Wishfully
Wishfully Studios AB is a Swedish independent game studio developing cinematic narrative-driven puzzle adventure games, with the Planet of Lana franchise sold directly to gaming consumers across Steam, Xbox, PlayStation, Nintendo, and physical retail.
- Company typePrivate
- Founded2018
- HeadquartersGothenburg, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Wishfully does
Wishfully Studios AB is a Swedish independent game development studio headquartered in Gothenburg, Sweden, founded in 2018 and operating as a private limited company with between 11 and 50 employees. The studio specializes in cinematic puzzle adventure games, with the Planet of Lana franchise as its core product portfolio. The company is led by co-founder Robin Kollberg, who serves as Co-Founder, Concept Director, and co-Head of Studio.
The studio's core technology and product focus is the development of narrative-driven, 3D cinematic puzzle adventure games featuring colorful art direction and sci-fi storytelling spanning centuries and galaxies. The franchise centers on a young protagonist named Lana and her companion Mui. Planet of Lana I was released across PC (Steam), Xbox One, Xbox Series X|S, PlayStation, and Nintendo Switch, with Planet of Lana II launched in 2025 continuing the storyline across new environments. The studio builds its games as cross-platform releases supported by a publishing partnership with Thunderful Games and physical collector's editions distributed through Super Rare Games.
Wishfully operates a direct-to-consumer go-to-market model, generating revenue through one-time game license sales via digital storefronts and specialty physical retail. The studio targets general gaming consumers who seek narrative-driven puzzle adventure experiences. Distribution and marketing are supported by publisher Thunderful Games, with additional ecosystem backing from Swedish gaming organizations The Game Incubator and Sweden Game Arena, and a marketing sponsorship from Alienware. The company maintains community engagement across Facebook, TikTok, YouTube, X, Instagram, and Threads, and operates an email newsletter for direct audience communication. No revenue, funding, or institutional ownership has been disclosed in available sources.
Wishfully firmographics
Firmographics- Name
- Wishfully
- Legal name
- WISHFULLY STUDIOS AB
- Website
- https://wishfullystudios.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wishfully Studios AB is a Swedish independent game studio developing cinematic narrative-driven puzzle adventure games, with the Planet of Lana franchise sold directly to gaming consumers across Steam, Xbox, PlayStation, Nintendo, and physical retail.
- Ownership category
- akta.pro rank
Wishfully industry classification
Industry- Product category
- Video Game Development
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Narrative/Adventure & RPG Game Studios (MPAFAAAL)
Keywords
Where Wishfully is headquartered
LocationHeadquarters
- HQ city
- Gothenburg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Wishfully business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Game Sales: The company generates revenue through one-time purchases of their video game titles, sold as digital downloads across major gaming platforms and physical editions through specialty retailers like Super Rare Games.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Wishfully product offering
Product offeringCore offering
Wishfully is a Swedish independent game development studio that designs, develops, and publishes its own cinematic puzzle adventure video games. Its core products are the Planet of Lana series—single-player, narrative-driven puzzle games with a distinctive colorful art style and sci-fi story—sold to consumers through major digital storefronts and limited physical editions. The studio operates as a for-profit private company headquartered in Gothenburg, Sweden.
Product overview
Wishfully Studios AB is a Swedish game development studio that develops and publishes cinematic puzzle adventure games. Their product portfolio consists of the Planet of Lana series — Planet of Lana I (the original game) and Planet of Lana II (the sequel) — both of which are cinematic puzzle adventures set in sci-fi worlds featuring a young girl protagonist and her companion. The studio publishes their games across multiple platforms including Steam, Xbox Store, PlayStation Store, and Nintendo Store, with physical editions available through Superrare Games.
Differentiator
Problem solved
Functional benefit
Products and services
- Planet of Lana A cinematic single-player puzzle adventure game set in a sci-fi world with a distinctive colorful art style, developed by Wishfully for PC and console gamers seeking narrative-driven atmospheric experiences.
- Planet of Lana II The sequel to Planet of Lana, continuing the cinematic puzzle adventure franchise for PC and console gamers.
- Planet of Lana Physical Edition A limited physical collector's edition release of Planet of Lana, distributed through Super Rare Games, for dedicated fans who prefer physical game media.
Companies that use Wishfully
Customer profileSegments1 record
Ideal customer profiles1 record
Wishfully technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wishfully partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, supporting and minor.
