Audax Publishing

What Audax Publishing does

Audax Publishing B.V. is a privately held Dutch consumer magazine publisher headquartered in Amsterdam and a wholly owned subsidiary of Audax Groep B.V., a diversified Dutch media conglomerate. The company operates a portfolio of six magazine brands organized into two domains: Entertainment (Party, Royalty, Weekend) and Women (Mijn Geheim, Santé, Vriendin), with several titles having decades of continuous publication. Its stated reach is approximately 2 million women per print edition, 4 million unique monthly website visitors, 50,000 newsletter subscribers, and 250,000 social media followers across its brand channels.

The business generates revenue from two primary streams: magazine subscriptions and single-copy retail sales, and advertising across print, websites, social channels, newsletters, and events. Advertising sales are routed through a dedicated external sales partner, Zadkinemedia. In addition to its consumer titles, Audax Publishing operates Audax Studio, an in-house creative unit that provides design, content creation, sponsored content, custom magazines, and production services to third-party clients, effectively extending the company into B2B custom publishing. Distribution is purely domestic, relying on direct subscriptions, retail outlets such as Bruna and Readshop, and owned digital properties.

The company has a stated headcount of 1–10, indicating a lean organization that outsources printing, logistics, and advertising sales. There is no disclosed AI/ML capability, no public revenue figure, no recent M&A or funding activity, and no geographic expansion beyond the Netherlands. The principal operational signals point to a stable, content-led publishing business managing structural print-industry headwinds through digital audience extension and adjacent B2B services revenue.

Name

Audax Publishing

Legal name

Audax Publishing B.V.

Website

https://meermediabereik.nl

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1–10 employees

Short description

Audax Publishing B.V. is a Dutch consumer magazine publisher operating six established women's and entertainment titles (Vriendin, Weekend, Party, Santé, Royalty, Mijn Geheim), reaching 2 million print readers and 4 million monthly digital visitors through subscriptions, advertising, and its in-house Audax Studio creative services.

Ownership category

akta.pro rank

Product category

Magazine Publishing

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

Keywords

• Dutch women's magazines
• Celebrity entertainment publishing
• Health lifestyle magazines
• Magazine advertising sales
• Custom publishing services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Magazine subscriptions and sales: Revenue from magazine sales including subscriptions and single copy sales through retail channels for titles Vriendin, Weekend, Party, Santé, Royalty, and Mijn Geheim
2. Advertising and advertising services: Revenue from placing advertisements, advertorials, branded content, and online campaigns in magazines, specials, websites, social channels, newsletters, and events. Additional revenue from custom publishing services and studio services including design, printing, and content creation.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Audax Publishing publishes and distributes a portfolio of six Dutch women's magazines (Vriendin, Weekend, Party, Santé, Royalty, Mijn Geheim) across Entertainment and Vrouw/Women domains, reaching roughly 2 million print readers per edition and 4 million monthly unique website visitors. The company sells advertising inventory in print, online, newsletters, social media, and events primarily through its sales partner Zadkinemedia, and offers custom publishing, design, and content production services to third parties via Audax Studio.

Product overview

Audax Publishing is a full-service Dutch publisher operating a portfolio of six media brands across two domains: Entertainment (Party, Royalty, Weekend) and Vrouw/Women (Mijn Geheim, Santé, Vriendin). The company reaches approximately 2 million women per edition through print and 4 million unique monthly website visitors. In addition to its own media brands, Audax Publishing offers custom publishing services through Audax Studio, providing design, content creation, and marketing services to external clients. The product ecosystem spans print magazines, digital newsletters (50,000 subscribers), websites, and social media channels (250,000 followers).

Differentiator

Problem solved

Functional benefit

Brands

• Vriendin: Magazine focused on personal life stories, practical tips for home, kitchen, beauty products, books, and fashion. Target audience: women who are the centre of their family or friend group.
• Weekend
• Party
• Santé
• Royalty
• Mijn Geheim

