Points East Veterinary Group
Points East Veterinary Group operates 24/7 emergency and specialty veterinary hospitals across Eastern North Carolina, serving pet owners and a network of 200+ referring general practices with surgery, critical care, internal medicine, and advanced imaging.
- Company typePrivate
- Founded2015
- HeadquartersFayetteville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Points East Veterinary Group does
Points East Veterinary Group is a privately held operator of emergency and specialty veterinary hospitals based in Eastern North Carolina, affiliated with the Vets Pets corporate entity. The group operates three active hospitals in Greenville (emergency), Wilson (emergency plus specialty and critical care), and Fayetteville (emergency), with a fourth specialty hospital in Wilmington scheduled to open in Fall 2026. Service lines include 24/7 emergency triage and surgery, boarded specialty surgery (including TPLO, IVDD/disc herniation, and lung lobectomy), internal medicine, boarded critical care, and advanced diagnostic imaging (ultrasound and CT) available to both in-hospital and outpatient referred patients.
The group's go-to-market is referral-based and community-led, drawing cases from a network of more than 200 general practice veterinary hospitals across the region, supplemented by direct walk-ins and scheduled appointments from pet parents. The Wilson facility holds Veterinary Emergency and Critical Care Society (VECCS) Level III certification, signaling adherence to advanced emergency and critical care standards. Marketing is conducted through social media (Facebook, Instagram, LinkedIn), a content/knowledge center on the company website, and the formal veterinarian referral channel.
Revenue is generated through fee-for-service emergency visits, professional services fees for specialty consultations and surgical procedures, and transaction fees for diagnostic imaging. Pricing is not publicly disclosed; customers are directed to contact the hospitals directly, and the company offers flexible payment options. Customer segments are split between pet owners seeking urgent or specialty care and referring general practice veterinarians seeking advanced specialist support, imaging capacity, and after-hours coverage. No revenue, headcount, funding, or transaction-volume figures are disclosed in the available material.
Points East Veterinary Group firmographics
Firmographics- Name
- Points East Veterinary Group
- Legal name
- Points East Veterinary Group
- Website
- https://pointseastvsh.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Points East Veterinary Group operates 24/7 emergency and specialty veterinary hospitals across Eastern North Carolina, serving pet owners and a network of 200+ referring general practices with surgery, critical care, internal medicine, and advanced imaging.
- Ownership category
- akta.pro rank
Points East Veterinary Group industry classification
Industry- Product category
- Veterinary Specialty and Emergency Hospital Services
- NAICS
- Veterinary Services (54194), Specialty (except Psychiatric and Substance Abuse) Hospitals (622310)
- SIC
- Services-Hospitals (8060)
- akta.pro primary industry
- Veterinary Specialty Referral Hospitals (Multi-specialty) (HLAMACAB)
- akta.pro secondary industries
- Veterinary Emergency & Critical Care Hospitals (HLAMACAA), Veterinary Specialty Imaging Centers (CT/MRI/Advanced Imaging) (HLAMACAL)
Keywords
Where Points East Veterinary Group is headquartered
LocationHeadquarters
- HQ city
- Fayetteville
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Points East Veterinary Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Emergency Veterinary Services: Fee-for-service model providing 24/7 emergency and critical care veterinary services. Pet parents pay for emergency triage, procedures, and hospitalization.
- Specialty Veterinary Services: Board-certified specialty services including surgery, internal medicine, and critical care available by appointment. Revenue generated through consultation fees, surgical procedures, and follow-up care.
- Diagnostic Imaging Services: Advanced diagnostic imaging (ultrasound and CT) offered to both in-hospital patients and on an outpatient basis for pets referred from other practices.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Points East Veterinary Group product offering
Product offeringCore offering
Points East Veterinary Group operates four 24/7 emergency and specialty veterinary hospitals across Eastern North Carolina, delivering emergency triage, emergency surgery, board-certified specialty surgery (TPLO, IVDD/disc herniation, lung lobectomy), critical care, internal medicine, and advanced diagnostic imaging (ultrasound and CT) for dogs, cats, and companion animals. Services are provided directly to pet parents at hospital locations and through referrals from a network of over 200 general practice veterinary hospitals.
