Reismedia

What Reismedia does

Reismedia BV is a Dutch business-to-business (B2B) media company headquartered in Utrecht, Netherlands. Founded in 2001 by Rob Somsen, the company operates a portfolio of 13 specialized brands spanning the aviation and travel industries, targeting professional decision makers across the Benelux region. With a small team of 12 employees, Reismedia functions as a niche vertical publisher, serving both industry professionals and the businesses that operate within or adjacent to these sectors.

The company's product surface consists of a magazine with a stated readership of 231,700, multiple digital properties collectively reaching over 1 million unique readers per month, newsletters with open rates of approximately 34%, industry events, and recruitment/job board services. The underlying technology stack is built on WordPress, indicating a standard content management approach rather than a proprietary or differentiated platform architecture. The digital ecosystem functions as a portfolio of vertical content sites supported by print, live-event, and recruitment extensions that cross-reinforce audience and commercial value.

Reismedia's business model rests on three primary revenue streams: advertising (B2B display and sponsorships across digital and print properties), events (industry conferences and trade shows in the aviation and travel verticals), and recruitment/job board services that connect employers in these sectors with industry professionals. In June 2026, the company was acquired by ProMedia Group, signaling consolidation within the Dutch B2B media sector and positioning Reismedia's brand portfolio within a larger publishing platform for potential cross-portfolio monetization.

Name

Reismedia

Legal name

Reismedia BV

Website

https://reismedia.nl

Company type

Private

Founded year

2001

Operating status

Acquired

Headcount range

11–50 employees

Short description

Reismedia BV is a Dutch B2B media company operating 13 specialized brands across the aviation and travel industries. Founded in 2001 and headquartered in Utrecht, it generates revenue through advertising, events, and recruitment services serving sector professionals in the Benelux region.

Ownership category

akta.pro rank

Product category

Travel and Aviation Industry Media Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)

akta.pro industry

PRIMARYMPAJAEAM

Business, Finance & Industry Trade Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

SECONDARYMPAJAEAH

Travel & Outdoors Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

SECONDARYMPAGAGAB

Professional & Association Conferences

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Conventions & Conferences (Business Events)

SECONDARYTHACAFAN

Exhibitor/Sponsor Management (Corporate Conferences)

Travel & Hospitality/Business Travel & Corporate Travel Management/Meetings & Group Travel Management (Corporate)

Keywords

• Travel industry publishing
• Aviation news media
• Business travel media
• Travel job boards
• Travel industry events

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Revenue: Reismedia generates primary revenue through advertising placements across its magazine titles, websites, and newsletters. Advertisers can place ads in Luchtvaartnieuws Magazine, Reisbizz Magazine, and across associated websites and digital platforms.
2. Event Sponsorships: The company organizes and monetizes through event properties including Zakenreis Conference, Zakenreis Awards, Reisbizz Festival, and Career Experience. Partners sponsor these events for visibility and networking opportunities with travel industry professionals.
3. Job Board Listings: Reismedia operates job boards including Aviabanen (aviation careers), Reisjobs (travel industry careers), and Caribisch Nederland positions. These platforms offer posting packages (Basis, Basis Plus, Premium) with varying visibility features and duration.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Reismedia Group publishes aviation and travel industry media through thirteen brands spanning print magazines, news websites, newsletters, podcasts, mobile applications, professional societies, job boards, and annual events. The company serves both B2B audiences (airlines, travel management companies, corporate travel buyers, travel industry professionals) and B2C audiences (leisure and business travelers) across the Benelux, monetizing primarily through advertising, event sponsorships, and job listing packages.

