Strong Minds Strong Kids Psychology Canada

What Strong Minds Strong Kids Psychology Canada does

Strong Minds Strong Kids Psychology Canada (SMSKPC) is a Canadian non-profit charitable organization, founded in 1974 and headquartered in Toronto, that delivers evidence-based children's mental health programs for ages 0-18. Powered by The Psychology Foundation of Canada, the organization organizes its offering into three pillars: Attachment (Make the Connection® for ages 0-3), Stress Management (Kids Have Stress Too!® for ages 4-12 and Stress Lessons™ for Grades 7-12), and Capacity Building (ThriveLandia® for ages 10-18). Core technology includes a web-based learning platform (ThriveLandia®), a self-paced online Make the Connection® program, and a digital resource library, with curriculum-aligned content across Canadian provinces and bilingual English/French resources.

The organization monetizes through a hybrid non-profit model: earned revenue from professional training (KHST!/Stress Lessons training at $75-$125/person, MTC facilitator training at $50-$100/person), workshops for adults ($150-$1,000 per session depending on group size), and sales of printed and digital program guides ($35-$80 each), supplemented by charitable donations, monthly giving, corporate sponsorships (six $100K+ backers including GreenShield Cares, RBC Foundation, BMO, Azrieli, Jackman, and Quinn Family), and an annual Strong Minds Gala at the Fairmont Royal York. Distribution combines direct-to-consumer self-serve channels (free online programs, on-demand webinars) with B2B institutional channels (school boards, public health units, social service agencies), delivered virtually Canada-wide and in-person across GTA, Winnipeg, and Calgary.

SMSKPC operates with a lean team of 1-10 employees, has supported millions of children, families, and professionals across Canada over its 50+ year history, and has publicly stated a goal to reach 1.2 million youth with its evidence-based programs. Strategic differentiation rests on program IP protected by registered trademarks, curriculum alignment to provincial education standards, academic partnerships (Toronto Metropolitan University, Durham College), and a diversified funder base.

Name

Strong Minds Strong Kids Psychology Canada

Legal name

Strong Minds Strong Kids Psychology Canada

Website

https://strongmindsstrongkids.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Strong Minds Strong Kids Psychology Canada is a Canadian non-profit, founded 1974, delivering evidence-based children's mental health programs for ages 0-18 through training, workshops, online platforms, and resources for educators, parents, and communities across Canada.

Ownership category

akta.pro rank

Product category

Children's Mental Health Services

NAICS

Child and Youth Services (624110), Educational Support Services (611710), Other Individual and Family Services (624190)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industries

Parent Mental Health, Stress Management & Wellness Programs (EDACALAJ), Positive Discipline & Behavior Support Programs (EDACALAD), Trauma-Informed & Resilience-Building Programs (Early Childhood) (EDACAOAD), Home Visiting & Parent Coaching Programs (EDACALAC)

Keywords

• Children's mental health
• Youth resilience programs
• Stress management curricula
• Parent-child attachment programs
• Educator professional development

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Program Training Services: Professional development training for educators and early years professionals to deliver SMSKPC programs including KHST! and Stress Lessons. Training formats include Condensed (1.5 hours), Interactive (2.5-3 hours), and Full-Day (6 hours) sessions.
2. Educational Materials Sales: Sale of printed and electronic program guides, facilitator guides, and resource bundles for educators. Products include KHST! guides, Stress Lessons guides, and ECE Resource Bundles.
3. Workshops for Adults: Paid workshops for parents, caregivers, community staff including StressLess Workshop, Attachment 101, and Stress Management 101. Priced per participant group size.
4. Donations and Sponsorships: Charitable donations from individuals and organizations, monthly giving programs, and corporate sponsorships supporting program delivery.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Strong Minds Strong Kids Psychology Canada delivers evidence-based children's mental health programs for ages 0-18 across Canada, organized into three pillars: Attachment (Make the Connection®), Stress Management (Kids Have Stress Too!® and Stress Lessons™), and Capacity Building for Thriving (ThriveLandia®, Thrive On). Programs are delivered through facilitator-led training for educators and early years professionals, direct-to-youth sessions in schools and communities, self-paced online programs, paid adult workshops, and on-demand free webinars. The organization also sells printed and digital program guides, facilitator materials, and resource bundles through an online shop.

