Given Imaging
Given Imaging is an Israeli medical device company and Medtronic subsidiary that develops ingestible capsule endoscopy systems, including the FDA-cleared PillCam platform and NaviCam ProScan, serving hospitals and gastroenterology clinics with non-invasive gastrointestinal diagnostic tools.
- Company typePrivate
- Founded2001
- HeadquartersDuluth, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Given Imaging does
Given Imaging is an Israeli medical device company that pioneered capsule endoscopy technology for non-invasive gastrointestinal diagnostics. Founded in the early 2000s and headquartered in Yoqneam, Israel, the company developed ingestible smart capsule devices with integrated cameras that enable visualization of the digestive tract without traditional endoscopic procedures. Its core product platform is the FDA-cleared PillCam Capsule Endoscopy System, complemented by the NaviCam ProScan system for gastric imaging and the Bravo CF Capsule Delivery Devices for esophageal procedures. The technology stack centers on miniaturized optics, wireless data transmission from an ingestible capsule, and recording/review software used by clinicians.
Given Imaging generates revenue through a medical device hardware sales model, selling capsule endoscopy systems and delivery devices to healthcare providers — primarily hospitals, gastroenterology clinics, and medical centers that require minimally invasive diagnostic tools for the gastrointestinal tract. The company holds approximately 10% share of the global smart pills market, which was valued at USD 4.98 billion in 2023 and is projected to reach USD 8.3 billion by 2028 at an 11.8% CAGR. Since 2014, Given Imaging has operated as a wholly-owned subsidiary of Medtronic (NYSE:MDT), gaining access to Medtronic's global medical device distribution network, regulatory infrastructure, and institutional customer relationships across the United States, India, and other markets.
In 2024, Given Imaging secured FDA clearances for its PillCam platform and NaviCam ProScan system, reinforcing its U.S. regulatory footprint and clinical adoption pathway. In June 2025, the company issued an urgent recall of certain Bravo CF Capsule Delivery Devices due to a manufacturing defect involving misapplied adhesive, with 33 reported serious injuries including patient aspiration, esophageal perforation, airway obstruction, and hemorrhage. The company was previously publicly traded under the ticker nasdaq:GIVN before the Medtronic acquisition, and maintains an active operating status as part of Medtronic's capsule endoscopy and smart pills business.
Given Imaging firmographics
Firmographics- Name
- Given Imaging
- Legal name
- Given Imaging Ltd.
- Website
- https://givenimaging.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Given Imaging is an Israeli medical device company and Medtronic subsidiary that develops ingestible capsule endoscopy systems, including the FDA-cleared PillCam platform and NaviCam ProScan, serving hospitals and gastroenterology clinics with non-invasive gastrointestinal diagnostic tools.
- Ownership category
- akta.pro rank
Given Imaging industry classification
Industry- Product category
- Capsule Endoscopy Systems
- NAICS
- Surgical and Medical Instrument Manufacturing (339112), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Endoscopy Systems & Accessories (Scopes, Cameras, Light Sources, Insufflation) (HLAHADAB)
- akta.pro secondary industry
- Endoscopic Therapeutic & Access Devices (Trocars, dilators, biopsy/ablation tools) (HLAHADAN)
Keywords
Where Given Imaging is headquartered
LocationHeadquarters
- HQ city
- Duluth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Given Imaging business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales
Revenue model
- Medical Device Sales: Sale of capsule endoscopy devices and delivery systems including the Bravo CF Capsule Delivery Device
Given Imaging product offering
Product offeringCore offering
Given Imaging develops and manufactures capsule endoscopy systems featuring ingestible camera-equipped capsules for non-invasive visualization of the gastrointestinal tract. The company's PillCam platform, Bravo CF delivery devices, and NaviCam ProScan system are sold to hospitals, gastroenterology clinics, and medical centers for diagnostic imaging of the digestive tract.
Product overview
Given Imaging (acquired by Medtronic) specializes in capsule endoscopy technology for gastrointestinal diagnostics. The company's product portfolio centers on the PillCam platform, which includes ingestible smart capsule devices with integrated cameras for non-invasive visualization of the digestive tract. Key products include the PillCam Capsule Endoscopy System for small bowel and colon imaging, NaviCam ProScan for gastric diagnostics, and Bravo CF Capsule Delivery Devices for esophageal procedures. Given Imaging holds approximately 10% of the global smart pills market and operates as a subsidiary within Medtronic's medical device portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- Bravo CF Capsule Delivery Device: Capsule delivery device for Bravo pH monitoring system, subject to recall in 2025 due to manufacturing defect.
Products and services
- PillCam Capsule Endoscopy System FDA-cleared capsule endoscopy platform for visualization of the gastrointestinal tract. The system includes ingestible capsule devices with integrated cameras, imaging technology, and data recording capabilities used by hospitals and gastroenterology clinics for non-invasive diagnostic procedures.
