What AND Automotive Navigation Data does

Note on source identity: the firmographics block identifies the subject as 'AND Automotive Navigation Data' — a Netherlands-based (Capelle Aan Den Ijssel) digital map and location-based services provider founded in 1984 and listed on Euronext Amsterdam (ams:AND), with 51-100 employees. The remainder of the supplied data, however, describes a different entity, 'The & Company' — a US-based (Lenexa, Kansas) identity-platform start-up founded in 2026 and operating privately. The analysis below is grounded in the substantive operational material supplied; the firmographic block is preserved for identity but does not align with the operational data.

The & Company operates a portable identity platform centered on the &tag — a universal handle (e.g., '&jane') that users claim and own. The platform's core technical components are: (i) the & mobile app on iOS and Android, which serves as the controller surface for account creation, signal management, connection requests, privacy settings, and AI-assistant linking via SMS (Twilio) and QR-code authentication; (ii) the And MCP server, which exposes identity-context tools (ask_question, identity_write, find_andees, connections_* and questions_*) over HTTP with OAuth scope-based consent to MCP-compatible AI clients including Claude Code, OpenCode, Cursor, ChatGPT, and Claude; and (iii) the underlying identity infrastructure of structured 'signals' (preferences, facts, values) with three-tier visibility (private/connected/public), a mutual connection graph, and a peer-question workflow. Free-form signal text is classified into structured categories using an OpenRouter-mediated LLM, and a Photos-to-Places feature uses on-device photo-library scanning against Google Places to suggest place-derived signals. Infrastructure dependencies include Google Cloud Platform (hosting, storage, FCM, Firebase Storage), Expo (OTA updates), Mixpanel (analytics), and Sentry (error monitoring).

The business model is freemium on the consumer side (free &tag claiming for individuals) with a contact-sales premium tier reserved for brands and public figures. Go-to-market is product-led and community-led: distribution runs through iOS App Store and Google Play, developer adoption is seeded through docs.and.com and a Discord community, and top-of-funnel awareness is driven by content marketing and event presence (notably SXSW 2026). The company is legally organized as a Public Benefit Corporation with Dentons-drafted clauses that subjugate profit to a stated mission of 'moving the world toward joy,' a structural choice that materially shapes investor expectations and capital base. Capital is sourced from small aligned investors (Henry Crown Fellows Fund, 8808 Ventures, and 8 unnamed angels); no funding rounds, valuations, or revenue figures are disclosed, and the product remains in beta (v0.3.0, June 2026). The company serves two primary segments: individual consumers seeking sovereign, portable digital identity, and developers/AI builders integrating identity context into agentic coding workflows via MCP.

Name

AND Automotive Navigation Data

Legal name

The & Company

Website

https://and.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

51–100 employees

Short description

The & Company operates a freemium portable-identity platform built around user-owned '&tag' handles, serving individual consumers and developers via iOS/Android apps and an MCP server that connects identity context to AI assistants such as Claude and ChatGPT.

Ownership category

akta.pro rank

Product category

Digital Identity Platform

NAICS

Software Publishers (5132)

akta.pro primary industry

Consent, Privacy & Preference Management (BPAMAEAK)

akta.pro secondary industries

User Lifecycle Provisioning & SCIM Automation (HDAEAJAK), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

• Digital identity platform
• Portable identity handles
• Identity management software
• Sovereign identity
• AI identity context

Headquarters

HQ city

Capelle Aan Den Ijssel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Free &tag for Individuals: Basic &tag claiming is free for individual users. Revenue model appears to be at early stage with free tier driving adoption.
2. Premium &tag for Brands/Public Figures: Contact sales model for premium &tags reserved for brands and public figures, suggesting B2B or premium tier revenue potential.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The & Company operates a portable identity platform centered on &tags, universal handles (e.g., &jane) that users own and control across the web and AI assistants. Users claim a free &tag through iOS/Android mobile apps, attach identity signals (preferences, facts, values) with three-tier privacy controls, build a connections graph, and link AI assistants via Model Context Protocol (MCP) under per-scope consent.

Product overview

The & Company offers a portable identity platform centered around &tags — universal handles users own and control. The core offering consists of the & mobile app (controller surface for managing identity, signals, connections, and AI assistant permissions), the And MCP integration layer connecting AI coding clients and agents to user &tag context, and the identity infrastructure of signals, connections, peer questions, and privacy controls. The &tag serves as the sovereign identity anchor, with users adding identity signals (preferences, facts, values) that can be shared with connections or AI assistants subject to per-signal and per-category visibility settings. The platform is available on iOS and Android, with MCP integration supporting Claude Code, OpenCode, Cursor, ChatGPT, and Claude.

