Wood Specialties
Zuern Building Products & Design Center is a family-owned Wisconsin building materials supplier founded in 1953, serving contractors and homeowners through 8 showrooms with lumber, building materials, and integrated design services.
- Company typePrivate
- Founded1953
- HeadquartersMenomonee Falls, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Wood Specialties does
Zuern Building Products & Design Center is a family-owned Wisconsin building materials supplier tracing its origins to 1953, when it was founded as Allenton Lumber and Fuel. The company supplies lumber, building materials, and complementary design services to both professional contractors (B2B) and homeowners (B2C) undertaking new construction and remodeling projects, operating through a network of 8 showrooms across Wisconsin. Its core product set is commodity and value-added building materials, supplemented by an in-house Design Center offering that integrates design and specification services with materials supply.
The company has invested in omnichannel retail capabilities, including an online shopping portal that extends ordering beyond physical showroom traffic. The integration of design services with materials distribution positions it as a one-stop resource for building projects in its regional footprint. The business model is a hybrid of traditional building materials distribution and value-added design services, with revenue generated primarily through product sales across the showroom network plus design center project work. Pricing follows standard retail and contractor-account conventions typical of regional lumber yards, with the design center layer capturing incremental margin on projects where the firm supplies both materials and design output.
Strategically, the firm has evolved from a single-location lumber and fuel dealer into a multi-site building products retailer, rebranding to Zuern Building Products & Design Center to reflect a broader product and service positioning. Its primary competitive arena is regional Wisconsin building materials distribution, where showroom density, family ownership longevity, and the integrated design offering are the principal differentiators. Growth to date has been organic and geographically bounded, with no disclosed acquisitions, funding events, or moves outside Wisconsin in the supplied data.
Wood Specialties firmographics
Firmographics- Name
- Wood Specialties
- Legal name
- Zuern Building Products & Design Center
- Website
- https://woodspecialtiesinc.com
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zuern Building Products & Design Center is a family-owned Wisconsin building materials supplier founded in 1953, serving contractors and homeowners through 8 showrooms with lumber, building materials, and integrated design services.
- Ownership category
- akta.pro rank
Wood Specialties industry classification
Industry- Product category
- Architectural Millwork
- NAICS
- Custom Architectural Woodwork and Millwork Manufacturing (337212), Cut Stock, Resawing Lumber, and Planing (321912)
- SIC
- Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Millwood, Veneer, Plywood, & Structural Wood Members (2430)
- akta.pro primary industry
- Wood Mouldings, Millwork & Trim (IMADADAG)
- akta.pro secondary industry
- Engineered Wood Siding, Trim & Mouldings (IMAMACAI)
Keywords
Where Wood Specialties is headquartered
LocationHeadquarters
- HQ city
- Menomonee Falls
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Wood Specialties business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain
Revenue model
- Building Materials Sales: Sales of lumber and building materials through physical showrooms and online portal. Product categories include exterior building materials (doors, roofing, siding, windows, decking) and interior finishing materials (cabinetry, countertops, millwork).
- Design Services: Professional design services for kitchen, bathroom, deck, and whole home remodeling projects, supporting product sales.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Wood Specialties product offering
Product offeringCore offering
Wood Specialties manufactures and distributes custom interior and exterior woodwork for new construction and remodeling projects. The company produces tailored wood products for both new construction builds and renovation applications, serving as a regional supplier of custom wood components for the construction industry.
Product overview
Zuern Building Products & Design Center is a building materials supplier and design services company operating as a platform of building materials combined with professional design services. The company offers two interconnected offerings: (1) Design Center services including Kitchen Design, Bathroom Design, Deck Design, Home Design, and a dedicated Design Team; and (2) Building materials including exterior products (Doors, Roofing, Siding, Windows, Decking) and interior products (Cabinetry, Custom Cabinetry, Countertops, Millwork). Additional services include Contractor Support and multiple Wisconsin lumberyard/showroom locations. The company serves both individual homeowners undertaking remodels and professional contractors, positioning itself as a one-stop source for building materials and professional design assistance.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Interior Woodwork Custom manufactured interior woodwork products for new construction and remodeling projects.
