Ashton Lodge Country House
Ashton Lodge Country House is an exclusive-use Edwardian country house wedding venue in Warwickshire, England, offering on-site ceremonies, catering, drinks, DJ, and accommodation for up to 200 guests, operated as part of The Venue Group portfolio.
- Company typePrivate
- Founded2018
- HeadquartersRugby, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Ashton Lodge Country House does
Ashton Lodge Country House is an exclusive-use Edwardian country house wedding venue located in Stretton Under Fosse, near Rugby in Warwickshire, England. The property sits on three acres of landscaped gardens and offers a complete on-site wedding solution: a civil ceremony room (The Garden Room, seating up to 120), a wedding breakfast and reception space (The Ashton Barn, seating up to 156 for the formal meal and up to 200 for evening celebrations), outdoor ceremony areas, and 14 individually styled en-suite bedrooms accommodating up to 33 overnight guests. The venue is licensed for civil ceremonies and is operated on a one-property, exclusive-use basis where the entire estate is dedicated to a single couple's event on each booking date.
The business operates as a direct-to-consumer, full-service wedding venue monetising through a stack of per-event revenue streams: venue hire (date-dependent), in-house catering (per-person menus from £68 Formal to £76 Feast), drinks packages (£27-£42 per person), evening food (wood-fired pizzas at £18 per person), DJ and entertainment packages (£650-£995 in partnership with Rob Lawes Entertainment), venue hire items and décor (£15-£30 plus à la carte items), and accommodation. Pricing is per-event with a £2,000 non-refundable reservation fee, minimum spends on catering and drinks, and published annual price escalators through 2029. Marketing is conducted through the venue's own website, organic search, Instagram (3,679 followers), Facebook, supplier referrals, and in-person private viewings, with no third-party booking platforms used.
The venue is owned by The Venue Group, a strategic operating parent that also runs Milling Barn (Hertfordshire), Plum Park Manor (Northamptonshire), The Great Barn (Oxfordshire), and Redhouse Barn (Worcestershire), with a consolidated customer portal at country-wedding-venues.co.uk. Day-to-day operations are led by three directors (Ben Jones, Gwil Jones, Richard Bray) and a team of 11-50 employees. The business does not publicly disclose revenue, has no venture funding, and relies on the parent's procurement, marketing, and operational infrastructure to scale.
Ashton Lodge Country House firmographics
Firmographics- Name
- Ashton Lodge Country House
- Legal name
- Ashton Lodge Country House
- Website
- https://ashtonlodgecountryhouse.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ashton Lodge Country House is an exclusive-use Edwardian country house wedding venue in Warwickshire, England, offering on-site ceremonies, catering, drinks, DJ, and accommodation for up to 200 guests, operated as part of The Venue Group portfolio.
- Ownership category
- akta.pro rank
Ashton Lodge Country House industry classification
Industry- Product category
- Wedding Venue Services
- NAICS
- Accommodation (721), Other Traveler Accommodation (72119)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM)
- akta.pro secondary industries
- Large Group & Event-Friendly Homes (THAMAAAM), Wedding & Reception Catering (HSACAGAD)
Keywords
Where Ashton Lodge Country House is headquartered
LocationHeadquarters
- HQ city
- Rugby
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Ashton Lodge Country House business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Venue Hire: Exclusive use venue hire for weddings, covering the country house, gardens, ceremony room, marquee, and all included furniture and amenities. Price varies based on date and season.
- Wedding Breakfast Catering: In-house catering for wedding breakfasts with multiple menu options. Couples select from Formal (£68), Feast (£76), Roast, Veggie, or Casual menus. Pricing is per person.
- Drinks Packages: Curated drinks packages including reception drinks, table wine, and toasts. Options range from House (£27) to Deluxe (£42) packages per person.
- Evening Food: Evening food options including wood-fired pizzas (£18), bacon rolls, sausage rolls, BBQ pulled pork, cheese boards, and vegan options.
- DJ and Entertainment: In-house DJ packages including background music, speeches microphone, and 5-hour evening DJ set. Package 1 from £650 (2026), Package 2 from £900 (2026). Add-ons include monogram projector and selfie station.
- Venue Hire Items: Hire items including table décor packages (£15-£30), ceremony décor, evening fireside treats, garden games, and finishing touches like love letters, photo walls, and champagne walls.
