Park City Board of Realtors

What Park City Board of Realtors does

Park City Board of REALTORS (PCBR) is a private trade association serving approximately 1,000 REALTOR members from more than 200 offices and roughly 200 affiliate members across Summit and Wasatch Counties in Utah. The organization operates as the regional hub for real estate professionals, providing MLS access, professional education, networking events, governmental affairs advocacy, and a Certified Local REALTOR designation program that certifies specialized knowledge of area-specific topics such as local water law and property management.

The organization's core technical asset is the Park City Multiple Listing Service (PCMLS), operated through a separate affiliated corporation, Park City Multiple Listing Service, Inc. PCMLS is a copyrighted compilation of property listings covering Summit and Wasatch Counties that supports residential, vacant lot, multi-unit, fractional interest, commercial, and long-term rental property types. Data distribution is governed by detailed rules covering IDX (Internet Data Exchange) feeds, VOW (Virtual Office Websites) access, and a lock box system for property access. Members access the system through an online member portal (portal.parkcityrealtors.com) for dues payment, course registration, and MLS data retrieval.

Revenue is generated through annual association membership dues, separate affiliate member dues, and recurring MLS participation fees structured on a per-salesperson, per-appraiser monthly basis. A $75 annual administrative fee applies to non-member participants using the lock box system. The board is affiliated with the National Association of REALTORS (NAR) and the Utah Association of REALTORS (UAR), and recent policy updates effective in 2024-2025 brought PCMLS rules into compliance with the NAR settlement, including the removal of compensation offer fields from MLS listings.

Name

Park City Board of Realtors

Legal name

Park City Board of REALTORS

Website

https://parkcityrealtors.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Park City Board of REALTORS is a private trade association operating the Park City MLS and providing membership services for ~1,000 REALTORS and 200 affiliate members across Summit and Wasatch Counties, Utah.

Ownership category

akta.pro rank

Headquarters

HQ city

Park City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Dues: The board generates revenue through membership dues from approximately 1,000 REALTORS® and 200 affiliate members. Dues fund progressive tools, resources, information, education, networking events, governmental affairs activities, and the Philanthropic Foundation. Fee schedules are published annually in the association fee sheets.
2. MLS Participation Fees: PCMLS charges an Initial Participation Fee (application fee with application), annual recurring participation fees (per salesperson/appraiser with MLS access), and monthly fees for participants, subscribers, and administrative members. Non-member participants pay a $75 annual administrative fee for lock box/key access. Fees are established by the MLS board of directors and approved by the shareholder (PCBR).
3. Education and Classes: The board provides thorough and relevant education classes taught by seasoned instructors covering a vast array of real estate topics. Classes are a member benefit included with membership and support REALTORS® in advancing their careers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Park City Board of REALTORS is a trade association for real estate professionals in Summit and Wasatch Counties, Utah, operating the Park City Multiple Listing Service (PCMLS) and providing approximately 1,000 REALTOR members and 200 affiliate members with MLS access, professional education, networking, governmental affairs advocacy, and a Certified Local REALTOR designation program. Revenue is generated through annual membership dues, PCMLS participation fees (initial and recurring per-seat), and a non-member lock box administrative fee, while also serving home buyers and sellers indirectly through public property search and find-a-REALTOR tools.

Product overview

Park City Board of REALTORS is a trade organization providing a suite of real estate services centered on the Park City Multiple Listing Service (PCMLS). The core product is the PCMLS, a comprehensive property listing database covering Summit and Wasatch Counties in Utah. Around 1,000 REALTORS from more than 200 offices and 200 affiliate members participate in the MLS. The organization offers supplementary services including a Certified Local REALTOR designation program for specialized local expertise, professional education and training through an education calendar, market information and quarterly statistics, a member portal for managing accounts and accessing MLS data, a public property search tool, an open house calendar, a find-a-REALTOR directory, lock box access for property showings, and a Virtual Office Website (VOW) program. Additional offerings include IDX (Internet Data Exchange) for online listing display, governmental affairs advocacy, and a philanthropic foundation supporting community scholarships.

Differentiator

Problem solved

Functional benefit

Brands

• Certified Local REALTOR Designation: A certification program for REALTORS trained in core topics ranging from local water law to property management, demonstrating knowledge specific to Summit County and Wasatch County.

