Blažek

What Blažek does

Blažek Praha, a.s. is a Czech Republic-based specialty menswear retailer founded in 1992, operating both an owned e-commerce platform (blazek.cz) and a network of physical retail showrooms in Prague (OD Bílá Labuť), Ostrava (Forum Nová Karolina), and Karlovy Vary (Varyáda). The company's product portfolio spans 860+ SKUs across men's suits (business, wedding, summer, performance, evening, and dance categories), general clothing (shirts, trousers, jackets, knitwear, t-shirts), footwear, leather accessories (wallets, belts, bags), fashion accessories (ties, bow ties, scarves), underwear, and a niche academic gown category. Materials are sourced from premium European mills including Italian manufacturers Marzotto and Reda and Slovenian Tekstina, supporting a positioning around quality, timeless design, and limited-edition collections.

Blažek monetizes through three core revenue streams: (1) direct-to-consumer retail via e-commerce and physical stores, (2) in-house bespoke tailoring and alterations (Krejčovství Blažek) with made-to-measure service including home and office visits, and (3) a B2B corporate clothing division (Oblečení pro firmy) outfitting enterprise clients. Pricing in Czech Koruna ranges from entry-level accessories at 290 Kč to premium performance and seersucker suits at 16,990 Kč. The Blažek Loyalty Club drives retention through tiered discounts of 10/15/20% tied to cumulative purchase thresholds (30,000 Kč and 50,000 Kč milestones). Marketing channels include email newsletters, lookbook content, a brand magazine, brand ambassadors, and WhatsApp customer support.

The company's customer base comprises Czech male consumers seeking professional and formal attire as the primary segment, supplemented by corporate clients requiring employee wardrobe programs. Geographically, operations are exclusively domestic (Czech Republic only) with no disclosed international expansion. The technology infrastructure is a standard e-commerce stack (platform provided by wpj.cz) with no disclosed AI/ML capabilities. Management team composition, ownership structure, and revenue figures are not disclosed in the available data, representing a material information gap for any prospective investor or acquirer.

Name

Blažek

Legal name

Blažek

Website

https://blazek.cz

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Blažek is a Czech Republic-based specialty menswear retailer founded in 1992, operating e-commerce (blazek.cz) and physical showrooms in Prague, Ostrava, and Karlovy Vary. It sells suits, casual wear, footwear, and accessories using premium European fabrics, with in-house bespoke tailoring and a B2B corporate clothing division serving Czech male consumers and businesses.

Ownership category

akta.pro rank

Product category

Men's Fashion Retail

NAICS

Shoe Retailers (45821)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Dress & Formal Footwear Retail (CRAAADAC)

akta.pro secondary industry

Casual & Lifestyle Footwear Retail (CRAAADAB)

Keywords

• Men's clothing retail
• Formal menswear
• Bespoke tailoring services
• Corporate uniforms
• Leather accessories

Headquarters

HQ city

Hostivar

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Blažek generates revenue through direct sales of men's clothing and accessories via e-commerce and physical retail stores. Products include suits, shirts, footwear, leather accessories, and fashion accessories at various price points.
2. Bespoke Tailoring Services: The company offers custom tailoring services through Krejčovství Blažek, providing made-to-measure suits and alterations. Tailors are also available to visit clients at home or in the office.
3. B2B Corporate Clothing: Dedicated services for businesses to outfit employees with professional attire, offering quality and professional services for perfectly fitting custom clothing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Blažek (Blažek Praha, a.s.) is a Czech men's fashion retailer that designs, sources, and sells formal and casual menswear — suits, shirts, trousers, jackets, footwear, leather accessories, fashion accessories, underwear, and academic gowns — through its own e-commerce platform (blazek.cz) and chain of company-owned retail stores in the Czech Republic. The company complements its branded apparel with in-house custom tailoring (Krejčovství Blažek) and a dedicated B2B corporate clothing service, supported by a tiered loyalty club and seasonal limited-edition collections made from premium European fabrics.

Product overview

Blažek is a Czech men's fashion retailer offering a comprehensive portfolio of men's clothing and accessories. The core offering includes suits (various types: summer, business, wedding, performance, evening, dance), general clothing (shirts, jackets, trousers, shorts, coats, vests, sweaters, hoodies, t-shirts, swimwear), footwear (loafers, sneakers, ankle boots), leather accessories (wallets, belts, bags), fashion accessories (ties, bow ties, sunglasses, scarves, hats), underwear, and academic gowns. The company provides services including custom tailoring with home/office visits, corporate clothing services, and gift vouchers. Blažek operates a seasonal sale with discounts up to 50% and maintains a loyalty program (Blažek Klub) offering tiered discounts based on purchase amount. The brand focuses on quality materials, including fabrics from Italian manufacturers like Marzotto, Reda, and Slovenian Tekstina.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Suits (Pánské obleky) Men's suits across multiple sub-types — summer suits, business suits, wedding suits, performance/elastane suits, evening suits, and dance suits — for individual consumers and corporate clients seeking professional or formal attire. Wool suits range from 5,995 Kč to 16,990 Kč.
• Men's Clothing (Oděvy) General men's clothing including shirts, jackets, trousers, shorts, coats, vests, sweaters, hoodies, t-shirts, and swimwear. Cotton shirts range from 2,490 Kč to 2,990 Kč; stretch shirts 1,990 Kč to 3,990 Kč; sweaters 2,990 Kč to 3,990 Kč.
• Footwear (Obuv) Men's footwear including loafers, sneakers, ankle boots, and dress shoes. Leather ankle boots range from 2,495 Kč to 5,990 Kč; leather loafers 1,995 Kč to 4,990 Kč; formal leather oxfords 5,990 Kč to 6,990 Kč.
• Leather Accessories (Kožené doplňky) Leather goods including wallets, belts, and leather bags. Belts from 2,990 Kč; wallets from 2,990 Kč; leather bags from 8,245 Kč to 14,990 Kč.
• Fashion Accessories (Módní doplňky) Fashion accessories including ties, bow ties, sunglasses, scarves, and hats sold to complement formal and casual menswear.
• Men's Underwear (Prádlo) Men's underwear including boxers and socks, with entry-level items starting at 290 Kč.
• Academic Gowns (Taláry) Academic robes and gowns for ceremonial occasions such as graduations and academic events.
• Krejčovství Blažek — Custom Tailoring Services In-house custom tailoring and alterations service providing made-to-measure suits and adjustments for men purchasing Blažek menswear, with the option of tailor visits to customers' homes or offices.
• Corporate Clothing (Oblečení pro firmy) B2B service outfitting businesses with professional employee attire and custom-fitted corporate clothing, supported by experienced stylists and access to Blažek's tailoring workshop.
• Gift Vouchers (Dárkové poukazy) Gift vouchers redeemable for Blažek products and services, available for purchase online and in-store.

Quantifiable outcome

• Up to 50% discount during seasonal sales
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/blazekcz
• Facebookfacebook.com/blazekpraha
• LinkedInlinkedin.com/company/blazek-praha

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blažek