Roshen

What Roshen does

Roshen Confectionery Corporation is a Ukrainian confectionery manufacturer founded in 1996 and headquartered in Kyiv, operating 8 factories across Ukraine, Lithuania, and Hungary. The company produces more than 320 varieties of confectionery including chocolate, candies, caramel, biscuits, wafers, cakes, marshmallows, and sponge cakes, with annual production volume of approximately 300,000 tons, ranking #27 in the Global Top-100 Candy Companies in 2018. Roshen serves end consumers directly through 70+ company-owned retail stores in Ukraine and an e-commerce platform (roshenstores.com), and indirectly through regional distribution subsidiaries reaching 55 countries including the USA, Canada, Europe, China, Japan, Korea, and CIS markets.

Roshen's operations are vertically integrated, anchored by the Vinnytsia Dairy Plant launched in 2014, which processes 600 tons of milk daily on Tetra Pak equipment to supply raw dairy inputs to confectionery factories. Production facilities carry ISO 9001, ISO 22000, FSSC 22000, IFS Food, Kosher, and Halal certifications. Logistics are operated from a dedicated 60,000 sq.m Class A logistics center in Yagotyn with 45,000-ton capacity, Warehouse Management System software, and American Lennox climate control maintaining +18°C (±2°C) and 30-40% humidity. The portfolio includes heritage brands such as Kyiv Cake (since 1956) and acquired European labels including the Klaipeda Confectionery Factory (Lithuania, 2006) and Bonbonetti Choco Kft (Hungary), with recent category extension into biscuits via the Biscuit Complex at Boryspil and into gummies via the Yummi Gummi sub-brand launched in 2018.

Roshen is a privately held corporation with no publicly disclosed institutional investors, parent company, or audited revenue figures. The business model combines direct-to-consumer sales at visible unit prices (UAH 13-150 per item on roshenstores.com) with B2B wholesale distribution across regional subsidiaries in markets including Georgia, Romania, Bulgaria, Poland, Lithuania, Hungary, Czechia, Spain, Greece, and Kazakhstan. The corporation reinvests into operational expansion, brand infrastructure, and social projects, with UAH 573 million deployed to socio-cultural initiatives during 2016-2018 alone. Headquarters are located at 31 Elektrykiv Street, Kyiv, and the company's working headcount exceeds 8,500 positions.

Name

Roshen

Legal name

Дочірнє підприємство «Кондитерська Корпорація «Рошен»

Website

https://roshen.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Roshen is a Ukrainian confectionery corporation founded in 1996, producing 320+ product varieties including chocolate, candies, biscuits, and cakes across 8 factories in Ukraine, Lithuania, and Hungary, serving consumers in 55 countries via brand stores, e-commerce, and wholesale distribution.

Ownership category

akta.pro rank

Product category

Confectionery Manufacturing

NAICS

Sugar and Confectionery Product Manufacturing (3113), Nonchocolate Confectionery Manufacturing (31134), Cookie and Cracker Manufacturing (311821), Commercial Bakeries (311812), Baked Goods Retailers (445291)

SIC

Sugar & Confectionery Products (2060), Cookies & Crackers (2052), Bakery Products (2050), Dairy Products (2020)

akta.pro primary industry

Pastry, Cakes & Tortes Manufacturing (AFAKAAAB)

akta.pro secondary industries

Snack Bakery (Cookies, Crackers, Bars) Wholesale (AFAIAFAI), Confectionery, Snacks & Specialty Sweets Wholesale Distribution (CRAOAAAM)

Keywords

• Confectionery products
• Chocolate manufacturing
• Caramel production
• Biscuit wafers
• Candy distribution

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Confectionery Product Sales: Revenue from manufacturing and selling confectionery products including chocolate, candies, caramel, biscuits, wafers, cakes, and other sweets through company-owned retail stores, e-commerce, and distribution partners in 55 countries
2. E-commerce Sales: Direct online sales through roshenstores.com with delivery by courier, pickup at brand stores, or Nova Poshta delivery across Ukraine
3. Dairy Products: Vinnytsia Dairy Plant supplies dairy raw materials to confectionery factories and exports products including dry milk, butter, condensed milk to over 50 countries

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

ROSHEN manufactures and sells a wide range of confectionery products including chocolate, candies, caramel, toffee, biscuits, wafers, sponge cakes, marshmallows, and cakes, with over 320 product varieties produced across 8 factories in Ukraine, Lithuania, and Hungary. The corporation sells its products through 70+ company-owned brand stores in Ukraine, its e-commerce platform roshenstores.com, and an international distribution network spanning 55 countries. Annual production volume reaches approximately 300,000 tons, with the Kyiv Cake (originating in 1956) being an iconic product.

Product overview

ROSHEN Confectionery Corporation is a major confectionery manufacturer ranking 27th in the Global Top-100 Candy Companies. The company operates a multi-brand portfolio centered on its core confectionery products, with over 320 product varieties produced across 8 factories in Ukraine, Lithuania, and Hungary. The product portfolio spans chocolate and jelly sweets, caramel, toffee, chocolate bars, biscuits, wafers, sponge cakes, marshmallow, marmalade, and cakes. The company also operates an exclusive brand network (over 70 stores) selling products only available at their outlets, including premium handmade truffles, exclusive cakes, and souvenir sets. The Biscuit Complex in Boryspil, launched in 2018-2019, produces crackers and cookies. The Vinnytsia Dairy Plant supplies raw materials including dry milk, butter, and condensed milk to the confectionery factories.

