Rita
Rita株式会社 operates a performance-based real-affiliate advertising platform connecting 700+ Japanese physical retail stores (carrier shops, electronics retailers) with digital advertisers. In-store staff promote free apps, water servers, credit cards, and VOD services to walk-in customers, with Rita earning CPA commissions only on completed conversions.
- Company typePublic
- Founded2018
- HeadquartersShibuya, Japan
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Rita does
Rita株式会社 (Rita Inc.) is a Japan-based technology company founded in February 2018 that operates a performance-based real-affiliate advertising platform. The company's core offering connects physical retail stores — primarily carrier shops (docomo, au, SoftBank), electronics retailers, and phone repair shops — with digital advertisers seeking to acquire customers in offline, purchase-ready contexts. During customer wait times, in-store staff propose free mobile apps, water servers, credit cards, VOD subscriptions, and other short-conversion-cycle products to walk-in consumers, with Rita tracking conversions and collecting commissions only on successful outcomes.
The platform is built on dual performance dashboards for advertisers and stores, supporting CPI/CPA billing and integrating with major mobile measurement partners (MMPs) such as Adjust-class tools to attribute installs and optimize LTV/ROAS. Rita's WebridgeAds for app extends the offering into digital performance advertising for app developers, both domestically and internationally. The company is part of the Forit corporate group, which operates the afb online affiliate platform (120,000+ influencers), enabling combined online-offline reach. Rita has a network of 700+ partnered retail stores and a roster of named advertisers/partners including ADJUST, Gunosy, GMO SmaAD, hulu, audiobook.jp, Zucks, J COMMUNICATION, Smart-C, and others.
Rita generates revenue purely on a CPA (成果報酬 / performance) basis — no upfront fees, no monthly subscriptions, and no minimum commitments — with advertisers paying only when a specified conversion occurs, and Rita sharing a portion with the originating retail store. Revenue figures are not publicly disclosed. Per the company's company page, Rita is listed on the Tokyo Stock Exchange Prime Market, although firmographic data elsewhere marks it as private, leaving some ambiguity around its listing status. The company is headquartered in Shibuya, Tokyo, and operates exclusively in Japan.
Rita firmographics
Firmographics- Name
- Rita
- Legal name
- Rita株式会社
- Website
- https://rita-inc.co.jp
- Company type
- Public
- Founded year
- 2018
- Operating status
- Operating
- Short description
- Rita株式会社 operates a performance-based real-affiliate advertising platform connecting 700+ Japanese physical retail stores (carrier shops, electronics retailers) with digital advertisers. In-store staff promote free apps, water servers, credit cards, and VOD services to walk-in customers, with Rita earning CPA commissions only on completed conversions.
- Ownership category
- akta.pro rank
Rita industry classification
Industry- Product category
- Affiliate Advertising Platform
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)
- akta.pro secondary industry
- Affiliate & Performance Creator Programs (BPAFAHAG)
Keywords
Where Rita is headquartered
LocationHeadquarters
- HQ city
- Shibuya
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Rita business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain
Revenue model
- Performance-based affiliate commissions: Rita charges advertisers on a performance (CPA/成果報酬) basis — advertisers pay only when a specified conversion occurs (app install, sign-up, purchase). Rita shares a portion of this revenue with partnered retail stores that make the in-store proposals. No upfront media spend, no monthly fees, no minimum commitment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | No upfront cost; CPA-only billing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Rita product offering
Product offeringCore offering
Rita operates a performance-based (CPA/CPI) real-affiliate advertising platform that matches digital advertisers promoting mobile apps, water servers, credit cards, and VOD subscriptions with physical retail stores such as carrier shops (docomo, au, SoftBank), electronics retailers, and phone repair shops. In-store staff propose these products to walk-in customers during wait times and earn commissions only when a verified conversion (install, sign-up, purchase) occurs; advertisers pay nothing upfront. The offering is supplemented by WebridgeAds for app and a group-level integration with Forit's afb online affiliate network.
Product overview
Rita operates a performance-based real affiliate advertising ecosystem connecting advertisers, physical retail stores, and end users. The core Rita Real Affiliate Platform enables in-store staff to promote mobile apps, water servers, and credit cards to walk-in customers, earning commissions on successful conversions. This is supplemented by WebridgeAds for app, a CPI/CPA-based app advertising service that maximizes LTV and ROAS through precision measurement integration. The platform partners with over 700 physical stores including major carrier shops (docomo, au, SoftBank) and electronics retailers, while also integrating with group company afb's ASP network to enable online customer acquisition alongside offline channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Rita Real Affiliate Platform Performance-based (CPA/CPI) real-affiliate advertising platform that connects advertisers promoting mobile apps, water servers, credit cards, and VOD subscriptions with physical retail stores such as carrier shops, electronics retailers, and phone repair shops. In-store staff propose products to walk-in customers during wait times; advertisers pay only on verified conversion and a share is passed to the store. Targeted at app operators, credit card issuers, water server providers, VOD/streaming services, and any advertiser seeking an offline performance channel.