- Bravo CF Capsule Delivery Devices Delivery system for capsule endoscopy devices designed to attach the capsule to the esophagus for pH monitoring and diagnostic procedures. Manufactured by Given Imaging and distributed as part of Medtronic's portfolio.
- NaviCam ProScan FDA-cleared capsule endoscopy system for gastric imaging and gastrointestinal diagnostics. Part of Given Imaging's smart pills portfolio, used by gastroenterology specialists for non-invasive visualization of the upper digestive tract.
Companies that use Given Imaging
Customer profileSegments1 record
Ideal customer profiles1 record
Given Imaging technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Given Imaging partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MedtroniccoreGiven Imaging operates as a subsidiary of Medtronic. Medtronic issued urgent medical device recall letters in June 2025 for certain Bravo CF Capsule Delivery Devices manufactured by Given Imaging due to a manufacturing defect where adhesive was misapplied, causing capsules to potentially fail to attach to the esophagus or detach from the delivery system. Medtronic reported 33 serious injuries including patient aspiration, esophageal perforation, airway obstruction, and hemorrhage.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Given Imaging competitors and assessment
Company assessmentBroad incumbents
- Stryker: Stryker operates broadly in surgical visualization and endoscopy-adjacent imaging. It overlaps with Given Imaging at the level of endoscopy-related visualization hardware sold to hospitals and surgical centers.
- Pentax Medical: Pentax Medical (Hoya Group) is a major endoscopy systems provider competing in the same GI visualization space as Given Imaging, primarily via conventional endoscopes but also touching capsule-based diagnostics.
- Cook Medical: Cook Medical is a long-established GI device manufacturer offering endoscopy accessories and capsule-related products, serving the same gastroenterology provider segment as Given Imaging.
- Medtronic: Given Imaging's parent company and the overall smart-pills market leader at ~30% share. Comparable as the broad incumbent GI/medical device conglomerate that owns and distributes Given Imaging's products globally.
- Boston Scientific: Boston Scientific has a GI/endoscopy franchise (acquired EndoChoice, Apollo Endosurgery) that overlaps with Given Imaging's gastroenterology customer base and competes for procedure budgets in hospitals and ASCs.
Direct peers
- CapsoVision: CapsoVision markets the CapsoCam SV-3, a 360° panoramic capsule endoscope with on-board data storage. It competes directly with Given Imaging's PillCam in the small-bowel imaging segment.
- Fujifilm Healthcare: Fujifilm's endoscopy division competes head-to-head with Given Imaging in GI visualization, including capsule-based and conventional endoscopy platforms, serving the same hospitals and GI clinics worldwide.
- IntroMedic: South Korea-based developer of the MiroCam capsule endoscopy system. A direct competitor to Given Imaging's PillCam in the small-bowel capsule endoscopy category with similar FDA-cleared ingestible camera technology.
- Olympus Corporation: Olympus is the global leader in GI endoscopy and also offers capsule endoscopy (EndoCapsule). It is the most directly comparable competitor to Given Imaging in the capsule/smart-pill diagnostic category and shares the same gastroenterologist customer base.
Emerging players
- AnX Robotica: AnX Robotica developed the NaviCam magnetically-guided capsule endoscopy system, which Given Imaging/Medtronic commercializes. They share technology lineage and compete for the gastric capsule endoscopy indication.
Market position
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Given Imaging social profiles
Digital presenceGiven Imaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
Given Imaging leadership team
Management profileNumber of profiles
Profiles1 record
Given Imaging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Given Imaging M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Given Imaging
What does Given Imaging do?
Given Imaging develops and manufactures capsule endoscopy systems featuring ingestible camera-equipped capsules for non-invasive visualization of the gastrointestinal tract. The company's PillCam platform, Bravo CF delivery devices, and NaviCam ProScan system are sold to hospitals, gastroenterology clinics, and medical centers for diagnostic imaging of the digestive tract.
Is Given Imaging a public or private company?
Given Imaging is a private company. It is classified as corporate owned and is currently operating.
When was Given Imaging founded?
Given Imaging was founded in 2001. It employs 501 to 1,000 people.
Where is Given Imaging based?
Given Imaging is headquartered in Duluth, United States, in the North America region.
How does Given Imaging make money?
One revenue line is on record: medical Device Sales.
Who are Given Imaging's main competitors?
Broad incumbents on record are Stryker, Pentax Medical, Cook Medical, Medtronic and Boston Scientific. Direct peers are CapsoVision, Fujifilm Healthcare, IntroMedic and Olympus Corporation. AnX Robotica is listed as an emerging player.
Does Given Imaging have an API?
No public API is recorded for Given Imaging.
What industry is Given Imaging in?
Given Imaging's product category is Capsule Endoscopy Systems. Its primary akta.pro industry code is HLAHADAB, Endoscopy Systems & Accessories (Scopes, Cameras, Light Sources, Insufflation), with a secondary code of HLAHADAN, Endoscopic Therapeutic & Access Devices (Trocars, dilators, biopsy/ablation tools). Its NAICS code is 339112 and its SIC code is 3841.