Vij Books

What Vij Books does

Vij Books India Pvt Ltd is a privately held book publisher headquartered in New Delhi, India, operating under the Vij Publishing Group banner. The company publishes across four imprints: Vij Books (the main imprint focused on academic, military, strategic, geopolitical, and security studies), Quills Ink (a fee-based self-publishing services division), Alpha Editions (trade/general-interest titles including antiquarian reprints of canonical authors), and Scribbles (compilations of free internet content repackaged as books). Catalog coverage spans more than 40 genres, with particular depth in defense and strategic affairs, South Asian regional studies, religious history, and classic literature. The company runs no proprietary technology platform beyond a standard publishing and e-commerce website, and operations are characterized as traditional editorial plus print/digital production, with manuscript acquisitions overseen directly by the Managing Director, Brig P K Vij.

The business operates two primary revenue streams. The first is book sales in print and ebook formats, distributed globally through National Book Network (USA/Canada), NBN International (UK/Europe), Google Play Store (50+ countries for ebooks), and 30+ online retailers including Amazon regional sites, Flipkart, Barnes & Noble, and Waterstones. Per-unit pricing is modest — paperbacks range from Rs.145 to Rs.595, hardbacks Rs.295 to Rs.1,250, premium multi-volume sets at Rs.4,995, and eBooks Rs.150 to Rs.795. The second stream is professional-service fees from the Quills Ink self-publishing arm, which charges authors for pre-publication support, editorial, design, marketing, and international distribution, with authors retaining royalties on net selling price. The customer base is a long tail of individual readers and self-publishing authors globally; there are no disclosed enterprise or institutional anchor accounts and no named logo customers.

The company is privately held with no disclosed external investment, no funding rounds, no acquisitions, and no parent company. Headcount is in the 11–50 range, consistent with a small specialist publisher. Ownership appears founder/family-led, and no AI/ML, API, or proprietary technology capabilities are disclosed — operations rely on traditional editorial workflows and standard distribution partnerships.

Name

Vij Books

Legal name

Vij Books India Pvt Ltd

Website

https://vijbooks.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Vij Books India Pvt Ltd is a New Delhi-based independent publisher operating four imprints (Vij Books, Quills Ink, Alpha Editions, Scribbles) focused on military/strategic studies, self-publishing services, classics, and internet content compilations, distributed globally through NBN, Google Play, and major online retailers.

Ownership category

akta.pro rank

Product category

Book Publishing

NAICS

Book Publishers (51313)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Genre & Category Publishing (Romance, Mystery/Thriller, Sci‑Fi/Fantasy, etc.) (MPAJAAAB)

Keywords

• Book publishing services
• Academic book publishing
• Self-publishing services
• Military studies publishing
• Ebook distribution

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Book Sales (Print): Sale of physical books through online retailers, distributors, and bookstores globally. Books are published under multiple imprints (Vij Books, Alpha Editions, Quills Ink, Scribbles) across various genres including military studies, history, religion, literature, and more.
2. eBook Sales: Digital book sales through Google Play Store and major online retailers. eBooks are available across numerous countries globally.
3. Self-Publishing Services (Quills Ink): Fee-based self-publishing services provided through Quills Ink imprint, including pre-publication support, marketing, and international distribution. Authors pay for these services and receive royalties on sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels2 records

Core offering

Vij Books is an independent book publisher that acquires, edits, designs, produces, and distributes non-fiction titles in print and ebook formats under four imprints. It also operates a fee-based self-publishing service (Quills Ink) that helps authors prepare, market, and globally distribute their own books. The catalog spans 40+ genres with particular focus on military studies, strategic affairs, security, geopolitics, religious history, and South Asian studies, with international reach through dedicated distributors and Google Play.

Product overview

Vij Books operates as a multi-imprint book publishing group with four distinct brands: Vij Books (main imprint for trade and academic publications including strategic and security studies), Alpha Editions (trade books and classic/antiquarian reprints), Quills Ink (self-publishing services for new authors with global distribution), and Scribbles (publishing free internet content into book form). The company offers both traditional publishing and self-publishing pathways, with books distributed globally through major online retailers and through partnerships with National Book Network (USA/Canada) and NBN International (UK/Europe). Books are published in print and digital (eBook) formats.