Product overview

Reismedia Group is the largest independent, internationally oriented travel publisher in the Netherlands, founded in 2001, serving the aviation and (business) travel industry with thirteen brands spanning magazines, websites, events, podcasts, and e-learning. The portfolio includes news platforms (Luchtvaartnieuws, Zakenreisnieuws), professional networks (Zakenreis Society, Reisbizz Society), industry events (Zakenreis Conference, Zakenreis Awards, Reisbizz Festival, Career Experience), content platforms (TripTalk, Reisbizz), and job boards (Aviabanen, Reisjobs). The company reaches over one million unique visitors monthly and publishes multiple digital magazines and newsletters.

Differentiator

Problem solved

Functional benefit

Brands

• Luchtvaartnieuws: Aviation news magazine and website reaching business and frequent travelers and professionals in aviation and business travel industry.
• Zakenreisnieuws
• Zakenreis Society
• Zakenreis Conference
• Zakenreis Awards
• Reisbizz
• Reisbizz Society
• Reisbizz Festival
• TripTalk
• Career Experience
• Aviabanen
• Reisjobs

Products and services

• Luchtvaartnieuws Magazine and Website Aviation news platform providing news, analyses, and insights through Luchtvaartnieuws Magazine (published 12 times per year) and the Luchtvaartnieuws.nl website, reaching business travelers, frequent travelers, and aviation industry professionals in the Benelux.
• Zakenreisnieuws Business travel news platform offering news, analyses, and insights for the business travel industry through the Zakenreisnieuws.nl website, reaching 25,200 unique visitors per month with 18,165 newsletter subscribers.
• Reisbizz No-nonsense B2B platform for travel industry professionals offering an e-magazine published twice monthly, a website with 30,400 monthly pageviews, and a daily newsletter with 9,000 subscribers and a 34% open rate.
• TripTalk Travel content and inspiration platform aimed at a broad audience of curious travelers, offering articles written by content creators about what there really is to do at destinations.
• Zakenreis Conference Annual business travel conference organized by Reismedia providing knowledge, inspiration, and workshops, open to members of the Zakenreis and Reisbizz communities.
• Zakenreis Awards Annual business travel awards program challenging the industry with the 'Business Travel Awards of the Year', recognizing professionals and companies for excellent performance in categories including Business Airline, Travel Management Company, Hotel Chain, Mobility, and Technology.
• Reisbizz Festival Annual festival event for the travel industry organized by Reisbizz, bringing together travel professionals for workshops, networking, and industry engagement.
• Career Experience Annual career event at Jaarbeurs in Utrecht focused on the aviation and business travel industry, providing experience, networking, matchmaking, learning, and recruitment for employers, intermediaries, professionals, educators, job seekers, and students.
• Zakenreis Society Professional membership network for business travel industry that organizes multiple annual gatherings for knowledge sharing and visibility, with various partners providing content to Society members.
• Reisbizz Society Hub of the travel industry where professionals inspire each other, organizing small- and large-scale events throughout the year with partners providing knowledge to Society members.
• Aviabanen Aviation job board that distributes vacancies to job seekers using the reach of Aviabanen and Luchtvaartnieuws news sites, newsletters, and social media, with posting packages including Basis, Basis Plus, and Premium tiers.
• Reisjobs Travel industry job board that distributes vacancies to job seekers using the reach of Reisjobs, Reisbizz, and Luchtvaartnieuws news sites, newsletters, and social media, with tiered posting packages and bulk discount pricing.
• Reisbizz App Native mobile application for the Reisbizz platform available on Google Play and Apple App Store, allowing readers to access Reisbizz Magazine content digitally.

Quantifiable outcome

• Over 1 million unique readers monthly across all titles
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered major and minor.

