Seajet

What Seajet does

Seajet is a Dutch-headquartered marine coatings brand specializing in antifouling paints, primers, topcoats, varnishes, thinners, and propeller coatings for the leisure boating and small-commercial marine market. Founded in the early 1990s and operated through Chugoku Paints B.V., the company is part of Japan's Chugoku Marine Paints Ltd. (CMP) group, one of the world's largest marine coatings manufacturers with approximately 105 bases across 35 countries. Seajet's product portfolio is built around proprietary antifouling technologies including Self-Polishing Copolymer (SPC) chemistry, Econea-based copper-free biocides, and silicone elastomer foul-release systems (Bioclean Eco). The company serves a dual market of DIY boat owners and professional applicators, and is specified as the "house brand" by major yacht builders including Sunseeker and Lagoon Catamarans. A 2024 capital investment delivered a new renewable-energy-powered factory in Heijningen, Netherlands, reducing site emissions by up to 95%.

Seajet generates revenue through one-time wholesale sales of marine coating products to a global network of over 30 official importers and distributors, supplemented by specialist marine dealers that serve professional applicators and boat builders. Pricing is not publicly disclosed; customers are directed to local distributors for quotes. The go-to-market model is exclusively channel-based, with no direct-to-consumer e-commerce surfaced. Brand-level demand generation runs through multilingual websites (English, Dutch, German, Turkish), a mobile app with product finder and paint calculator functions, technical documentation (TDS/MSDS), tutorial videos, and trade marketing through OEM relationships. Geographically the brand is concentrated in Europe, with broader distribution enabled by the CMP parent group's global footprint.

The operating entity in the Netherlands is small (1–10 employees), which reflects a lean brand-management structure; volume manufacturing and back-office functions sit within the broader CMP group. Distribution and OEM relationships drive predictable revenue pull, while the Eco Range product line (biocide-free antifoulings, silicone-based coatings) represents the principal forward growth lever as European regulations tighten on copper-based antifouling chemistries.

Name

Seajet

Legal name

Chugoku Paints B.V.

Website

https://seajetpaint.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Seajet is a Dutch marine coatings brand owned by Japan's Chugoku Marine Paints, selling antifouling paints, primers, topcoats, varnishes, and propeller coatings through 30+ global distributors to DIY boat owners, professional applicators, and OEMs including Sunseeker and Lagoon Catamarans.

Ownership category

akta.pro rank

Product category

Marine coatings and yacht paints

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Marine & Offshore Coatings (IMAEAGAD)

akta.pro secondary industries

Marine Coatings (IMAEAHAD), Coatings, Corrosion Protection & Anti-Fouling Systems (IMAJAKAJ)

Keywords

• Marine antifouling coatings
• Yacht paint systems
• Boat primers thinners
• Propeller foul release
• Biocide-free eco coatings

Headquarters

HQ city

Heijningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Marine Paint and Coating Sales: Seajet generates revenue through the sale of its marine paint products including antifouling coatings, topcoats, primers, varnishes, thinners, and specialized propeller coatings. Products are sold through a global network of distributors and specialist dealers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Seajet manufactures and sells a complete range of marine coatings for yachts and small craft, including self-polishing copolymer antifoulings, copper-free and biocide-free eco coatings, primers, single- and two-component topcoats, UV and polyurethane varnishes, propeller foul-release and anti-fouling systems, and compatible thinners. The range is supplied to DIY boat owners, professional applicators, and OEM boat builders through a global network of more than 30 importers, distributors, and specialist marine dealers.

Product overview

Seajet is a comprehensive range of marine paints and coatings designed for boat owners and professionals. The product portfolio is organized into two main systems: Above Water products (topcoats, varnishes, primers, thinners) and Below Water products (antifoulings, propeller coatings, eco-range). Key antifouling products include the 030-040 series with self-polishing copolymer (SPC) technology, including the flagship 039 Platinum in both mono-component and 2-component variants. The Eco Range offers biocide-free solutions like Seajet 021 EKO, SEOSIL, and 2300 Hard Coating using silicone elastomer technology. Above-water protection is provided through 122 Brilliance (1-component) and 132 Polyurethane (2-component) topcoats, plus 120 UV and 130 Polyurethane Gloss varnishes for wood surfaces. Primers include 012 Universal, 015 Underwater, and 117 Multipurpose Epoxy. Specialized propeller coatings include Triple Pack (self-polishing) and Pellerclean (foul release). Thinners A, E, P, and U support application of all products. Seajet is the 'house brand' of boat builders worldwide and is part of Chugoku Marine Paints (CMP). The company emphasizes both performance and environmental sustainability.