- Guest Accommodation: On-site accommodation across 14 en-suite bedrooms sleeping up to 33 guests. Includes full English breakfast. Booking managed through the venue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Wedding Breakfast - Formal Menu |
| Unit Pricing | One time/ perpetual license | Wedding Breakfast - Feast Menu |
| Unit Pricing | One time/ perpetual license | House Drinks Package |
| Unit Pricing | One time/ perpetual license | Indulgence Drinks Package |
| Unit Pricing | One time/ perpetual license | Deluxe Drinks Package |
| Unit Pricing | One time/ perpetual license | Wood Fired Pizzas - Evening Food |
| Unit Pricing | One time/ perpetual license | DJ Package 1 |
| Unit Pricing | One time/ perpetual license | DJ Package 2 |
| Unit Pricing | One time/ perpetual license | Table Décor Packages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Ashton Lodge Country House product offering
Product offeringCore offering
Ashton Lodge Country House is an exclusive-use Edwardian country house wedding venue in Warwickshire providing the entire wedding day in one location: civil ceremony spaces (The Garden Room seating up to 120 and outdoor garden ceremonies), The Ashton Barn for wedding breakfasts (up to 156 seated) and evening celebrations (up to 200), in-house chef-prepared catering, fully licensed bar with drinks packages, DJ and entertainment packages, and on-site accommodation across 14 en-suite bedrooms for up to 33 overnight guests.
Product overview
Ashton Lodge Country House is an exclusive-use Edwardian country house wedding venue offering complete wedding day services. The core venue hire includes The Garden Room (licensed civil ceremony space seating up to 120), The Ashton Barn (wedding breakfast space for up to 156 guests, evening capacity 200), and landscaped outdoor ceremony areas. Supporting services include in-house catering (seasonal, chef-prepared food), fully licensed bar with flexible drinks packages, DJ & entertainment packages (in partnership with Rob Lawes Entertainment), and optional hire items for décor and styling. Accommodation for 33 overnight guests across 14 en-suite bedrooms including a Honeymoon Suite is available. The venue operates as a full-service wedding destination with in-house event management.
Differentiator
Problem solved
Functional benefit
Products and services
- Wedding Venue Hire (Ashton Lodge Country House) Exclusive-use Edwardian country house wedding venue providing The Garden Room for civil ceremonies (up to 120 guests), The Ashton Barn for wedding breakfasts (up to 156 seated) and evening celebrations (up to 200), and 3 acres of landscaped gardens for outdoor ceremonies and photography. Target customers are couples planning weddings in the Midlands UK.
- In-House Wedding Catering Fresh, seasonal, and locally sourced food prepared on-site by in-house chefs, including formal three-course wedding breakfast, The Roast Menu, The Veggie Menu, The Casual Menu, barbecue options, and wood-fired pizzas for evening food. Target customers are wedding couples and their guests.
- Bar & Drinks Packages Fully licensed bar with flexible drinks packages including reception drinks, table wine, toasts, and pay-bar options. Five packages available: House (£27), Indulgence (£28.50), Flexi Classic, Flexi Lux, and Deluxe (£42) per person.
- Wedding Accommodation 14 individually styled en-suite bedrooms including a Honeymoon Suite and Feature Rooms, accommodating up to 33 overnight guests, with breakfast in the Coach House the following morning.
- DJ & Entertainment Packages In-house DJ services in collaboration with Rob Lawes Entertainment, including background music, wireless microphone for speeches, 5-hour evening DJ set, and professional lighting packages. Two main packages: Package 1 from £650 (2026) and Package 2 from £900 (2026), with options extending through 2029.
- Wedding Venue Hire Items In-house hire items including table d\u00e9cor packages (£15-£30), ceremony d\u00e9cor (dressed arch £125, aisle package £200), evening fireside treats (fire pit £180), garden games, love letters, neon signs, and finishing touches.
Companies that use Ashton Lodge Country House
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Ashton Lodge Country House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ashton Lodge Country House partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- The Venue GroupcoreThe Venue Group is the parent company of Ashton Lodge Country House. The group operates multiple exclusive use wedding venues across the UK including Milling Barn (Hertfordshire), Plum Park Manor (Northamptonshire), The Great Barn (Oxfordshire), Redhouse Barn (Worcestershire), and country-wedding-venues.co.uk.
- Rob Lawes EntertainmentcoreAward-winning in-house DJ service provided in collaboration with Rob Lawes Entertainment. The partnership provides professional wedding entertainment including DJ packages, lighting systems, and evening entertainment options for Ashton Lodge wedding celebrations.
