Sound Productions
Sound Productions Ltd is an Irish distributor and systems integrator, founded in 1963, supplying commercial PA, voice alarm, and life safety audio equipment from 15+ brands alongside design, installation, and maintenance services for contractors, enterprises, and public sector buyers across Ireland.
- Company typePrivate
- Founded1963
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sound Productions does
Sound Productions Ltd is an Irish commercial audio equipment distributor and systems integrator headquartered in Dublin, operating under that legal name since 1963 with a predecessor identity as Tannoy Ireland dating to the 1930s. The company supplies and installs public address (PA) systems, voice alarm and evacuation systems compliant with BS5839 Part 8 and EN 60849-1999, sound masking systems, disabled refuge communication systems, induction loop systems for hearing accessibility, conference equipment, nurse call systems, and a broad catalog of loudspeakers, amplifiers, microphones, cables, and racks sourced from 15+ international brands including Audac, Cloud Electronics, TOA, Audio-Technica, Baldwin Boxall, Procab, Sabre, and Opus Technologies.
Revenue is generated through three streams: one-time equipment sales (speakers, amplifiers, mixers, microphones, cables, and accessories), professional services for on-site surveys, system design, installation, and commissioning, and ongoing preventative maintenance and repair contracts. Pricing is quote-based rather than transactional e-commerce, consistent with a B2B model targeting contractors, system integrators, and end customers in commercial buildings, transportation hubs, retail, sports venues, and public sector facilities. The go-to-market is consultative, supported by phone sales, product enquiry forms, live chat, and a website catalog rather than public list pricing.
The company serves enterprise and institutional buyers across Ireland with documented projects at Dublin Airport, Tallaght Stadium, Connolly Station, Decathlon, Apollo House, and 2-4 Wilton. Its competitive positioning rests on multi-vendor one-stop sourcing, regulatory compliance expertise across UK and European standards for life safety and accessibility, and turnkey delivery from design through long-term maintenance. Operations are confined to a single country with no disclosed expansion into other geographies and no AI/ML capabilities present in the product set.
Sound Productions firmographics
Firmographics- Name
- Sound Productions
- Legal name
- Sound Productions Ltd
- Website
- https://soundproductions.ie
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sound Productions Ltd is an Irish distributor and systems integrator, founded in 1963, supplying commercial PA, voice alarm, and life safety audio equipment from 15+ brands alongside design, installation, and maintenance services for contractors, enterprises, and public sector buyers across Ireland.
- Ownership category
- akta.pro rank
Sound Productions industry classification
Industry- Product category
- Commercial Audio Equipment and Life Safety Communication Systems
- NAICS
- Audio and Video Equipment Manufacturing (33431), Audio and Video Equipment Manufacturing (334310)
- SIC
- Communications Equipment, Nec (3669), Misc Industrial & Commercial Machinery & Equipment (3590)
- akta.pro primary industry
- Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD)
- akta.pro secondary industries
- Audible-Visual Alarms & Notification Devices (Sounders, horns, siren/strobe combos for industrial use) (IMAGAIAF), Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB), Microphones, Headsets & Audio Input Devices (HDACAFAH), Audio/Sound Reinforcement (PA) (MPAGAKAC)
Keywords
Where Sound Productions is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Sound Productions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Audio Equipment Sales: Sale of professional audio equipment including speakers, amplifiers, microphones, cables, zone mixers, and related accessories from brands such as Audac, Cloud Electronics, TOA, Audio-Technica, and others.
- System Installation Services: On-site surveys, commissioning, and installation of supplied public address, life safety, and audio systems. The company provides complete system design and integration services.
- Maintenance and Repair Services: Preventative maintenance, repairs and service for installed audio and life safety systems. Ongoing support contracts for systems supplied.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B quotation-based pricing for commercial audio equipment and systems |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Sound Productions product offering
Product offeringCore offering
Sound Productions Ltd is an Irish audio equipment distributor and systems integrator founded in 1963, supplying professional commercial audio equipment and integrated life safety communication systems. The company distributes branded professional audio products (Audac, Cloud Electronics, TOA, Audio-Technica, Baldwin Boxall, Procab, Sabre, Opus Technologies, LDA Audio Tech, Soft dB, AMC, db Technologies, Senrun, Caymon, Penton, Signet) and provides turnkey system design, supply, installation, commissioning, and maintenance services for public address, voice alarm, sound masking, disabled refuge, induction loop, and nurse call systems.
