C&B Capital
- Company typePrivate
- Founded1996
- HeadquartersAtlanta, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What C&B Capital does
C&B Capital is the private equity affiliate of Croft & Bender LP, an Atlanta-based investment banking firm founded in 1996 that operates as a registered broker/dealer under FINRA and SEC oversight. The firm provides M&A advisory and capital raising services to middle-market and emerging growth companies, with approximately 70% of its work focused on founder and family-owned businesses seeking liquidity events, recapitalizations, or strategic sales. Across nearly 30 years, Croft & Bender has completed more than 1,000 transactions spanning five primary verticals: Industrial, Business Services, Technology, Healthcare, and Consumer. The firm maintains a partnership with Clairfield International, providing access to 300+ professionals in 34 offices across 25 countries to support cross-border deal flow.
The senior team consists of six Managing Partners/Directors drawn from premier institutions including Credit Suisse First Boston, Donaldson Lufkin & Jenrette, William Blair, RBC Capital Markets, SunTrust Robinson Humphrey, Lincoln International, and Evercore. C&B Capital sponsors private equity funds with $44 million under management as a historical figure, participating as a co-investor in transactions such as the Brightree recapitalization (with Battery Ventures), the Vigo/GMT Group acquisition (with Great Hill Partners), and multiple PODS franchisee acquisitions. This principal investing capability differentiates Croft & Bender from pure advisory peers by aligning firm economics with client outcomes.
The business model is transaction-based across three revenue streams: M&A advisory fees (sell-side and buy-side), capital raising fees on private placements and growth equity transactions, and investment returns from C&B Capital's private equity portfolio. The firm operates exclusively through direct, relationship-driven engagement with company leadership and ownership groups, with no intermediary distribution. Geographic reach is anchored in the Southeast United States but extends nationally and internationally through the Clairfield partnership. The firm is privately held as a limited partnership with no disclosed parent company or institutional investor backing.
C&B Capital firmographics
Firmographics- Name
- C&B Capital
- Legal name
- Croft & Bender LP
- Website
- https://croft-bender.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Ownership category
- akta.pro rank
C&B Capital industry classification
Industry- Product category
- Investment Banking and Private Equity
- NAICS
- Other Financial Investment Activities (5239), Portfolio Management and Investment Advice (523940), Other Investment Pools and Funds (5259)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Corporate Finance & Capital Advisory (BPAHADAB)
- akta.pro secondary industries
- Equity Capital Advisory (Private Equity Placements, Growth Capital) (BPAHAOAE), Business Services (B2B) Growth Equity (FSANACAD), Late-Stage Venture Capital (Series C+) (FSANAAAC)
Keywords
Where C&B Capital is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
C&B Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- M&A Advisory Fees: The firm generates revenue through providing merger and acquisition advisory services to buyers and sellers of businesses. Fees are typically structured as transaction-based advisory fees, success fees upon closing, and retainer arrangements for strategic advisory engagements.
- Capital Raising Services: Revenue from assisting companies in raising equity and debt capital, including private placements and growth equity transactions. Fees are typically based on the amount of capital raised.
- Private Equity Investing (C&B Capital): C&B Capital, the private equity affiliate of Croft & Bender, generates returns through principal investing in portfolio companies. The firm has $44 million under management as noted in historical filings and participates in equity financing of client transactions.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
C&B Capital product offering
Product offeringCore offering
C&B Capital is the private equity affiliate of Croft & Bender that sponsors private equity funds with $44 million under management. The firm selectively invests in privately held companies, participates in equity financings alongside advisory clients, and has invested in entities such as Brightree, Vigo/GMT Group, and PODS franchise acquisitions. Through its parent relationship, C&B Capital is integrated with M&A advisory and capital raising services for middle market and emerging growth companies.
Product overview
C&B Capital is the private equity affiliate of Croft & Bender, an Atlanta-based investment banking firm founded in 1996. C&B Capital sponsors private equity funds with $44 million under management. The firm provides M&A advisory, private equity and debt capital raising services to middle-market and emerging growth companies across the Southeast, with particular expertise in healthcare, business services, industrial, consumer, and technology industries. C&B Capital also participates as a co-investor in transactions alongside portfolio companies and has invested in entities such as Brightree, Vigo/GMT Group, and PODS franchise acquisitions.
Differentiator
Problem solved
Functional benefit
Brands
- C&B Capital: The private equity affiliate of Croft & Bender, involved in principal investing activities alongside advisory clients.
Products and services
- C&B Capital Private Equity Funds Sponsored private equity funds with approximately $44 million under management that selectively invest in privately held companies; the firm participates as principal in equity financings of portfolio companies.
- C&B Capital Principal Co-Investments Equity co-investments made alongside portfolio companies and financial sponsors; specific investments include Brightree (with Battery Ventures), Vigo/GMT Group (with Great Hill Partners), and PODS franchisee markets (approximately $15 million in EBITDA across multiple franchisee acquisitions).
