TV Tours-Val de Loire

What TV Tours-Val de Loire does

TV Tours-Val de Loire, operating as Val de Loire TV, is a private regional television station headquartered in Tours, France, serving the Indre-et-Loire and Loir-et-Cher departments of the Centre-Val de Loire region. Founded in 2006, the channel broadcasts a slate of 13+ locally produced programs spanning daily news (Le JT, L'invité de la rédaction), sports (Le JT des Sports), lifestyle magazines (Local Génial, La Bonne Étape, Trois… Quatre! le mag), economics (Détour Eco), media analysis (Un mois dans les médias), and original entertainment (Qui veut gagner des rillons?, a regionally themed game show). All programming is rooted in local journalism, regional heritage (châteaux, festivals such as Japan Tours Festival), and community engagement features including a witness appeal section and reader Q&A.

The technical platform combines traditional over-the-air local broadcast with a streaming and video-on-demand replay website (valdeloire.tv) backed by Digiteka-hosted video infrastructure, supplemented by an active presence on Facebook, X, Instagram, TikTok, and LinkedIn, plus a weekly email newsletter. Core capabilities are live streaming, replay/VOD, and program scheduling — all described as integration-oriented rather than proprietary.

Commercially, Val de Loire TV monetizes primarily through local SMB advertising sales via a dedicated 'Communiquez sur votre télé locale!' section; no subscription or paywall is in place for viewers, and no public pricing exists. The station holds a reciprocal media partnership with regional newspaper La Nouvelle République. Revenue, ownership, management, and financial figures are not disclosed, and there are no recorded funding rounds, M&A activity, or institutional investors in the available data.

Name

TV Tours-Val de Loire

Legal name

Val de Loire TV

Website

https://tvtours.fr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

TV Tours-Val de Loire (Val de Loire TV) is a private local television station in Tours, France, producing and broadcasting hyperlocal news, sports, lifestyle, and cultural programming for residents of the Indre-et-Loire and Loir-et-Cher departments, monetized via local SMB advertising.

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

International TV Broadcasters (Free-to-Air/Satellite/Cable) (MPABAEAJ)

akta.pro secondary industry

Travel & Adventure Documentaries (MPADADAM)

Keywords

• Local television broadcasting
• Regional news programming
• Live video streaming
• Video on demand
• Community media services

Headquarters

HQ city

Tours

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Distribution channels3 records

Marketing channels7 records

Core offering

TV Tours-Val de Loire (operating as Val de Loire TV) is a local television channel based in Tours, France that produces and broadcasts regional news, sports, cultural, and entertainment programming for the Centre-Val de Loire region. It delivers content through over-the-air broadcasting, live streaming on its website (valdeloire.tv), and video-on-demand replay, while also selling advertising slots to local businesses seeking to reach the regional audience. The channel runs 13+ named programs including daily news (Le JT), sports (Le JT des Sports), lifestyle magazines (Local Génial, La Bonne Étape), a regional trivia game show (Qui veut gagner des rillons?), talk shows, economic affairs, and original documentaries.

Product overview

Val de Loire TV is a local television channel based in Tours, France (Indre-et-Loire), offering a multi-program broadcasting platform. The channel operates as a unified streaming and broadcast service featuring 13 distinct named programs/modules including news (Le JT, L'invité de la rédaction), sports (Le JT des Sports), entertainment/game shows (Qui veut gagner des rillons ?), lifestyle magazines (Local Génial, La Bonne Étape, Trois… Quatre ! le mag), talk shows (Le Grand Talk), economic (Détour Eco), media analysis (Un mois dans les médias), and documentary programming. The service provides live streaming (Le direct), video-on-demand replay, and interactive features including contests, weather reports, and a witness appeal section.

