Photomedex
PhotoMedex is a publicly traded dermatology company that develops and commercializes light-based medical devices — including the XTRAC excimer laser (the first FDA-cleared laser for psoriasis) — and physician-dispensed skin care products, serving dermatologists and clinical practices through a consignment-based distribution model.
- Company typePublic
- Founded1987
- HeadquartersOrangeburg, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Photomedex does
PhotoMedex (OTCQB: PHMD), formerly Laser Photonics Inc., is a light-based dermatology company that develops, manufactures, and commercializes medical laser systems and skin care products for the treatment of skin diseases and skin rejuvenation. Founded in 1987 and headquartered in Orangeburg, New York, the company's flagship technology is the XTRAC excimer laser system, the first FDA-cleared laser treatment for psoriasis, which uses targeted 308nm UVB phototherapy delivered via fiber-optic system to treat affected skin while sparing healthy tissue. Supporting products include the VTRAC excimer lamp, Omnilux and Lumière LED phototherapy systems, LaserPro Diode surgical lasers, and UniMax micromanipulators, alongside consumer skin care brands Neova (copper peptide and DNA repair), Tricomin (hair care), ProCyte, and Complex CU3 post-procedure products.
The company serves dermatologists, plastic surgeons, and physician practices through a capital-light consignment model that places XTRAC lasers in clinical offices at no upfront cost, with revenue generated via per-procedure fees and complementary physician-dispensed product sales. XTRAC treatments are broadly reimbursed under CPT codes 96920-96922 for mild-to-moderate plaque psoriasis and vitiligo. The business has expanded historically through acquisitions including Surgical Laser Technologies (2002), Photo Therapeutics (2009), Radiancy (2011, via merger), and LCA-Vision (2014), building a diversified dermatology and aesthetic medicine platform. The company holds regulatory approvals across the U.S. (FDA 510(k)), Europe (CE), Japan, Canada, China, and Brazil, with over 1 million XTRAC treatments performed since 2000 and 45+ peer-reviewed clinical studies supporting its technology.
Photomedex firmographics
Firmographics- Name
- Photomedex
- Legal name
- PhotoMedex, Inc.
- Website
- https://photomedex.com
- Company type
- Public
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PhotoMedex is a publicly traded dermatology company that develops and commercializes light-based medical devices — including the XTRAC excimer laser (the first FDA-cleared laser for psoriasis) — and physician-dispensed skin care products, serving dermatologists and clinical practices through a consignment-based distribution model.
- Ownership category
- akta.pro rank
Photomedex industry classification
Industry- Product category
- Dermatology Medical Devices
- NAICS
- Medical Equipment and Supplies Manufacturing (3391), Toilet Preparation Manufacturing (325620)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Laser & Energy-Based Dermatology (HLAKACAF)
- akta.pro secondary industries
- General & Medical Dermatology (HLAKACAA), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning) (CRABAKAI), Psoriasis & Eczema Specialty Care (HLAKACAL)
Keywords
Where Photomedex is headquartered
LocationHeadquarters
- HQ city
- Orangeburg
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Photomedex business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- XTRAC Laser Systems: Sale or consignment placement of XTRAC excimer laser systems to physician practices with per-procedure fees. Historically sold TMR excimer lasers to partners like Edwards Life Sciences for cardiovascular treatments.
- Procedure-based Revenue: Recurring per-procedure fees from XTRAC treatments performed in physician offices. No capital expense required for physicians - PhotoMedex provides laser on consignment basis with per-use billing.
- Neova Skin Care Products: Physician-dispensed copper peptide and DNA repair-based skin care products sold through dermatology practices.
- Tricomin Hair Care Products: Copper-based hair care product line including Follicle Spray, shampoos, and conditioners sold through physician dispensing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Consignment Program - No Capital Expense |
| One time/ perpetual license | Pay-as-you-go | Laser Therapy for Acne Scars |
| Transaction based/ take rate | Pay-as-you-go | XTRAC Treatment Reimbursement |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Photomedex product offering
Product offeringCore offering
PhotoMedex develops, manufactures, and markets light-based dermatology medical devices and physician-dispensed skin care products. The core offering centers on the XTRAC excimer laser system (308nm UVB) for treatment of psoriasis, vitiligo, atopic dermatitis, and leukoderma, sold or consigned to dermatology practices, complemented by VTRAC, Omnilux LED phototherapy, LaserPro Diode surgical lasers, and the Neova and Tricomin copper-peptide skin and hair care lines.
