st. martins therme & lodge

What st. martins therme & lodge does

St. Martins Therme & Lodge is a 4-star Superior destination resort located in Frauenkirchen, Seewinkel, Burgenland, Austria, operating year-round as part of the VAMED Vitality World network. The property is built around Austria's only lake thermal baths, comprising 2,000 m² of water surface across 4 indoor and 7 outdoor pools fed by a thermal spring sourced from 860m depth at 43°C and certified as Burgenland's third recognized healing spring for rheumatic, spinal, joint, and musculoskeletal conditions. An 8-hectare private bathing lake (Summer Island) with crystal-clear water and a 100% bathing weather guarantee anchors the outdoor experience, complemented by a stilts-built Lake Sauna and a 150 m² Research Station educational facility with daily eco-educator programming for children. The lodge offers 9 room categories ranging from Superior doubles to Panorama suites, alongside an active safari program operated in partnership with Nationalpark Neusiedler See - Seewinkel.

The business operates a direct-to-consumer model with no intermediaries, generating revenue across eight distinct streams: thermal bath admissions (adult day pass €41), lodge accommodations (multi-night packages from €159.50/person, 7-night packages from €1,203), spa treatments across Basic-to-Platinum tiers, premium Relax! day packages (€114/person), St. Martins Galleries exclusive area access (€75/person, €210/couple with private spa suite), safari experiences, F&B operations across nine venues, active programs (yoga, SUP, archery), and a 50-pitch caravan/RV site at €26/night. Customer segments are diversified across wellness seekers, families, Best Agers (55+), corporate groups, nature enthusiasts, and RV travelers. Marketing is primarily event-driven through seasonal campaigns, multi-account Instagram presence, direct website booking with best-price guarantees, and cross-promotion via the VAMED Vitality World loyalty program and shared gift card system.

Name

st. martins therme & lodge

Legal name

St. Martins Spa & Lodge

Website

https://stmartins.at

Company type

Private

Founded year

2009

Operating status

Operating

Short description

St. Martins Therme & Lodge is a 4-star Superior Austrian resort in Burgenland operating Austria's only lake thermal baths with an 8-hectare private bathing lake, 4-star lodge accommodations, spa treatments, and nature safaris, serving wellness seekers, families, mature travelers, and corporate groups.

Ownership category

akta.pro rank

Product category

Thermal Spa Resort and Wellness Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination Spa Resorts (THAGAMAA)

akta.pro secondary industries

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD), National Park & Conservancy Lodges (THAGAIAI), Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF), Sauna & Steam Bath Facilities (HSADAKAC), Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC)

Keywords

• Thermal spa resort
• Wellness hospitality
• Lake thermal baths
• Spa treatments
• Nature safari experiences

Headquarters

HQ city

Frauenkirchen

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Thermal Bath Admissions: Day passes, multi-hour tickets, and evening entry fees for thermal bath access with various price points based on age groups and included services
2. Lodge Accommodations: 4-star Superior hotel with multiple room categories including Superior double rooms, Junior Suites, Livingstone Suite, and Panorama Suite, plus spa and dining packages
3. Spa Treatments and Therapies: Massage, cosmetic, and spa treatments across multiple tiers from Basic to Platinum plus Signature treatments
4. Safari Experiences: Nature exploration programs including exclusive, classic, and animal-assisted safaris in the Seewinkel region
5. Exclusive Area Access: Premium access to Relax! Day Holiday, St. Martins Galleries, and private spa suite bookings at elevated price points
6. F&B and Retail: On-site restaurants (Market Restaurant, St. Martins Restaurant, Darwin's Bar, Lake Bistro), beach bar, and shopping experience retail operations
7. Active Programs and Activities: Fee-based fitness classes, yoga sessions, SUP, archery, and other outdoor activities for lodge and thermal bath guests
8. Caravan/RV Site: 50m² luxury RV pitches adjacent to thermal baths with discounted spa access

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

St. Martins Therme & Lodge operates Austria's only lake thermal baths, combining a 4-star Superior hotel lodge with thermal spa facilities fed by a 43°C mineral spring from 860m depth, an 8-hectare private bathing lake, safari nature experiences in the adjacent national park, spa treatments, dining, and family-oriented educational programming. The property is part of the VAMED Vitality World network and operates 365 days a year in Frauenkirchen, Burgenland, Austria.

Product overview

St. Martins Therme & Lodge is a 4-star Superior Resort in Seewinkel, Burgenland, Austria, operating as a unified destination combining thermal spa, hotel lodge, and nature experiences. The core offering comprises Austria's only lake thermal baths (2,000 m² water surface with 4 indoor/7 outdoor pools fed by a 43°C thermal spring) and the adjacent 8-hectare Summer Island bathing lake with 100% weather guarantee. The lodge provides 9 accommodation categories from Superior doubles to Panorama suites with full spa access. Supporting products include Safari nature experiences, Spa & Wellness treatments across multiple pricing tiers (Basic through Platinum), exclusive Relax! Day and Galleries packages, Lake Sauna, Research Station children's education center, multiple dining venues, active fitness programs, and caravan camping. The resort operates 365 days annually as part of VAMED Vitality World.

