ParkPlus System

What ParkPlus System does

ParkPlus System is an integrated parking management platform operated by Calgary Parking, a division of The City of Calgary municipal government. Operational since 2007, the system manages over 22,500 parking spaces across 18 parkades, 49 surface lots, and all on-street parking inventory in downtown Calgary. The platform serves two principal customer cohorts: B2B clients including municipal governments and enterprises such as Calgary Zoo, Heritage Park, Telus Spark, and City of Calgary Transit; and D2C end-users through the MyParking App (244,000+ cell phone user accounts), pay stations, SMS/IVR, and a virtual pay machine.

The technical stack combines pay-by-plate, SMS/IVR payment channels (both live since 2007), Licence Plate Recognition with stationary, mobile-mounted, and handheld OCR variants, the MyParking App (v1 2011, v2 2015, v3 2017), Membership Management System (2018), Flex Pass (2020), ParkPlus 2.0 CMS (2021), Tenant Management System (2022), and Moneris-integrated payment processing (2023). Recent additions include tap-to-pay on pay machines (2024), a $5 minimum top-up and Pay-as-Guest feature (2025), with Google Pay and Apple Pay integration planned for 2026. A small set of channel partners (Calgary Zoo, Heritage Park, Telus Spark) license ParkPlus for permit management via dedicated portals.

The business model spans usage-based parking fees (hourly, daily, monthly), recurring subscription revenue (Flex Pass, residential permits, membership parking), transaction fees from infraction fines and towing, and one-time event rental income. As a municipal division, all revenue is reinvested into the City of Calgary and the operation is sustained without municipal tax revenues. Geographic scope is limited to Alberta, Canada — Calgary-focused with no disclosed expansion to other municipalities or provinces.

Name

ParkPlus System

Legal name

Calgary Parking (The City of Calgary)

Website

https://getparkplus.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

ParkPlus System is a municipal parking management platform operated by Calgary Parking that manages 22,500+ parking spaces across Calgary through integrated payments, permits, and LPR-based enforcement, serving city governments, local enterprises, and 244,000+ end-user account holders.

Ownership category

akta.pro rank

Product category

Parking Management Software

NAICS

Parking Lots and Garages (812930)

akta.pro primary industry

Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt) (TLAJAIAE)

akta.pro secondary industries

Parking & Curbside Management Authorities (Municipal Parking, Permits, Loading Zones) (BPAIALAL), Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB), Parking Access & Revenue Control Systems (PARCS) (Gates, Pay Stations, Ticketing) (TLAJAIAD), Permitting, Validation & Credential Programs (Permits, Passes, Validations) (BPABAKAL)

Keywords

• Parking management software
• Smart parking solutions
• Mobile parking payments
• License plate recognition
• Municipal parking enforcement

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Parking Fees: Revenue generated from hourly, daily, and monthly parking charges across 18 parkades, 49 surface lots, and on-street parking inventory in downtown Calgary. Payment methods include pay stations, MyParking App, SMS, IVR, and virtual pay machine.
2. Permit Fees: Revenue from residential parking permits (standard, medium-rise, high-rise), special permits for contractors/trades/healthcare, and membership parking. Includes Flex Pass for regular parkers.
3. Enforcement and Fines: Revenue from parking violation tickets and infraction notices, with appeals and administrative review processes.
4. Event Rentals: Revenue from renting parking lots for events, providing special parking codes or reserved stalls for event organizers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ParkPlus System is an integrated parking management platform developed by Calgary Parking that unifies parking payments, permits, and enforcement into a single system. Operational since 2007, it supports pay-by-plate, mobile app, SMS/IVR, and LPR-enabled gateless operations across on-street, surface lot, and parkade inventory. The platform also offers dedicated portals and modules for partner organizations and tenants to manage their own parking programs.

Product overview

ParkPlus System is a unified parking management platform developed by Calgary Parking, operational since 2007. The core platform integrates payments (pay-by-plate, SMS, IVR, tap-to-pay, mobile app), permits (residential, market, low-income), and enforcement (LPR cameras, OCR handheld devices) into one system. Key products include the MyParking App (mobile payments and parking discovery), Virtual Pay Machine (digital payments), Membership Management System, Tenant Management System, and Flex Pass for flexible monthly parking. The system manages over 22,500 parking spaces across 18 parkades, 49 surface lots, and on-street parking in downtown Calgary.

