledonia, boat show appearances, and social/video content. Core customer segments are individual recreational boaters (predominantly for offshore fishing, diving, and family use) and a smaller commercial/dive-operator segment; core technology partnerships are with Yamaha and Mercury Marine for factory-integrated outboard engines and joystick/autopilot systems.

Name

Profile Boats

Legal name

Profile Boats (2008) Limited

Website

https://profileboats.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Profile Boats is a privately held New Zealand manufacturer of aluminum recreational, commercial, and amphibious boats from 4.1m dive craft to 9.4m offshore vessels, sold factory-direct in New Zealand, Australia, the Pacific Islands, and the USA.

Ownership category

akta.pro rank

Product category

Aluminium Boat Manufacturing

NAICS

Boat Building (336612), Ship and Boat Building (33661)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM)

akta.pro secondary industry

Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)

Keywords

• Aluminium boat manufacturing
• Recreational boats
• Offshore fishing boats
• Dive boats
• Amphibious vessels

Headquarters

HQ city

Napier

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Boat Sales: One-time purchase of aluminium boats ranging from small 4.3m dive boats to large 9.4m offshore craft. Prices range from approximately NZD $22,990 to $449,415 depending on model and specifications. Customers can purchase factory direct or through in-stock inventory.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Profile Boats is a New Zealand-based aluminium boat manufacturer that designs and produces recreational, commercial, dive, and amphibious vessels ranging from 4.1m to 9.4m. The company sells factory direct to customers across New Zealand, Australia, Pacific Islands, and the USA, bypassing traditional dealer networks. All boats incorporate the proprietary Pro-System engineering platform, including the Pro3+3 Chamber unsinkable pontoon design.

Product overview

Profile Boats is a New Zealand-based manufacturer of aluminium boats headquartered in Napier, producing a range of vessels from 4.1m dive boats to 9.4m offshore walk-around hard-tops. The product portfolio is organised into three main series — the C-series (cuddy cabin models: 465C, 545C, 585C, plus centre console variants 465CC and 585CC), the H-series (hard-top models: 585H, 600H, 635H, 735H, 785H available in Sport, Limited, and Platinum trim levels), and the HW-series (walk-around hard-tops: 835HW and 940HW) — plus the dedicated 1410D Dive model and an Amphibious variant. All boats share the company's proprietary Pro System design, which includes the Pro3+3 Chamber unsinkable pontoon construction, Pro-Hull deep-V hull geometry, Pro-Brace structural reinforcement, and integration with Yamaha or Mercury outboard engines. Profile Boats sells factory direct to customers in New Zealand, Australia, Pacific Islands, and the USA, and operates through a distributor in New Caledonia.

Differentiator

Problem solved

Functional benefit

Products and services

• Profile Boats 1410D Dive Dedicated dive and small-craft aluminium boat with a 4.1m hull, designed specifically for scuba diving and spearfishing. Features dive flag holder, boarding platform, ladder, and rod/spear/gaff holders. Can be beach launched by quad bike and easily managed solo. Prices from NZD $22,990-$24,990 with Yamaha F25 engine package.
• Profile Boats 465C Entry-level cuddy cabin aluminium boat with a 4.65m hull, suitable for beach launching, family recreation, and inshore fishing. Features the signature Pro3+3 Chamber pontoon design for superior stability and safety. Priced from NZD $57,348.
• Profile Boats 545C Mid-size cuddy cabin aluminium boat with a 5.45m hull, offering more deck space than competitors in its class with a smooth and stable ride. Suitable for fishing, diving, and family recreation with practical beach-launching capability. Priced from NZD $85,990 with Mercury 115 engine.
• Profile Boats 585C Cuddy cabin aluminium boat with a 5.85m hull, providing a spacious deck and strong offshore capability. Part of the C-series of cabin boats. Priced from approximately NZD $92,990.
• Profile Boats 465CC Centre console variant of the 465C model, offering an open deck layout with maximum fishing space. Built on the same proven 4.65m hull platform.
• Profile Boats 585CC Centre console aluminium boat based on the 5.85m hull, providing an open helm layout ideal for fishing and diving activities.
• Profile Boats 585H

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered regional and core.

• Limousin MarineregionalChannel Partner/ Reseller/ DistributorExclusive distributor for New Caledonia. Located at 70 route du Port Despointes, Noumea. Handles sales and support for Profile Boats products in the New Caledonia market.
• YamahacoreTechnology or IntegrationFactory integration of Yamaha outboard motors including F25, F60, F90, F150, F200, F250, F300, F350, F425, and F450 engines. Includes Helm Master EX joystick control system integration on select models.
• Mercury MarinecoreTechnology or IntegrationFactory integration of Mercury outboard motors including 30hp, 60hp, 75hp, 115hp, 135hp, 150hp, 200hp, 225hp, 425hp V10 Verado. Includes Sky Hook autopilot and joystick control systems.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• Mercury Marine: Outboard engine OEM and dual integration partner for Profile Boats (Verado, Sky Hook, joystick). Adjacent ecosystem participant: alongside Yamaha, it underpins the premium electronics and joystick control feature set on Limited/Platinum trims.
• Yamaha Marine: Outboard engine OEM and a core integration partner for Profile Boats (Helm Master EX, F25-F450 ranges). Adjacent ecosystem participant: supplies the propulsion platform, enabling Platinum-trim feature content and pricing.

Direct peers

• Extreme Boats: New Zealand aluminum boat builder producing cuddy, hardtop, and centre console fishing boats (545, 609, 749). Direct NZ peer with comparable hull sizes, Yamaha/Mercury engine packages, and similar offshore fishing customer base.
• Haines Hunter: Australian aluminum/GRP fishing boat brand (SF Series, Patriot) with strong dealer network across Australia and NZ. Direct competitor for offshore and family fishing hulls in the same 5m-8m segment.
• Surtees Boats: New Zealand aluminum boat manufacturer (i-Plate hull, 540 Workmate, 700 Game Fisher). Direct NZ peer with overlapping hardtop/offshore fishing range, beach-launch heritage, and similar Pro-Hull-style safety messaging.
• Bar Crusher: Australian aluminum plate boat specialist (535C, 615HT, 780HT) with a Gen-Tube reverse-chine hull design. Direct competitor in the offshore aluminum fishing segment with overlapping Australia/NZ distribution.
• Quintrex: Australia's largest aluminum boat builder, owned by BRP, producing tinnies, runabouts, and offshore fishing hulls (Hornet, Ocean Spirit). Direct competitor in size, segment, and customer profile; key rival for the Australian factory-direct channel.
• Stabicraft: New Zealand-based manufacturer of aluminum fishing and offshore boats (e.g., 1850 Supercab, 2050 Frontier). Closest direct competitor: same country, same aluminum hull philosophy, similar hardtop and cuddy product mix, overlapping dealer footprint in NZ and Australia.
• Northbank Aluminium Boats: New Zealand custom aluminum boat builder (commercial and recreational) producing cuddy and hardtop models. Smaller direct peer, comparable product scope and customer base in NZ.

Broad incumbents

• Boston Whaler: US-based unsinkable-hull aluminum/GRP boat brand owned by Brunswick Corporation. The closest 'unsinkable boat' narrative competitor globally; significantly larger scale, multi-site manufacturing, and global dealer network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ProfileBoats
• Facebookfacebook.com/ProfileBoats
• Instagraminstagram.com/ProfileBoats
• Xx.com/profileboats

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profile Boats