The Heatpack Company

What The Heatpack Company does

The Heatpack Company Manufacturing Ltd is a UK-based, privately-held manufacturer of microwaveable wheat and lavender heat therapy products, headquartered and produced at a single in-house facility in Prestwich, Manchester. Its core technology centres on natural wheat-grain fillings (with optional French lavender) housed in fabric covers, incorporating a proprietary 2-channel design that prevents wheat settling and distributes heat evenly; the range also includes self-heating products using FAR infrared technology from tourmaline gemstones and self-heating patches. The portfolio is organised under three sub-brands: ThermoDR (physiotherapist-developed clinical pain relief products), MicroHeat (affordable everyday heat packs supplied to the NHS), and ThermoTherapy (premium faux fur relaxation packs), plus a recent eye care line of heated and weighted eyemasks and eyelid cleansing wipes.

The company monetises through four channels: direct-to-consumer e-commerce on its Shopify storefront at unit price points of $11–$35 with Klarna BNPL; wholesale private-label manufacturing supplying over 5,000 retail outlets across UK, Europe, North America, Canada, Middle East, and New Zealand; pharmacy retail distribution through Sainsbury's, Tesco, and Lloyds; and direct supply to NHS hospitals and physiotherapy clinics. Customer segments span chronic pain sufferers, athletes and sports recovery users, healthcare professionals, and wellness/self-care consumers. The company holds ISO 9001:2015, CE Medical Device Class 1, and BS8433:2004 certifications, and operates with no external venture or private equity capital reported.

Name

The Heatpack Company

Legal name

The Heatpack Company Manufacturing Ltd

Website

https://theheatpackcompany.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

The Heatpack Company is a UK manufacturer of microwavable wheat and lavender heat therapy packs sold direct-to-consumer, via private-label wholesale to 5,000+ global retail outlets, and through pharmacy and NHS healthcare channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Prestwich

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: One-time product sales through the company's own e-commerce website, including individual heat packs, body wraps, eye masks, and bundles
2. Wholesale/Private Label: Manufacturing and supplying private-label heat pack products to major high-street retailers, with over 5,000 outlets across UK, Europe, North America, Canada, Middle East, and New Zealand
3. Retail Pharmacy Distribution: Products sold through pharmacy chains including Sainsbury's pharmacies, selected Tesco and Lloyds pharmacies
4. Healthcare/Medical Supply: Supplying heat therapy products to healthcare institutions including NHS hospitals and physiotherapy practices

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

The Heatpack Company manufactures and sells handmade, microwaveable wheat and lavender-filled heat packs for pain relief, muscle relaxation, and wellbeing. The company produces 100% of its wheat-filled products in-house at its Manchester facility and markets them under three sub-brands (ThermoDR, MicroHeat, ThermoTherapy) alongside private-label collections for major retailers. Products are sold direct-to-consumer through its own e-commerce site and through pharmacy chains, with a substantial business supplying NHS hospitals and physiotherapy clinics with CE-certified medical heat therapy devices.

Product overview

The Heatpack Company is a UK-based manufacturer of microwavable heat therapy products for pain relief and relaxation. The product portfolio consists of two main sub-brands: ThermoDR (professional-grade pain relief products developed with physiotherapists) and MicroHeat (affordable everyday heat packs). ThermoDR products include targeted body wraps with elasticated straps, neck wraps with Velcro fasteners, self-heating back supports with FAR INFRARED technology using tourmaline gemstones, instant heat patches, heated eyemasks, and eyelid cleansing wipes. MicroHeat products include fleece and cotton (tartan) heat packs in various sizes. The ThermoTherapy line features plush faux fur heat packs for relaxation and comfort. All wheat-filled products use natural UK-grown wheat with optional French lavender. The company also offers eye care products including heated and weighted eyemasks. Products are sold direct-to-consumer via the website and supplied wholesale to over 5,000 retail outlets including Sainsbury's pharmacies, Tesco, and Lloyds pharmacies.

Differentiator

Problem solved

Functional benefit

Brands

• ThermoDR: A professional-grade range developed with physiotherapists for targeted pain relief, including body wraps, neck wraps, and eye masks with natural wheat filling.
• MicroHeat
• ThermoTherapy

