Yellow Design
Yellow Design is a sole-proprietor freelance design studio in Sutton Coldfield, UK, founded in 2004 by Mike Lloyd, offering branding, logo, website, packaging, print, and marketing design services to clients ranging from start-ups to global brands.
- Company typePrivate
- Founded2004
- HeadquartersSutton Coldfield, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Yellow Design does
Yellow Design is a sole-proprietor freelance design studio founded in 2004 by Mike Lloyd in Sutton Coldfield, UK. The business delivers a comprehensive suite of creative services including logo design, brand identity and guidelines, website design, marketing and advertising collateral, print design, signage, packaging, art direction, brand strategy, and electronic direct mail (EDM). Clients span start-ups to global brands across diverse sectors including aviation (Birmingham Airport), waste management (Biffa), chemicals (Serchem), packaging (i2r Packaging Solutions), arts and culture (Midland Arts Centre, Town Hall Symphony Hall), government (Staffordshire Police), healthcare (Elledge Surgical), and contract furniture (HB).
The underlying technology is standard creative tooling — Squarespace for the portfolio website and conventional design software for production. There are no APIs, integrations, patents, proprietary platforms, or AI/ML systems disclosed; the business delivers design as a personal service, with Mike Lloyd providing work both on-site and off-site for client organizations and as a subcontracted resource to other creative agencies (notably 8848).
Yellow Design operates on a project-based, quote-based professional services model with multi-year contract cadences. Go-to-market is sales-led, driven by direct outreach via email and phone, a personal LinkedIn presence, the portfolio website, and word-of-mouth referrals accumulated over more than 20 years. The company explicitly positions itself as a cost-effective alternative to large design agencies. There is no institutional investment, no parent company, no subsidiaries, no disclosed revenue, and no funding history.
Yellow Design firmographics
Firmographics- Name
- Yellow Design
- Legal name
- Yellow Design
- Website
- https://yellow-design.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Yellow Design is a sole-proprietor freelance design studio in Sutton Coldfield, UK, founded in 2004 by Mike Lloyd, offering branding, logo, website, packaging, print, and marketing design services to clients ranging from start-ups to global brands.
- Ownership category
- akta.pro rank
Yellow Design industry classification
Industry- Product category
- Graphic Design Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143), Other Specialized Design Services (54149)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Yellow Design is headquartered
LocationHeadquarters
- HQ city
- Sutton Coldfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Yellow Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Freelance Design Services: Project-based design work for branding, identity, marketing materials, and creative strategy. Services include logo design, brand guidelines, website design, advertising, print, signage, packaging, and social media content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based design services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Yellow Design product offering
Product offeringCore offering
Yellow Design is a freelance design studio providing branding, logo design, brand guidelines, website design, advertising, print, signage, packaging, and social media content services. The studio serves organizations from start-ups to global brands, operating as a cost-effective alternative to large design agencies with over 20 years of experience.
Product overview
Yellow Design is a freelance design studio operated by Mike Lloyd, offering a comprehensive suite of design services to help organisations stand out, connect with their audience, and grow their business. The company positions itself as providing large-agency quality with small-agency personal touch and value. Their service portfolio includes Logo Design, Brand Identity & Guidelines, Website Design, Marketing & Advertising, Print Design, Packaging Design, Art Direction, Brand Strategy, and EDM services. The studio works with clients ranging from startups to global brands including Birmingham Airport, Biffa, Serchem, and i2r Packaging Solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Logo Design Custom logo design services for startups to global brands, creating simple, smart and effective brand marks.
- Brand Identity & Guidelines Comprehensive brand identity development including guidelines, stationery, and visual systems for consistent brand implementation across all platforms.
- Website Design Website design and development services for desktop and mobile platforms, including UI design and visual content production.
- Marketing & Advertising Design Full-service marketing and advertising design including seasonal campaigns, legislation campaigns, digital advertising, and social media content.
- Print Design Print design services including brochures, annual reports, point of sale materials, signage, and exhibition graphics.