Product overview
PhotoMedex is a dermatology market leader in disease management and skin rejuvenation, offering a diversified portfolio of products and services. The core offering centers on XTRAC and VTRAC excimer laser systems (308nm UVB phototherapy) for treatment of psoriasis, vitiligo, atopic dermatitis, and leukoderma. Supporting the laser portfolio is the LaserPro Diode multi-specialty surgical laser and UniMax micromanipulator. The company also operates consumer-facing skincare sub-brands including Neova (Copper Peptide Complex and DNA Repair technology), Tricomin (hair care with Triamino Copper Complex), Omnilux (LED light therapy for acne and wrinkles), and Lumiere (red light therapy). Additionally, the company offers pharmaceutical products through its online pharmacy channel.
Differentiator
Problem solved
Functional benefit
Brands
- XTRAC: FDA market-cleared excimer laser system for treatment of psoriasis, vitiligo, atopic dermatitis, and leukoderma. The first FDA-approved laser treatment for psoriasis.
- Neova
- Tricomin
- Omnilux
- VTRAC
- Lumière
- LaserPro Diode
- UniMax
Products and services
- XTRAC Excimer Laser System The first FDA market-cleared excimer laser system for the treatment of psoriasis, vitiligo, atopic dermatitis, and leukoderma. Uses targeted 308nm UVB phototherapy delivered via fiber-optic system for rapid clearing of skin lesions. Offered to qualifying physician practices on a consignment-type basis with no capital expense and a per-procedure fee.
- VTRAC Excimer Lamp System 308nm excimer lamp system for the treatment of psoriasis, vitiligo, leukoderma, and atopic dermatitis. Features 150 mW/cm2 irradiance and large 18.9cm2 spot size for faster treatments, with touch screen interface and internal power density detector.
- Omnilux LED Phototherapy LED light therapy system with multiple wavelength heads for treatment of mild to moderate acne, periorbital wrinkle reduction, and minor muscle and joint pain. FDA cleared for 7 indications.
- Lumière LED Light Therapy LED light therapy system using 633nm red light to encourage skin's natural support mechanism for healthy vitality, supporting oxygenation, detoxification, hydration and cellular activity.
- LaserPro Diode Surgical Laser Semi-conductor diode laser system available in 810nm or 980nm wavelengths with up to 25 Watts power. Multi-specialty surgical instrument for gynecology, ENT, neurosurgery, general surgery, gastroenterology, dermatology, podiatry, urology, ophthalmology, orthopedics, pulmonology, and thoracic surgery. Compatible with SLT Contact Laser fiber delivery systems.
- UniMax Micromanipulator System Micromanipulator system compatible with lasers operating at 450-10600nm wavelengths. Available in models for CO2 (10600nm), KTP (532nm), and Nd:YAG (1064nm) lasers with precision gimbaled mirrors for surgical applications.
- Neova Clinical Skin Care Clinical skin care brand featuring Copper Peptide Complex technology and DNA Repair products. Targets photodamaged skin with award-winning formulas for anti-aging and sun protection, physician-dispensed through dermatology practices.
- Tricomin Hair Care Hair care product line formulated with Triamino Copper Nutritional Complex for improved hair health and solutions for hair loss, including Follicle Spray, shampoos, and conditioners sold through physician dispensing.
- ProCyte Skin and Hair Care Clinically-based skin and hair care products available through dispensing physicians, including copper peptide-based formulations.
- XTRAC Consignment Program and Per-Procedure Service Recurring per-procedure service offering for XTRAC treatments performed in physician offices. No capital expense or maintenance expenses for qualifying physician practices; reasonable per-procedure fee with insurance reimbursement widely available via CPT codes 96920, 96921, 96922.
Quantifiable outcome
- Psoriasis clearance in 10 or fewer treatments vs. 25-30 with conventional phototherapy
- +3 more outcomes
Companies that use Photomedex
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Photomedex technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Photomedex partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Edwards Life SciencescoreJoint venture partner for TMR (Transmyocardial Revascularization) cardiovascular treatment. PhotoMedex sold TMR excimer lasers to Edwards Life Sciences in connection with ongoing clinical trials for the TMR cardiovascular treatment.
Scale indicators7 records
Recent moves9 records
Expansion highlights4 records
Photomedex competitors and assessment
Company assessmentDirect peers
- Sciton: Sciton designs and sells aesthetic/medical laser and light-based platforms (BBL, Halo, Joule) directly to dermatologists and plastic surgeons. Competes with PhotoMedex's XTRAC/VTRAC excimer and Omnilux LED platforms in the physician-practice channel.
