Yummico

What Yummico does

Yummico is a privately held children's interactive media company founded in 2012 and headquartered in New York, USA, that produces educational entertainment content spanning mobile apps, TV shows, music, and activities. The company operates a lean operation of 1–10 employees and organizes its content around two core branded franchises: Yummiloo, featuring the Yum Yums characters and focused on healthy eating and nutrition education, and Ash & Ollie, addressing screen time and media ethics for children. Its primary shipped products are the award-winning Yummiloo Rainbow Power mobile game and the Ash & Ollie ScreenTime episode, both distributed globally through Apple's iTunes App Store and Google Play marketplace. Two additional properties — Edison the Invention Detective and App Patrol — are listed as upcoming under the Yummico Labs banner but have not yet launched.

The company's business model is a direct-to-consumer product-led growth approach, generating revenue through one-time mobile app purchases on iOS and Android, with stated future ambitions to expand into television multiplatform content with associated licensing and royalty economics. Customer segments are horizontal: parents of preschool to early-elementary children seeking trustworthy media, and the children themselves. Distribution is entirely digital via app stores globally, supplemented by organic marketing through a parenting blog, Twitter (@getyummico), and Facebook, plus earned media from family-oriented outlets such as Common Sense Media and Babyology. The company has no disclosed venture funding, no public management team, and no patent or trademark registrations in the source data. Underlying technology is described as mobile applications and interactive media content with no APIs, integrations, or AI/ML capabilities disclosed.

Name

Yummico

Legal name

Yummico

Website

https://yummico.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Yummico is a privately held children's media company that develops and distributes interactive educational content — including mobile apps, TV shows, music, and activities — through global app stores, targeting parents of preschool and early-elementary children with health and screen-time themed branded franchises.

Ownership category

akta.pro rank

Product category

Children's Educational Media

NAICS

Motion Picture and Video Industries (5121), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Software Publishers (5132)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Early Childhood Educational Media (Songs, Stories, Interactive) (EDAGALAC)

akta.pro secondary industries

Kids & Preschool Animation Production (MPADACAJ), Children’s Digital & Interactive Publishing (E-books, Apps, Enhanced Content) (MPAJAFAJ), Health, Safety & Hygiene Early Learning Content (EDAGACAH)

Keywords

• Children's educational media
• Interactive kids content
• Healthy eating apps
• Preschool mobile games
• Children's TV shows

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Mobile App Sales: Revenue generated from sale of educational mobile applications through app stores (iTunes, Google Play)
2. Multiplatform Content: Future revenue potential from TV shows and multiplatform story-driven content currently in development

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Yummico creates and sells interactive children's media content — primarily educational mobile applications and developing multiplatform TV shows — under proprietary character brands such as Yummiloo (featuring the Yum Yums) and Ash & Ollie. Content is centered on healthy eating education and screen-time/media ethics for preschool and early-elementary children, and is distributed through Apple's iTunes App Store and Google Play with additional TV content in development.

Product overview

Yummico is a children's interactive media company offering multiplatform content that kids will love and parents can trust. The company operates two core branded properties: Yummiloo (featuring the Yum Yums), a healthy eating-focused franchise including an award-winning game app and music videos; and Ash & Ollie (featuring Ash & Ollie), addressing screen time and media ethics. Both brands offer television content, mobile apps, and supplementary educational materials including healthy living tips and activities. The company is developing additional upcoming titles including Edison the Invention Detective (kindergarten readiness content) and App Patrol (screen media ethics content).

Differentiator

Problem solved

Functional benefit

Brands

• Yummiloo: A character-based brand featuring the Yum Yums, including an award-winning educational game app, healthy living content, music, and activities focused on healthy eating for children.
• Ash & Ollie
• Edison the Invention Detective
• App Patrol

Products and services

• Yummiloo Rainbow Power App Award-winning educational mobile game app featuring the Yum Yums characters that teaches children about healthy eating through interactive gameplay; for parents seeking engaging, educational apps for preschool-age children.
• Ash & Ollie ScreenTime The first adventure episode of the Ash & Ollie animated show, available on iTunes and Google Play as a mobile app, addressing screen-time and media ethics topics for children and parents.
• Yummiloo (franchise) A children's healthy-eating franchise featuring the Yum Yums characters spanning a TV show, music videos, an award-winning educational game app, and supplementary tips and activities for children and parents.
• Ash & Ollie (franchise) A children's animated show and content brand featuring two characters, Ash and Ollie, that explores screen-time and healthy media consumption topics, with episodes available on iTunes and Google Play plus supporting tips and activities for families.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• PBS Kids: PBS Kids operates a multiplatform kids' educational media ecosystem spanning TV, apps, games, and educator resources, making it the closest broad-incumbent analogue to Yummico's planned TV-plus-app curriculum model.
• Disney Junior: Disney Junior is the global children's content arm of The Walt Disney Company producing character-driven TV and digital media for preschoolers, competing for the same parents-and-children audience that Yummico targets.
• Sesame Workshop: Sesame Workshop is the dominant nonprofit creator of educational children's TV, apps, and curriculum, including nutrition and life-skills content, putting it in direct thematic overlap with Yummico's healthy-eating and social-emotional offerings at much larger scale.
• Nick Jr. Nick Jr. is Nickelodeon's preschool programming block with companion apps, games, and digital content, targeting the same 2-6 demographic as Yummiloo and Ash & Ollie.

Emerging players

• Khan Academy Kids: Khan Academy Kids is a free educational app for ages 2-8 covering early literacy, numeracy, and social-emotional learning, overlapping Yummico's preschool-to-early-elementary focus and curriculum-aligned positioning.
• BabyFirst: BabyFirst is a TV network and digital content provider aimed at toddlers and preschoolers with character-driven educational programming, comparable to Yummico's TV-plus-app ambitions for young children.

Direct peers

• Toca Boca: Toca Boca produces educational and creative play apps for kids distributed via iTunes and Google Play, mirroring Yummico's mobile-first, character-led kids' content strategy and target demographic of preschool/early elementary children and their parents.
• Sago Mini: Sago Mini builds character-driven educational apps and digital toys for preschoolers on iOS and Android, with the same app-store distribution model and parent-trust positioning that Yummico pursues with Yummiloo and Ash & Ollie.

Regional players

• CBeebies: CBeebies is the BBC's preschool channel and digital platform offering curriculum-aligned TV, games, and apps for young children, comparable to Yummico's content model but serving primarily UK audiences.

Others

• Common Sense Media: Common Sense Media is a leading kids' media review and rating organization whose editorial coverage influences parental discovery of children's content; Yummico has already received Common Sense Media reviews, making it both a channel partner and a market signal for the segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/getyummico
• Facebookfacebook.com/getyummico
• LinkedInlinkedin.com/company/yummico

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yummico