Groovy Smiles Pediatric Dentistry

What Groovy Smiles Pediatric Dentistry does

Groovy Smiles Pediatric Dentistry is a privately held, single-location pediatric dental practice founded in August 2014 by Dr. Aaron K. Forrester in Conway, Arkansas. The practice provides comprehensive dental care for children from infancy through adolescence, including preventive services (cleanings, fluoride, sealants), restorative treatments (fillings, stainless steel and ceramic crowns, full-mouth rehabilitation), interceptive and comprehensive orthodontics, frenectomy using a dental laser, and sedation dentistry (nitrous oxide, oral conscious sedation, and IV sedation delivered by board-certified pediatric anesthesiologists and CRNAs). It also serves children with special needs or medically complex conditions and accepts emergency cases during office hours, with an after-hours referral line. Differentiators cited include board-certified pediatric dental specialization, in-house pediatric anesthesiology capability, knee-to-knee infant examinations, and a child-centric office environment.

Name

Groovy Smiles Pediatric Dentistry

Legal name

Groovy Smiles Pediatric Dentistry

Website

https://groovysmiles.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Groovy Smiles Pediatric Dentistry is a single-location pediatric dental practice in Conway, Arkansas, founded in 2014 by Dr. Aaron K. Forrester, serving infants through adolescents with preventive, restorative, orthodontic, and sedation dental services.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry

NAICS

Offices of Dentists (6212)

akta.pro primary industry

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA)

akta.pro secondary industries

Pediatric Orthodontics (HLABABAB), Interceptive/Phase I Pediatric Orthodontics (HLABAGAG), Pediatric Sedation & Anesthesia Dentistry (HLABAGAC), Special Needs Pediatric Dentistry (HLABAGAD), Pediatric Oral Surgery Services (Minor Surgical Procedures) (HLABAGAI), Emergency Pediatric Dental Clinics (HLABALAG)

Keywords

• Pediatric dental care
• Preventive dentistry
• Restorative dentistry
• Orthodontic services
• Sedation dentistry

Headquarters

HQ city

Conway

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Dental Services Revenue: Fee-for-service dental care where payment is due at time of service. The practice accepts copays and processes insurance claims. Copay is collected on day of service, and account must be paid in full before scheduling next appointment. Outstanding balances not paid by insurance within 30 days become patient responsibility.
2. Insurance Billing: The practice accepts and processes dental insurance from multiple providers including Aetna, Ameritas, Anthem Blue Cross Blue Shield, Arkids (Medicaid), Blue Cross Blue Shield, Cigna, Delta Dental, Guardian, Humana, MetLife, Tricare, United Healthcare, and many others.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Groovy Smiles Pediatric Dentistry is a single-location pediatric dental practice delivering preventive, restorative, orthodontic, and sedation dental services to children from infancy through adolescence. Service offerings include routine cleanings and exams, sealants, fillings, crowns, full-mouth rehabilitation, interceptive and comprehensive orthodontics, tongue-tie/lip-tie laser frenectomy, oral conscious sedation and IV sedation, growth and development analysis, dietary consultations, special needs dentistry, and emergency dental care. The practice is led by a Board Certified Pediatric Dentist and operates from Conway, Arkansas.

Product overview

Groovy Smiles Pediatric Dentistry offers a single-location pediatric dental practice providing comprehensive dental services for children from infancy through adolescence. The practice features a full suite of preventive, restorative, and specialty dental services including routine cleanings, oral health exams, emergency care, sedation dentistry (oral conscious sedation and IV sedation), orthodontics, and specialized procedures like frenectomies for tongue-ties. The practice is led by Dr. Aaron K. Forrester, a Board Certified Pediatric Dentist, and serves the Conway, Arkansas area with a fun, child-friendly environment designed to make dental visits enjoyable for young patients.

