Yellow Green Farmers Market

What Yellow Green Farmers Market does

Yellow Green Farmers Market (YGFM) is a privately held physical outdoor farmers market founded in 2010 and headquartered at 3080 Sheridan Street, Hollywood, Florida. The market operates every Saturday and Sunday from 10:00am to 6:30pm, year-round, and functions as a curated retail destination combining local farmers, prepared-food vendors, artisans, wellness and skincare sellers, and craft merchants. Adjacent amenities include "The Tikis" outdoor seating area, a live events program (music, yoga, art, and dance classes), and a designated rideshare drop-off/pickup location. The company operates with 11-50 employees and holds registered trademarks on its full name and YGFM abbreviation.

The business model is two-pronged. The primary revenue stream is recurring vendor booth-space rental, where local farmers and merchants lease booth space under multi-year subscription contracts at quote-based pricing handled via a dedicated sales channel. The secondary stream is transactional parking fees ($8 flat rate at the North lot, $15 flat rate at the South lot, free after 5:00 PM) for visitor vehicle storage. Go-to-market is direct-to-consumer via the physical venue, with marketing support from organic social channels (Instagram, Facebook, YouTube, Pinterest, X), a monthly email newsletter, and in-market programming.

The underlying technology footprint is minimal and explicitly non-proprietary. Digital surfaces are limited to a virtual map and a booth directory on ygfarmersmarket.com, vendor portal access via a third-party booth tracker, and standard social media. No AI/ML, API, SDK, or app functionality is disclosed, and the company is certified to WCAG 2.0 Level AA for website accessibility. There is no evidence of external funding, parent company, subsidiaries, partnerships, or M&A activity; the entity operates as an independent single-site operator serving South Florida.

Name

Yellow Green Farmers Market

Legal name

Yellow Green Farmers Market

Website

https://ygfarmersmarket.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Yellow Green Farmers Market is a privately held, year-round weekend outdoor farmers market in Hollywood, Florida, renting booth space to local farmers, food vendors, and artisans and earning ancillary parking revenue from visitors.

Ownership category

akta.pro rank

Product category

Farmers Market Operations

NAICS

Fruit and Vegetable Retailers (44523)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

akta.pro secondary industries

Organic Produce & Farm Market Retail (CRAHAEAD), Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

Keywords

• Farmers market operations
• Fresh produce retail
• Vendor booth rental
• Outdoor community market
• Artisanal food crafts

Headquarters

HQ city

Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Vendor Space Rental: The market generates revenue by renting booth spaces to local farmers, merchants, and artisans who sell their products directly to consumers. Vendors pay for space to access the market's foot traffic and customer base.
2. Parking Fees: The market charges flat-rate parking fees at its North and South parking lots, with free parking after 5:00 PM. This provides additional revenue from visitor vehicle storage.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Yellow Green Farmers Market operates a year-round, weekend-only outdoor marketplace in Hollywood, Florida that aggregates local farmers, prepared food vendors, artisans, and wellness retailers under one venue. The market sells fresh fruits, vegetables, ethnic foods, beverages, pantry items, flowers, vegan products, wellness and skincare items, and crafts via third-party vendors, and supplements vendor activity with live music, yoga, art, and dance programming. Primary revenue is generated by renting booth spaces to vendors and by charging flat-rate parking fees to visitors.

Product overview

Yellow Green Farmers Market is a physical outdoor farmers market venue operating year-round in Hollywood, Florida. The offering consists of a unified marketplace combining The Farmers Market (core venue connecting local producers and artisans), The Tikis (outdoor seating area), Booth Directory (vendor discovery tool), Virtual Map (navigation system), and Events Program (live entertainment and classes). The market sells products across categories including Fruits, Vegetables, Prepared Foods, Beverages, Pantry items, Wellness & Skincare, Flowers, Vegan options, and Crafts. It operates Saturday and Sunday 10:00am - 6:30pm at 3080 Sheridan Street, Hollywood, FL 33021.