Differentiator

Problem solved

Functional benefit

Brands

• Eco Range: Biocide-free product range including Seajet 021 Eko self-polishing coating and SEOSIL biocide-free hard-coating, using advanced silicone elastomer technology for self-cleaning surfaces.
• Seajet Triple Pack
• Seajet Pellerclean

Products and services

• Seajet 022 Orenji Self-polishing antifouling coating designed for underwater hull protection against marine fouling on leisure vessels.
• Seajet 027 Saikō Self-polishing antifouling coating specifically formulated for aluminium hulls and other sensitive substrates that are not compatible with copper-based antifoulings.
• Seajet 030 Warrior Self-polishing antifouling coating for general marine applications across the leisure boating segment.
• Seajet 031 Samurai Self-polishing antifouling coating for use across a variety of marine environments.
• Seajet 032 Professional Professional-grade antifouling coating aimed at commercial and high-performance applications, including professional applicators and high-demand users.
• Seajet 033 Shogun High-performance self-polishing antifouling used as part of OEM specifications by boat builders including Sunseeker.
• Seajet 034 Emperor Self-polishing antifouling coating suitable for varied water conditions, with the option to be burnished during the season for continued performance.
• Seajet 034 Emperor A BPR-compliant variant of Seajet 034 Emperor formulated for DIY use in European markets under the Biocidal Products Regulation.
• Seajet 036 Endurance Hard antifouling coating offering long-lasting fouling protection in challenging marine environments.
• Seajet 037 Coastal Antifouling coating formulated for use in coastal waters where fouling pressure is moderate.
• Seajet 038 Taisho Copper-free antifouling using Econea biocide that breaks down into biodegradable components, offering an environmentally conscious underwater hull protection solution with a maximum immersion time of 3 months.
• Seajet 039 Platinum mono-component Self-Polishing Copolymer antifouling supplied pre-mixed for straightforward application, used as an OEM specification by Lagoon Catamarans.
• Seajet 039 Platinum 2-components Two-component Self-Polishing Copolymer antifouling with copper powder in a separate component B drum, freshly mixed for maximum performance and used as an OEM specification by Sunseeker.
• Seajet 040 Shōsha Biocidal Products Regulation-compliant antifouling formula adjusted for European DIY regulations, providing underwater fouling protection with a maximum immersion time of 3 months.
• Seajet 021 EKO Self-polishing, biocide-free coating under the Seajet Eco Range, formulated for environmentally conscious boat owners seeking sustainable fouling protection.
• Seajet SEOSIL Biocide-free hard coating using advanced silicone elastomer technology to create a self-cleaning surface under the Seajet Eco Range.
• SEAJET RIBCOAT Specialized coating under the Eco Range designed for coating RIB (Rigid Inflatable Boat) hulls and tubes.
• Seajet 2300 Hard Coating Hard polyurethane biocide-free coating providing fouling protection and surface durability at high speeds up to 70 knots, under the Eco Range.
• Seajet 122 Brilliance Single-component Brilliance topcoat providing a high gloss finish with durability and UV resistance on topside and above-waterline surfaces.
• Seajet 132 Polyurethane Topcoat Two-component polyurethane finish providing increased durability, chemical resistance, and abrasion resistance on topside and above-waterline surfaces.
• Seajet 120 UV Varnish Tung oil-based varnish with UV absorbers formulated to protect wooden marine surfaces, providing water resistance and durability.
• Seajet 130 Polyurethane Gloss Varnish High gloss clear two-component varnish with UV and scratch resistance, used for a mirror-like finish on wooden marine surfaces.
• Seajet 012 Universal primer/undercoat suitable for application both above and below the waterline, providing strong adhesion across substrates.
• Seajet 015 Underwater primer specifically designed to support antifouling coatings applied below the waterline.
• Seajet 117 Multipurpose epoxy primer offering protection and adhesion across a wide range of substrates, used by Sunseeker and Lagoon for both new build and maintenance projects.
• Seajet Triple Pack Self-polishing antifouling bundled pack combining Seajet 034 Emperor with Seajet 114 Propeller Primer to provide complete antifouling and corrosion protection for propeller surfaces.
• Seajet Pellerclean Foul-release coating for propellers and submerged parts, providing a fouling-repellent surface that significantly reduces adhesion of marine organisms.
• Seajet Thinner A Thinner formulated for one-component Seajet paint products, used to adjust consistency and improve workability during application.
• Seajet Thinner E Thinner formulated for two-component Seajet paint products.
• Seajet Thinner P Specialized thinner for selected Seajet paint systems.
• Seajet Thinner U Specialized thinner for selected Seajet paint systems.