• Spaans Verkeersbureau (Tourist Board of Spain)majorGTM or Marketing Partner · 21 November 2025The Spanish Tourist Board partnered with Reisbizz Society for a golf event showcasing Spanish destinations. Seven Spanish partners participated including Gran Canaria Golf, Fuerte Group Hoteles, Villa Gran Canaria, and Dunas Hotels & Resorts. The event focused on promoting lesser-known Spanish regions for 2026.
• Barbados Tourism Marketing IncmajorGTM or Marketing Partner · 7 September 2025Barbados served as head partner for the Reisbizz Festival 2025 held at the Aviodrome in Lelystad. The Caribbean destination hosted the plenary session and additional workshops during the event attended by travel agents and industry professionals.
• TransaviaminorGTM or Marketing Partner · 7 September 2025Transavia sponsored the Reisbizz Festival 2025, showcasing their iris scan technology at the event to celebrate their 60th anniversary with the 'oog voor jou' (eye for you) campaign theme.
• Belize TourismminorGTM or Marketing Partner · 7 September 2025Belize provided a complimentary flight as a prize at the Reisbizz Festival 2025, won by travel agents from Reisburo Katwijk.
• Sunny CarsminorGTM or Marketing Partner · 7 September 2025Sunny Cars sponsored the Reisbizz Festival 2025 by providing fresh smoothies for the festival borrel (post-event gathering).
• Air EuropamajorGTM or Marketing Partner · 20 February 2025Air Europa serves as main partner for the Reisbizz Society Padel Event in 2025. As a Spanish airline, Air Europa embraced the Spanish-origin sport of padel to bring together travel industry professionals. The partnership includes prize contributions of two longhaul tickets to Latin America destinations.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Skift: Skift is a global travel industry media company providing news, research, and events for travel professionals. It is directly comparable to Reismedia as a B2B travel trade publisher monetizing via advertising, events (Skift Forum), and research subscriptions.
• FlightGlobal: FlightGlobal is a leading global aviation industry news and data publisher, also acquired by ProMedia Group in 2026. It is directly comparable to Reismedia's Luchtvaartnieuws brand as an aviation trade publication serving airline, airport, and aviation professionals.
• Phocuswright: Phocuswright is a global travel industry research and events company producing reports and the Phocuswright Conference. Comparable to Reismedia as a B2B travel industry intelligence provider monetizing via research, events, and subscriptions.
• Business Travel News: Business Travel News is a leading US business travel trade publication with news, events, and awards programs for corporate travel buyers and TMCs. Directly comparable to Reismedia's Zakenreisnieuws brand and Zakenreis Awards for the corporate travel vertical.
• Travel Weekly: Travel Weekly is a long-established North American travel trade publication serving travel agents and suppliers with news, education, and events. It is comparable to Reismedia's Reisbizz brand as a B2B travel trade title combining news, job/career content, and industry events.
• TravMagazine: TravMagazine is a Dutch travel industry trade publication, and notably the previous employer of Luchtvaartnieuws Editor-in-Chief Klaas-Jan van Woerkom. It is directly comparable as a Netherlands-based B2B travel trade publisher competing for the same advertisers and readers.
• Travel Trade Gazette (TTG): TTG is a UK-based travel trade publication covering the UK and European travel industry with news, events, and awards. Comparable to Reismedia's Reisbizz brand as a European B2B travel trade title with overlapping advertiser base and event portfolio.

Regional players

• ANVR: ANVR is the Dutch trade association for the travel industry, organizing the Partij voor Vakanties & Reizen initiative in which Reismedia's Reisbizz Editor-in-Chief actively participates. Comparable as a Dutch travel industry ecosystem participant influencing the same B2B audience.
• Hotelier Magazine: Hotelier Magazine is a Dutch trade publication serving the hospitality industry with news and events. Comparable to Reismedia as a Netherlands-based B2B hospitality/travel trade title with overlapping advertiser base (hotels, destinations) and event properties.

Broad incumbents

• ProMedia Group: ProMedia Group is the parent company that acquired Reismedia in June 2026 and operates other B2B aviation and trade publications (including FlightGlobal). It is comparable as a larger international B2B media group with overlapping Dutch-language aviation and business travel coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/reisbizz
• Facebookfacebook.com/reisbizz
• LinkedInlinkedin.com/company/reismedia-bv
• Instagraminstagram.com/reisbizz

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reismedia