The Hope Giver Campaign

What The Hope Giver Campaign does

The Hope Giver Campaign (THGC) is a Cairo-headquartered charitable social impact movement founded in 2021 by Anwar Elkamony, a bone marrow transplant survivor and former professional tennis player. The organization coordinates annual multi-country campaigns across 21+ countries, delivering events, sports activities, conferences, and community outreach programs targeting vulnerable populations including cancer patients, people with disabilities, orphans, seniors, cardiovascular patients, homeless individuals, and people experiencing mental health challenges. Its core programmatic structure is built around the "5 Pillars of Impact" framework and a network of 50+ ambassadors of hope drawn from Olympic athletes, Paralympic champions, medical professionals, archaeologists (Dr. Zahi Hawass), artists, and survivors.

The campaign operates a content-and-events engine rather than a technology platform: the website, YouTube channel, and social media accounts (Facebook, Instagram, LinkedIn) carry awareness messaging, event highlights, and ambassador stories, complemented by PR coverage on outlets such as CBC and MBC Masr. Revenue is generated through two streams. The first is direct merchandise sales via the Hope Giver Online Store, which sells men's and women's cotton t-shirts (priced 400-600 EGP) featuring hope-themed designs — including a signature design by Japanese ambassador Jérémy de Champris — produced in partnership with Gannat El-Kholoud Charitable Organization and distributed within Egypt. The second is sponsorship and in-kind support from a named roster of partners including Baheya Foundation (Global Honorary Sponsor), Al Nas Hospital (Honorary Sponsor for pediatric cardiology), EGYPTAIR Airlines (Official Carrier), Better World Fund (International Charity Partner), Al-Futtaim Real Estate, and Cairo Festival City.

Business model and operational metrics indicate an early-stage social enterprise at moderate scale: 11-50 employees, no disclosed revenue, no external funding rounds, and reach growing from 1.5M people in 10 countries (2021) to 9M+ people in 21 countries (2023). The campaign has no proprietary software, no app, no API, and no disclosed AI or machine learning components — its competitive differentiation rests on founder narrative, ambassador ecosystem, and partnership density rather than technology.

Name

The Hope Giver Campaign

Legal name

The Hope Giver Campaign

Website

https://www.thehopegivercampaign.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

The Hope Giver Campaign (THGC) is a Cairo-based charitable social impact movement founded in 2021 that runs annual multi-country campaigns across 21+ countries to support cancer patients, people with disabilities, orphans, seniors, and other vulnerable populations through events, sports programs, and awareness activities funded by sponsorships and branded merchandise sales.

Ownership category

akta.pro rank

Product category

Charitable Campaign / Social Impact Movement

NAICS

Civic and Social Organizations (8134), Voluntary Health Organizations (813212), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Rare Disease & Special Needs Support Organizations (BPAGACAM)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGACAD), Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE)

Keywords

• Charity campaign
• Social impact movement
• Nonprofit advocacy
• Fundraising merchandise
• Community outreach

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Others

Revenue model

1. Merchandise Sales (T-shirts): The campaign sells branded merchandise including t-shirts (men's and women's collections) and accessories through its online store. Products feature inspirational messages like 'Hope Giver', 'Stay Hopeful', 'Choose Hope', and designs created by ambassadors. The products are produced with love by Gannat El-Kholoud Charitable Organization and distributed by Hope Giver & Jannaty. Some products are sold at discounted prices (e.g., from 600 EGP to 400 EGP).
2. Sponsorship and Donations: The campaign receives support from honorary sponsors including Baheya Foundation (Global Honorary Sponsor), Al Nas Hospital (Honorary Sponsor for Joy of Every Child's Heart), EGYPTAIR Airlines (Official Carrier), and Better World Fund (International Charity Partner). Additional sponsors include Al-Futtaim Real Estate, Cairo Festival City, and others.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

The Hope Giver Campaign is a worldwide charitable movement that runs an annual multi-country campaign of mega events, sports activities, conferences, hospital visits, and community outreach programs to spread hope and support vulnerable populations including cancer patients, people with disabilities, orphans, seniors, cardiovascular patients, the homeless, and those facing mental health challenges. The campaign operates through a network of 50+ ambassadors of hope and is financially supported by an online merchandise store (cotton t-shirts and accessories) and corporate sponsorships/donations.

