The Salamander
La Salamandre is an independent, non-profit Swiss-French publisher producing three ad-free nature magazines for ages 4-7, 8-12, and adults, plus video, podcast, and educational content, funded by direct-to-consumer subscriptions in France and Switzerland.
- Company typePrivate
- Founded1983
- HeadquartersNeuchâtel, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Salamander does
La Salamandre (Les Éditions de la Salamandre Sàrl) is an independent, non-profit publishing house founded in 1983 and headquartered in Ornans, France, with an additional office in Neuchâtel, Switzerland. The company publishes three nature-focused magazines segmented by audience age: Revue Salamandre for adult nature enthusiasts (€39/year), Salamandre Junior for children aged 8-12 (€29/year), and Petite Salamandre for children aged 4-7 (€29/year). All magazines are produced without advertising, and the publisher funds its operations entirely through annual subscriptions, book sales, and merchandise sold via its online boutique (boutique.salamandre.org), alongside institutional support from partners including the Swiss Federal Office for the Environment (OFEV) and Fondation Hélène Victor.
The company's product surface extends well beyond print. It operates Salamandre TV (a video platform), the La Minute Nature short-form video series hosted by founder Julien Perrot, two podcasts targeted at children (Sam et les explorateurs du vivant and Histoires nature), Salamandre Ecole (an educational platform for schools), and the annual Festival Salamandre. Marketing and distribution rely on a multi-channel mix: a weekly newsletter, owned website content organized by animal and habitat taxonomy, YouTube distribution, and direct e-commerce subscriptions. The core technology is a standard publishing and content-creation platform; no proprietary AI, API, or software products are disclosed.
La Salamandre serves individual French-speaking consumers — primarily families with children and adult nature enthusiasts across France and Switzerland — through a direct-to-consumer subscription model. The company is founder-led, with Julien Perrot serving as Director of Publication, and is structured as a private non-profit (Sàrl) with no external funding rounds, parent company, or institutional investors identified. Headcount is reported at 11-50 employees, consistent with a small, self-sustaining independent publisher.
The Salamander firmographics
Firmographics- Name
- The Salamander
- Legal name
- Les Éditions de la Salamandre
- Website
- https://salamandre.org
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Salamandre is an independent, non-profit Swiss-French publisher producing three ad-free nature magazines for ages 4-7, 8-12, and adults, plus video, podcast, and educational content, funded by direct-to-consumer subscriptions in France and Switzerland.
- Ownership category
- akta.pro rank
The Salamander industry classification
Industry- Product category
- Nature Magazine Publishing
- NAICS
- Book Publishers (51313), Book Retailers and News Dealers (45921)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Children’s Nonfiction Publishing (MPAJAFAE)
- akta.pro secondary industries
- Children’s Nonfiction Educational (Science, History, Nature) (EDAGAIAC), Mass Market & Paperback Publishing (MPAJAAAD)
Keywords
Where The Salamander is headquartered
LocationHeadquarters
- HQ city
- Neuchâtel
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
The Salamander business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Magazine Subscriptions: Annual subscription revenue from three magazine titles: Revue Salamandre (adults), Salamandre Junior (8-12 years), and Petite Salamandre (4-7 years). Subscriptions provide access to articles, digital content, and community features.
- Book and Merchandise Sales: Sale of nature guidebooks, reference books, and merchandise through the online boutique (boutique.salamandre.org). Includes titles like Le grand guide de la nature (49€), Le guide nature des oiseaux, and other nature publications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Petite Salamandre (4-7 years) - Children's nature magazine |
| Subscription | Annual | Salamandre Junior (8-12 years) - Youth nature magazine |
| Subscription | Annual | Revue Salamandre (Adults) - General nature magazine |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
The Salamander product offering
Product offeringCore offering
La Salamandre is an independent, non-profit publisher of nature magazines and books for French-speaking audiences. It publishes three age-segmented magazine titles — Revue Salamandre (adults), Salamandre Junior (ages 8-12), and Petite Salamandre (ages 4-7) — alongside nature guidebooks, reference books, video content, podcasts, and an educational program for schools. All offerings are funded through annual subscriptions and book sales without advertising.
Product overview
The Salamandre is an independent, non-profit Swiss-French publisher dedicated to nature education, operating three magazine brands across different age groups: Revue Salamandre (general audience with nature dossiers and articles), Salamandre Junior (for children 8-12), and Petite Salamandre (for young children 4-7). The company also produces video content through Salamandre TV and La Minute Nature, educational resources via Salamandre Ecole, and organizes the Festival Salamandre. All products are funded by subscriptions without advertising, reflecting the publisher's commitment to independent nature journalism.