Product overview

Strong Minds Strong Kids Psychology Canada offers a comprehensive suite of evidence-based mental health programs for children and youth from birth to age 18, delivered through three core program pillars: Attachment (Make the Connection® for ages 0-3), Stress Management (Kids Have Stress Too!® for ages 4-12 and Stress Lessons™ for ages 12-18), and Capacity Building (ThriveLandia® and Thrive On for ages 10-18). The organization provides direct-to-youth programs including Stress Busters, Taking Care of You(th), and Peer Mentor training, along with workshops for adults (Attachment 101, Stress Management 101, Taking Care of You), and free on-demand webinars. Programs are delivered through professional training for educators and early years professionals, self-paced online access, facilitator-led group sessions, and direct workshop delivery in schools and communities across Canada.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Evidence-based programs reaching millions of children, families, and professionals across Canada
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Durham CollegeminorStrategic or Co-development PartnerEducational partnership providing specialized KHST! program guide editions for Durham College students.
• Toronto Metropolitan UniversityminorStrategic or Co-development PartnerAcademic partner whose ThriveTMU program inspired ThriveLandia®, the online resilience-building platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kids Help Phone: Canada's largest youth mental health nonprofit, providing 24/7 e-mental health service, crisis support, and educational resources. Directly comparable as a Canadian nonprofit focused on youth mental wellbeing, though broader in scope (crisis intervention) and larger in scale than SMSKPC.
• Child Mind Institute: US-based nonprofit dedicated to transforming mental health care for children through education, resources, and clinical care. Comparable as a children's mental health organization producing parent and educator resources, with overlap in school and family-facing content.
• Canadian Mental Health Association (CMHA): National voluntary organization promoting mental health and supporting people with mental illness across Canada. Comparable as a broad incumbent in Canadian mental health, overlapping with SMSKPC's educator training and public-facing youth mental health resources, though not specialized in children.
• Committee for Children: Nonprofit publisher of Second Step SEL curricula for K-8 students, including bullying prevention and child protection. Directly comparable as a school-based SEL curriculum and educator training provider competing for the same school district budgets as SMSKPC.

Emerging players

• PREVNet (Promoting Relationships and Eliminating Violence Network): Canadian research network translating knowledge on bullying prevention and healthy relationships into school-based programs and resources. Comparable as a Canadian youth-focused organization delivering evidence-based programs and educator resources to schools.

Direct peers

• MindUP (The Goldie Hawn Foundation): Evidence-based social and emotional learning program for children, used in schools globally, with curricula and educator training. Directly comparable as an evidence-based SEL program provider with educator training and age-segmented curricula (MindUP overlaps with KHST! and Stress Lessons).
• Jack.org: Canadian nonprofit focused on youth mental health leadership and education, training young people as mental health advocates in schools and communities. Directly comparable as a peer Canadian nonprofit delivering youth mental health programming through schools and community partners.
• Zero to Three: US nonprofit promoting the healthy development of infants and toddlers through resources, training, and policy advocacy. Directly comparable in the early childhood attachment and parent-coaching space, overlapping with Make the Connection® (ages 0-3).

Others

• CASEL (Collaborative for Academic, Social, and Emotional Learning): US-based organization advancing SEL in schools through research, frameworks, and district partnerships. Comparable as an adjacent ecosystem player — not a direct competitor but the standards body whose SEL framework shapes school district purchasing decisions affecting SMSKPC's addressable market.

Regional players

• Parents Action for Children (Parents.com): US-focused organization producing parenting education resources and tools on child development and wellbeing. Comparable as a parent/caregiver education provider in the early childhood and family support space, though primarily US-oriented.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StrongMindsStrongKidsPsychologyCanada
• LinkedInlinkedin.com/company/the-psychology-foundation-of-canada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strong Minds Strong Kids Psychology Canada