Quantifiable outcome

• Seajet 038 Taisho (copper-free, Econea-based) showed almost no barnacles or seaweed after 6 months in tropical waters of Cabo Verde and Brazil
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Chugoku Marine Paints Ltd. (CMP)coreOthersSeajet is part of Chugoku Marine Paints Ltd. (CMP), one of the world's largest manufacturers and suppliers of coatings to commercial shipping and other industries. CMP's service network consists of about 105 bases in 35 countries. Through organic cooperation and information exchange with group companies and business partners, CMP expands its network through unique production factories to achieve improved services and development as an international enterprise.
• British Coatings Federation (BCF)minorStrategic or Co-development PartnerSeajet works together with the British Coatings Federation (BCF) who launched the DIY Safe Antifouling Initiative to inform and educate boat owners regarding the hazards associated with antifouling their boats. This partnership focuses on safety awareness and responsible product handling.
• Boat Builders (OEM)coreStrategic or Co-development PartnerSeajet's quality and innovation have made it the 'house brand' of boat builders around the world. Specific boat manufacturers using Seajet products include Sunseeker (using Seajet 117 Primer and Seajet 033 Shogun or Seajet 039 Platinum 2-pack black) and Lagoon Catamarans (using Seajet 117 Primer and Seajet 039 Platinum mono Greenish Grey).

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hempel: Hempel is a global coatings manufacturer with a strong marine portfolio (Hempel's Antifouling, GLOBIC, Oceanic) supplying yachts, commercial shipping, and offshore. Direct competitor in marine antifouling and hull coatings, with comparable product technology and global distributor network.
• Jotun: Jotun's Marine Coatings division (SeaQuantum, SeaGuard) is a leading supplier of antifouling and protective coatings for yachts and commercial vessels. Direct competitor in marine paints and coatings with overlapping yacht and commercial customer base.
• International / Interlux (AkzoNobel): AkzoNobel's International Paint and Interlux brands are the global market leader in marine antifouling, primers, and topcoats for yachts and commercial vessels. Direct competitor to Seajet in the same DIY/professional yacht coatings category with similar self-polishing antifouling technology.
• Boero Yacht Coatings: Italian yacht coatings specialist with a comprehensive range of antifouling, primers, and topcoats targeting yacht builders and applicators. Direct competitor to Seajet in the European yacht coatings market with similar product portfolio and OEM relationships.
• Awlgrip (AkzoNobel): Awlgrip, part of AkzoNobel, is a premium yacht topcoat and finishing brand competing with Seajet's Seajet 122 Brilliance and Seajet 132 Polyurethane Topcoat. Direct competitor in the above-waterline premium yacht finishes category.
• Wilckens Farben / Baltane: Wilckens' Baltane brand supplies marine paints and antifouling coatings for yachts and small craft, particularly in European markets. Direct competitor in the yacht antifouling category with comparable product range and DIY/professional split.
• Stoppani (Lechler Group): Stoppani, part of Lechler Group, supplies marine paints and antifouling coatings for yachts and boats in Italy and Europe. Direct competitor in the yacht marine coatings category with similar product portfolio and builder relationships.

Regional players

• Pettit Marine Paint: Pettit Marine Paint is a US-based manufacturer of antifouling bottom paints, topside paints, and varnishes for recreational boats. Direct competitor in marine antifouling technology but primarily serves the North American market rather than Seajet's European focus.

Others

• Chugoku Marine Paints (CMP): CMP is the parent company of Seajet and a major Japanese marine coatings manufacturer serving commercial shipping, containers, and industrial markets. Indirectly comparable as the broader marine coatings entity providing technology and manufacturing backbone to Seajet's yacht-focused brand.

Broad incumbents

• PPG (Sigma Coatings): PPG's marine coatings portfolio (Sigma Coatings, Ameron) serves yacht and commercial vessel markets globally. Broad incumbent with overlapping product capabilities but operating as part of a much larger diversified coatings portfolio rather than specializing in yacht antifouling.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/results?search_query=Seajet+paint
• Facebookfacebook.com/SeajetPaints
• LinkedInlinkedin.com/company/seajet-yacht-paint

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seajet