Scale indicators5 records
Recent moves6 records
Expansion highlights12 records
Ashton Lodge Country House competitors and assessment
Company assessmentDirect peers
- Loseley Park: Historic Tudor heritage house in Surrey licensed for civil ceremonies and offering exclusive wedding hire with gardens and catering \u2014 closely comparable heritage country house positioning with similar capacity profile.
- Redhouse Barn: Worcestershire sister venue within The Venue Group. Exclusive-use barn wedding venue with on-site rooms, catering, and DJ packages \u2014 directly comparable customer experience and go-to-market approach.
- Le Petit Ch\u00e2teau: Exclusive-use French-themed wedding venue in Northumberland offering all-inclusive wedding packages with on-site accommodation and in-house catering \u2014 same exclusive-use full-service positioning targeting UK wedding couples.
- Caswell House: Oxfordshire exclusive-use country house wedding venue with on-site accommodation and in-house catering \u2014 directly comparable Midlands/South wedding venue serving similar couples and price point.
- Notley Abbey: Buckinghamshire exclusive-use abbey wedding venue with on-site accommodation and full-service catering operated under a similar premium country house model \u2014 directly comparable in target customer, capacity, and service mix.
- Cain Manor: Bijou Weddings-owned exclusive-use country house venue in Surrey with on-site bedrooms and in-house catering \u2014 directly comparable premium positioning, package structure, and customer segment.
- The Great Barn: Oxfordshire sister venue under The Venue Group, an exclusive-use barn wedding venue with accommodation and full-service catering. Same pricing architecture and supplier network as Ashton Lodge.
- Northbrook Park: Exclusive-use Surrey venue operated by Bijou Weddings with on-site accommodation and full-service catering for up to ~150 guests. Closely comparable capacity, exclusivity model, and pricing tier.
- Milling Barn: Sister venue within The Venue Group in Hertfordshire, offering an exclusive-use barn wedding venue with on-site accommodation and in-house catering. Operates under the same parent, shared marketing, and identical revenue model \u2014 the closest direct comparable.
- Plum Park Manor: Sister venue in Northamptonshire within The Venue Group portfolio. Offers exclusive-use country house weddings with in-house catering, DJ packages, and accommodation \u2014 directly comparable in service mix and customer target.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ashton Lodge Country House social profiles
Digital presenceAshton Lodge Country House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ashton Lodge Country House leadership team
Management profileNumber of profiles
Profiles3 records
Ashton Lodge Country House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ashton Lodge Country House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ashton Lodge Country House
What does Ashton Lodge Country House do?
Ashton Lodge Country House is an exclusive-use Edwardian country house wedding venue in Warwickshire providing the entire wedding day in one location: civil ceremony spaces (The Garden Room seating up to 120 and outdoor garden ceremonies), The Ashton Barn for wedding breakfasts (up to 156 seated) and evening celebrations (up to 200), in-house chef-prepared catering, fully licensed bar with drinks packages, DJ and entertainment packages, and on-site accommodation across 14 en-suite bedrooms for up to 33 overnight guests.
Is Ashton Lodge Country House a public or private company?
Ashton Lodge Country House is a private company. It is classified as corporate owned and is currently operating.
When was Ashton Lodge Country House founded?
Ashton Lodge Country House was founded in 2018. It employs 11 to 50 people.
Where is Ashton Lodge Country House based?
Ashton Lodge Country House is headquartered in Rugby, United Kingdom, in the Europe region.
How does Ashton Lodge Country House make money?
Seven revenue lines are on record. Venue Hire is the primary driver. The others are wedding Breakfast Catering, drinks Packages, evening Food, DJ and Entertainment, venue Hire Items and guest Accommodation.
Who are Ashton Lodge Country House's main competitors?
Direct peers on record are Loseley Park, Redhouse Barn, Le Petit Ch\u00e2teau, Caswell House, Notley Abbey, Cain Manor, The Great Barn, Northbrook Park, Milling Barn and Plum Park Manor.
Does Ashton Lodge Country House have an API?
No public API is recorded for Ashton Lodge Country House.
What industry is Ashton Lodge Country House in?
Ashton Lodge Country House's product category is Wedding Venue Services. Its primary akta.pro industry code is HSACABAM, Reception Planning & Guest Experience (Seating, Favors, Hospitality), with a secondary code of THAMAAAM, Large Group & Event-Friendly Homes. Its NAICS code is 721 and its SIC code is 7000.