Differentiator

Problem solved

Functional benefit

Brands

• Klaipeda Confectionery Factory: Lithuanian confectionery factory specializing in caramel products, acquired by ROSHEN in 2006
• Bonbonetti Choco
• Truffle Roshen
• Yummi Gummi
• Roshen Shooters

Products and services

• Chocolate Bars A full range of chocolate bars from extra-dark to extra-milk chocolate, including varieties with whole or chopped hazelnuts, raisins, sesame, or nougat with blueberry, vanilla, coconut, or hazelnut flavors. Available to consumers through ROSHEN brand stores, e-commerce, and distributors.
• Porous Chocolate Aerated chocolate available in extra-dark, milk, white, and white caramel varieties. The caramel variety uses caramelized dry whole milk specially produced at Vinnytsia Dairy Plant. Sold to consumers through retail and distribution channels.
• Caramel and Candies Wide assortment including caramels, lollipops, chocolate candies, toffee, and jelly candies with and without fillings. ROSHEN is a leader in the caramel industry in Ukraine, producing approximately 30% of caramel products in the domestic market. Available to consumers and distributors.
• Biscuits and Wafers Includes classic biscuits, sandwiches with chocolate pieces, peanuts, orange peel or oatmeal with raisins, sandwich cookies, and wafer products. Produced at multiple factories including the Biscuit Complex in Boryspil (launched 2018-2019). Available to consumers and distributors.
• Cakes Includes Napolеon, Grilyazh, Prazky, Zolotyi Klyuchik, Trufelny, and the iconic Kyiv Cake (Київський) - a national symbol created in 1956. Cakes are sold to consumers through ROSHEN brand stores and distribution channels.
• Sponge Cakes and Rolls Products combining delicate sponge cake with various fillings. Made without preservatives in near-sterile conditions, featuring tender texture. Available to consumers through retail and distribution.
• Exclusive Brand Network Products Exclusive products available only at ROSHEN brand stores, including exclusive cakes, seasonal offerings, mousse cakes, marshmallows, marmalades, premium handmade truffles, and souvenir sets. Designed for consumers seeking specialty items.
• Christmas Gift Sets Holiday gift sets including various themed collections designed for children and adults as a complete fairytale gifting experience. Available to consumers through brand stores and e-commerce.
• Boxed Sweets Candies in boxes in various varieties including dark or milk chocolate, with and without fillings. Includes classic varieties and premium 'CHOCOLATERIA' collection. For consumers and gifting purposes.
• Dairy Products Dairy products manufactured at Vinnytsia Dairy Plant including dry milk, butter, and condensed milk. Supplies raw materials to ROSHEN confectionery factories and exports products to over 50 countries.

Quantifiable outcome

• ~300,000 tons annual production volume
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Tetra PakcoreTechnology or Integration · 1 June 2014Tetra Pak provides processing equipment for Vinnytsia Dairy Plant, enabling 600 tons of milk processing per day. All engineering areas equipped with leading world technologies for energy supply.
• LennoxcoreTechnology or IntegrationLennox provides climate control equipment for logistics center, maintaining constant temperature +18°C (±2°C) and humidity 30-40% in 12-meter high warehouses.

Scale indicators11 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Mondelez International: One of the world's largest confectionery and snack companies (Cadbury, Milka, Oreo, Toblerone). Directly comparable to ROSHEN as a multi-category chocolate, biscuit, and sweets manufacturer competing in the same retail aisles globally.
• Ferrero Group: Italian privately held confectionery group (Nutella, Ferrero Rocher, Kinder). Comparable to ROSHEN as a privately held European-origin chocolate and confectionery manufacturer emphasizing brand heritage and premium positioning.
• Mars, Inc. Privately held global confectionery major (M&M's, Snickers, Mars bars, Galaxy). Comparable to ROSHEN as a privately held, multi-category chocolate and sweets producer with extensive international distribution.
• Hershey Company: Largest North American chocolate manufacturer (Hershey's, Reese's). Comparable to ROSHEN as a vertically integrated chocolate-focused manufacturer with broad mass-market and seasonal/gift-set product lines.
• Lindt & Sprüngli: Swiss premium chocolate manufacturer with global retail presence. Comparable to ROSHEN's premium chocolate bars, truffles, and gift-set categories and its ownership of a flagship retail brand experience.
• Nestlé Confectionery: Swiss multinational with confectionery brands such as KitKat, Smarties, and After Eight. Comparable to ROSHEN as a global manufacturer with chocolate and sugar confectionery portfolios distributed in 50+ markets.

Direct peers

• Pladis (Yıldız Holding): Turkish-owned global biscuit, chocolate, and confectionery group (McVitie's, Ülker, Godiva). Comparable to ROSHEN as a privately held, multi-category confectionery manufacturer with strong Eastern European, Middle Eastern, and Central Asian distribution.
• Perfetti Van Melle: Italian-Dutch privately held confectionery group (Chupa Chups, Mentos, Alpenliebe). Comparable to ROSHEN as a privately held international confectionery specialist with strong caramel, candy, and gum portfolios.
• Haribo: German privately held gummy and jelly candy specialist. Comparable to ROSHEN's Yummi Gummi and jelly candies category and its privately held multi-country distribution model focused on a single confectionery segment.
• Konti (PJSC Concern): One of the largest Ukrainian confectionery producers, headquartered in Donetsk/Kyiv. The closest direct domestic peer to ROSHEN, competing head-to-head in Ukrainian chocolate, caramel, and biscuits and exporting across CIS markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roshen