Product overview

The Hope Giver Campaign is a charitable worldwide movement, not a technology company. Its primary offering is the Hope Giver Online Store, which sells cotton t-shirts and merchandise in Men's and Women's collections. The merchandise features hope-themed designs created by campaign ambassadors, with proceeds supporting humanitarian activities for cancer patients, people with disabilities, orphans, and other vulnerable groups. The campaign operates across 23+ countries with annual events and activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Hope Giver Online Store

Quantifiable outcome

• Reached 9M+ people in 2023 campaign across 21 countries
• +3 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

28 partnerships are on record, tiered core and minor.

• EGYPTAIR AirlinescoreGTM or Marketing PartnerOfficial Carrier partner providing air transportation support for the campaign's international operations and travel needs.
• Baheya FoundationcoreGTM or Marketing PartnerGlobal Honorary Sponsor (Egypt). The biggest breast cancer foundation and hospital in the Middle East. Supports THGC as a flagship partner in Egypt.
• Al Nas HospitalcoreGTM or Marketing PartnerHonorary Sponsor for the Joy of Every Child's Heart. One of the biggest kids cardiology hospitals in the Middle East.
• Better World FundcoreStrategic or Co-development PartnerInternational Charity Partner. President Manuel Collas de la Roche participated in THGC Opening Ceremony 2023. Campaign featured at BWF Gala Night during Venice Film Festival.
• Al-Futtaim Real EstateminorGTM or Marketing PartnerSponsor providing support for campaign events and activities.
• Cairo Festival CityminorGTM or Marketing PartnerVenue partner hosting major campaign events including Opening Ceremony 2023 and BIG SHOW at Cairo Festival City.
• Gannat El-Khulood Charitable OrganizationcoreStrategic or Co-development PartnerProduces merchandise with love for the Hope Giver Campaign. Collaboration on Hope Giver Online Store. Dr. Zainab Alloub serves as Ambassador.
• Les Mureaux City (France)coreStrategic or Co-development PartnerHost of 2nd and 3rd International Sport & Health Conferences. Vice President Damien Vignier and Deputy Mayor Dieynaba Diop participate as ambassadors. Ongoing international partnership.
• Gustave Roussy Institute (France)coreStrategic or Co-development PartnerLeading cancer research and treatment center. Partner in International Sport & Health Conferences.
• No Difference Association (Switzerland)coreStrategic or Co-development PartnerBiggest Swiss association for people with disabilities. Co-founder Claudio Alessi serves as ambassador. Participated in No Difference 10k Run.
• Zaragoza Municipality (Mexico)coreStrategic or Co-development PartnerLocal government partner in Mexico. Hosted Race for Hope in Zaragoza city. Team Mexico spreads hope in city streets.
• Barbara Torres Academy (Mexico)coreStrategic or Co-development PartnerFounded by Bárbara Torres, Public Image and Wellness Coach. Ambassador in Mexico supporting cancer patients through oncological image expertise.
• AMC Association (Tunisia)coreStrategic or Co-development PartnerTunisian cancer association. President Raoudha Zarrouk (cancer survivor) serves as ambassador. Back to School Activities collaboration.
• Barbara Nassar Association (Lebanon)coreStrategic or Co-development PartnerLebanese cancer patient association. President Hany Nassar serves as ambassador. Academy opening held in Lebanon 2021.
• Al-Sidra Association (Kuwait)minorStrategic or Co-development PartnerCancer patient support association in Kuwait. Part of 5 Pillars - Cancer support network.
• ZED Sports ClubcoreStrategic or Co-development PartnerHost of Tennis For Hope events and wheelchair tennis camps. Partner for sports activities and Open Day events.
• VOX Cinemas EgyptminorChannel Partner/ Reseller/ DistributorKid's Cinema sessions and birthday party events for campaign beneficiaries. Entertainment partner.
• Pegasus Equestrian Center - DreamlandminorStrategic or Co-development PartnerOpen Day and Horse-Riding competition events. Fun day activities for campaign supporters.
• Alhassan FoundationcoreStrategic or Co-development PartnerFoundation for differently abled inclusion. Basketball matches, art workshops, and wheelchair sports activities. May Zein ElDein serves as ambassador.
• Ghabbour FoundationminorStrategic or Co-development PartnerDevelopment foundation. GO-Kart competition in collaboration with Alhassan and Baheya foundations.
• Wataneya for Development of OrphanagescoreStrategic or Co-development PartnerEgyptian organization supporting orphans, partnering in campaign activities.
• Nile of Hope HospitalminorStrategic or Co-development PartnerHealthcare partner in Egypt supporting campaign's health initiatives.
• GoBikeminorStrategic or Co-development PartnerWorld Cancer Day Awareness Cycling Ride partner with Baheya Foundation.
• Harmony Araby ChoircoreStrategic or Co-development PartnerRenowned choir of Ain Shams University. Performs at Opening Ceremonies. Premiered new Hope Giver t-shirt design on TV.
• Presidio Dance TheatreminorStrategic or Co-development PartnerExecutive & Artistic Director Sherene Melania serves as ambassador. Awarded THGC recognition.
• Orchestra Nour Wal AmalminorStrategic or Co-development PartnerWorld's unique orchestra of blind females. Special concert during Pink October breast cancer awareness month.
• Franco Theatro AcademyminorStrategic or Co-development PartnerTrains children including those with determination and special cases in musical, dance, and theatrical shows.
• Ain Shams UniversityminorStrategic or Co-development PartnerHome of Harmony Araby Choir. Prof. Dr. Abdel Fattah Saud serves as ambassador.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cancer Research UK: Largest cancer charity globally; broadly aligned cancer-cause focus but operating at significantly larger scale with research-led rather than event-led model.
• Médecins Sans Frontières (MSF): Larger global humanitarian health organization; comparable international humanitarian scope and brand recognition, but operates medical service delivery rather than hope-spreading events.