Differentiator

Problem solved

Functional benefit

Products and services

• Thermal Baths Austria's only lake thermal baths featuring 2,000 m² of water surface with 4 indoor and 7 outdoor pools, fed by a thermal spring at 43°C from 860m depth. Operates year-round with the Summer Island swimming lake from May through September. Open to day visitors and lodge guests.
• Summer Island with Bathing Lake An 8-hectare private bathing lake with crystal-clear water, beach bar, and 100% bathing weather guarantee. Features stand-up paddleboarding, swimming lanes, and direct access from the thermal baths. Available seasonally with associated beach bar service.
• Lodge Accommodations 4-star Superior hotel with 9 room categories including Superior double rooms, Junior Suites, Livingstone Suite, Discoverer Junior Suite, and Panorama suites. Features private bathing beach, lake spa, fitness center, and fine dining. Designed as Central Europe's first lodge concept.
• Safari Experiences Nature exploration programs in the Seewinkel region including exclusive safaris, classic safaris, and animal-assisted experiences. Operated by trained St. Martins Rangers with photo hides and bird ringing activities in partnership with Nationalpark Neusiedler See - Seewinkel.
• Spa and Wellness Treatments Comprehensive spa treatments including massage (Basic to Platinum tiers plus Signature and Seasonal), cosmetics, and Private Spa Suite. Treatment categories range from Basic to Luxury with various durations. Available to lodge and day guests.
• Relax! One Day Holiday - The Original Premium day spa package at €114 per person featuring exclusive lounge access, reserved lounger service, gourmet appetizers, €15 food voucher, beverages, 15% treatment discount, and access to lake sauna and sunset terrace.
• St. Martins Galleries Exclusive area on the 1st floor of the thermal atrium at €75 per person, including sauna access, lake sauna, infrared loungers, sunset terrace, and 15% discount on treatments. A for-two variant with Private Spa Suite is offered at €210 per couple.
• Lake Sauna Finnish sauna at 90°C and soft sauna at 60°C built on stilts in the bathing lake, with thermal water pool, infrared loungers, and direct lake access. Nude area from age 14. Differentiated lake-based sauna experience.
• Research Station 150 m² educational facility featuring zoo school, terrarium, aquarium, and daily children's programs with eco-educators. Offers animal-assisted activities including rabbit encounters, insect expeditions, and Kasperl puppet theater for family guests.
• Seminars & Events Conference and seminar facilities for business events, weddings, and celebrations with full catering and event planning services. Targets corporate retreats, team events, and private celebrations.
• Family Islands Six private family retreat zones at €50 per family, featuring enclosed spaces with curtains, minibar, towels, and seating areas. Located in the children's outdoor area during summer months.
• Fitness & Active Programs Comprehensive activity program including aqua fitness, yoga, Pilates, Nordic walking, archery, SUP paddling, and personal training. Free and paid sessions available for lodge and thermal bath guests.
• Caravan/Camping 50 m² luxury RV pitches at €26 per night adjacent to the spa entrance, including discounted thermal baths access. Available 365 days a year for RV and caravan travelers.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• VAMED Vitality WorldcoreStrategic or Co-development PartnerAustria's leading operator of thermal spa resorts. St. Martins is part of this network providing shared loyalty program (Vitality World Club), unified gift cards accepted across all member properties, cross-promotional marketing, and membership in Austria's premier thermal spa network.
• Kracher WineryminorGTM or Marketing PartnerExclusive wine tasting experience offered to Lodge guests at the Kracher Winery in Illmitz, included as a direct booking benefit. Regional partnership promoting local Burgenland wine culture.
• Vitality World ClubcoreGTM or Marketing PartnerShared loyalty program across VAMED Vitality World properties. Guests collect points and receive benefits including exclusive offers, priority access, and member-only pricing at participating thermal spa resorts.
• Nationalpark Neusiedler See - SeewinkelminorStrategic or Co-development PartnerSafari experiences operate in partnership with the national park, offering guests guided nature discoveries, photo hides, and bird ringing programs within the protected nature area.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aqua Dome Längenfeld: 4-star superior thermal spa resort in the Ötztal, Austria integrating thermal baths with hotel accommodations and alpine wellness. Directly comparable as an Austrian destination spa resort combining lodging and thermal water experiences.
• Therme Geinberg: Sibling property within the VAMED Vitality World network in Upper Austria. Directly comparable as a sister thermal bath + hotel resort sharing loyalty program, gift cards, and cross-promotion with St. Martins.
• Therme Wien: Another VAMED Vitality World member in Vienna, combining thermal baths with hotel. Comparable thermal spa resort within the same loyalty and gift-card network, differentiated by urban-proximity access.
• Therme Erding: World's largest thermal spa resort near Munich, combining thermal baths, hotel, water park, and themed saunas. Closest large-scale analog to St. Martins' integrated thermal bath + lodging + multiple amenities model, though operated as a single indoor mega-facility.
• Familux Resorts: Austrian-led operator of family-focused wellness resorts in the German-speaking market. Comparable family-wellness positioning with bundled lodging, spa, and children's programming targeting similar premium family segments.
• Therme Meran: Italian thermal spa resort in South Tyrol with integrated hotel and spa treatments. Comparable as a destination spa resort combining thermal water therapy with hotel lodging in an Alpine setting.
• Rogner Bad Blumau: Hundertwasser-designed wellness resort in eastern Austria combining thermal baths with hotel lodging and nature-focused programming. Comparable as a destination spa resort in Austria with thermal bath + lodge integration.
• Therme Loipersdorf: Major Austrian thermal spa resort with multiple pools, saunas, and an integrated hotel partner network. Comparable as an Austrian thermal bath destination with strong family positioning and multi-amenity offering.

Emerging players

• EuroParcs: European vacation park operator focused on nature-based family stays with on-site wellness amenities. Comparable as a nature-anchored family lodging concept expanding across Germany/Austria/Netherlands.

Broad incumbents

• Center Parcs (Pierre & Vacances): Large European operator of family vacation parks across multiple countries with integrated indoor pools, wellness, and activities. Comparable multi-amenity family destination resort operator, though lacking thermal-spa specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ThermeBurgenland
• Instagraminstagram.com/seewinkelsafari

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about st. martins therme & lodge