Digital Agency

What Digital Agency does

Digital Agency (デジタル庁) is Japan's central government ministry for digital transformation, established on September 1, 2021 under the Digital Society Formation Basic Act and the Digital Agency Establishment Act and reporting through the Cabinet Office. Headquartered in Tokyo Garden Terrace Kioicho with 1,001–5,000 employees across four operational groups (Strategy & Organization, Digital Society Common Functions, Citizen Services, and Ministry Services), the agency functions as the statutory command tower for the country's digital society formation, succeeding the prior IT Strategic Headquarters.

Its core products and technology stack span citizen-facing services (Myna Portal, Visit Japan Web, G-Biz Portal, G-Biz ID, e-Gov Portal), the national digital identity infrastructure (My Number System, My Number Card, Smartphone My Number Card, My Number Health Insurance Card), shared government cloud and data-exchange infrastructure (Government Cloud, Public Service Mesh, National-Local Government Network), SaaS procurement (Digital Marketplace / DMP), generative AI for civil servants (Government AI 'Gennai'), public data visualization (Japan Dashboard, Policy Dashboard), one-stop local digital windows, and standards (JP PINT digital invoice, DS-500 / DS-511 digital identity guidelines). Three affiliated entities — J-LIS (地方公共団体情報システム機構), the National Printing Bureau (国立印刷局), and IPA (情報処理推進機構) — execute My Number Card issuance, government database operations, and cybersecurity assurance respectively.

The agency's revenue model is non-commercial: it is funded entirely through Japanese national budget allocations, with no licensing, subscription, or transaction revenue from end users. All citizen-facing services (My Number Card, Myna Portal, Visit Japan Web, administrative procedure digitization) are free to users, while shared infrastructure services (Government Cloud, Public Service Mesh) are provided to other government agencies under government procurement frameworks. Customer segments are governmental: 125M+ citizens, national ministries, local municipalities, and Japanese corporations. The agency pursues a direct-to-consumer digital-government motion alongside a government-to-government coordination mandate, with approximately 14,000+ Digital Promotion Committee members providing in-person digital-device support and extensive outreach across official website, X (Japanese and English), YouTube, Note, LinkedIn, Instagram, Threads, and the owned Digital Agency News media platform.

Name

Digital Agency

Legal name

Digital Agency, Government of Japan

Website

https://digital.go.jp

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Japan's central government ministry for digital transformation, established 2021, operating the My Number national identity ecosystem, shared Government Cloud and Public Service Mesh infrastructure, and citizen-facing portals for 125M+ citizens, ministries, and municipalities.

Ownership category

akta.pro rank

Product category

Government Digital Services

NAICS

Executive, Legislative, and Other General Government Support (921), Public Administration (92)

akta.pro primary industry

Government Digital Service & eGovernment (Service Delivery, IDs, Portals) (BPAIAAAE)

akta.pro secondary industries

Executive Office / Cabinet Secretariat (BPAIAAAA), Identity & Access Management (IAM) Administration Services (BPAEABAJ), IT, Information Security & Digital Governance (EDADAKAJ)

Keywords

• Digital government services
• E-government infrastructure
• Digital identity systems
• Government cloud services
• Public sector digitization

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Government Budget Allocation: Digital Agency operates as a Japanese government ministry funded through the national budget. Revenue comes from tax allocations and appropriations as part of the national government's fiscal expenditures. No commercial revenue generation.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Digital Agency (デジタル庁) is Japan's central government ministry established September 1, 2021, serving as the command tower for digital society formation. It operates digital government infrastructure including the My Number identity system, MynaPortal online administrative services, Government Cloud shared infrastructure, Public Service Mesh for cross-agency data linkage, Visit Japan Web for immigration services, Digital Marketplace for SaaS procurement, and the Genai generative AI platform for government staff.

Product overview

Digital Agency (日本のデジタル庁) is Japan's central government agency for digital transformation, established September 2021 as the command tower for digital society formation. It operates a multi-platform ecosystem centered on the My Number (マイナンバー) digital identity system, spanning: citizen-facing services (Mynaportal, Visit Japan Web, G-Biz Portal); digital identity infrastructure (My Number Card, G-Biz ID, digital health insurance integration); shared government cloud infrastructure (Gov Cloud, Public Service Mesh, National-Local Network); SaaS procurement (Digital Marketplace/DMP); generative AI (Genai platform for government staff); data visualization (Japan Dashboard, Policy Dashboard); administrative digitization (one-stop windows, front service API platform); and data exchange standards (JP PINT digital invoice, DS-5xx guidelines). The portfolio is organized into four operational groups: Strategy & Organization, Digital Society Common Functions, Citizen Services, and Ministry Services.

