Whatsnext Community
WhatsNext Community B.V. is a Dutch bootstrapped educational investment platform offering a free wealth dashboard, premium community subscription, and one-on-one coaching for Dutch retail investors across four proficiency phases, from savers to investors with €100,000+.
- Company typePrivate
- Founded2020
- HeadquartersHonselersdijk, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Whatsnext Community does
WhatsNext Community B.V. is a Dutch privately held, bootstrapped educational investment platform incorporated in 2020 and headquartered in Naaldwijk, South Holland. The company operates exclusively in the Netherlands and serves Dutch retail investors across four proficiency phases, from idle savers to investors with €100,000+ in liquid assets. Its core product is De Cockpit (Vermogensbeeld), a permanently free web-based dashboard that aggregates users' savings, brokerage accounts, crypto holdings, and real estate into a single wealth view, with read-only account integrations, 6,000-scenario simulations showing drawdown paths, assumption-based position mapping that reveals hidden concentration, and Box 3 tax leakage analysis. Layered around the free cockpit are the €7 Beleggingsfundament starter workbook, the €497 one-on-one coaching traject, and the €59/month or €497/year premium membership ("Wij Beleggen Mee") which adds live tracking of the team's own HOLD portfolio with full theses, weekly live sessions, gated Discord community access, and analyses. The 2026 launch of a proprietary web app added real-time portfolio tracking, smart news filtering, and insider flow research.
The business model is predominantly subscription recurring (premium membership) with one-time revenue from coaching packages and workbooks, supplemented by 30% lifetime affiliate commissions and broker referral fees. The go-to-market is community-led: the free cockpit and Discord act as zero-friction top-of-funnel tools, with the gated Fundamentcheck ensuring community quality, and earned media in Het Financieele Dagblad, AD, and &C Magazine plus an affiliate program driving reach. As of the latest data, the company reports 3,200+ active community members, 4.9/5 stars across 170+ reviews, a team of approximately 8-9, and a customer base uniformly distributed across individual retail segments with no enterprise concentration. Rob Duijvestijn and Robert Hameter lead as co-founders and portfolio managers after the 2025 departure of Patrick Klijnsma. The company has raised no external funding.
Whatsnext Community firmographics
Firmographics- Name
- Whatsnext Community
- Legal name
- WhatsNext Community B.V.
- Website
- https://whatsnextcommunity.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WhatsNext Community B.V. is a Dutch bootstrapped educational investment platform offering a free wealth dashboard, premium community subscription, and one-on-one coaching for Dutch retail investors across four proficiency phases, from savers to investors with €100,000+.
- Ownership category
- akta.pro rank
Whatsnext Community industry classification
Industry- Product category
- Investment Education Platform
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Personal Financial Management & Budgeting (PFM) (FSAGAAAH)
Keywords
Where Whatsnext Community is headquartered
LocationHeadquarters
- HQ city
- Honselersdijk
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Whatsnext Community business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium Subscription: Monthly or annual subscription providing full access to the web app, live portfolio tracking, analyses, weekly live sessions, community chat, and knowledge bank. €59/month or €497/year with a 14-day trial for €1.
- Beleggingsfundament Workbooks: One-time purchase of an online educational workbook covering 9 modules on investing basics. Priced at €7 per unit.
- 1-on-1 Coaching Trajectory: One-time intensive coaching package including intake, strategy session, implementation, and 90-day question rights. Priced at €497, including 6 months of premium membership.
- Referral/Affiliate Fees: Through the affiliate program, WhatsNext pays 30% recurring commission to partners who refer paying members. Some brokers and exchanges also pay referral fees when members open accounts through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Vermogensbeeld — permanent free tier |
| One time/ perpetual license | Pay-as-you-go | Beleggingsfundament workbook — €7 one-time |
| One time/ perpetual license | Pay-as-you-go | 1-op-1 Coaching Trajectory — €497 one-time |
| Subscription | Monthly | Premium Membership — €59/month or €497/year |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Whatsnext Community product offering
Product offeringCore offering
WhatsNext Community operates a Dutch investment education platform built around the Vermogensbeeld (Wealth Cockpit), a web-based dashboard that consolidates a member's total wealth across bank, brokerage, crypto, real estate, pension, and loans. The platform pairs this tooling with a freemium membership model, structured educational workbooks, community-based peer learning, and 1-on-1 coaching, guiding retail investors through a four-phase progression from saver to advanced investor.