Quantifiable outcome
- 1000+ transactions completed over 25+ years
- +2 more outcomes
Companies that use C&B Capital
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
C&B Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
C&B Capital partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Clairfield InternationalcoreCroft & Bender has a partnership with Clairfield International, a worldwide network of leading middle market investment banks. This partnership provides access to 300+ professionals in 34 offices across 25 countries on five continents, enabling the firm to source international deal flow and connect clients with strategic buyers and institutional investors globally.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
C&B Capital competitors and assessment
Company assessmentBroad incumbents
- Houlihan Lokey: Global investment bank with leading M&A advisory, capital markets, and financial restructuring businesses. Houlihan Lokey is a broader incumbent that competes for mid-market M&A mandates across all of Croft & Bender's core sectors, with significantly greater scale and international reach.
- Robert W. Baird: Large employee-owned investment bank with a deep middle-market M&A practice. Baird is a broad incumbent that competes for mid-market advisory mandates with similar sector breadth and reputation among founder/family-owned businesses.
- Piper Sandler: Mid-market focused investment bank with significant M&A advisory and capital markets practices. Piper Sandler is a broad incumbent that competes for mid-market M&A and growth equity mandates, particularly in healthcare, business services, and consumer.
- Stifel Financial: Full-service investment bank with a strong middle-market M&A advisory practice. Stifel is a broad incumbent that competes for the same founder/family-owned and growth equity mandates in healthcare, business services, and industrial segments.
- Raymond James: Large diversified financial services firm with a sizable middle-market M&A and capital markets practice. Raymond James competes directly in the Southeast and across the same mid-market segments, with significantly broader product offerings.
Direct peers
- William Blair: Mid-market investment bank with strong M&A advisory, capital raising, and equity research practices. William Blair is a direct competitor for founder/family-owned mid-market M&A mandates, particularly in healthcare, technology, and business services. Neale Fisher joined Croft & Bender from William Blair.
- Harris Williams: Middle-market M&A advisor focused on sell-side advisory to private equity and private companies. Harris Williams is a direct competitor in mid-market M&A with overlapping sector coverage in business services, healthcare, industrial, and technology.
- Lincoln International: Global middle-market investment bank specializing in M&A advisory and capital raising. Lincoln International is a direct competitor in mid-market M&A advisory, with overlapping sector coverage and similar client profile of founder/family-owned businesses. Matthew Veal joined Croft & Bender from Lincoln, indicating direct competitive overlap.
- Cascadia Capital: Middle-market investment bank providing M&A advisory and capital raising services to growth-oriented businesses. Cascadia is a direct peer in mid-market M&A advisory with comparable size and a similar focus on technology, healthcare, and consumer sectors.
- Brown Gibbons Lang & Company: Middle-market investment bank specializing in M&A advisory and capital raising. Brown Gibbons Lang is a direct peer in mid-market M&A with comparable size, focus on founder/family-owned businesses, and overlapping sector coverage in industrial and consumer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
C&B Capital social profiles
Digital presenceC&B Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
C&B Capital leadership team
Management profileNumber of profiles
Profiles6 records
C&B Capital subsidiaries and ownership
Company hierarchySubsidiaries1 record
C&B Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
C&B Capital M&A and investment
M&A and investmentM&A
Investments5 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about C&B Capital
What does C&B Capital do?
C&B Capital is the private equity affiliate of Croft & Bender that sponsors private equity funds with $44 million under management. The firm selectively invests in privately held companies, participates in equity financings alongside advisory clients, and has invested in entities such as Brightree, Vigo/GMT Group, and PODS franchise acquisitions. Through its parent relationship, C&B Capital is integrated with M&A advisory and capital raising services for middle market and emerging growth companies.
Is C&B Capital a public or private company?
C&B Capital is a private company. It is classified as management employee owned and is currently operating.
When was C&B Capital founded?
C&B Capital was founded in 1996.
Where is C&B Capital based?
C&B Capital is headquartered in Atlanta, United States, in the North America region.
How does C&B Capital make money?
Three revenue lines are on record. M&A Advisory Fees are the primary driver. The others are capital Raising Services and private Equity Investing (C&B Capital).
Who are C&B Capital's main competitors?
Broad incumbents on record are Houlihan Lokey, Robert W. Baird, Piper Sandler, Stifel Financial and Raymond James. Direct peers are William Blair, Harris Williams, Lincoln International, Cascadia Capital and Brown Gibbons Lang & Company.
Does C&B Capital have an API?
No public API is recorded for C&B Capital.
What industry is C&B Capital in?
C&B Capital's product category is Investment Banking and Private Equity. Its primary akta.pro industry code is BPAHADAB, Corporate Finance & Capital Advisory, with a secondary code of BPAHAOAE, Equity Capital Advisory (Private Equity Placements, Growth Capital). Its NAICS code is 5239 and its SIC code is 6282.