Metrod

What Metrod does

Metrod Holdings Berhad is a Bursa Malaysia-listed industrial manufacturer founded in 1981 and headquartered in Kuala Lumpur, Malaysia, with its main production facility in Klang, Selangor. The company produces oxygen-free and electrolytic tough pitch copper rod, copper wire, and copper strip for electrical applications, and self-describes as 'Asia's leading copper manufacturer' serving customers in over 15 Asia Pacific countries. Its go-to-market is a B2B direct-sales model with regional warehousing and just-in-time delivery into Malaysia, Singapore, Australia, and India, supplying cable manufacturers (its primary end-use), magnet wire producers, welding wire fabricators, EV and hybrid motor windings, solar panel wiring, transformer manufacturers, and lightning protection system installers.

The company's technical platform is built around three copper rod casting technologies operated in parallel — the Southwire process (continuous rod casting for electrolytic tough pitch grades), the DIP Form process (oxygen-free copper rod), and the UPCAST process (continuous upcasting of oxygen-free copper). Downstream of casting, Metrod operates wire drawing for various gauges, continuous extrusion for copper strip, and insulation capability for finished wire and strip products. This vertical integration from rod through to insulated strip on a single site allows the firm to serve both commodity cable demand and higher-specification oxygen-free applications such as magnet wire and EV motors.

Metrod is publicly listed on Bursa Malaysia under the ticker METROD and is a private limited operating entity (Metrod (Malaysia) Sdn Bhd) under the Metrod Holdings Berhad umbrella. Revenue is generated almost entirely from hardware sales of copper rod, wire, and strip, with no publicly disclosed pricing model. The firm carries ISO 9001:2015 certification from Lloyd's Register Quality Assurance covering manufacture and marketing of copper products for electrical applications, plus ISO 14001 (environmental) and ISO 45001 (occupational health and safety) certifications. Headcount is in the 101–250 band; specific ownership structure and shareholder composition beyond the public listing were not disclosed in the supplied material.

Name

Metrod

Legal name

Metrod (Malaysia) Sdn Bhd

Website

https://metrod.com

Company type

Public

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Metrod Holdings Berhad is a Bursa Malaysia-listed copper manufacturer in Malaysia producing oxygen-free and electrolytic tough pitch copper rod, wire, and strip for cable, magnet wire, EV motor, solar, and transformer customers across more than 15 Asia Pacific countries.

Ownership category

akta.pro rank

Product category

Copper Manufacturing

NAICS

Copper Rolling, Drawing, Extruding, and Alloying (331420), Other Communication and Energy Wire Manufacturing (335929), Other Fabricated Wire Product Manufacturing (332618)

SIC

Primary Smelting & Refining Of Nonferrous Metals (3330), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Copper Anode/Cathode Production & Handling (IMAKADAG)

Keywords

• Copper rod manufacturing
• Copper wire products
• Copper strip manufacturing
• Oxygen-free copper
• Electrical copper materials

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Copper Products Manufacturing: Manufacturing and sale of copper rod, copper wire, and copper strip products for electrical applications

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Metrod manufactures and sells copper rod (Electrolytic Tough Pitch Rod, DIP Form Rod, UPCAST Rod), copper wire (including Tincan Welding Wire), and copper strip (Earthing, Non-Insulated, Insulated) for electrical applications. The company operates a full chain of copper production technologies—casting (Southwire, DIP Form, UPCAST), drawing, continuous extrusion, and insulation—and supplies these materials to industrial OEMs and cable, motor, transformer, and renewable-energy manufacturers across more than 15 Asia Pacific countries.

Product overview

Metrod is Asia's leading copper manufacturer based in Malaysia, producing a comprehensive range of copper products for electrical applications. The product portfolio consists of three main product lines: Copper Rod (including Electrolytic Tough Pitch Rod, DIP Form Rod, and UPCAST Rod), Copper Wire (including standard Copper Wire and Tincan Welding Wire), and Copper Strip (including Earthing Strip, Non-Insulated Strip, and Insulated Strip). The company operates advanced manufacturing technologies including Casting (Southwire Process, DIP Form Process, UPCAST Process), Drawing, Continuous Extrusion, and Insulation capabilities, enabling production of copper materials serving diverse applications such as cables, magnet wire, welding wire, motors for electric and hybrid cars, solar panels, transformers, and lightning protection systems. Metrod's products are sold across over 15 countries in the Asia Pacific region.

Differentiator

Problem solved

Functional benefit

Brands

• Metrod: Asia's leading copper manufacturer producing copper rod, copper wire, and copper strip

Products and services

• Electrolytic Tough Pitch Rod Electrolytic tough pitch copper rod suitable for electrical applications, produced for downstream wire drawing and cable manufacturing.
• DIP Form Rod Oxygen-free copper rod produced using the DIP Form process, intended for high-quality electrical applications requiring low oxygen content.
• UPCAST Rod Oxygen-free copper rod produced using the UPCAST continuous casting process, providing superior quality and consistency for demanding electrical applications.
• Copper Wire Copper wire products manufactured for various electrical and industrial applications, drawn from Metrod's own copper rod feedstock.
• Tincan Welding Wire Specialized welding wire product for industrial welding applications, supplied to welding wire manufacturers and fabricators.
• Earthing Strip Copper strip designed for earthing and grounding applications, including lightning protection systems for buildings and infrastructure.
• Non-Insulated Strip Plain copper strip without insulation coating, supplied for general electrical applications.
• Insulated Strip Copper strip with insulation coating for specialized electrical applications, including transformer windings and other electromagnetic uses.

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metrod