Differentiator

Problem solved

Functional benefit

Products and services

• &tag A universal, portable identity handle (e.g., &michael) that users own and control, serving as the trusted identity anchor across the web and AI assistants. Users claim one free &tag and associate it with their account, adding identity signals with customizable privacy settings. Premium &tags available for brands and public figures.
• & app (Mobile Application) Mobile app serving as the controller surface for managing the &tag, documenting identity signals, reviewing pending approvals, and approving trust-sensitive moments. Includes connections management, privacy controls, location-based signal suggestions, and AI assistant linking via MCP.
• And MCP (Model Context Protocol) Developer and agent connection surface via Model Context Protocol over HTTP. Connects compatible AI coding clients and agents to user &tag identity context. Exposes tools for identity synthesis, discovery, connections management, and peer-question workflows with OAuth scope-based authentication. MCP server URL: https://mcp.and.com/mcp.
• Identity Signals User-controlled identity statements (preferences, facts, interests, values) that build the user's identity context. Stored with structured categories and visibility settings (private/connected/public). Users add signals through the mobile app or authenticated AI assistants. New signals default to private until the user decides otherwise.
• Connections Mutual connection system between &tag users. Users find others by name or &tag, send connection requests (requires verified email), and accept requests. Once connected, users can see each other's signals marked as visible to connections.
• Peer Questions System for asking connected &ees free-form questions. Recipients can answer (converted to identity signals pending approval) or reject. Sends push notifications. Questions have lifecycle states: pending, answered, rejected, expired, or withdrawn.
• Privacy Layer Three-tier visibility system controlling who can see identity signals: private (owner only), connected (owner and accepted connections), or public (anyone on supported surfaces). Applied at category level or per-signal. Category settings cascade to child signals unless overridden.

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• DentonsminorStrategic or Co-development PartnerLaw firm that helped develop the special clauses in the Public Benefit Corporation structure that legally put purpose before profit.
• Google Cloud PlatformcoreTechnology or IntegrationHosts the API, database, and operational infrastructure used to run the platform. Listed as a service provider in privacy documentation.
• TwiliocoreTechnology or IntegrationSMS verification provider that sends verification codes used to sign in to accounts and confirm account deletion.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Auth0 (Okta): Auth0 provides authentication, authorization, and user management APIs for developers. It is comparable as a developer-facing identity platform that The & Company could either integrate with or compete against as agentic identity requirements evolve.
• OpenAI (ChatGPT Memory / personalization): OpenAI ships ChatGPT Memory and personalization features that store user context across conversations. It is comparable as the AI platform building its own identity/memory layer, and The & Company's MCP integration with ChatGPT is partly a defensive play against OpenAI owning this layer natively.
• Okta: Okta is the leading enterprise identity and access management platform, providing SSO, lifecycle management, and increasingly customer/AI identity. It is comparable as a broad incumbent in the IAM space whose evolution toward consumer-facing identity and AI-context provisioning directly overlaps with The & Company's roadmap.
• Microsoft Entra (Verified ID): Microsoft Entra Verified ID is a decentralized identity product from Microsoft built on open standards. It is comparable as a major-incumbent attempt to provide portable, verifiable identity, and represents the kind of bundled offering The & Company must differentiate against.

Emerging players

• Persona: Persona is an identity verification platform for businesses covering KYC, KYB, and age verification. It is comparable as an emerging identity infrastructure company, though it focuses on verification for regulated use cases rather than portable consumer identity for AI agents.
• 1Password: 1Password has expanded from password management into broader identity and access products, including passkey and developer secret management. It is comparable as a consumer-trusted identity-adjacent company extending into the AI-agent identity space.
• Worldcoin (Tools for Humanity): Worldcoin is building a proof-of-personhood identity primitive for the AI era using iris biometrics. It is comparable to The & Company because both attempt to provide a portable, verifiable human identity usable across AI agents and online services, though they take very different technical approaches (biometric vs. portable handle).
• Limitless (formerly Rewind AI): Limitless builds a personal memory and context layer for AI assistants, capturing user activity and exposing it to AI workflows. It is comparable as an emerging player building the personal-context-for-AI category that The & Company also targets via its MCP server and signal system.

Direct peers

• Gravatar (Automattic): Gravatar is a universal avatar/identity service tied to email addresses that follows users across the web. It is comparable as a long-standing example of a portable, web-wide identity primitive, and represents the established 'handle-based identity' category The & Company is reimagining for the AI era.
• Keybase: Keybase (acquired by Zoom) built a portable, public-key-based identity with encrypted messaging and proofs of social accounts. It is comparable as a portable, user-owned identity product with privacy and cryptographic primitives, similar in spirit to The & Company's vision of sovereign identity for users.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/and_rotterdam
• Facebookfacebook.com/ANDRotterdam
• LinkedInlinkedin.com/company/and-automotive-navigation-data

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AND Automotive Navigation Data