Tennis 360
Tennis 360 is a Dubai-headquartered racquet-sports academy founded in 2010, operating five venues across the city. It delivers tennis, padel, and pickleball coaching plus court rental, tournaments, junior programs, and equipment retail through a 14+ coach team.
- Company typePrivate
- Founded2010
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Tennis 360 does
Tennis 360 is a Dubai-headquartered racquet-sports academy founded in 2010 that operates a five-venue network across Meydan (headquarters), Jumeirah Golf Estates, Al Areesh at Dubai Festival City, The Apartments at Dubai World Trade Centre, and a seasonal indoor venue at Dubai Sports World from June through September. The company delivers tennis coaching for adults and juniors through private lessons, semi-private sessions, group clinics, and structured Foundation/Recreation/Competition streams, alongside padel and pickleball programming to capture adjacent growth in those sports. Its underlying technology layer is its physical infrastructure — floodlit Plexipave championship courts and hard courts, padel courts, a beach tennis court, racket-stringing services, and a Pro Shop at Meydan operated under a Wilson equipment partnership — operating on a traditional phone/WhatsApp booking channel rather than an integrated digital platform.
The business operates four revenue streams: professional-services coaching and training programs (private, semi-private, group classes, and junior squads billed per session); usage-based court rental across venues; one-time-fee events, challenges, tournaments, and tennis camps (e.g., Indoor Kids' Tennis Camp at AED 350); and hardware retail through the Wilson-affiliated Pro Shop. Trial lessons are priced at AED 99 for adults (45 minutes) and AED 50 for children to drive acquisition, with level-based challenges priced at AED 200 per event. Marketing is community-led and event-driven: blog content, organic social (Facebook, Instagram, TikTok), recurring tournaments, ladies' doubles leagues, and testimonials from recreational customers drive word-of-mouth acquisition.
The customer base is heavily skewed toward individuals and SMB/consumer segments — adult recreational players, juniors in development pathways, and emerging padel/pickleball enthusiasts — with no disclosed enterprise or institutional customers. The coaching roster of 14+ includes internationally credentialed professionals (ITF Level 3, PTR high performance, ITF/PTR multi-tier), and the company anchors its competitive position through Dubai's geographic coverage, multi-sport offering, and federation-sanctioned community programming including the UAE Tennis Federation Inter-Club Ladies Doubles League.
Tennis 360 firmographics
Firmographics- Name
- Tennis 360
- Legal name
- Tennis 360
- Website
- https://tennisthreesixty.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tennis 360 is a Dubai-headquartered racquet-sports academy founded in 2010, operating five venues across the city. It delivers tennis, padel, and pickleball coaching plus court rental, tournaments, junior programs, and equipment retail through a 14+ coach team.
- Ownership category
- akta.pro rank
Tennis 360 industry classification
Industry- Product category
- Sports Coaching Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)
- akta.pro secondary industries
- Tennis & Racquet Sports Facilities (MPAKAEAE), Sports & Recreation Lessons (Surfing, Skiing, Golf, Tennis) (THAJAKAN), Tennis Equipment & Accessories Retail (CRAMAFAA)
Keywords
Where Tennis 360 is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices5 records
Markets served
Tennis 360 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Coaching and Training Programs: Revenue from private coaching, semi-private lessons, group classes, and junior/squad programs for tennis, padel, and pickleball. The academy offers structured programs across different skill levels including Foundation, Recreation, and Competition streams.
- Court Rental: Hourly and session-based court rental for tennis, padel, and pickleball across their five Dubai locations. Indoor courts available seasonally at Meydan and Dubai Sports World (June-September).
- Events and Tournaments: Entry fees from hosted tournaments, challenges, and tennis camps including Indoor Kids' Tennis Camp and various level-based challenges.
- Pro Shop and Equipment: Partnership with Wilson for tennis equipment, gear, and accessories sales through their Pro Shop at Tennis 360 Club in Meydan. Additional services include racket stringing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Trial Lesson - Adults |
| Unit Pricing | Pay-as-you-go | Indoor Kids' Tennis Camp |
| Unit Pricing | Pay-as-you-go | Level-Based Challenges |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Tennis 360 product offering
Product offeringCore offering
Tennis 360 is a Dubai-based racquet-sports academy operating five locations staffed by 14+ coaches. It delivers tennis coaching for adults and children, plus padel coaching and pickleball sessions, and supplements instruction with court rental, events and tournaments, racket stringing, and a Pro Shop run in partnership with Wilson.