Product overview
Sound Productions Ltd is an Irish audio equipment distributor and systems integrator established in 1963, originally trading as Tannoy Ireland. The company operates as a multi-brand distributor offering a comprehensive portfolio of public address systems, life safety systems, and professional audio equipment through various product categories. The core product offerings include Voice Alarm/Evacuation Systems (BS5839 Part 8 compliant), Public Address Systems, Sound Masking Systems, Disabled Refuge Communication Systems, Conference Systems, Induction Loop Systems (AFILS) for hearing-impaired accessibility, Disabled Toilet Alarm Systems, and Nurse Call Alert Systems. The company distributes numerous branded product lines including Cloud Electronics zone mixers (Z8II, Z4MK4, CX-163, CX-462, CX261, CX263, DCM-1), Opus Technologies intercom systems, Loudspeakers (various types across multiple brands), Commercial 100v Amplifiers, Microphones, Cables, and Racks from brands such as Audac, Audio-Technica, TOA, Procab, Sabre, LDA Audio Tech, Baldwin Boxall, and others. The company also provides on-site surveys, commissioning, and maintenance services alongside equipment supply.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Address (PA) Systems Electronic sound amplification and distribution systems comprising microphones, amplifiers, and loudspeakers, used for addressing large public gatherings in venues such as department stores and rail stations, and for background music or spot announcements.
- Voice Alarm (Evacuation) Systems Emergency voice evacuation systems designed for safety of staff and the public during fire, bomb alerts, or other emergencies; also usable for daily public address, advertisements, and background music, with broadcast capability to all areas or selected zones. Compliant with BS5839 Part 8 2013 and EN 60849-1999.
- Sound Masking Systems Systems that add natural or artificial sound (white noise or pink noise) into environments to cover up unwanted sound using auditory masking, reducing awareness of pre-existing sounds and creating speech privacy.
- Disabled Refuge Communication Systems Emergency Voice Communications Systems including Fire Telephones and Disabled Refuge Communications providing two-way communication during building evacuations. Compliant with BS5839 Part 9 2011 and BS9999 2008.
- Conference Systems Arrangements of sound and audio equipment designed to allow effective and efficient communications between members of a meeting or event.
- Induction Loop Systems (AFILS) Audio-Frequency Induction Loop Systems that generate magnetic fields picked up by suitable hearing aids, providing clearer sound for hearing aid users in the presence of background noise. Compliant with EN601118-4 2006 and BS7594 2010.
- Disabled Toilet Alarm Systems Alarm systems that allow a distressed person to raise an alarm during an emergency, sending a distress signal to a panel or controller located outside the toilet or reception, with a visual over-door light indicator.
- Nurse Call Alert Systems Call systems for use in private, commercial, residential, or public sector buildings to allow the general public, staff, or patients to call for assistance.
- Multi-Brand Audio Equipment Distribution Distribution of professional audio equipment including audio matrix systems, loudspeakers, commercial 100v amplifiers, low impedance amplifiers, microphones, cables, racks, audio players, bass cabinets, compressor-limiters, FM tuners, and induction loops from brands such as Audac, Cloud Electronics, TOA, Audio-Technica, Baldwin Boxall, Procab, Sabre, Opus Technologies, LDA Audio Tech, Soft dB, AMC, db Technologies, Senrun, Caymon, Penton, and Signet.
- System Design, Installation and Commissioning Services On-site surveys, system design, installation, and commissioning of supplied public address, voice alarm, life safety, and audio systems delivered by the company's in-house engineering team.
- Maintenance and Repair Services Preventative maintenance, repairs, and service contracts for installed audio and life safety systems.
Quantifiable outcome
- Systems designed and installed meet BS5839 Part 8 2013, EN 60849-1999, BS6259-1997, BS7827-1996, BS5839 Part 9 2011, BS9999 2008, EN601118-4 2006, and BS7594 2010 standards
Companies that use Sound Productions
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Sound Productions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Sound Productions partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, major and minor.
- AudaccoreAudac is a primary brand distributed by Sound Productions. Products include audio matrix systems, speakers, amplifiers, microphones, and related audio equipment.
- Cloud ElectronicscoreCloud Electronics products are prominently featured including zone mixers, preamplifiers, commercial amplifiers, and ceiling speakers. Sound Productions stocks a wide range of Cloud Contractor Series products.
- TOAmajorTOA (Taksh Corporation) commercial 100v amplifiers and column speakers are distributed through Sound Productions.
- Audio-TechnicamajorWired and wireless microphones from Audio-Technica are distributed, including boundary microphones, gooseneck microphones, headset microphones, lavalier microphones, and UHF wireless systems.
- Baldwin BoxallmajorBaldwin Boxall voice alarm and disabled refuge systems are distributed by Sound Productions, featured as a brand on their homepage.
- ProcabcoreProcab cable and accessories are distributed, including contractor cables, audio signal cables, and related connectivity products.
- SabremajorSabre installation amplifiers and loudspeakers are distributed, including FM tuners, horn speakers, pendant speakers, and wall mounted speakers.