Differentiator

Problem solved

Functional benefit

Brands

• マイナポータル (Mynaportal): Online administrative window allowing citizens to access various government services using their My Number card.
• マイナンバー制度・マイナンバーカード (My Number System/Card)
• GビズID
• Gビズポータル
• Visit Japan Web
• Japan Dashboard
• 政策ダッシュボード
• ガバメントAI「源内」(Government AI Gennai)
• デジタル推進委員 (Digital Promotion Staff)
• デジタルマーケットプレイス (DMP)
• 公共サービスメッシュ (Public Service Mesh)

Products and services

• MynaPortal (マイナポータル)
• My Number Card (マイナンバーカード)
• Smartphone My Number Card (スマートフォンのマイナンバーカード)
• G-Biz ID (GビズID)
• G-Biz Portal (Gビズポータル)
• Visit Japan Web
• Government Cloud (Gov Cloud / ガバメントクラウド)
• Public Service Mesh (公共サービスメッシュ)
• Digital Marketplace (DMP / デジタルマーケットプレイス)
• Japan Dashboard (ジャパン・ダッシュボード)
• Policy Dashboard (政策ダッシュボード)
• Genai (ガバメントAI「源内」)
• My Number Health Insurance Card (マイナ保険証)
• Public Benefit Payment Account Registration (公金受取口座登録制度)
• Local Government Window DX (自治体窓口DX「書かないワンストップ窓口」)
• Digital Promotion Committee Portal (デジタル推進委員ポータル)
• Technology Map Portal (テクノロジーマップポータル)
• e-Gov Portal (e-Govポータル)
• Digital Agency News (デジタル庁ニュース)
• National-Local Government Network (国・地方ネットワーク)
• Local Government Core System Standardization (地方公共団体情報システム標準化)
• Government Solution Service (ガバメントソリューションサービス)
• Savings Account Numbering System (預貯金口座付番制度)

Quantifiable outcome

• Digital Agency established infrastructure serving Japan's entire population of 125+ million citizens
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature6 records

Partnerships

Six partnerships are on record, tiered minor and core.

• 日本加除出版株式会社minorStrategic or Co-development Partner · 24 March 2025Memorandum of understanding for legal information database cooperation and digital legal practice enhancement.
• 地方公共団体情報システム機構 (J-LIS)coreStrategic or Co-development Partner · 1 September 2021J-LIS (Local Government Information System Organization) handles issuance of My Number Cards and manages systems supporting the My Number infrastructure. It also supports local government digitalization. Established April 2014, headquartered in Tokyo.
• 独立行政法人国立印刷局 (National Printing Bureau)coreStrategic or Co-development Partner · 1 September 2021National Printing Bureau undertakes database operations (data processing, recording, preservation, and provision including essential system operation and maintenance) for the government's public fundamental information databases on commission from national administrative agencies.
• 独立行政法人情報処理推進機構 (IPA)coreStrategic or Co-development Partner · 1 September 2021IPA (Information-technology Promotion Agency) handles provision of digital infrastructure, cultivation of digital human resources, and cybersecurity assurance. Established January 2004, headquartered in Tokyo.
• National Government Ministries and AgenciescoreStrategic or Co-development Partner · 1 September 2021Coordination with all cabinet ministries for digital system development management, standardization, and shared digital infrastructure including Government Cloud, Public Service Mesh, and cross-agency data exchange.
• Ministries of Economy, Trade and Industry (METI) and Internal Affairs and Communications (MIC)coreTechnology or Integration · 1 September 2021Joint management of CRYPTREC (Cryptocurrency Evaluation) activities for maintaining and revising the CRYPTREC cipher list used in e-government procurement, ensuring cryptographic standards for government IT systems.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Others

• Salesforce (Public Sector): Provides CRM, case management, and low-code platforms commonly procured by government agencies. Relevant as a SaaS supplier whose products can be procured via Digital Agency's Digital Marketplace but does not itself operate a national digital transformation mandate.
• Okta: Major commercial identity and access management platform. Relevant as enabling infrastructure for government-grade identity; occasionally co-deployed in public-sector digital identity programs but a vendor rather than a peer agency.

Direct peers

• Government Digital Service (UK): UK Cabinet Office unit that sets digital standards, runs GOV.UK, and manages identity and shared platforms across central government. Directly comparable in role as a national digital transformation command center.
• GovTech Singapore: Statutory board under Singapore's Prime Minister's Office responsible for whole-of-government digital infrastructure, shared services, and citizen-facing platforms. Closest analog to Japan's Digital Agency in mandate, scale, and operating model.
• Digital Transformation Agency (Australia): Australian government agency accountable for digital strategy, identity (myGov), and shared platforms across federal entities. Strong direct peer in whole-of-government digital service delivery.
• U.S. Digital Service (USDS): Federal organization embedded in the Executive Office of the President that delivers major digital projects and technology standards across U.S. federal agencies. Comparable function as a central government digital delivery and standards body.
• Estonian Information System Authority (RIA): Operates Estonia's state digital infrastructure including X-Road data exchange layer and e-identity ecosystem. Most cited international benchmark for national digital identity and cross-agency data linkage—the same pillars of Digital Agency's Public Service Mesh.
• Direction interministérielle du numérique (DINUM): French interministerial digital directorate under the Prime Minister responsible for state digital strategy, FranceConnect identity, and shared platforms. Functionally equivalent as a national eGovernment command center.
• Bundesverwaltungsamt (BVA): Germany's federal administrative office delivering shared eGovernment services, including the BundID identity platform. Comparable as a federal body providing cross-ministry digital infrastructure and identity services.

Broad incumbents

• Smart Nation and Digital Government Group (Singapore): Oversees Singapore's broader digital society strategy and citizen-facing identity (Singpass). Overlaps with Digital Agency on digital identity and government services but is broader in scope, covering smart-city and national digital policy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/digital_jpn
• YouTubeyoutube.com/@digital_jpn
• Facebookfacebook.com/DigitalAgencyJapan
• LinkedInlinkedin.com/company/digital-agency-of-japan
• Instagraminstagram.com/digital_jpn

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Agency