Product overview
Tennis 360 is a Dubai-based tennis academy offering a comprehensive suite of racquet sports services centered around tennis coaching for all ages and skill levels. The academy provides adult and junior group programs, private coaching, and squad training, complemented by padel and pickleball offerings. Additional services include court rental across multiple Dubai locations, racket stringing, and a retail Pro Shop partnership with Wilson for equipment. The academy also organizes tournaments and leagues, including the UAE Tennis Federation Inter-Club Ladies Doubles League. The portfolio operates as a service-based business with facilities at Meydan (headquarters), Jumeirah Golf Estates, Al Areesh (Dubai Festival City), The Apartments (DWTC), and seasonal indoor courts at Dubai Sports World.
Differentiator
Problem solved
Functional benefit
Products and services
- Tennis Coaching
- Padel Coaching
Companies that use Tennis 360
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles1 record
Tennis 360 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tennis 360 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WilsonminorTennis 360 has a partnership with Wilson, a leading tennis equipment brand. This partnership ensures the academy can provide customers with high-quality tennis equipment, gear, and accessories through their Pro Shop at Tennis 360 Club in Meydan.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Tennis 360 competitors and assessment
Company assessmentDirect peers
- Play Padel Dubai: Dubai padel-specific venue offering coaching and court rental. Directly competes with Tennis 360's padel revenue stream in the same Dubai catchment.
- Just Padel Dubai: Dubai padel club operator offering courts, coaching, and social play. Competes with Tennis 360's padel coaching and rental offering in the same city.
- Padel Nation Dubai: Dubai-based padel club with multiple courts and coaching programs. Direct overlap with Tennis 360's padel offering and shared customer base.
- Topspin Tennis Academy Dubai: Dubai tennis academy focused on coaching for children and adults, including camps and squad programs. Comparable Dubai-based tennis instruction model with similar target segments.
- ULTRA Tennis Academy: Dubai-based tennis academy offering group and private coaching across multiple venues. Direct competitor for adult and junior tennis coaching customers in the same Dubai market.
Broad incumbents
- Monte-Carlo Country Club: Established tennis club offering coaching, leagues, and tournaments for a full demographic. Comparable blend of instruction, leagues, and club community, with a more premium positioning.
- Sanchez-Casal Academy: Barcelona-based international tennis academy with satellite programs. Similar coach-led, multi-level training model and junior competitive pathway focus.
- Rafa Nadal Academy (Movistar): Global tennis academy brand offering high-performance training. Comparable format (tennis coaching, junior development, residential and non-residential programs) but at much larger scale and international footprint.
Regional players
- Emirates Golf Club: Dubai-based racquet sport facility operator (golf and tennis) with membership model. Comparable Dubai recreational sports venue, but with golf as primary offering rather than tennis.
Others
- Wilson Sporting Goods: Global tennis equipment brand and Tennis 360's Pro Shop partner. Adjacent partner rather than competitor; relevant for understanding Tennis 360's retail ecosystem and brand positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Tennis 360 social profiles
Digital presenceTennis 360 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tennis 360 leadership team
Management profileNumber of profiles
Tennis 360 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tennis 360 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tennis 360
What does Tennis 360 do?
Tennis 360 is a Dubai-based racquet-sports academy operating five locations staffed by 14+ coaches. It delivers tennis coaching for adults and children, plus padel coaching and pickleball sessions, and supplements instruction with court rental, events and tournaments, racket stringing, and a Pro Shop run in partnership with Wilson.
Is Tennis 360 a public or private company?
Tennis 360 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tennis 360 founded?
Tennis 360 was founded in 2010. It employs 11 to 50 people.
Where is Tennis 360 based?
Tennis 360 is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Tennis 360 make money?
Four revenue lines are on record. Coaching and Training Programs are the primary driver. The others are court Rental, events and Tournaments and pro Shop and Equipment.
Who are Tennis 360's main competitors?
Direct peers on record are Play Padel Dubai, Just Padel Dubai, Padel Nation Dubai, Topspin Tennis Academy Dubai and ULTRA Tennis Academy. Broad incumbents are Monte-Carlo Country Club, Sanchez-Casal Academy and Rafa Nadal Academy (Movistar). Emirates Golf Club is listed as a regional player. Wilson Sporting Goods is listed as an others.
Does Tennis 360 have an API?
No public API is recorded for Tennis 360.
What industry is Tennis 360 in?
Tennis 360's product category is Sports Coaching Services. Its primary akta.pro industry code is MPAKABAF, Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash), with a secondary code of MPAKAEAE, Tennis & Racquet Sports Facilities. Its NAICS code is 713940 and its SIC code is 7997.