Products and services

• Park City Multiple Listing Service (PCMLS) A copyrighted MLS database operated by the board for the correlation and dissemination of property listing information across Summit and Wasatch Counties, Utah. Enables REALTOR participants to list properties, share listing data with cooperating brokers, and distribute listings through IDX/VOW feeds. Supports residential, vacant lots, multi-unit, fractional interest, commercial sale/lease, and residential rental (90+ day) property types, with rules governing commissions, compliance, enforcement, confidentiality, copyright, and lock box requirements.
• Certified Local REALTOR Designation Program An optional professional certification for REALTORS operating in Summit and Wasatch Counties requiring training in local-area topics ranging from water law to property management. Members earn required and elective credits to demonstrate specialized knowledge that surpasses traditional real estate practice, distinguishing them from general practitioners in the Park City market.
• Real Estate Education and Training Courses Professional development courses taught by seasoned instructors covering a broad range of local and national real estate topics to assist REALTORS in advancing their careers. The education calendar includes required and elective credits applicable to the Certified Local REALTOR designation and is available as a member benefit.
• Lock Box System A secure lock box system operated by PCMLS for MLS-listed properties. Lock boxes temporarily attached to listed properties contain keys or electronic access devices enabling cooperating brokers to show properties. Governed by security requirements including non-duplicative keys, electronic key security protocols, audit requirements, and eligibility rules for key holders.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• National Association of REALTORS® (NAR)coreChannel Partner/ Reseller/ DistributorThe Park City Board of REALTORS® is affiliated with the National Association of REALTORS® (NAR), the largest trade association for real estate professionals in the United States. NAR sets industry standards, the REALTOR® Code of Ethics, and provides professional standards processes. Members of PCBR gain access to NAR resources, the Code of Ethics, and NAR's national representation for real estate policy.
• Utah Association of REALTORS® (UAR)coreChannel Partner/ Reseller/ DistributorThe Park City Board of REALTORS® is affiliated with the Utah Association of REALTORS® (UAR), the state-level trade association for real estate professionals in Utah. UAR provides state-level advocacy, resources, and connections for Utah REALTORS®.
• Resort Alliance (WMRA)minorStrategic or Co-development PartnerThe Resort Alliance (WMRA — Wasatch Mountain Resort Alliance) is referenced as a member resource, indicating a collaborative relationship between PCBR and the local resort community. The alliance supports community events such as REALTOR® ski days and fosters connections between real estate professionals and the resort/hospitality industry in Park City.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Stellar MLS: Large regional MLS covering Florida and adjacent markets. Comparable as an MLS technology and data platform serving real estate professionals across a defined regional geography.
• National Association of REALTORS: The national trade association for real estate professionals. PCBR is directly affiliated with NAR, making it a direct comparable as a higher-tier membership organization serving the same REALTOR constituency.
• Realtor.com (Move, Inc.): National real estate listing portal operated as part of the NAR ecosystem. Comparable as a channel through which PCMLS listings reach consumers and an indirect strategic partner via NAR affiliation.
• Bright MLS: One of the largest regional MLS operators in the U.S., serving Mid-Atlantic states. Comparable as an MLS infrastructure operator serving a multi-jurisdiction real estate professional base.
• California Regional MLS (CRMLS): The largest MLS in the United States, serving California real estate professionals. Comparable as a regional MLS operator and listing data infrastructure provider.
• MetroList Services: Regional MLS serving Northern California and Nevada. Comparable as a regional MLS technology and data-sharing platform for real estate professionals.
• Zillow Group: National real estate platform offering listings, lead generation, and brokerage services. Adjacent competitor that increasingly competes with MLS data distribution and agent-customer relationships.

Direct peers

• Greater Las Vegas Association of REALTORS: A local REALTOR board and MLS operator serving the Las Vegas market. Closely comparable as a similarly sized regional board operating an MLS, providing membership, education, and advocacy.
• Triangle MLS: Regional MLS serving the Raleigh-Durham area. Comparable as a mid-sized regional MLS operator offering listing services to member REALTORS and brokerages.

Regional players

• Utah Association of REALTORS: The state-level REALTOR trade association for Utah, with which PCBR is affiliated. Provides state advocacy and resources and operates as a parallel trade organization at the state level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/PCRealtors1
• Facebookfacebook.com/PCUTREALTORS
• Instagraminstagram.com/parkcityrealtors
• LinkedInlinkedin.com/company/park-city-board-of-realtors-philanthropic-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park City Board of Realtors