Differentiator

Problem solved

Functional benefit

Brands

• ParkPlus: Parking management system platform offering payments, permits, and enforcement solutions.
• MyParking App
• Flex Pass

Products and services

• ParkPlus System Comprehensive parking management platform that unifies parking payments, permits, and enforcement. Manages 22,500+ parking spaces including on-street parking, parkades, and surface lots for cities and partner businesses.
• MyParking App Mobile application for iOS and Android that allows drivers to find parking, manage sessions, receive notifications, and access local deals. Used by 244,000+ cell phone user account holders.
• Virtual Pay Machine (VPM) Virtual pay machine that enables users to pay for parking digitally without using physical pay stations.
• Membership Management System System for managing membership parking programs and enabling special rates for members of City partners whose lots are managed by Calgary Parking.
• Tenant Management System System that supports tenant parking management capabilities for partner buildings and organizations.
• Flex Pass Subscription parking pass program offering monthly and flex parking options for regular parkers at select downtown lots and parkades.
• ParkPlus 2.0 CMS Content Management System launched in 2021 for centrally managing parking program content, rates, and operations.
• ParkAid Services Security and care services offered at parking lots and parkades, including Car Care Centres and on-site assistance.

Quantifiable outcome

• 22,500+ parking spaces managed without municipal tax revenues
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MoneriscoreTechnology or Integration · 1 January 2023Moneris payment processing integration completed in 2023, enabling enhanced payment processing capabilities for ParkPlus parking transactions across all payment channels including pay stations and mobile app.
• Calgary ZoominorChannel Partner/ Reseller/ DistributorCalgary Zoo uses ParkPlus permit management system for their parking operations, accessible via dedicated ParkPlus portal (calgaryzoo.permit.parkplus.ca).
• Heritage ParkminorChannel Partner/ Reseller/ DistributorHeritage Park historical site uses ParkPlus permit management system for visitor and staff parking via dedicated portal.
• Telus SparkminorChannel Partner/ Reseller/ DistributorTelus Spark science centre uses ParkPlus permit management system for parking operations via dedicated portal.
• City of Calgary TransitcoreStrategic or Co-development PartnerContent Management System (CMS) for Transit was implemented in 2022, integrating ParkPlus technology with City of Calgary transit operations.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• T2 Systems: Provider of parking management software including permits, enforcement, LPR, and analytics for universities, municipalities, and operators — comparable to ParkPlus's enterprise software modules.
• SpotHero: Digital parking marketplace connecting drivers to book off-street parking; adjacent to ParkPlus's consumer-facing payment and permit discovery flows.

Broad incumbents

• LAZ Parking: Large US parking operator with technology-forward operations including LPR, mobile payments, and permit management — overlaps with ParkPlus's municipal parking service model.
• Impark: Large North American parking operator providing facility management, valet, and technology services across commercial and municipal clients — comparable operating model at much broader scale.
• SP+ Corporation (Centerline): Major parking facility operator with proprietary technology and management services for airports, municipalities, and commercial properties — broad incumbent with overlapping capabilities.

Direct peers

• Flowbird: European parking-tech vendor providing pay stations, mobile apps, LPR enforcement, and back-office CMS to municipalities — comparable end-to-end parking management stack to ParkPlus.
• HonkMobile: Canadian-headquartered mobile parking app and platform for municipalities across North America — directly comparable to MyParking App's consumer and B2B functionality.
• ParkMobile (EasyPark Group): Largest mobile parking payments platform in North America; offers app, permits, and enforcement integrations across thousands of cities — comparable in product scope and municipal GTM.
• PayByPhone: Mobile parking payment platform serving cities and operators globally with app-based, SMS, and IVR payments — directly comparable to ParkPlus's MyParking App and SMS/IVR channels.
• Passport (mobile parking & mobility): Unified mobility platform offering parking payments, permits, enforcement, and transit ticketing for cities — directly competes with ParkPlus's integrated CMS and Transit integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/getparkplus
• Facebookfacebook.com/CalgaryParking
• LinkedInlinkedin.com/company/10249923/admin/feed/posts
• Instagraminstagram.com/calgaryparking

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ParkPlus System