Sumber Djaja Perkasa

What Sumber Djaja Perkasa does

PT. Sumber Djaja Perkasa is an Indonesian privately-held plastic manufacturer established in 1965 and headquartered in Sidoarjo, East Java, operating a 65,000 M2 manufacturing facility with 501-1,000 employees. The company runs six integrated product lines — uPVC roofing profiles, WPC products (doors, wall panels, decks, lisplank, decorative panels), PVC pipes, PVC hoses, PP/PE consumer products (straws, rope, strapping bands), and HAURATON-branded drainage systems — sold under 17+ registered trademarks including Rooftop®, Duma®, Royal Roof®, Super Hose®, Golden Swan®, and Hexalon®. Core manufacturing processes are extrusion (roofing, hoses, pipes), injection molding, and in-house plastic compounding/recycling, with ISO 9001:2015 certification (TUV Nord Indonesia, 2017) underpinning quality management.

The business model is industrial B2B and B2C hardware sales through a hybrid distribution architecture: company-owned retail showrooms in Sidoarjo, Surabaya, Jakarta, and Bali; an authorized distributor network across Indonesia; direct sales to contractors and project developers; and distribution partnerships such as HAURATON for infrastructure drainage. Revenue is generated primarily through one-time hardware sales with 15-20 year product warranties on roofing and durable WPC applications, supplemented by fee-for-service recycling and compounding. The customer base spans construction/building (primary), industrial/manufacturing, residential end-consumers, and waste management/recycling firms, with geographic reach across Indonesia and select Southeast Asian markets (Myanmar, Cambodia). Pricing is quote-based and not publicly disclosed.

Strategically, the company has driven growth through brand and product line extensions (Royal Roof, Luminate ACP, Maxel), cross-border exhibition presence, and the HAURATON distribution partnership that extends its addressable market into infrastructure. There is no evidence of external institutional ownership, funding rounds, public listing, or AI/ML integration — the franchise is a conventional, founder-controlled industrial operation leveraging six decades of brand equity, scale, and distribution reach.

Name

Sumber Djaja Perkasa

Legal name

PT. Sumber Djaja Perkasa

Website

https://sumberdjajaperkasa.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

501–1,000 employees

Short description

PT. Sumber Djaja Perkasa is an Indonesian privately-held plastic manufacturer (founded 1965, 501-1,000 employees, 65,000 M2 facility) producing uPVC roofing, WPC products, PVC pipes, hoses, PP/PE consumer goods, and HAURATON drainage systems for construction, industrial, residential, and recycling customers across Indonesia and Southeast Asia.

Ownership category

akta.pro rank

Headquarters

HQ city

Sidoarjo

HQ country

Indonesia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Plastic Building Materials Sales: Manufacture and sale of uPVC roofing profiles, WPC products (doors, decks, panels, lisplank), PVC pipes, PVC corrugated sheets, and custom plastic products for construction applications. One-time product sales with warranties ranging from 15-20 years.
2. PVC Hose Products: Production and sale of PVC hoses under multiple brands (Super Hose®, Golden Swan®, Sumber Djaja®, Esso Hose®, Murano®) for general purpose, agricultural, industrial, and domestic applications.
3. PP and PE Products: Sale of polypropylene products including drinking straws, PP rope (tali rafia), and strapping bands; PE ropes. Products sold in various colors and specifications.
4. Recycling and Compounding Services: Plastic waste recycling and tailored compounding services for customers. Processing of PP/OPP/CPP, HDPE, LDPE, LLDPE materials into pellets. Facilitates customers' businesses by maximizing waste materials' results.
5. HAURATON Drainage Products Distribution: Distribution of HAURATON drainage systems including RECYFIX, FASERFIX, SPORTFIX, DRAINFIX products for infrastructure, sport, industrial, commercial, residential, and race track applications.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

PT. Sumber Djaja Perkasa manufactures and sells a diversified range of plastic building materials and plastic consumer products, including uPVC roofing profiles, PVC hoses, WPC composite doors/panels/decks, PVC pipes and boards, and PP/PE products (straws, ropes, strapping bands). The company also provides plastic compounding and recycling services and distributes Hauraton® drainage systems in Indonesia through its own showrooms, authorized distributors, and direct project sales channels.

Product overview

PT. Sumber Djaja Perkasa is an Indonesian plastic manufacturing company established in 1965 with over 60 years of experience, combining cutting-edge technology and skilled engineers to produce innovative plastic products. The company operates a diversified product portfolio organized into four main categories: PVC Products (including uPVC roofing profiles under Rooftop®, Rooftop® FX, and Royal® brands; PVC hoses under Super Hose®, Golden Swan®, Sumber Djaja®, Esso Hose®, and Murano® brands; uPVC boards under REGIS®; PVC corrugated sheets under Maxel®; and hexagonal PVC pipes under Hexalon®), PP Products (including drinking straws under Golden Swan® and Nice® brands; PP rope under Sumber Djaja®; and strapping bands under Gold Coin®), WPC Products under the Duma® brand (including composite doors, wall & ceiling panels, deck, lisplank, and XTC decorative panels), and PE Products (PE rope). Additionally, the company offers Recycling & Compounding Services for plastic waste recovery and represents Hauraton® drainage systems in Indonesia. The product portfolio also includes custom PVC manufacturing services. The company holds ISO 9001:2015 certification and distributes internationally through multiple brand websites including rooftop.co.id, duma.co.id, royalroof.co.id, dumadeck.co.id, dumapanel.co.id, and dumadoor.co.id.