- WebridgeAds for app CPI/CPA-based performance mobile app advertising service offered under the WebridgeAds brand via group company Forit; provides high-precision integration with major measurement tools to maximize LTV and ROAS and is operated with a specialized team supporting both domestic and international app growth.
Quantifiable outcome
- App installs: 300–500/month for gaming apps, 500–1,000/month for other categories; 7-day retention rate 20–30%
- +3 more outcomes
Companies that use Rita
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Rita technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Rita partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- Forit Co., Ltd. (フォーイット株式会社)core
- afb (by Forit)core
- WebridgeAds for app (by Forit)supporting
- J COMMUNICATION, Inc.supporting
- Smart-Csupporting
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Rita competitors and assessment
Company assessmentDirect peers
- ValueCommerce: ValueCommerce is a major Japanese affiliate marketing platform (now part of Digimart Group). Comparable to Rita as a performance-based affiliate service provider serving e-commerce and app advertisers in Japan with CPA-style economics.
- Zucks: Zucks is a Japanese mobile ad network (J AD). Comparable to Rita as a mobile-app-focused performance ad platform with CPI/CPA pricing, already listed as a Rita partner/competitor in app-install advertising within Japan.
- afb (Forit): afb is Rita's group-company affiliate platform with 120,000+ influencer partners. Highly comparable in business model (CPA affiliate network) but operates in the online/influencer segment, providing cross-channel insight into how Rita's offline model complements a digital affiliate stack.
- A8.net (Fan Communications): A8.net is Japan's largest affiliate marketing network, operated by Fan Communications. It is directly comparable to Rita as a performance-based affiliate platform connecting advertisers with publishers/partners, the dominant offline-to-online affiliate infrastructure in Japan.
- ranet: ranet is a Japanese affiliate advertising network. Comparable as a Japan-focused CPA affiliate platform serving advertisers in the same categories (apps, fintech, subscription services) that Rita targets, also listed as a Rita ecosystem partner.
- GMO SmaAD: GMO SmaAD is a Japanese mobile ad network for app developers. Directly comparable to Rita's WebridgeAds for app as a CPI-based app-install advertising platform, also identified as a Rita partner/ecosystem participant.
- Digital Garbage (DIGITALIO): DIGITALIO is a Japanese digital marketing and affiliate operations company listed as a Rita partner. Comparable as a performance-marketing execution provider offering affiliate program management for app and web advertisers in Japan.
Broad incumbents
- CrossM: CrossM operates a cross-device advertising and analytics platform in Japan. Comparable as a Japanese performance marketing infrastructure provider offering affiliate/measurement capabilities overlapping with Rita's CPI/CPA tracking and attribution stack.
- SeedApp (Seed Planning / MicroAd): MicroAd is a Japanese digital advertising platform with affiliate and performance-marketing capabilities. Comparable as a broader incumbent offering affiliate and performance ad products into the same advertiser base Rita serves, though with a wider portfolio.
- ACCESS: ACCESS is a Japanese-listed software and mobile internet platform company with advertising and content delivery components. Comparable as a broader digital media incumbent overlapping with Rita's mobile app monetization and distribution capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rita social profiles
Digital presenceRita financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rita leadership team
Management profileNumber of profiles
Profiles3 records
Rita funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rita M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rita
What does Rita do?
Rita operates a performance-based (CPA/CPI) real-affiliate advertising platform that matches digital advertisers promoting mobile apps, water servers, credit cards, and VOD subscriptions with physical retail stores such as carrier shops (docomo, au, SoftBank), electronics retailers, and phone repair shops. In-store staff propose these products to walk-in customers during wait times and earn commissions only when a verified conversion (install, sign-up, purchase) occurs; advertisers pay nothing upfront. The offering is supplemented by WebridgeAds for app and a group-level integration with Forit's afb online affiliate network.
Is Rita a public or private company?
Rita is a public company. It is classified as public and is currently operating.
When was Rita founded?
Rita was founded in 2018.
Where is Rita based?
Rita is headquartered in Shibuya, Japan, in the Asia region.
How does Rita make money?
One revenue line is on record: performance-based affiliate commissions.
Who are Rita's main competitors?
Direct peers on record are ValueCommerce, Zucks, afb (Forit), A8.net (Fan Communications), ranet, GMO SmaAD and Digital Garbage (DIGITALIO). Broad incumbents are CrossM, SeedApp (Seed Planning / MicroAd) and ACCESS.
Does Rita have an API?
No public API is recorded for Rita.
What industry is Rita in?
Rita's product category is Affiliate Advertising Platform. Its primary akta.pro industry code is BPAFACAE, Affiliate & Partner Marketing (Performance Partnerships), with a secondary code of BPAFAHAG, Affiliate & Performance Creator Programs. Its NAICS code is 54181 and its SIC code is 7311.