Emerging players

• Alex's Lemonade Stand Foundation: Childhood cancer nonprofit with branded fundraising events and merchandise — comparable cause concentration and grassroots-to-global scaling trajectory.
• Bring Hope Humanitarian Foundation: Smaller humanitarian organization supporting vulnerable populations; comparable multi-cause beneficiary approach and volunteer-driven international model.

Direct peers

• Make-A-Wish Foundation: Global nonprofit delivering hope and joy experiences to critically ill children — directly comparable mission (hope for sick children) and global volunteer/ambassador structure.
• Livestrong Foundation: Cancer survivor-led nonprofit with global awareness campaigns; comparable founder-narrative-driven brand and cancer-support mission.
• Susan G. Komen: Large-scale breast cancer nonprofit with sponsorships, branded merchandise, and global awareness campaigns; comparable cancer-cause focus and corporate-partner model.
• Starlight Children's Foundation: Delivers hope, entertainment, and hospital programs to seriously ill children — directly overlapping use cases (entertainment activities, hospital visits) and beneficiary type.
• Special Olympics: Global movement for inclusion of people with intellectual and physical disabilities through sport — highly comparable sports-based inclusion programming and international footprint.
• Muscular Dystrophy Association: US-based nonprofit for neuromuscular diseases/disabilities with research, care services, and branded fundraising events — comparable rare-disease and disability focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCXs7gHWxNjdzZqAbgA3b1iA
• Facebookfacebook.com/TheHopeGiverCampaign
• LinkedInlinkedin.com/company/the-hope-giver-campaign
• Instagraminstagram.com/thehopegivercampaign
• Xx.com/TheHopeGiverCam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hope Giver Campaign