Flexirent Capital
Flexirent Capital, operating as FlexiRent, was a consumer lease financing product under humm group that allowed Australian and New Zealand consumers to lease goods via monthly rental payments. The product was discontinued in June 2022 and the entity now operates only as a legacy customer support function.
- Company typePrivate
- Founded1988
- HeadquartersSydney, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Flexirent Capital does
Flexirent Capital (operated as FlexiRent) was a consumer lease financing product offered by humm group limited, an Australian financial services company headquartered in Sydney. Founded in 1988, FlexiRent allowed individual consumers in Australia and New Zealand to lease goods — including household items and electronics — via scheduled monthly rental payments with an eventual option to purchase. The product operated under a lease-to-own commercial model, generating revenue through recurring rental payments from a broad base of retail consumers. humm group also maintained a regional office in Dublin, Ireland, supporting broader group operations.
On or before 30 June 2022, humm group discontinued the FlexiRent consumer lease product. All existing FlexiRent agreements were terminated, any unpaid monthly rental obligations were waived, and ownership of the leased goods was transferred to existing customers. The associated Flexicare Program add-on was removed at the same time. Since the wind-down, Flexirent Capital has operated solely as a residual legacy support function — maintaining a contact center (1800 240 102), a Customer Relations Complaints Team, and AFCA escalation pathways — to address inquiries from former customers. No active product, pricing, distribution, or marketing exists for FlexiRent. The parent humm group continues to operate other brands including humm, humm90, Q Mastercard, and FlexiCommercial, but those are distinct product lines.
Flexirent Capital firmographics
Firmographics- Name
- Flexirent Capital
- Legal name
- humm group limited
- Website
- https://flexirent.com.au
- Company type
- Private
- Founded year
- 1988
- Operating status
- Closed
- Headcount range
- 101–250 employees
- Short description
- Flexirent Capital, operating as FlexiRent, was a consumer lease financing product under humm group that allowed Australian and New Zealand consumers to lease goods via monthly rental payments. The product was discontinued in June 2022 and the entity now operates only as a legacy customer support function.
- Ownership category
- akta.pro rank
Flexirent Capital industry classification
Industry- Product category
- Consumer Leasing
- NAICS
- Consumer Goods Rental (5322)
- SIC
- Finance Lessors (6172)
- akta.pro primary industry
- Rent-to-Own (RTO) & Lease-to-Own Consumer Financing (FSAKAOAC)
- akta.pro secondary industries
- Rent-to-Own (RTO) Consumer Leasing (FSAKANAE), Subscription & Product-as-a-Service Consumer Leasing (FSAKANAK)
Keywords
Where Flexirent Capital is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Flexirent Capital business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales
Flexirent Capital product offering
Product offeringCore offering
Flexirent Capital, trading as FlexiRent, provided consumer lease financing that enabled individuals to lease household goods, electronics, and other retail items through a network of partner retailers. The FlexiRent offering was operated as a brand under humm group limited, with all FlexiRent agreements terminated on or before 30 June 2022, and the brand is no longer actively originating new leases.
Product overview
FlexiRent was a consumer lease financing product under the humm group portfolio that allowed customers to rent goods with eventual ownership transfer. The product has been discontinued — all FlexiRent agreements were terminated on or before June 30, 2022, with outstanding rental payments waived and ownership transferred to existing customers. The Flexicare Program, which was an add-on care service for FlexiRent customers, was also discontinued. The company continues to operate other brands including humm, humm90, Q Mastercard, and FlexiCommercial.
Differentiator
Problem solved
Functional benefit
Companies that use Flexirent Capital
Customer profileSegments1 record
Ideal customer profiles1 record
Flexirent Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Flexirent Capital partnerships and signals
Strategic signalRecent moves4 records
Flexirent Capital competitors and assessment
Company assessmentDirect peers
- Rent-A-Center: US rent-to-own and lease-to-own operator for furniture, appliances, and consumer electronics. Same lease-to-own consumer goods model as FlexiRent, useful as a benchmark for unit economics and regulatory responses.
- Aaron's Holdings Company: US-listed rent-to-own operator leasing furniture, appliances, electronics and other goods to consumers. Closest international comparable to the lease-to-own consumer finance model FlexiRent historically operated.
- Latitude Financial Services: Major Australian consumer finance provider offering personal loans, credit cards, and consumer lease-style products to individuals. Operates in the same regulatory and customer environment as FlexiRent and serves overlapping consumer finance demand.
- Pepper Money: Australian non-bank consumer and commercial finance provider with leasing and asset finance offerings. Comparable to FlexiRent as a non-bank lender serving consumers who cannot or prefer not to access prime credit.
Emerging players
- Liberty Financial: Australian non-bank lender with consumer and commercial finance products. Comparable to FlexiRent's role as an alternative to prime bank credit for consumers seeking lease or loan finance for goods.
- MoneyMe: ASX-listed Australian digital consumer lender offering personal loans and asset finance. Comparable to FlexiRent's role as an alternative-lending consumer finance provider, though operating with a different delivery model (online origination).
Broad incumbents
- Afterpay (Block): BNPL incumbent in Australia and New Zealand, competing for the same consumer point-of-sale finance demand FlexiRent addressed. Different mechanism (instalments vs. lease) but overlapping merchant and consumer footprint.
- Zip Co: ASX-listed BNPL provider competing for Australian and NZ consumer credit demand. Adjacent rather than direct, as Zip does not operate a lease-to-own structure, but serves the same underlying use case.
- humm (humm group brand): Sister brand under the same parent (humm group limited) offering BNPL consumer finance at the point of sale. Closest adjacent product set within the parent's portfolio and a potential substitute for former FlexiRent customers.
Others
- FlexiCommercial: Sibling brand under humm group offering commercial asset finance and leasing. Related thematically to FlexiRent (leasing under the same parent) but targets SMEs rather than consumer customers.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
Flexirent Capital social profiles
Digital presenceFlexirent Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flexirent Capital leadership team
Management profileNumber of profiles
Flexirent Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flexirent Capital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flexirent Capital
What does Flexirent Capital do?
Flexirent Capital, trading as FlexiRent, provided consumer lease financing that enabled individuals to lease household goods, electronics, and other retail items through a network of partner retailers. The FlexiRent offering was operated as a brand under humm group limited, with all FlexiRent agreements terminated on or before 30 June 2022, and the brand is no longer actively originating new leases.
Is Flexirent Capital a public or private company?
Flexirent Capital is a private company. It is classified as corporate owned and is currently closed.
When was Flexirent Capital founded?
Flexirent Capital was founded in 1988. It employs 101 to 250 people.
Where is Flexirent Capital based?
Flexirent Capital is headquartered in Sydney, Australia, in the Oceania region.
Who are Flexirent Capital's main competitors?
Direct peers on record are Rent-A-Center, Aaron's Holdings Company, Latitude Financial Services and Pepper Money. Emerging players are Liberty Financial and MoneyMe. Broad incumbents are Afterpay (Block), Zip Co and humm (humm group brand). FlexiCommercial is listed as an others.
Does Flexirent Capital have an API?
No public API is recorded for Flexirent Capital.
What industry is Flexirent Capital in?
Flexirent Capital's product category is Consumer Leasing. Its primary akta.pro industry code is FSAKAOAC, Rent-to-Own (RTO) & Lease-to-Own Consumer Financing, with a secondary code of FSAKANAE, Rent-to-Own (RTO) Consumer Leasing. Its NAICS code is 5322 and its SIC code is 6172.