Product overview
WhatsNext Community is an educational investment platform organized around four investor phases (Saver → Passive Investor → Active Investor → Advanced), offering a modular product portfolio that grows with users. The core free offering is De Cockpit (Dashboard), a wealth visualization tool showing complete financial picture with simulations. This is complemented by Het Beleggingsfundament (€7 workbook) for beginners, the 1-op-1 Traject (€497 one-time coaching) for passive investing setup, and a Premium Lidmaatschap (€59/month or €497/year) providing live HOLD portfolio tracking, analyses, community access and weekly sessions. A waitlisted De Gevorderde Programma (€100k+) offers advanced tax optimization and personal sessions. Key features include the live HOLD Portefeuille with transparent trading theses, De Avondkrant daily newsletter, comprehensive Analyses & Research, a filtered Nieuws feed, Financiële Tools suite, and the Fundamentcheck assessment. The platform launched its own web app in 2026 with real-time portfolio tracking. All offerings are explicitly educational, not investment advice, and operate independently without AFM oversight.
Differentiator
Problem solved
Functional benefit
Brands
- Beleggingsfundament (Bouw je geldmotor): Online starter workbook covering 9 modules on investing basics, inflation, the four leverage buttons, ETF portfolio construction, broker selection, Box 3 taxation, first investment steps, periodic investing strategy, and common beginner mistakes. Priced at €7 one-time.
- De Cockpit
- 1-op-1 Traject
- Wij Beleggen Mee
- De Gevorderde (Programma)
Products and services
- Vermogensbeeld (Wealth Cockpit) Free web-based dashboard that consolidates a Dutch user's total wealth across bank accounts, brokerage, crypto, real estate, pension, and loans in a single view. Aimed at Dutch retail investors who need a consolidated picture of their financial position and serves as the entry point into the WhatsNext ecosystem.
- Het Beleggingsfundament (Workbook) Standalone educational workbook priced at €7 that teaches the foundations of investing and the WhatsNext methodology. Designed for Dutch retail savers and beginners who want a structured, low-cost entry into the investing framework before subscribing.
- Premium Lidmaatschap Subscription membership priced at €59/month or €497/year that unlocks the full Vermogensbeeld experience: live portfolio tracking with losing positions, the HOLD portfolio with assumption-based position mapping and over 6,000 scenario simulations, Box 3 / tax-leakage analysis, daily analyses and research, AI-filtered news, the Avondkrant daily newsletter, and member community access. Designed for active Dutch retail investors running their own portfolios.
- 1-op-1 Traject High-ticket personalized coaching service priced at €497, delivering 1-on-1 guidance to help members apply the WhatsNext investing framework to their personal situation. Targeted at Dutch consumers who want tailored accountability and expert review beyond the self-service cockpit and community.
Quantifiable outcome
- 3,200+ serious investors have joined the community since 2020, with an average rating of 4.9/5 from 170+ reviews.
- +4 more outcomes
Companies that use Whatsnext Community
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Whatsnext Community technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Whatsnext Community partnerships and signals
Strategic signalScale indicators9 records
Recent moves5 records
Expansion highlights6 records
Whatsnext Community competitors and assessment
Company assessmentDirect peers
- Peaks: Dutch micro-investing platform that lets users round up purchases and invest small amounts, aimed at beginning Dutch retail savers. Directly comparable to WhatsNext's Phase 1 (Saver) target segment and to its mission of moving idle savings into investments.
- BUX: Dutch-headquartered retail investment app offering commission-free trading and investment content to European consumers. Directly comparable to WhatsNext on target customer (Dutch/EU retail investors) and product overlap (investment education + execution tools), though BUX is execution-led while WhatsNext is community/education-led.