Products and services

• ThermoDR Universal Body Wrap Microwaveable wheat-filled heat therapy wrap with a secure elasticated strap for hands-free targeted pain relief on the lower back, abdomen or hips; features a soft fleece cover and is part of the ThermoDR professional pain-relief line co-developed with physiotherapists.
• Fleece Heatpack Lightweight multi-purpose microwaveable heat pack in soft fleece fabric, available in medium (12x40cm) and large (13.5x45cm) sizes with optional French lavender; sold under the affordable MicroHeat sub-brand for everyday pain relief.
• Leopard Print Plush Microwave Heat Pack (Snow Leopard Print) Luxuriously soft faux fur plush microwave heat pack in snow-leopard print, approximately 13.5x45cm and 700g, with the proprietary 2-channel design for even heat distribution and optional French lavender aromatherapy; sold under the ThermoTherapy relaxation and comfort line.
• Cotton Heatpack (Tartan Heatpack) Lightweight multi-purpose microwaveable heat pack with durable soft cotton fabric in tartan designs, available in medium (12x40cm) and large (13.5x45cm) sizes with optional French lavender; positioned as an affordable everyday pain-relief option in the MicroHeat line.
• ThermoDR Neck Wrap Microwavable wheat-filled neck wrap with Velcro fasteners, 69x10.5cm and 750g, featuring a 2-channel design for greater heat distribution; co-developed with physiotherapists for neck and shoulder pain relief within the ThermoDR range.
• ThermoDR Instant Heat Patches Self-heating instant heat patches (pack of 12, each 9x15cm) that provide immediate warmth for up to 24 hours without microwave heating; CE-certified Class 1 Medical Device manufactured in China for portable on-the-go pain relief.
• ThermoDR Self Heat Back Support Self-heating back support (38 inches / 96cm with a 17-inch extension piece) using Far Infrared Ray (FIR) technology via embedded tourmaline gemstones and magnets, claimed to penetrate up to 3 inches for tissue healing and lower-back pain relief.
• ThermoDR Pain Relief Set (Body & Neck Wrap Bundle) Bundled set combining the ThermoDR Universal Body Wrap and ThermoDR Neck Wrap (originally $36, priced at $35) targeting complete upper-body pain relief for neck and shoulder tension, lower back pain, muscle soreness and menstrual cramps.
• Fleece Heated Weighted Eyemask Water-based fleece heated eyemask for hot or cold use that helps with dry eyes, headaches and tension; one-size-fits-all and heats in 50 seconds in the microwave.
• Plush Faux Fur Heated Eyemask Microbead-weighted plush faux fur heated eyemask suitable for both hot and cold use to relieve eye conditions including dry eyes, headaches and tension.
• Daily Use Cleansing Eyelid Wipes with Tea Tree Biodegradable tea tree-infused eyelid cleansing wipes for daily eye hygiene, individually wrapped and requiring no rinse, suitable for ongoing eyelid care and blepharitis management.
• Plush Faux Fur Microwavable Heat Pack Luxuriously soft faux fur microwavable heat pack (approximately 13.5x45cm, 700g) filled with natural wheat and offered in Black, Gray and Beige with optional lavender scent for relaxation, comfort and stress relief.

Quantifiable outcome

• Heat retention for approximately 20 minutes on average
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Sainsbury's PharmaciescoreChannel Partner/ Reseller/ DistributorProducts available through Sainsbury's pharmacy locations across the UK, providing accessible retail presence for consumers seeking heat therapy products
• Tesco PharmaciescoreChannel Partner/ Reseller/ DistributorSelected Tesco pharmacy locations stock heat therapy products, expanding consumer access to pain relief solutions
• Lloyds PharmaciescoreChannel Partner/ Reseller/ DistributorHeat packs available through Lloyds pharmacy chain, providing healthcare-focused distribution channel
• NHS (UK National Health Service)flagshipChannel Partner/ Reseller/ DistributorTrusted NHS supplier for over 10 years. Products used in NHS hospitals including Nottingham Children's Hospital and Great Ormond Street Hospital for clinical pain management and patient comfort
• Major High-Street Retailers (Private Label)coreOEM/ Whitelabel/ Licensing PartnerManufactures private-label heat pack collections for major high-street retailers, supplying over 5,000 outlets across UK, Europe, North America, Canada, Middle East, and New Zealand
• Physiotherapy PracticescoreChannel Partner/ Reseller/ DistributorPhysiotherapists recommend and stock heat therapy products for post-treatment pain relief. Clinical endorsements from chartered physiotherapists with 33+ years experience

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WheatyBags: UK-based manufacturer of handmade wheat bags and heat packs with similar product portfolio, materials, and D2C/retail distribution model.
• Magic Bag: UK competitor in microwaveable wheat and lavender heat packs, serving similar consumer wellness and pain relief use cases through DTC and retail channels.
• Cura-Heat: UK-based manufacturer of heat patches and wraps for pain relief, sold through pharmacy chains and retailers. Most direct competitor in the UK heat therapy market with overlapping retail and clinical channels.
• The Warmies Company: Microwavable plush products filled with natural grains and lavender for warmth and aromatherapy. Direct competitor in microwaveable heat pack category targeting similar wellness consumers.

Broad incumbents

• Carex Health Brands: US-based health products company offering heating pads, pain relief, and wellness products through retail and healthcare channels. Comparable in retail pharmacy distribution and product range.
• Sunbeam: Established US brand for heating pads and electric blankets. Competes in adjacent heat therapy category but focused on plug-in rather than microwaveable solutions.
• ThermaCare: Global incumbent in heat wrap products (owned by Angelini). Operates broadly across heat therapy with stronger brand awareness and marketing budget than The Heatpack Company.
• Icy Hot: Major OTC brand for pain relief patches and creams (owned by Chattem/Sanofi). Adjacent competitor in topical heat therapy with much larger brand awareness and retail presence.
• Beurer: German manufacturer of electric heating pads, heat wraps, and wellness products. Overlaps in heat therapy category but specializes in electric rather than microwaveable products.

Emerging players

• Pure Enrichment: US-based emerging player in heating pads, weighted eye masks, and wellness products. Comparable in product categories (especially eye care) but operates primarily in US D2C.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCaby9hJuFIpAlDKvMK_NXNg
• Facebookfacebook.com/TheHeatpackCompany
• Instagraminstagram.com/heat_packs
• Pinterestpinterest.com/TheHeatpackCo
• Xx.com/heat_packs
• LinkedInlinkedin.com/company/the-heatpack-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Heatpack Company