Differentiator
Problem solved
Functional benefit
Products and services
- Emergency Veterinary Services
Companies that use Points East Veterinary Group
Customer profileSegments2 records
Ideal customer profiles2 records
Points East Veterinary Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Points East Veterinary Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Over 200 General Practice Veterinary HospitalscorePoints East collaborates with over 200 general practice veterinary hospitals across the region to provide 24/7/365 emergency care. These referring veterinarians send emergency cases and complex specialty cases to Points East facilities, serving as an extension of their primary care practice.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Points East Veterinary Group competitors and assessment
Company assessmentBroad incumbents
- Thrive Pet Healthcare: Multi-specialty veterinary services platform (formed via Pathway/Mars consolidations) operating general practice, emergency, and specialty hospitals nationally; overlaps on emergency/specialty services and referral network dynamics.
- BluePearl Veterinary Partners: Large national chain of emergency and specialty veterinary hospitals offering multi-specialty services (surgery, internal medicine, critical care, advanced imaging). Closest direct analog at scale, including comparable VECCS-level certifications and referral-based GTM.
- NVA (National Veterinary Associates): Large veterinary hospital operator with significant specialty and emergency presence; competes for both GP referral pipelines and specialist talent pools in regional markets.
- Innovetive Petcare: Veterinary hospital ownership and management group supporting specialty, emergency, and general practices; comparable multi-site operating model and regional referral economics.
Direct peers
- Veterinary Emergency Group (VEG): Emergency-focused veterinary hospital chain with a customer-centric model and 24/7 walk-in service; competes for the same emergency caseload and overlapping specialty referrals in many regional markets.
- Pet Emergency & Specialty Center (PESC): Multi-specialty emergency and specialty veterinary hospital offering surgery, internal medicine, critical care, and imaging; comparable referral-driven GTM and specialist staffing model.
- SAGE Veterinary Centers: Multi-site emergency and specialty veterinary group on the West Coast offering board-certified surgery, internal medicine, critical care, and advanced imaging with a referral-based model — directly comparable in service mix and specialty depth.
Regional players
- Carolina Veterinary Specialists: Specialty and emergency veterinary hospital group serving North Carolina with multiple locations, offering the same board-certified specialties and referral relationships — a direct in-state regional peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Points East Veterinary Group social profiles
Digital presencePoints East Veterinary Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Points East Veterinary Group leadership team
Management profileNumber of profiles
Profiles1 record
Points East Veterinary Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Points East Veterinary Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Points East Veterinary Group
What does Points East Veterinary Group do?
Points East Veterinary Group operates four 24/7 emergency and specialty veterinary hospitals across Eastern North Carolina, delivering emergency triage, emergency surgery, board-certified specialty surgery (TPLO, IVDD/disc herniation, lung lobectomy), critical care, internal medicine, and advanced diagnostic imaging (ultrasound and CT) for dogs, cats, and companion animals. Services are provided directly to pet parents at hospital locations and through referrals from a network of over 200 general practice veterinary hospitals.
Is Points East Veterinary Group a public or private company?
Points East Veterinary Group is a private company. It is classified as corporate owned and is currently operating.
When was Points East Veterinary Group founded?
Points East Veterinary Group was founded in 2015. It employs 11 to 50 people.
Where is Points East Veterinary Group based?
Points East Veterinary Group is headquartered in Fayetteville, United States, in the North America region.
How does Points East Veterinary Group make money?
Three revenue lines are on record. Emergency Veterinary Services are the primary driver. The others are specialty Veterinary Services and diagnostic Imaging Services.
Who are Points East Veterinary Group's main competitors?
Broad incumbents on record are Thrive Pet Healthcare, BluePearl Veterinary Partners, NVA (National Veterinary Associates) and Innovetive Petcare. Direct peers are Veterinary Emergency Group (VEG), Pet Emergency & Specialty Center (PESC) and SAGE Veterinary Centers. Carolina Veterinary Specialists is listed as a regional player.
Does Points East Veterinary Group have an API?
No public API is recorded for Points East Veterinary Group.
What industry is Points East Veterinary Group in?
Points East Veterinary Group's product category is Veterinary Specialty and Emergency Hospital Services. Its primary akta.pro industry code is HLAMACAB, Veterinary Specialty Referral Hospitals (Multi-specialty), with a secondary code of HLAMACAA, Veterinary Emergency & Critical Care Hospitals. Its NAICS code is 54194 and its SIC code is 8060.