What HighwaysIndustry.Com does

HighwaysIndustry.Com is a privately-held UK digital publishing business founded in 2011 by Marc Hobbins and headquartered in Hemel Hempstead, Hertfordshire. The company operates a specialist B2B media platform serving the UK highways, roads and infrastructure sector, with daily editorial coverage spanning thirteen categories including highways and roads, traffic management, local authorities, civil engineering, bridge engineering, road safety, intelligent transport systems, street lighting, sustainability and plant and equipment. Editorial operations are managed by a five-person team that includes CAA-licensed commercial drone pilots producing first-person on-site and aerial reporting from active highways and civil engineering projects across the UK.

The platform's product surface extends well beyond news into a Specialist Industry Directory connecting local authorities with verified suppliers across 35+ categories, a dedicated recruitment platform (TrafficManagementJobs.co.uk) for traffic management and highways job listings, a video content brand (Highways TV) with broadcast-quality production, and a weekly newsletter reaching more than 16,000 subscribers. Distribution is multi-channel via the website, email newsletter and social channels (Twitter/X, LinkedIn and Vimeo) with an aggregate social audience exceeding 200,000. Differentiators cited include independent editorial coverage separate from commercial partnerships, clear labelling of sponsored content, and direct site reporting enabled by in-house drone operations.

Revenue is generated entirely through advertising and commercial partnerships, comprising display and banner advertising, sponsored and partner content, premium directory listings and bundled campaign packages priced from £349 for a standalone company feature article up to £5,495 for a Platinum Campaign (12 feature articles, 2 videos, 1 design project, 12-month unlimited job vacancies), and recruitment advertising through TrafficManagementJobs.co.uk. The company has no disclosed external funding, no parent or subsidiary relationships, and operates as an independent founder-led publication with no public listing. Its operating geographies are documented as the UK only.

Name

HighwaysIndustry.Com

Legal name

To be confirmed (operating entity pending formal confirmation)

Website

https://highwaysindustry.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

HighwaysIndustry.Com is a privately-held UK digital publisher serving the highways, roads and infrastructure sector through daily news, a verified supplier directory, a recruitment platform, video content and a 16,000+ subscriber newsletter, monetised entirely through advertising and premium campaign packages.

Ownership category

akta.pro rank

Product category

Specialist B2B Media and Digital Publishing

NAICS

Highway, Street, and Bridge Construction (23731), Surveying and Mapping (except Geophysical) Services (541370)

SIC

Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Road Signage, Markings & Delineation (Regulatory/Warning/Guide Signs, Pavement Markings, Reflectors) (TLAJAGAB)

akta.pro secondary industries

Pavement & Surface Asset Management (Resurfacing, Markings, Pothole Repair) (TLAJAAAD), Highway & Roadway Construction (Highways, Arterials, Streets) (IMAFAEAA)

Keywords

• Highways industry news
• Infrastructure publishing
• Industry directory services
• Recruitment advertising platforms
• Specialist B2B media

Headquarters

HQ city

Hemel Hempstead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising and Display Advertising: Display advertising including banner adverts, sponsored newsletter sections, campaign landing pages, recruitment promotion, and event promotion across the website, newsletters and digital channels.
2. Sponsored Content and Partner Content: Sponsored articles, partner content and commercially supported features on behalf of companies operating in the highways and infrastructure sector. These are clearly labelled as sponsored, promoted, or in partnership with.
3. Premium Directory Listings and Packages: Paid directory profiles, A-Z of Highways entries, company features, showcase videos, and bundled campaign packages at various price points from £349 to £5,495.
4. Recruitment Advertising: Job board and recruitment advertising services through TrafficManagementJobs.co.uk, part of the HighwaysIndustry.com network.

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

HighwaysIndustry.Com is a specialist digital publisher serving the UK highways, roads, and infrastructure sector, providing daily news, project updates, editorial coverage, and industry insights. Its core offering is a B2B media platform that monetises through display advertising, sponsored/partner content, premium directory listings, and recruitment advertising, serving contractors, suppliers, local authorities, and National Highways.

Product overview

HighwaysIndustry.Com is a specialist digital publisher and marketing platform serving the UK highways, roads and infrastructure sector, providing a news platform (the core product) supplemented by several interconnected services: a Specialist Industry Directory connecting local authorities with verified suppliers, a Traffic Management Jobs recruitment platform, Highways TV video content, and a weekly newsletter reaching 16,000+ professionals. The platform operates primarily as a content-driven service without a unified software product architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Highways TV: Video content platform for highways industry news and features
• Highways Industry Directory
• TrafficManagementJobs.co.uk

Products and services

• HighwaysIndustry.Com News Platform The primary digital news platform providing daily news, project updates, and expert industry insights covering UK highways, infrastructure, and traffic management sectors across 13+ content categories.
• Specialist Industry Directory A directory service connecting local authorities with verified suppliers across 35+ listing categories in the highways and infrastructure sector, with paid entries from £249 and bundled campaign packages.
• TrafficManagementJobs.co.uk A recruitment platform serving as the primary hub for talent acquisition in traffic management and highways professions, with job listings from sector employers.
• Highways TV Video content platform featuring industry news, project coverage, multimedia storytelling, and company showcase videos for the UK highways sector, with broadcast-quality production.
• Weekly Email Newsletter Weekly email newsletter delivering projects, contracts, and appointments from across the UK highways sector, reaching 16,000+ subscribers.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TrafficManagementJobs.co.ukminorOthersRelated job board platform operated as part of the HighwaysIndustry.com network, serving the traffic management and highways recruitment sector.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Construction Enquirer: UK daily construction news site covering projects, contracts, and industry intelligence; directly comparable digital-first B2B trade media peer competing for similar advertiser budgets and reader attention.
• Transport Network: UK-focused transport and highways news platform covering local authority, road, and policy developments; comparable specialist B2B media serving overlapping transport planner and contractor audiences.
• New Civil Engineer: Established trade publication covering UK and global civil engineering, infrastructure, and transport; directly comparable content-and-events business model targeting overlapping civil engineering and infrastructure decision-maker audiences.
• The Construction Index: Long-running UK construction industry news and directory platform covering projects, contracts, and supplier intelligence; directly comparable B2B trade media model with advertising and directory revenue streams serving overlapping contractor audiences.
• Highways Magazine: Long-standing UK highways trade publication (print and digital) covering road maintenance, traffic management, and infrastructure; the most direct thematic peer competing for the same highways industry readership and advertisers.
• Smart Highways Magazine: UK magazine covering intelligent transport systems, road technology, and traffic management; directly comparable specialist highways trade media peer with overlapping reader and advertiser base.
• Infrastructure Intelligence: UK-focused infrastructure news and analysis platform covering transport, energy, and built environment; comparable B2B trade media model targeting overlapping infrastructure decision-maker and contractor audiences.

Emerging players

• Project Plant: UK construction plant and equipment news platform covering equipment launches, hire, and sector developments; partial overlap with HighwaysIndustry.Com's plant and equipment coverage and similar trade media model.
• BIMplus: UK-focused digital construction technology publication covering BIM, digital transformation, and innovation in the built environment; partial overlap with HighwaysIndustry.Com's technology and innovation coverage and similar B2B digital media model.

Others

• CIHT (Chartered Institution of Highways & Transportation): UK professional body for highways and transportation professionals producing industry publications, events, and policy content; comparable audience and content positioning rather than direct commercial competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HighwaysOnline
• YouTubevimeo.com/user47540799
• LinkedInlinkedin.com/company/highways-industry-97121061
• Facebookfacebook.com/HighwaysOnline

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HighwaysIndustry.Com