- Brand New Day: Dutch sustainable investment platform offering index fund and ETF execution with strong educational content aimed at Dutch retail savers. Comparable to WhatsNext in serving the Dutch saver-to-investor transition and in emphasizing education and transparency around passive investing.
- Semmie: Dutch robo-advisor offering discretionary portfolio management for Dutch retail investors with transparent fees. Comparable to WhatsNext's Phase 2 (Passive Investor) offering and the cockpit's portfolio tracking, though Semmie is execution/advice-led and WhatsNext is education/community-led.
- Meesman Indexbeleggen: Dutch index fund provider specializing in passive broad-market investing for retail savers, with a strong educational mission. Comparable to WhatsNext's Phase 2 passive-investing focus and to its emphasis on long-term compounding as the primary wealth lever.
Broad incumbents
- DeGiro: Large low-cost European broker serving Dutch retail investors with execution and basic portfolio tools. Overlaps with WhatsNext on target customer and adjacent PFM features, but operates at much greater scale with execution as the core business model.
- Trade Republic: European neobroker with a growing Dutch customer base, offering low-cost execution alongside savings products and increasingly bundling educational content. Comparable in target market and increasingly in PFM-style features that could compete with WhatsNext's premium tier.
- Personal Capital (now Empower): US-based wealth management platform with a leading free dashboard for aggregating all financial accounts, plus advisory services. Conceptually comparable to WhatsNext's Vermogensbeeld cockpit and portfolio analytics, and validates the PFM-plus-education model at much larger scale.
Emerging players
- Moneyfarm: European digital wealth manager offering portfolio management and advisory across multiple European markets, including the Netherlands. Comparable to WhatsNext's Phase 2/4 tiers with similar dashboard-driven transparency and a focus on helping retail investors build long-term wealth.
Others
- Tink (Visa-owned open banking platform): European open banking aggregation platform enabling read-only connections to bank, brokerage and crypto accounts. Comparable to WhatsNext's cockpit technology stack (read-only account integrations across savings, investments, and crypto), and represents a potential infrastructure partner or competitor for the aggregation layer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Whatsnext Community social profiles
Digital presenceWhatsnext Community financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whatsnext Community leadership team
Management profileNumber of profiles
Profiles7 records
Whatsnext Community funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whatsnext Community M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whatsnext Community
What does Whatsnext Community do?
WhatsNext Community operates a Dutch investment education platform built around the Vermogensbeeld (Wealth Cockpit), a web-based dashboard that consolidates a member's total wealth across bank, brokerage, crypto, real estate, pension, and loans. The platform pairs this tooling with a freemium membership model, structured educational workbooks, community-based peer learning, and 1-on-1 coaching, guiding retail investors through a four-phase progression from saver to advanced investor.
Is Whatsnext Community a public or private company?
Whatsnext Community is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Whatsnext Community founded?
Whatsnext Community was founded in 2020. It employs 11 to 50 people.
Where is Whatsnext Community based?
Whatsnext Community is headquartered in Honselersdijk, Netherlands, in the Europe region.
How does Whatsnext Community make money?
Four revenue lines are on record. Premium Subscription is the primary driver. The others are beleggingsfundament Workbooks, 1-on-1 Coaching Trajectory and referral/Affiliate Fees.
Who are Whatsnext Community's main competitors?
Direct peers on record are Peaks, BUX, Brand New Day, Semmie and Meesman Indexbeleggen. Broad incumbents are DeGiro, Trade Republic and Personal Capital (now Empower). Moneyfarm is listed as an emerging player. Tink (Visa-owned open banking platform) is listed as an others.
Does Whatsnext Community have an API?
No public API is recorded for Whatsnext Community.
What industry is Whatsnext Community in?
Whatsnext Community's product category is Investment Education Platform. Its primary akta.pro industry code is FSAGAAAH, Personal Financial Management & Budgeting (PFM). Its NAICS code is 523940 and its SIC code is 6282.