Differentiator

Problem solved

Functional benefit

Brands

• Rooftop®: uPVC double wall corrugated roofing profile - first introduced in 2004, available in I-Series and C-Series variants
• Rooftop® FX (Formax®)
• Royal® Roof
• Duma®
• Regis®
• Super Hose®
• Golden Swan®
• Sumber Djaja®
• Esso Hose®
• Murano®
• Nice®
• Gold Coin®
• Maxel Roof®
• Hexalon®
• Jago®
• Luminate®
• HAURATON®

Products and services

• ROOFTOP® I-Series uPVC Roofing The first innovative double wall corrugated vinyl roofing profile in Indonesia, made of uPVC resin with anti-UV additives providing heat insulation. Targets warehouses, factories, commercial buildings, and residential roofing projects. 20-year warranty.
• ROOFTOP® C-Series uPVC Roofing Cost-effective variant of the Rooftop® uPVC roofing profile designed for canopy, terrace, and similar roofing applications, retaining all core benefits of the original Rooftop® product line.
• ROOFTOP® FX (Formax®) uPVC Roofing Innovative corrugated roofing profile made from superior uPVC material with UV protection, designed as a replacement for asbestos, metal, fiber, and polycarbonate roofing. 15-year warranty.
• Royal® Roof uPVC/ASA Roofing Innovative roofing tile made of high-quality ASA/PMMA and uPVC materials, designed for color preservation and durability over time. 15-year warranty.
• Super Hose® PVC Hose PVC hose offering various types including Doff/Opaque (DS), Nylon/Reinforced (HPS), PE Flow Hose Transparent (PE FH), Garden Hose (GH), and Metallic Superflex Hose (SF). Targets general purpose, agricultural, industrial, and domestic applications.
• Golden Swan® PVC Hose High-quality PVC hose brand including Nylon/High Pressure Hose (HP), Flow Hose Discharge (FH), Flow Hose Discharge Premium (FH Premium), and Sprayer Hose (SRK) variants.
• Sumber Djaja® PVC Hose Domestic PVC hose brand including Metallic Hose (MTL), Doff/Opaque Hose (Dof), Transparent Hose (TR), and Spiral/Suction Hose (SP).
• Esso Hose® PVC Hose PVC hose brand including Doff/Opaque Esso Hose (DE) and Essoflex Hose (EF) for domestic and general low pressure applications.
• Murano® Premium PVC Hose Premium PVC hose brand including High Pressure Hose (HPM) and Metallic (MM) variants.
• REGIS® PPDU (Project Fence Board) uPVC project fencing board solution that is easy to install, disassemble, and 100% reusable; fully recyclable. Targets construction project fencing applications.
• REGIS® Multipurpose Board Versatile uPVC board product for multiple construction and DIY applications.
• Maxel® Corrugated PVC Sheet Durable corrugated PVC roofing sheet with corrosion immunity, weatherability, minimum maintenance, impact resistance, chemical resistance, and light permeability. Suitable for residential carports, pergolas, commercial buildings, and warehouses.
• Hexalon® Hexagonal PVC Pipe Hexagonal PVC pipe produced through extrusion process providing strong and durable products with chemical and corrosion resistance, mechanical strength, and thermal/electrical properties. Targets plumbing, drainage, and industrial pipe applications.
• Golden Swan® PP Drinking Straw Polypropylene drinking straw product sold under the Golden Swan® brand for foodservice and consumer use.
• Nice® PP Drinking Straw Polypropylene drinking straw product sold under the Nice® brand for foodservice and consumer use.
• Sumber Djaja® PP Rope (Tali Rafia) Polypropylene rope (tali rafia) available in Red, Yellow, Green, and Blue colors for general purpose bundling, packaging, and tying applications.
• Gold Coin® PP Strapping Band Polypropylene strapping band for packaging and bundling applications in logistics and warehousing.
• Duma® WPC Composite Door The first WPC composite door manufactured and sold locally in Indonesia, made of up to 50% wood fiber mixed with PVC polymer. Combines mechanical properties and aesthetic appeal of wood with the durability of plastic. Targets residential and commercial door applications.
• Duma® Premium Wall & Ceiling Panel Wood Plastic Composite wall and ceiling panel designed as a substitute for regular wood-based panels for interior decoration, combining wood composite and fine PVC material. Suits modern and classic interior lifestyles.
• Duma® WPC Decking Wood plastic composite decking made from high-quality PVC and wood fiber/powder. Durable, natural-looking, will not rot, split, twist, crack, swell, or splinter. Virtually maintenance-free and environmentally friendly using recycled wood powder.
• Duma® Lisplank (WPC Facade Panel) Wood Plastic Composite (WPC) panel suitable as a substitute for natural wooden panels for exterior and interior facades, with special UV protection additives.
• Duma® XTC Decorative Panel Decorative panel material made 100% from recycled Duma® WPC products with appearance resembling natural wood. Resistant to termites and water, with long product lifespan and environmentally friendly composition.
• Plastic Compounding & Recycling Services Plastic compounding and recycling services that mix plastics with additives based on composition to produce new materials, and convert used plastics into useful products. Processes PP/OPP/CPP, HDPE, LDPE, and LLDPE materials into pellets with tailored formulations. Targets recycling companies and manufacturers needing custom compounded plastic.
• Hauraton® Drainage Systems Distributed modern surface drainage systems including RECYFIX (100% recycled PP material), FASERFIX (fiber-reinforced concrete), SPORTFIX (sports venues), DRAINFIX (water treatment), Point Drainage, and Service Channel products. Applications include infrastructure, industrial, commercial, residential, and race tracks. Licensed distribution of Hauraton products in Indonesia.
• Custom PVC Manufacturing Custom PVC manufacturing service offering PVC Table Protect, PVC Rod, Netting Profile, Pentil Kaca, Skipping Lubang, Skipping Buntu, Sabuk PVC, Sliwer, Insert WPC, and Black PVC Pipe. Targets customers requiring specific plastic component specifications.