- Custom Exterior Woodwork Custom manufactured exterior woodwork products for new construction and remodeling projects.
Companies that use Wood Specialties
Customer profileSegments2 records
Ideal customer profiles1 record
Wood Specialties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wood Specialties partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Wood Specialties competitors and assessment
Company assessmentDirect peers
- US Lumber Group: Wholesale distributor of lumber, millwork, and building products serving dealer and contractor customers in the Midwest and broader U.S. — directly comparable wholesale millwork and lumber distribution.
- Foundation Building Materials: Distributor of building products including insulation, drywall, ceilings, and complementary categories serving contractor customers across multiple U.S. regions — comparable pro-contractor go-to-market model.
- ABC Supply Co. Largest U.S. wholesale distributor of roofing, siding, windows, and exterior building materials serving contractors through branch showrooms and yards — directly comparable in pro-channel contractor distribution and exterior product mix.
Broad incumbents
- BMC Stock Holdings (now Builders FirstSource): Major regional distributor of lumber, millwork, windows, and building products serving builders and remodelers across the U.S. — strong overlap in millwork and interior product categories.
- Builders FirstSource: Largest U.S. supplier of building products, prefabricated components, and value-added services for residential construction — overlaps in lumber, millwork, and interior product distribution but at vastly greater national scale.
- Stock Building Supply (now BFS): Pre-merger subsidiary of Builders FirstSource providing lumber, millwork, and building materials to professional builders and remodelers — directly comparable product set and customer base.
- Weyerhaeuser: Vertically integrated timber REIT with lumber, engineered wood products, and distribution — overlaps in lumber and engineered wood supply that independent distributors like Zuern procure from.
Regional players
- Menards: Midwest-based big-box home improvement retailer with strong Wisconsin presence offering lumber, millwork, cabinetry, and design services — direct regional competitor across both pro and DIY segments.
Emerging players
- Lumber Liquidators (now LL Flooring): Specialty retailer of flooring and related building products with showrooms — narrower category overlap but analogous showroom-driven retail distribution of wood-based products to contractors and homeowners.
Others
- Marvin (Marvin Windows and Doors): Manufacturer of premium windows and doors sold through independent dealers and showrooms — directly comparable as Zuern's branded window partner and as a peer in custom architectural woodwork distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Wood Specialties social profiles
Digital presenceWood Specialties financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wood Specialties leadership team
Management profileNumber of profiles
Wood Specialties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wood Specialties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wood Specialties
What does Wood Specialties do?
Wood Specialties manufactures and distributes custom interior and exterior woodwork for new construction and remodeling projects. The company produces tailored wood products for both new construction builds and renovation applications, serving as a regional supplier of custom wood components for the construction industry.
Is Wood Specialties a public or private company?
Wood Specialties is a private company. It is classified as unknown and is currently operating.
When was Wood Specialties founded?
Wood Specialties was founded in 1953. It employs 11 to 50 people.
Where is Wood Specialties based?
Wood Specialties is headquartered in Menomonee Falls, United States, in the North America region.
How does Wood Specialties make money?
Two revenue lines are on record. Building Materials Sales are the primary driver. The others are design Services.
Who are Wood Specialties's main competitors?
Direct peers on record are US Lumber Group, Foundation Building Materials and ABC Supply Co.. Broad incumbents are BMC Stock Holdings (now Builders FirstSource), Builders FirstSource, Stock Building Supply (now BFS) and Weyerhaeuser. Menards is listed as a regional player. Lumber Liquidators (now LL Flooring) is listed as an emerging player. Marvin (Marvin Windows and Doors) is listed as an others.
Does Wood Specialties have an API?
No public API is recorded for Wood Specialties.
What industry is Wood Specialties in?
Wood Specialties's product category is Architectural Millwork. Its primary akta.pro industry code is IMADADAG, Wood Mouldings, Millwork & Trim, with a secondary code of IMAMACAI, Engineered Wood Siding, Trim & Mouldings. Its NAICS code is 337212 and its SIC code is 5031.