Differentiator

Problem solved

Functional benefit

Products and services

• The Farmers Market An outdoor weekend marketplace in Hollywood, FL that connects local farmers, prepared food vendors, artisans, and wellness retailers with the community, offering fresh produce, ethnic foods, beverages, pantry items, flowers, vegan options, wellness and skincare products, and crafts. Open to the public on Saturdays and Sundays.
• Vendor Booth Space Rental Subscription-based rental of booth spaces within the market venue, enabling local farmers, food producers, and artisans to sell directly to consumers and build brand awareness. Pricing is quote-based and not publicly disclosed; inquiries handled via [email protected] or 954.513.3990 (Thursday-Monday 9AM-5PM), with multi-year contract billing.
• The Tikis Outdoor Seating Outdoor seating area providing additional shaded seating options for visitors to enjoy meals and beverages purchased from market vendors, featuring a festive design aesthetic suitable for families and groups.
• Market Events Program Schedule of live music performances, yoga classes, fitness classes, art classes, dance classes, and special market happenings offered within the venue as part of the visitor experience and community programming.
• On-Site Visitor Parking Flat-rate all-day parking at the market's North Lot ($8) and South Lot ($15), with free parking after 5:00 PM, plus a designated rideshare (Uber/Lyft) pickup/drop-off location at 1940 N 30th Road, Hollywood, FL.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Whole Foods Market: Large national organic and natural foods grocer. Comparable to YGFM through overlapping product mix (fresh produce, artisanal foods, wellness) and shared customer interest in locally-sourced and quality items, but with vastly broader scale and a permanent retail model.
• Trader Joe's: Specialty grocery chain offering curated artisanal and private-label products. Comparable to YGFM's mix of artisanal foods and discovery-oriented shopping experience, though TJ's operates permanent stores nationwide rather than a weekend marketplace.
• Erewhon: Upscale California-based specialty grocer famous for curated local/organic assortment and premium pricing. Comparable to YGFM through its emphasis on local artisanal and wellness products, but operates high-end permanent stores rather than a weekend marketplace.
• Sprouts Farmers Market: Specialty grocery chain focused on fresh, natural, and organic produce. Comparable to YGFM through its farmer's-market-style merchandising and emphasis on local/specialty items, but operates a multi-state brick-and-mortar supermarket footprint rather than a weekend marketplace model.

Direct peers

• Local Roots NYC: Multi-vendor indoor market operator in New York City running curated marketplaces combining food, retail, and community programming. Direct structural analog to YGFM — operates as a multi-vendor marketplace venue — but in NYC rather than South Florida.

Regional players

• Legion Park Farmers Market (Miami): Weekend farmers market in Miami's Legion Park offering local produce and artisanal goods. Closely mirrors YGFM's weekend booth-rental model and South Florida target consumer, but operates in Miami proper rather than Hollywood/Broward.
• Coconut Grove Organic Market: Weekend organic and farmers market in Miami's Coconut Grove neighborhood. Comparable weekend farmers-market format, vendor booth rental model, and emphasis on local/organic produce — directly competes for the same South Florida consumer demographic YGFM serves.
• West Palm Beach GreenMarket: Long-running waterfront farmers market in West Palm Beach featuring local produce, artisan foods, and live music. Closest operating analog to YGFM in South Florida — same weekend marketplace model, similar vendor rental structure, similar entertainment programming — but in a different submarket.
• Boca Raton Green Market: Seasonal weekend farmers market in Boca Raton featuring local produce, baked goods, and crafts. Comparable weekend marketplace format and South Florida location to YGFM, though smaller scale and operating only seasonally rather than year-round.
• Pompano Beach Green Market: Weekend farmers market in Pompano Beach, FL — neighboring Hollywood — offering local produce and artisanal goods. Comparable weekend booth-rental farmers-market model in immediate South Florida geography, directly overlapping YGFM's vendor pool and consumer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/YGFarmersMarket
• YouTubeyoutube.com/channel/UCvxcGswgI6TnAvlu3nSqB1g
• Facebookfacebook.com/208200733324938
• Instagraminstagram.com/ygfarmersmarket
• Pinterestpinterest.com/ygfarmersmarket
• LinkedInlinkedin.com/company/yellow-green-farmers-market

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yellow Green Farmers Market