Differentiator

Problem solved

Functional benefit

Brands

• Vij Books: Primary imprint publishing academic, military, strategic studies, geopolitics, history, and general interest titles.
• Quills Ink
• Alpha Editions
• Scribbles

Products and services

• Vij Books imprint Flagship imprint of Vij Publishing Group that publishes trade and academic non-fiction books across genres including history, politics, military studies, international relations, and cultural studies, with particular focus on strategic and security studies.
• Quills Ink imprint Self-publishing division of Vij Publishing Group that helps new authors publish their books and make them available globally in print and digital formats, combining fee-based service support with international distribution.
• Alpha Editions imprint Imprint that publishes trade and general books across almost every genre, including antiquarian and rare books as well as classic reprints of famous authors such as Dickens, Chekhov, Kipling, Austen, Darwin, and Verne.
• Scribbles imprint Imprint that publishes content available free on the internet into book form, compiling high-quality articles and converting them into books for global sale.
• Self-Publishing Services (Quills Ink) Fee-based self-publishing service delivered through the Quills Ink imprint, including pre-publication support, print and digital publication, marketing and publicity, international print and digital distribution, and author royalties on net selling price.
• Traditional Publishing Services Traditional publishing offering covering manuscript acquisition and rights, developmental editing, copy editing, proofreading, cover design, interior layout, marketing, and global distribution through retail and library channels.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and major.

• National Book Network (NBN)coreChannel Partner/ Reseller/ DistributorNBN serves as the primary international distributor for Vij Books in the USA and Canada. Located at 15200 NBN Way, Blue Ridge Summit, PA 17214. Handles wholesale distribution to bookstores, libraries, and other retailers across North America.
• NBN InternationalcoreChannel Partner/ Reseller/ DistributorNBN International handles distribution for Vij Books in the United Kingdom, Europe, and rest of the world. Located at 10 Thornbury Road, Plymouth, PL6 7PP, United Kingdom. Enables broad international reach for print books.
• Google Play StorecoreChannel Partner/ Reseller/ DistributorGoogle Play Store serves as the primary digital distribution platform for Vij Books' ebooks. Available in over 50 countries worldwide, enabling global digital access to their book catalog.
• Online Retailers (Amazon, Flipkart, Barnes & Noble, Waterstones)majorChannel Partner/ Reseller/ DistributorPartnership with major online book retailers enables direct-to-consumer sales across global markets. Includes Amazon regional sites, Flipkart, Barnes & Noble, Waterstones, and 30+ other platforms.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bloomsbury Publishing: A UK-listed independent publisher with a strong academic, military, and history list alongside trade titles. Closely comparable in scale, imprint structure (multiple divisions), and editorial focus on strategic and international-relations content.
• Knowledge Enterprises (Manohar Publishers): An independent Indian publisher with a strong scholarly catalog in South Asian studies, history, religion, military studies, and security affairs. Directly comparable as a niche Indian academic/trade publisher serving overlapping subject areas and author segments.
• Jaico Publishing House: An Indian independent publisher with a strong catalog in self-help, business, religion, spirituality, and non-fiction — categories overlapping Vij's Alpha Editions and main imprint. Comparable as a mid-size Indian publisher with similar distribution through online and physical retail.
• Rupa Publications: One of India's largest trade and general-interest book publishers with a broad fiction and non-fiction catalog across multiple imprints. Directly comparable as a domestic Indian publishing house serving overlapping author and reader segments, with similar reach through Indian retail and online channels.

Others

• IngramSpark: A leading self-publishing and distribution platform owned by Ingram that provides print-on-demand and global retail distribution to independent and self-published authors. Comparable as a direct substitute to Quills Ink's distribution and publishing services.
• Amazon Kindle Direct Publishing: The dominant global self-publishing platform for ebooks and print-on-demand. Comparable as the alternative to Vij's Quills Ink self-publishing service for authors choosing DIY publishing rather than paying for assisted services.

Broad incumbents

• Oxford University Press (India): One of the largest academic and scholarly publishers globally with a major Indian presence across reference, academic, and general-interest titles. Comparable for overlapping academic and humanities content, particularly in security studies and history, but operates as a university press with much broader scope.
• Cambridge University Press: A global academic publisher with strong lists in international relations, military history, strategic studies, and South Asian studies. Comparable for overlapping subject matter and academic author pool, though much larger and academic-focused rather than trade-oriented.

Regional players

• HarperCollins India: Indian subsidiary of HarperCollins Publishers publishing across literary fiction, non-fiction, and serious non-fiction. Comparable as a competitor for the same pool of Indian authors and readers, but with global corporate backing and significantly larger scale.
• Penguin Random House India: The Indian arm of the world's largest trade publisher, publishing across genres including non-fiction, military/political, and regional titles. Comparable as a competitor in the same Indian market and genre segments, but operates at vastly greater scale and as a regional subsidiary of a global giant.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/VijBooks
• LinkedInlinkedin.com/company/vij-books-india-pvt-ltd
• Xx.com/vijpublishing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vij Books