- Thunderful GamescoreThunderful Games serves as the publishing partner for Wishfully Studios, handling distribution and marketing of Planet of Lana titles. The partnership appears to be a primary go-to-market relationship for the studio's game releases.
- The Game IncubatorsupportingThe Game Incubator is mentioned as a partner/accelerator supporting Wishfully Studios' development. This appears to be an early-stage support partnership for game development mentorship and resources.
- Sweden Game ArenasupportingSweden Game Arena is a gaming industry support organization that has supported Wishfully Studios, providing exposure and networking opportunities within the Swedish gaming ecosystem.
- AlienwareminorAlienware has partnered with Wishfully Studios as a sponsor, with the Planet of Lana website featuring Alienware branding. This appears to be a marketing sponsorship arrangement.
Scale indicators1 record
Recent moves2 records
Expansion highlights4 records
Wishfully competitors and assessment
Company assessmentDirect peers
- Playdead: Danish indie studio behind Limbo and Inside — two cinematic, narrative-driven puzzle-platformers with striking artistic direction. Direct peer to Wishfully's Planet of Lana franchise in genre, tone, and cross-platform indie model.
- Tarsier Studios: Swedish developer of Little Nightmares I & II, cinematic puzzle-platformers with strong art direction and emotional storytelling. Comparable to Wishfully in geography, scale (small studio), and product category.
- thatgamecompany: Developer of Journey, Flower, and Sky: Children of the Light — cinematic, narrative-driven, emotionally resonant games with cross-platform reach. Direct peer in the cinematic-indie-narrative category.
- Coldwood Interactive: Swedish developer of Unravel and Unravel Two — narrative puzzle-platformers featuring a small protagonist traversing atmospheric environments. Direct peer in geography, scale, and narrative-puzzle genre.
- Thunderful Group: Swedish publisher and developer behind titles such as the Lost Vikings and SteamWorld franchises, and Wishfully's publishing partner. Comparable both as a regional game developer and as the primary GTM counterparty shaping Wishfully's commercial trajectory.
- Supermassive Games: UK developer of Until Dawn and The Dark Pictures Anthology — narrative-driven, cinematic adventure games. Comparable in focus on cinematic storytelling, character-led narratives, and premium indie positioning.
Others
- Devolver Digital: Indie publisher of cinematic and unconventional narrative titles (e.g., Inscryption, Cocoon). Comparable as the type of publishing partner Wishfully could leverage beyond Thunderful, and as a comparable indie publisher business model.
- Annapurna Interactive: Indie publisher known for cinematic, narrative-driven titles (Stray, What Remains of Edith Finch, Cocoon). Comparable as an indie publishing model and as an aspirational distribution counterpart for narrative-adventure studios.
- Fellow Traveller: Indie publisher focused on narrative and cinematic games (Citizen Sleeper, Paradise Killer). Comparable as a potential publisher peer and as an indie ecosystem participant in the narrative-adventure category.
Regional players
- Starbreeze Studios: Swedish game developer/publisher (Payday, The Darkness). Comparable as a regional (Nordic) game-industry peer with cross-platform publishing capability, though operating at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Wishfully social profiles
Digital presenceWishfully financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wishfully leadership team
Management profileNumber of profiles
Profiles1 record
Wishfully funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wishfully M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wishfully
What does Wishfully do?
Wishfully is a Swedish independent game development studio that designs, develops, and publishes its own cinematic puzzle adventure video games. Its core products are the Planet of Lana series—single-player, narrative-driven puzzle games with a distinctive colorful art style and sci-fi story—sold to consumers through major digital storefronts and limited physical editions. The studio operates as a for-profit private company headquartered in Gothenburg, Sweden.
Is Wishfully a public or private company?
Wishfully is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wishfully founded?
Wishfully was founded in 2018. It employs 11 to 50 people.
Where is Wishfully based?
Wishfully is headquartered in Gothenburg, Sweden, in the Europe region.
How does Wishfully make money?
One revenue line is on record: game Sales.
Who are Wishfully's main competitors?
Direct peers on record are Playdead, Tarsier Studios, thatgamecompany, Coldwood Interactive, Thunderful Group and Supermassive Games. Others are Devolver Digital, Annapurna Interactive and Fellow Traveller. Starbreeze Studios is listed as a regional player.
Does Wishfully have an API?
No public API is recorded for Wishfully.
What industry is Wishfully in?
Wishfully's product category is Video Game Development. Its primary akta.pro industry code is MPAFAAAL, Narrative/Adventure & RPG Game Studios. Its NAICS code is 5132 and its SIC code is 7372.