Differentiator
Problem solved
Functional benefit
Brands
- Revue Salamandre: The flagship nature magazine for general readers covering wildlife, ecology, and natural environments.
- Salamandre Junior
- Petite Salamandre
- La Minute Nature
- Salamandre TV
- Salamandre Ecole
- Festival Salamandre
Products and services
- Revue Salamandre
Companies that use The Salamander
Customer profileSegments3 records
Ideal customer profiles4 records
The Salamander technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Salamander partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
The Salamander competitors and assessment
Company assessmentDirect peers
- Wakou: French children's nature and animal magazine published by Milan Presse, targeting young animal enthusiasts. Comparable as a subscription-based French children's nature publication targeting overlapping age segments (4-10).
- La Hulotte: Long-running French nature magazine for children founded in 1972 by Pierre Déom. Direct peer as an independent French-language nature magazine for young readers emphasizing wildlife observation and education.
- GEO Magazine (France): French edition of the international nature, culture, and travel magazine. Closely comparable as a nature-focused periodical with subscription model and premium photojournalism, though broader in scope than La Salamandre.
- BBC Wildlife Magazine: UK monthly nature magazine featuring wildlife photography and field reporting. Comparable as a subscription-based adult nature magazine with similar editorial positioning around naturalist content without advertising clutter.
- Terre Sauvage: French monthly nature and wildlife magazine published by Prisma Media. Directly comparable as a French-language adult nature magazine with subscription model targeting similar nature enthusiast demographics.
Emerging players
- Birding / ornithology magazines (e.g., Ornithomedia, Nos Oiseaux): Specialized French and European nature publications focused on birds and specific wildlife categories. Comparable as niche French-language nature subscription content targeting enthusiast segments that overlap with Revue Salamandre's readership.
Regional players
- Ranger Rick / National Wildlife Federation: US children's nature magazine and nonprofit organization focused on wildlife education. Comparable as an independent nonprofit nature education publisher for kids, though operating primarily in North America rather than Francophone Europe.
Broad incumbents
- National Geographic Kids: Children's version of National Geographic covering nature, science, and animals globally. Broad incumbent with overlapping children's nature education focus and stronger multimedia reach, though English-language and broader in scope.
- National Geographic (Magazine): Global flagship nature and science magazine with extensive photography and journalism. Broad incumbent with overlapping adult nature enthusiast audience and subscription model, but vastly larger scale and English-first distribution.
- Milan Presse / Bayard Presse: Major French children's publishing groups producing multiple nature and educational magazines including Wakou and similar titles. Broad incumbents with overlapping children's nature magazine portfolios and superior distribution scale in France.
Market position
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Salamander social profiles
Digital presenceThe Salamander financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Salamander leadership team
Management profileNumber of profiles
Profiles3 records
The Salamander funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Salamander M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Salamander
What does The Salamander do?
La Salamandre is an independent, non-profit publisher of nature magazines and books for French-speaking audiences. It publishes three age-segmented magazine titles — Revue Salamandre (adults), Salamandre Junior (ages 8-12), and Petite Salamandre (ages 4-7) — alongside nature guidebooks, reference books, video content, podcasts, and an educational program for schools. All offerings are funded through annual subscriptions and book sales without advertising.
Is The Salamander a public or private company?
The Salamander is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Salamander founded?
The Salamander was founded in 1983. It employs 11 to 50 people.
Where is The Salamander based?
The Salamander is headquartered in Neuchâtel, Switzerland, in the Europe region.
How does The Salamander make money?
Two revenue lines are on record. Magazine Subscriptions are the primary driver. The others are book and Merchandise Sales.
Who are The Salamander's main competitors?
Direct peers on record are Wakou, La Hulotte, GEO Magazine (France), BBC Wildlife Magazine and Terre Sauvage. Birding / ornithology magazines (e.g., Ornithomedia, Nos Oiseaux) is listed as an emerging player. Ranger Rick / National Wildlife Federation is listed as a regional player. Broad incumbents are National Geographic Kids, National Geographic (Magazine) and Milan Presse / Bayard Presse.
Does The Salamander have an API?
No public API is recorded for The Salamander.
What industry is The Salamander in?
The Salamander's product category is Nature Magazine Publishing. Its primary akta.pro industry code is MPAJAFAE, Children’s Nonfiction Publishing, with a secondary code of EDAGAIAC, Children’s Nonfiction Educational (Science, History, Nature). Its NAICS code is 51313 and its SIC code is 2731.