Products and services

• Vriendin Women's magazine offering relatable, openhearted personal life stories and practical tips on home, kitchen, beauty, books, and fashion for women aged 25-55 who are central to their family or friend group. Delivered in print and via dedicated website, newsletter, and social channels.
• Weekend Weekly celebrity news magazine covering Dutch celebrities, the Dutch royal family, and international stars, including exclusive stories on romances, divorces, and showbizz news for women aged 35-69. Delivered in print and digitally.
• Party Weekly Dutch showbiz magazine featuring Dutch celebrities, lifestyle, beauty, culinary, and puzzle content with a fun, celebratory tone, targeting women aged 25-75. Delivered in print and digitally.
• Santé Health and wellness magazine for women aged 28-55 covering healthy habits, nutrition, exercise, balance, work, love, relationships, and self-care, with the promise of inspiration for a healthy lifestyle. Delivered in print and digitally.
• Royalty The largest Dutch magazine covering national and international royal houses, serving as an authority on the Dutch royal family and other royal houses for women aged 30+. Delivered in print and digitally.
• Mijn Geheim Personal-stories magazine published for over 45 years, with each edition containing six to seven personal interviews on relationships, sexuality, family, health, psychology, work, and finances for women aged 35-60. Delivered in print and digitally.
• Audax Studio In-house creative studio providing design and production services for external clients, including digital and print folders, sponsored content, brochures, custom magazines, presentations, annual reports, branding, flyers, online and social media content, and POS materials.
• Custom Publishing Services Third-party publishing service offering content creation, design, traffic management, printing procurement, and marketing and communication support, often enhanced by Audax Publishing's own channels and reach.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ZadkinemediacoreChannel Partner/ Reseller/ DistributorZadkinemedia serves as the sales partner for Audax Publishing, handling advertising sales for print, online, and social campaigns. Contact details include phone 010 – 436 91 24 and email [email protected].

Scale indicators7 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Bauer Media Group: Bauer Media Group is one of Europe's largest magazine publishers with a broad portfolio of women's lifestyle, celebrity, and entertainment titles across multiple countries. Operates in adjacent categories to Audax but at much larger scale across multiple geographies, competing for international brand advertiser spend.
• DPG Media: DPG Media is one of the largest Dutch media conglomerates with a broad portfolio spanning newspapers (AD, de Volkskrant), magazines, digital platforms, and radio/TV. Competes with Audax for Dutch advertising budgets and reader attention across multiple channels, though its magazine titles are a smaller part of a much wider business.

Direct peers

• LINDA. LINDA. is a Dutch lifestyle and culture magazine and brand built around a strong female editor voice, with cross-media extensions into events and a members' network. Targets the same educated Dutch female demographic as Audax's Vriendin and competes for both readers and premium advertisers.
• Libelle: Libelle is one of the largest and longest-running Dutch women's magazines (Sanoma-owned), covering family, lifestyle, and personal stories. Directly comparable to Audax's Vriendin and Mijn Geheim in editorial scope and target audience of women 30-60.
• Story: Story is a Dutch weekly celebrity and entertainment magazine covering Dutch royals and showbizz news, the same editorial territory as Audax's Party, Royalty, and Weekend. Targets a closely overlapping female readership and competes head-to-head for entertainment advertising.
• Veronica Magazine: Veronica Magazine is a Dutch celebrity and entertainment weekly published under the Talpa/John de Mol media ecosystem. Competes with Audax's Weekend and Party for the same Dutch entertainment-news readership and advertising revenue.
• Margriet: Margriet is a Dutch women's lifestyle and family magazine (Sanoma-owned), with a long heritage similar to Audax's Vriendin. Targets women in the family/parenting life stage and competes for overlapping advertisers in FMCG, retail, and beauty.
• Nouveau: Nuevo (Nouveau) is a Dutch lifestyle and fashion magazine aimed at women, with a focus on style, beauty, and culture. Competes with Audax's lifestyle titles for a similar but slightly more fashion-oriented slice of the Dutch female audience and corresponding fashion and beauty advertisers.
• Sanoma: Sanoma is the largest magazine publisher in the Netherlands and Finland, operating women's lifestyle titles such as Libelle, Margriet, and LINDA.'s publisher network. Directly competes with Audax Publishing's Vriendin and Santé for the same Dutch female audience and advertiser budgets.
• Hearst Nederland: Hearst Nederland operates Dutch editions of major women's lifestyle brands including Cosmopolitan, Harper's Bazaar, ELLE, and Men's Health. Directly competes with Audax Publishing's female lifestyle and entertainment titles for the same reader demographic and premium brand advertisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/audax-publishing-b.v.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audax Publishing