University Property
University Property owns, repositions, and manages historic-preservation rental apartments and duplexes in walkable neighborhoods near Virginia Commonwealth University in Richmond, VA and UNC Greensboro, providing students, medical residents, faculty, and young professionals with all-inclusive, tech-enabled housing under a "Safe. Clean. Quality. Connected." brand.
- Company typePrivate
- Founded2018
- HeadquartersRichmond, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What University Property does
University Property is a privately held real estate investment and property management company that owns and operates rental housing concentrated in walkable neighborhoods adjacent to two major universities: Virginia Commonwealth University (VCU) and VCU Medical Center in Richmond, VA, and the University of North Carolina at Greensboro. Founded in 2018 and led by founder and CEO Andrew Horrocks, the company has assembled a portfolio of roughly 18+ named properties — primarily historic-preservation apartment buildings and duplexes (Cornish Brewery, Theater Row, Artisan Alley, Flag Factory, Leo's Path, Marshall Adams, Marshall Place, Randolph House, and others in Richmond; Stella's Place, McIver Square, The Addenbrook, and Reynolds Place in Greensboro) — that it repositions into modern residential units with branded amenity standards summarized as "Safe. Clean. Quality. Connected." (pin-activated electric deadbolts, video monitoring, Openpath access control, Luxer One package management, and free high-speed internet at most properties via Virginia SkyWire).
The operating model layers a tech-enabled property management stack (AppFolio for resident portal, lease administration, and online payments; Wix for property-specific websites) on top of a distributed, co-working-based corporate footprint (Gather Arts District in Richmond, Transform GSO in Greensboro). The company also operates an in-city self-storage product (Artisan Alley Self-Storage) and provides third-party property management services for outside owners who share its university-community philosophy.
Revenue is generated primarily through recurring monthly residential rent on owned properties, with secondary streams from third-party property management fees, self-storage rental, and ancillary services such as insurance. Pricing is quote-based and not publicly disclosed, with many units offered on an all-inclusive basis bundling utilities and high-speed internet. Go-to-market is direct-to-consumer via dedicated market websites, university housing fairs (VCU Off-Campus Housing Fair), social media (Instagram, Facebook, LinkedIn), and appointment-based property tours.
University Property firmographics
Firmographics- Name
- University Property
- Legal name
- University Property
- Website
- https://university-property.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- University Property owns, repositions, and manages historic-preservation rental apartments and duplexes in walkable neighborhoods near Virginia Commonwealth University in Richmond, VA and UNC Greensboro, providing students, medical residents, faculty, and young professionals with all-inclusive, tech-enabled housing under a "Safe. Clean. Quality. Connected." brand.
- Ownership category
- akta.pro rank
University Property industry classification
Industry- Product category
- Off-Campus Student Housing
- NAICS
- Residential Property Managers (531311)
- SIC
- Operators Of Apartment Buildings (6513)
- akta.pro primary industry
- Student Housing Property Management (BPAJAFAF)
- akta.pro secondary industry
- Off-Campus Student Rentals (Scattered-Site/Single-Family) Management (BPAJAJAC)
Keywords
Where University Property is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
University Property business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Residential Property Rental: University Property owns and operates multi-family rental properties in university communities. Revenue is generated through monthly rent payments from residential tenants. The company also manages properties for third-party property owners who share their philosophy of providing quality, safe, clean housing near universities.
- Property Management Services: University Property manages rental properties for other property owners in the same university communities where they own property. This third-party management service generates management fee revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Rental pricing varies by property, unit type, and bedroom count |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
University Property product offering
Product offeringCore offering
University Property owns, operates, and manages residential rental apartment properties in university communities, primarily in Richmond, VA near Virginia Commonwealth University (VCU) and in Greensboro, NC near UNC Greensboro. The company specializes in historic preservation buildings and also offers third-party property management services to other landlords who share its operational philosophy. A complementary self-storage service operates at the Artisan Alley location.
Product overview
University Property is a residential property management company operating a portfolio of apartment buildings and duplexes in Richmond, VA (near Virginia Commonwealth University) and Greensboro, NC (near UNC Greensboro). The core offering consists of historic preservation apartment buildings marketed under distinct property names in each market. Richmond properties include Cornish Brewery Apartments, Flag Factory Apartments, Leo's Path Apartments, Theater Row Apartments, Artisan Alley Apartments, Marshall Adams Apartments, plus several classic duplex properties. Greensboro properties include Stella's Place Apartments, McIver Square Apartments, The Addenbrook Apartments, and Reynolds Place Apartments. A complementary self-storage service is offered at the Artisan Alley location. The company also provides property management services for third-party landlords who share their philosophy.