Quantifiable outcome

• 15-20 years product warranty on roofing products
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• HAURATONcoreChannel Partner/ Reseller/ DistributorHAURATON has been a successful international drainage specialist for over 60 years. PT. Sumber Djaja Perkasa serves as the authorized partner/distributor for HAURATON drainage products in Indonesia. The partnership covers comprehensive drainage solutions including RECYFIX (recycled PP composite), FASERFIX (fiber-reinforced concrete), SPORTFIX (sports venue drainage), DRAINFIX (environmental drainage), point drainage, and service channel products for infrastructure, industrial, commercial, residential, and race track applications.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• NICHIAS Corporation: NICHIAS is a Japanese manufacturer of industrial materials and building products including waterproofing, insulation, and construction components, comparable as a regionally established Asian building materials manufacturer serving industrial and construction channels similar to Sumber Djaja Perkasa's.
• Astral Pipes: Astral is an Indian manufacturer of PVC, CPVC, and uPVC piping systems and adhesives, comparable to Sumber Djaja Perkasa's Hexalon® PVC pipe line as a regional plastic piping peer serving South and Southeast Asian construction markets.
• Supreme Industries: Supreme Industries is one of India's largest plastic product manufacturers with a broad PVC/uPVC pipe, fittings, and building products portfolio, comparable in product breadth and channel approach to Sumber Djaja Perkasa's PVC/uPVC pipe and roofing business in the South Asian region.

Direct peers

• Onduline: Onduline manufactures bituminous and lightweight roofing/corrugated sheets distributed globally, overlapping with Sumber Djaja Perkasa's corrugated PVC roofing business and the broader building envelope replacement cycle.
• Palram Industries: Palram is a global manufacturer of corrugated PVC and polycarbonate roofing sheets and panels, directly comparable to Sumber Djaja Perkasa's ROOFTOP® and Maxel® corrugated roofing lines for residential, commercial, and agricultural structures.
• Trex Company: Trex is the leading global manufacturer of wood-plastic composite (WPC) decking, the closest direct comparable to Sumber Djaja Perkasa's DUMA® WPC deck, lisplank, and door lines.
• Fiberon (Fortress Iron Railing / Fiberon decking): Fiberon manufactures WPC/PVC decking, railing, and cladding products in North America, making it a direct comparable in composite outdoor building products competing with DUMA® WPC.

Broad incumbents

• Pipelife (Wienerberger): Pipelife, part of Wienerberger, manufactures plastic piping systems (PVC, PE, PP) across Europe, providing a broad incumbent benchmark for plastic pipe manufacturing scale, technology, and channel reach comparable to Sumber Djaja Perkasa's pipe and profile extrusion operations.
• Aliaxis: Aliaxis is a global leader in plastic fluid handling systems including PVC and uPVC pipes and fittings, overlapping with Sumber Djaja Perkasa's Hexalon® and PVC pipe products as a broad incumbent in the same pipe manufacturing category.
• SCG (Siam Cement Group): SCG is a large Thai conglomerate with a Chemicals/Building Products segment that includes PVC pipes, roofing, and building materials across ASEAN, making it a broad incumbent comparable in product mix and Southeast Asian channel coverage to Sumber Djaja Perkasa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pt-sumber-djaja-perkasa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sumber Djaja Perkasa