- Packaging Design Product packaging design services for consumer goods and industrial products.
- Art Direction Creative art direction for marketing campaigns, photography, and visual content production.
- Brand Strategy Strategic brand positioning and planning to help organisations stand out, connect with their audience, and grow their business.
- EDM (Electronic Direct Mail) Design Email marketing design and campaign production services.
Quantifiable outcome
- i2r grew from start-up to Europe's leading supplier of aluminium trays in ten years following brand launch
- +4 more outcomes
Companies that use Yellow Design
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
Yellow Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yellow Design partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 8848minorDesign agency that commissioned Yellow Design for Biddle and Thermoscreens rebranding projects. 8848 acts as the primary client agency that outsources design work to Yellow Design.
Scale indicators3 records
Recent moves2 records
Expansion highlights2 records
Yellow Design competitors and assessment
Company assessmentDirect peers
- Robot Food: Robot Food is an independent UK brand design agency specialising in packaging, brand identity, and FMCG design. It is comparable because its packaging design and brand identity work closely overlaps with Yellow Design's packaging design and brand strategy offerings.
- Studio Output: Studio Output is an independent UK design agency focused on brand identity, motion, and digital design. It is comparable because it operates in the same creative space of brand systems and identity work for ambitious brands that Yellow Design serves.
- SomeOne: SomeOne is an independent London-based brand and digital design studio of similar scale to a senior freelancer-plus-team operation. It is comparable because it competes for the same mid-market to enterprise branding and identity briefs that Yellow Design targets in the UK.
- LovedBy: LovedBy is an independent creative agency working in branding, identity, and digital design. It is comparable because it competes for the same type of brand identity and design system engagements that Yellow Design delivers to its startup-to-enterprise client base.
- Koto: Koto is an independent branding studio specialising in brand identity, strategy, and naming. It is comparable because its core offering — strategic brand identity for ambitious organisations — directly mirrors Yellow Design's brand strategy, naming, and identity services.
Broad incumbents
- Pentagram: Pentagram is a globally recognised, partner-led design consultancy covering branding, identity, digital, and editorial work. It is comparable as a benchmark for the type of high-end branding work Yellow Design delivers, though it operates at vastly larger scale with multiple partners.
- Landor & Fitch: Landor & Fitch is a global brand consulting and design firm. It is comparable because it operates in the same brand identity and corporate rebrand space where Yellow Design's enterprise clients (Birmingham Airport, Biffa, Serchem) operate, though it does so as a much larger consultancy.
Regional players
- Frost Design: Frost Design is a UK-based creative agency focused on branding, digital, and print design. It is comparable as a similarly sized UK competitor in the mid-market branding space where Yellow Design primarily operates.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Yellow Design social profiles
Digital presenceYellow Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yellow Design leadership team
Management profileNumber of profiles
Profiles1 record
Yellow Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yellow Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yellow Design
What does Yellow Design do?
Yellow Design is a freelance design studio providing branding, logo design, brand guidelines, website design, advertising, print, signage, packaging, and social media content services. The studio serves organizations from start-ups to global brands, operating as a cost-effective alternative to large design agencies with over 20 years of experience.
Is Yellow Design a public or private company?
Yellow Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yellow Design founded?
Yellow Design was founded in 2004. It employs 1 to 10 people.
Where is Yellow Design based?
Yellow Design is headquartered in Sutton Coldfield, United Kingdom, in the Europe region.
How does Yellow Design make money?
One revenue line is on record: freelance Design Services.
Who are Yellow Design's main competitors?
Direct peers on record are Robot Food, Studio Output, SomeOne, LovedBy and Koto. Broad incumbents are Pentagram and Landor & Fitch. Frost Design is listed as a regional player.
Does Yellow Design have an API?
No public API is recorded for Yellow Design.
What industry is Yellow Design in?
Yellow Design's product category is Graphic Design Services. Its primary akta.pro industry code is BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 541430 and its SIC code is 7330.