Differentiator

Problem solved

Functional benefit

Products and services

• Preventive Dentistry Routine preventive dental care for children including professional cleanings, fluoride treatments, sealants, comprehensive oral health exams, and dietary consultations aimed at preventing tooth decay and establishing lifelong oral hygiene habits.
• Restorative Dentistry Repair and restoration of damaged or decayed primary teeth for children, including tooth-colored composite fillings, stainless steel and ceramic crowns, esthetic crowns, and full-mouth rehabilitation for extensive cases.
• Pediatric Orthodontics Early interceptive orthodontics to guide natural tooth eruption and address bite issues, plus comprehensive orthodontic evaluation, monitoring, and referral for braces and other alignment treatments for children and adolescents.
• Laser Frenectomy for Tongue-Ties and Lip-Ties In-office dental laser procedure to release tongue-ties or lip-ties in children, completed in roughly 20 seconds with minimal or no bleeding and typically no sedation or anesthesia required.
• Sedation Dentistry (Oral Conscious and IV Sedation) Sedation options for anxious or fearful children including oral conscious sedation (oral medication combined with nitrous oxide) and specialized IV sedation delivered on-site by experienced Pediatric Anesthesiologists and Certified Registered Nurse Anesthetists (CRNAs).
• Emergency Dental Care Immediate dental care for dental emergencies involving injury to the face, mouth, and teeth, with emergency patients worked into the schedule during office hours and after-hours guidance by phone.
• Special Needs and Medically Compromised Pediatric Dentistry Pediatric dental care tailored for children with special needs or medically compromised conditions, often requiring sedation support and coordination with the child's pediatrician.
• Growth and Development Analysis Monitoring and assessment of children's oral facial growth and development from birth through age 18 to guide preventive and interceptive care decisions.
• Knee-to-Knee Infant Dental Exams Specialized infant dental examination technique where the child lies on a parent's lap while the dentist sits knee-to-knee to perform a basic exam, designed to make first dental visits comfortable for infants and toddlers.

Quantifiable outcome

• Eighty percent of breastfeeding sessions improved within 24 hours of frenectomy procedure (per Journal of Human Lactation)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Pacific Dental Services (PDS): Major DSO supporting general and specialty dental practices including pediatric offerings. Comparable as a scaled DSO with practice-management infrastructure, but operates across specialties rather than peds-only.
• Heartland Dental: Largest U.S. dental support organization supporting general and specialty practices. Comparable as a DSO providing operational infrastructure, though Heartland's footprint is predominantly general dentistry rather than pediatric-only.
• Benevis (Kool Smiles): Large DSO with pediatric dental focus and significant Medicaid acceptance. Comparable as a scaled peds dental operator, but operates with broader geographic reach, corporate infrastructure, and payer-mix specialization.
• Great Expressions Dental Centers: Multi-specialty DSO with pediatric dental services across multiple states. Comparable in delivering peds dental care at scale, though operates a broader specialty mix and significantly larger footprint.
• Jefferson Dental & Orthodontics: Multi-specialty DSO offering pediatric, general, and orthodontic dental services with broad insurance acceptance. Comparable in serving pediatric patients with similar insurance breadth, but operates as a scaled corporate practice.

Direct peers

• Children's Dental Health: Pediatric dental practice chain serving infants through adolescents across multiple locations. Directly comparable as a peds-only group practice with similar insurance acceptance and family-oriented positioning.
• Pediatric Dental Associates: Multi-location pediatric dental group practice offering preventive, restorative, and orthodontic care for children. Comparable as a peds-only dental group serving similar age cohorts with comparable service breadth.
• Little Smiles Pediatric Dentistry: Independent pediatric dental practice delivering preventive, restorative, and specialty care for children. Comparable as a single-/small-location peds dental practice serving similar age cohorts and service mix.
• Cumberland Pediatric Dentistry and Orthodontics: Pediatric dental and orthodontic practice with comparable full-service offering for children. Comparable in combining preventive care, restorative, sedation, and orthodontic services for the same pediatric demographic.
• First Smile Pediatric Dentistry: Pediatric-focused dental practice offering preventive and restorative care for infants through teens. Comparable as a small-format peds dental office with similar service breadth and family-targeted positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/share_channel/#
• Xx.com/Groovy_Smiles
• LinkedInlinkedin.com/company/groovy-smiles-pediatric-dentistry

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groovy Smiles Pediatric Dentistry