Differentiator

Problem solved

Functional benefit

Products and services

• Le JT Daily news program (journal télévisé) providing regional news coverage for the Val de Loire area, presented by Lucas Chopin and Faustine Luneau.
• L'invité de la rédaction Interview program featuring notable guests from the region, hosted by the editorial team.
• Local Génial Lifestyle and local interest magazine airing Monday to Friday at 18h, presented by Aurélien Legendre, covering cultural events, heritage sites, and local stories.
• Qui veut gagner des rillons ? Local trivia game show testing viewers' knowledge of Touraine and Loir-et-Cher regions, airing Monday to Friday at 18h30, presented by Émilie Tardif.
• Le JT des Sports Sports news segment presented by Romain Delville, covering local and regional sporting events.
• Le Grand Talk Talk show featuring in-depth discussions, special reports, and interviews on current topics, presented by Aurélie Renault.
• Un mois dans les médias Media analysis program reviewing press and media coverage of the past month, presented by Mikael Tèxier.
• La Bonne Étape Lifestyle program presented by Julie, focusing on local discoveries and recommendations.
• Trois… Quatre ! le mag Magazine program presented by Nivek, covering various local topics and cultural features.
• Détour Eco Economic affairs program exploring local business and economic topics, presented by Mikael Tèxier.
• Face aux lecteurs Interactive program where the editorial team addresses reader questions and concerns.
• Rencontre en terrain connu Reportage-style program featuring encounters and discoveries in the Val de Loire region, presented by the editorial team.
• Streaming et Replay (Le direct) Live TV streaming (Le direct) and video-on-demand replay service allowing viewers to watch Val de Loire TV programming on demand via the valdeloire.tv website.
• Documentaires Documentary programming including original productions such as 'Quand la magie opère' about magic therapy in hospitals.
• Local TV Advertising Slots (Communiquez sur votre télé locale !) Local advertising opportunities for businesses to promote their products and services to the Val de Loire TV regional audience.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• La Nouvelle RépubliqueminorGTM or Marketing PartnerLa Nouvelle République is linked on the Val de Loire TV website footer as a media partner, suggesting cross-promotional and content sharing relationships between the local newspaper and local television station.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BFM TV: National 24/7 news broadcaster that operates regional editions and competes for local advertiser budgets. Larger and broader in scope, but overlaps in news and live coverage categories where Val de Loire TV monetizes.
• France Bleu Touraine: Public radio station (Radio France network) covering the Tours/Indre-et-Loire area with local news and culture. Adjacent incumbent competing for local audience attention and regional advertising budgets in the same geography.
• France 3 Centre-Val de Loire / Ici: Public regional branch of France Télévisions serving the same Centre-Val de Loire region. Represents a much larger, publicly funded incumbent broadcasting local news and culture in the same territory as Val de Loire TV, providing direct competitive overlap.

Direct peers

• Télénantes: Local television channel serving the Nantes metropolitan area in western France, producing hyperlocal news, lifestyle, and cultural programming. Directly comparable in scale, business model (regional ad-supported broadcaster), and editorial approach to Val de Loire TV.
• TV7 Bordeaux: Local television station broadcasting in the Bordeaux region with similar local news, culture, and event-driven programming. Same hyperlocal, advertising-funded model in another French metropolitan area.
• Alsace 20: Regional television channel serving Alsace (Bas-Rhin and Haut-Rhin) with local news, culture, and community programming. Closely matched structure as a regional French free-to-air broadcaster serving a defined geographic area.
• Wéo: Regional television network covering Hauts-de-France (Nord-Pas-de-Calais and Picardie). Comparable as a multi-department local broadcaster with similar programming mix of news, lifestyle, and sports.
• TéléGrenoble: Local television channel covering the Grenoble metropolitan area, delivering regional news, culture, and event programming. Closely mirrors Val de Loire TV's metropolitan-focused broadcast model.
• TVR (Télévision Rennes): Local public-interest television station serving the Rennes metropolitan area with news, culture, and local event coverage. Same small-team, hyperlocal editorial approach with a comparable channel lineup.

Others

• La Nouvelle République: Dominant regional newspaper serving Indre-et-Loire and surrounding departments. Listed as an existing media partner on Val de Loire TV's website; an adjacent media operator with overlapping regional audience and advertiser base, useful as a benchmark for the local ad economy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tvtours
• Facebookfacebook.com/TvTours
• LinkedInlinkedin.com/company/tv-tours
• Instagraminstagram.com/valdeloiretv
• TikToktiktok.com/@valdeloiretv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TV Tours-Val de Loire