Differentiator
Problem solved
Functional benefit
Products and services
- Cornish Brewery Apartments Historic preservation studio, 1- and 2-bedroom apartment homes on the corner of Clay and Harrison Streets in Richmond, close to VCU, Kroger, and the Siegel Center.
- Flag Factory Apartments High-ceiling 1- and 2-bedroom historic preservation apartments fully renovated, situated between The Lower Fan and VCU campus in Richmond.
- Leo's Path Apartments Fully renovated 1- and 2-bedroom apartments on iconic Cary Street in the Lower Fan neighborhood of Richmond, two blocks from VCU campus.
- Theater Row Apartments 1-, 2-, and 3-bedroom apartments on Broad Street in the Arts District of Richmond with on-site parking, close to both VCU campuses.
- Artisan Alley Apartments Unique 1-, 2-, and 3-bedroom apartments in a one-story walk-up on Broad Street in the Arts District of Richmond, two blocks from VCU's Institute of Contemporary Art.
- Marshall Adams Apartments Duplexes on Marshall and Adams Streets near VCU campuses in Richmond, featuring on-site parking, front porches, and historic features.
- Stella's Place Apartments Greensboro apartment property managed by University Property, close to UNC Greensboro.
- McIver Square Apartments Greensboro apartment property managed by University Property, close to UNC Greensboro.
- The Addenbrook Apartments Greensboro apartment property managed by University Property, close to UNC Greensboro.
- Reynolds Place Apartments Rebranded Greensboro property acquired and managed by University Property, near UNC Greensboro.
- Artisan Alley Self-Storage In-city downtown self-storage at 323 W. Broad Street with secure video-monitored cages available in two sizes (7'x9' and 4'x6'), all 8' in height.
- Property Management Services University Property manages rental properties for other property owners in university communities who share their commitment to providing quality housing. Services include property management, tenant relations, and maintenance.
Companies that use University Property
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
University Property technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
University Property partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Virginia SkyWirecoreVirginia SkyWire serves as the internet service provider for University Property properties, installing and maintaining high-speed internet infrastructure. They have wired properties for both internet and DIRECTV service. Virginia SkyWire contributed to enhanced security and video monitoring upgrades across multiple properties.
- Tribble ElectricminorLocal vendor partner for electrical installation work, specifically contributing to enhanced security feature installations at University Property buildings.
- SECOMminorLocal security vendor that helped with the installation of enhanced video monitoring and security systems across multiple University Property buildings.
- Gather (Co-working)coreUniversity Property moved into co-working office space at Gather Arts District in Richmond, initially at Scott's Addition location and later expanded to the Arts District. Gather provides flexible office space for the company's distributed workforce model, supporting collaboration and meeting needs.
- Transform GSOcoreTransform GSO provides co-working office space for University Property's Greensboro operations. The renovated, modern co-working spaces blend Greensboro's history with contemporary design. University Property participates in the Downtown Greensboro 2030 Strategic Vision Plan through this partnership.
- GRTC (Greater Richmond Transit Company)minorGRTC's Pulse Bus rapid transit system provides public transportation access near University Property Richmond properties. The Pulse Bus stop is located near Theater Row Apartments, enhancing connectivity for residents.
- AppFoliocoreAppFolio provides property management platform used by University Property for resident login, lease management, and online payment processing for tenants.
- Habitat for HumanityminorUniversity Property donated replaced toilets to Habitat for Humanity when upgrading to higher velocity flush toilets, demonstrating community engagement.
Scale indicators4 records
Recent moves10 records
Expansion highlights6 records
University Property competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
University Property social profiles
Digital presenceUniversity Property financial estimates
Financial estimateRevenue estimate
Valuation estimate
University Property leadership team
Management profileNumber of profiles
Profiles1 record
University Property funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
University Property M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about University Property
What does University Property do?
University Property owns, operates, and manages residential rental apartment properties in university communities, primarily in Richmond, VA near Virginia Commonwealth University (VCU) and in Greensboro, NC near UNC Greensboro. The company specializes in historic preservation buildings and also offers third-party property management services to other landlords who share its operational philosophy. A complementary self-storage service operates at the Artisan Alley location.
Is University Property a public or private company?
University Property is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was University Property founded?
University Property was founded in 2018. It employs 1 to 10 people.
Where is University Property based?
University Property is headquartered in Richmond, United States, in the North America region.
How does University Property make money?
Two revenue lines are on record. Residential Property Rental is the primary driver. The others are property Management Services.
Does University Property have an API?
No public API is recorded for University Property.
What industry is University Property in?
University Property's product category is Off-Campus Student Housing. Its primary akta.pro industry code is BPAJAFAF, Student Housing Property Management, with a secondary code of BPAJAJAC, Off-Campus Student Rentals (Scattered-Site/Single-Family) Management. Its NAICS code is 531311 and its SIC code is 6513.