- Lumenis: Lumenis is a global leader in energy-based medical devices, with a deep portfolio in aesthetic and dermatology lasers (IPL, CO2, hair removal) sold into dermatology practices and med-spas. Direct overlap with PhotoMedex's XTRAC/VTRAC excimer laser physician-channel model.
- Syneron Candela: Syneron Candela is a major energy-based aesthetics and dermatology device maker (GentleLase, Vbeam, CO2RE) sold into dermatology and med-spa channels. Same go-to-market and customer base as PhotoMedex's physician-office laser and skincare platform.
- LightStim: LightStim manufactures FDA-cleared LED light therapy devices for skincare (wrinkle reduction, acne). Direct overlap with PhotoMedex's Omnilux and Lumière LED phototherapy platforms targeting dermatology and consumer skincare channels.
- Cynosure: Cynosure develops light-based aesthetic and dermatology platforms (PicoSure, TempSure, Potenza) sold via physician channels. Overlaps with PhotoMedex in dermatology procedure-room lasers and Omnilux-class LED/phototherapy devices.
- IRIDEX Corporation: IRIDEX is a medical laser company with both dermatology and ophthalmology laser systems, including targeted phototherapy devices. Comparable in light-based dermatology technology and surgical laser business (multi-specialty applications).
- Alma Lasers: Alma Lasers produces a broad portfolio of aesthetic, surgical, and dermatology lasers (Soprano, Accent, Harmony) sold worldwide to clinics and dermatology practices. Closely comparable to PhotoMedex's laser + LED dermatology platform and multi-specialty LaserPro Diode.
- Cutera: Cutera manufactures energy-based aesthetic and dermatology laser systems (excel V, enlighten, truSculpt) sold through physician practices. Same end-customer (dermatologists) and similar capital-equipment-plus-consumable business model.
Emerging players
- BTL Industries: BTL Industries is a fast-growing non-invasive aesthetics device maker (EMSCULPT, EMSELLA, Vanquish) with growing presence in dermatology/aesthetics channels. Adjacent competitor for energy-based device spend in dermatology practices.
Broad incumbents
- Solta Medical: Solta Medical (a Bausch Health company) markets aesthetic devices like Fraxel and Clear+Brilliant to dermatologists. Significant overlap with PhotoMedex's laser dermatology devices, though as a division of a much larger healthcare company.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Photomedex social profiles
Digital presencePhotomedex compliance and trust
Trust signalCompliance11 records
Photomedex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Photomedex leadership team
Management profileNumber of profiles
Profiles3 records
Photomedex subsidiaries and ownership
Company hierarchySubsidiaries1 record
Photomedex funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Photomedex M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Photomedex
What does Photomedex do?
PhotoMedex develops, manufactures, and markets light-based dermatology medical devices and physician-dispensed skin care products. The core offering centers on the XTRAC excimer laser system (308nm UVB) for treatment of psoriasis, vitiligo, atopic dermatitis, and leukoderma, sold or consigned to dermatology practices, complemented by VTRAC, Omnilux LED phototherapy, LaserPro Diode surgical lasers, and the Neova and Tricomin copper-peptide skin and hair care lines.
Is Photomedex a public or private company?
Photomedex is a public company. It is classified as public and is currently operating.
When was Photomedex founded?
Photomedex was founded in 1987. It employs 51 to 100 people.
Where is Photomedex based?
Photomedex is headquartered in Orangeburg, United States, in the North America region.
How does Photomedex make money?
Four revenue lines are on record. XTRAC Laser Systems are the primary driver. The others are procedure-based Revenue, neova Skin Care Products and tricomin Hair Care Products.
Who are Photomedex's main competitors?
Direct peers on record are Sciton, Lumenis, Syneron Candela, LightStim, Cynosure, IRIDEX Corporation, Alma Lasers and Cutera. BTL Industries is listed as an emerging player. Solta Medical is listed as a broad incumbent.
Does Photomedex have an API?
No public API is recorded for Photomedex.
What industry is Photomedex in?
Photomedex's product category is Dermatology Medical Devices. Its primary akta.pro industry code is HLAKACAF, Laser & Energy-Based Dermatology, with a secondary code of HLAKACAA, General & Medical Dermatology. Its NAICS code is 3391 and its SIC code is 3841.