- Opus TechnologiesmajorOpus Technologies induction loop systems and window intercom systems are distributed. Products include the OP-6505B speech transfer system with DCL20 loop amplifier for hearing impaired accessibility.
- LDA Audio TechminorLDA Audio Tech EN 54-24 compliant speakers and public address and voice alarm systems are distributed.
- Soft dBminorSoft dB sound masking products are distributed for acoustic privacy solutions in office environments.
- AMC (Audio Media Company)minorAMC pendant speakers and music sources are distributed.
- db Technologiesminordb Technologies portable PA systems are distributed.
- SenrunminorSenrun portable PA systems are distributed.
- CaymonminorCaymon microphone stands and rack solutions including CASY modular solutions, floor standing racks, open frame racks, and wall mounted racks are distributed.
- PentonminorPenton EN 54-24 compliant speakers are distributed.
- SignetminorSignet induction loop systems are distributed.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Sound Productions competitors and assessment
Company assessmentBroad incumbents
- Biamp Systems: US-based commercial AV manufacturer of networked audio processing and conferencing systems, increasingly competing for the same enterprise audio installations in commercial buildings.
- Bosch Security and Safety Systems: Global incumbent in voice alarm, public address, and evacuation systems with solutions like Praesideo, competing for the same large-installation tenders Sound Productions addresses.
- TOA Corporation: Major Japanese commercial audio manufacturer whose 100v amplifiers and column speakers are distributed by Sound Productions; represents the broader incumbent manufacturer landscape in commercial PA and voice alarm systems.
- AtlasIED: US-headquartered commercial audio manufacturer offering mass notification, voice evacuation, and PA systems, overlapping directly with Sound Productions' voice alarm and life safety portfolio.
Direct peers
- CIE Group: UK-based distributor and integrator of professional audio, AV, and lighting equipment with a similar multi-brand portfolio and B2B systems integration model, though operating at greater scale across the UK.
- Source Distribution: UK-based pro audio and AV distributor supplying integrators with loudspeakers, amplifiers, and control systems; highly comparable multi-brand distribution model and channel partner structure.
- Audiologic: UK commercial audio distributor and systems integrator specializing in installed sound, with comparable focus on PA, voice alarm, and venue audio across similar end markets including retail, hospitality, and transport.
Regional players
- Advanced Audio Visual Ireland: Irish commercial AV integrator operating in the same domestic market, competing for similar enterprise installation projects across corporate, education, and public-sector segments.
- Edtech Audio Visual: Dublin-based AV integrator serving education, corporate, and government clients, directly comparable in Irish geography and enterprise B2B integration services.
Others
- Baldwin Boxall: UK manufacturer of voice alarm and disabled refuge systems whose products Sound Productions distributes; comparable as a regulated life safety audio specialist within the same niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sound Productions social profiles
Digital presenceSound Productions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sound Productions leadership team
Management profileNumber of profiles
Sound Productions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sound Productions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sound Productions
What does Sound Productions do?
Sound Productions Ltd is an Irish audio equipment distributor and systems integrator founded in 1963, supplying professional commercial audio equipment and integrated life safety communication systems. The company distributes branded professional audio products (Audac, Cloud Electronics, TOA, Audio-Technica, Baldwin Boxall, Procab, Sabre, Opus Technologies, LDA Audio Tech, Soft dB, AMC, db Technologies, Senrun, Caymon, Penton, Signet) and provides turnkey system design, supply, installation, commissioning, and maintenance services for public address, voice alarm, sound masking, disabled refuge, induction loop, and nurse call systems.
Is Sound Productions a public or private company?
Sound Productions is a private company. It is classified as unknown and is currently operating.
When was Sound Productions founded?
Sound Productions was founded in 1963. It employs 11 to 50 people.
Where is Sound Productions based?
Sound Productions is headquartered in Dublin, Ireland, in the Europe region.
How does Sound Productions make money?
Three revenue lines are on record. Audio Equipment Sales are the primary driver. The others are system Installation Services and maintenance and Repair Services.
Who are Sound Productions's main competitors?
Broad incumbents on record are Biamp Systems, Bosch Security and Safety Systems, TOA Corporation and AtlasIED. Direct peers are CIE Group, Source Distribution and Audiologic. Regional players are Advanced Audio Visual Ireland and Edtech Audio Visual. Baldwin Boxall is listed as an others.
Does Sound Productions have an API?
No public API is recorded for Sound Productions.
What industry is Sound Productions in?
Sound Productions's product category is Commercial Audio Equipment and Life Safety Communication Systems. Its primary akta.pro industry code is MPAIAJAD, Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring), with a secondary code of IMAGAIAF, Audible-Visual Alarms & Notification Devices (Sounders, horns, siren/strobe combos for industrial use). Its NAICS code is 33431 and its SIC code is 3669.