Yo-Zuri
Yo-Zuri is a US-based manufacturer of recreational fishing tackle, producing lures (Squid Jig), braided line (Superbraid), and leaders. Founded in 2003 in Port Saint Lucie, Florida, the company serves the US sportfishing market through a small specialty operation of 11-50 employees.
- Company typePrivate
- Founded2003
- HeadquartersPort Saint Lucie, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Yo-Zuri does
Yo-Zuri is a privately held US-based manufacturer and distributor of recreational fishing tackle, headquartered in Port Saint Lucie, Florida. Founded in 2003, the company produces physical fishing products including lures (such as the Squid Jig), braided fishing line (Superbraid), and leaders, alongside other product lines referenced under the 3DB family. The company operates with a small headcount of 11-50 employees, consistent with a specialty manufacturer or brand-distribution entity serving the US recreational fishing market.
The company's revenue mechanics are anchored in the sale of physical tackle products through sporting goods and specialty fishing channels, though no pricing models, distributor relationships, or retailer logos are disclosed in available data. No digital product surface (apps, APIs, or software platforms) is associated with the business, and the company maintains no disclosed AI, technology stack, or data capabilities. The business model is therefore traditional wholesale/retail of branded fishing tackle rather than a technology- or subscription-driven enterprise.
Corporate transparency is limited: the company's own website (yo-zuri.com) returned only a verification/waiting page during data collection, and no management team, ownership structure, funding history, M&A activity, certifications, or financial disclosures are available. As a result, ownership status, geographic reach beyond the United States, and parent/subsidiary relationships cannot be confirmed from the source data, though the Yo-Zuri name is widely associated in the fishing industry with the established Japanese tackle brand, suggesting this entity may function as a US distribution or affiliate operation.
Yo-Zuri firmographics
Firmographics- Name
- Yo-Zuri
- Website
- https://yo-zuri.com
- Company type
- Private
- Founded year
- 2003
- Headcount range
- 11–50 employees
- Short description
- Yo-Zuri is a US-based manufacturer of recreational fishing tackle, producing lures (Squid Jig), braided line (Superbraid), and leaders. Founded in 2003 in Port Saint Lucie, Florida, the company serves the US sportfishing market through a small specialty operation of 11-50 employees.
- Ownership category
- akta.pro rank
Yo-Zuri industry classification
Industry- Product category
- Sportfishing Tackle
- akta.pro primary industry
- Lures, Flies & Terminal Tackle Specialty Retail (CRAMALAJ)
- akta.pro secondary industry
- Boat Fishing Accessories & Rigging Retail (Downriggers, Trolling, Rod Holders) (CRAMALAM)
Keywords
Where Yo-Zuri is headquartered
LocationHeadquarters
- HQ city
- Port Saint Lucie
- HQ country
- United States
- HQ region
- North America
Markets served
Yo-Zuri business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Yo-Zuri product offering
Product offeringCore offering
Yo-Zuri manufactures and sells sportfishing tackle, including hard fishing lures (such as the Squid Jig and 3DB series) and braided fishing lines (Superbraid), along with fishing leaders targeted at recreational and offshore anglers. The company's portfolio covers terminal tackle for saltwater and freshwater angling applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Squid Jig Fishing lure product line designed for squid and saltwater jigging applications, sold to recreational and offshore anglers through sportfishing tackle channels.
- 3DB Hard fishing lure series in the Yo-Zuri product lineup, targeting sport anglers who use Yo-Zuri branded lures across saltwater and freshwater applications.
- Superbraid Braided fishing line sold under the Superbraid name, marketed to anglers seeking high-strength line for sportfishing tackle setups.
Companies that use Yo-Zuri
Customer profileIdeal customer profiles1 record
Yo-Zuri technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yo-Zuri partnerships and signals
Strategic signalRecent moves1 record
Yo-Zuri competitors and assessment
Company assessmentBroad incumbents
- Daiwa: Major Japanese tackle manufacturer with a full US presence; competes with Yo-Zuri in rods, reels, lines, and saltwater lures. Overlapping product portfolio in braided lines and saltwater terminal tackle makes it a comparable incumbent, with similar Japanese-brand roots.
- Shimano: Global fishing tackle giant offering rods, reels, lines, lures, and terminal tackle across all major angling categories. Directly comparable to Yo-Zuri across lures, braided line, and leader products, though it operates far more broadly at much greater scale.
- Berkley: Pure Fishing-owned brand covering lures, lines, leaders, and terminal tackle across saltwater and freshwater. Compares to Yo-Zuri as a multi-category tackle brand with broad US distribution and overlapping product lines.
Direct peers
- Strike King: Specialty lure brand focused on hard baits and terminal tackle, particularly for bass but with saltwater-adjacent SKUs. Direct competitor to Yo-Zuri's lure portfolio in the same retail and pro-staff channels.
- Sufix: Specialist fishing line brand (mono, fluorocarbon, and braided), distributed through the same tackle retail network as Yo-Zuri's Superbraid and 3DB lines. Direct comparable for the line category of Yo-Zuri's product mix.
- PowerPro: Leading braided line brand, particularly dominant in saltwater applications, with a comparable customer base to Yo-Zuri's Superbraid. Direct overlap in product category, channels, and end user (saltwater anglers using leaders).
- Seaguar: Specialist in fluorocarbon leaders and fishing line, including premium saltwater offerings like Kureein and Tatsu. Head-to-head with Yo-Zuri in the leader and braided line category (Superbraid, 3DB), serving the same saltwater anglers through tackle shops.
- Owner Hooks: Specialist manufacturer of terminal tackle — hooks, swivels, and rigs — sold through the same tackle-shop channel as Yo-Zuri's leaders and terminal offerings. Closely comparable category focus and customer base for saltwater anglers.
- Rapala: Iconic lure and fishing tackle brand (famous for the Original Floating Rapala) with a deep saltwater and freshwater lure lineup. Closely comparable specialty positioning to Yo-Zuri's lure business, with overlapping dealer channels and pro-staff marketing.
- Mustad: Long-established manufacturer of fishing hooks and terminal tackle with global brand recognition. Comparable to Yo-Zuri on terminal tackle and on serving saltwater-focused anglers through tackle dealers and distributors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Yo-Zuri social profiles
Digital presenceYo-Zuri financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yo-Zuri leadership team
Management profileNumber of profiles
Yo-Zuri funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yo-Zuri M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yo-Zuri
What does Yo-Zuri do?
Yo-Zuri manufactures and sells sportfishing tackle, including hard fishing lures (such as the Squid Jig and 3DB series) and braided fishing lines (Superbraid), along with fishing leaders targeted at recreational and offshore anglers. The company's portfolio covers terminal tackle for saltwater and freshwater angling applications.
When was Yo-Zuri founded?
Yo-Zuri was founded in 2003. It employs 11 to 50 people.
Where is Yo-Zuri based?
Yo-Zuri is headquartered in Port Saint Lucie, United States, in the North America region.
Who are Yo-Zuri's main competitors?
Broad incumbents on record are Daiwa, Shimano and Berkley. Direct peers are Strike King, Sufix, PowerPro, Seaguar, Owner Hooks, Rapala and Mustad.
Does Yo-Zuri have an API?
No public API is recorded for Yo-Zuri.
What industry is Yo-Zuri in?
Yo-Zuri's product category is Sportfishing Tackle. Its primary akta.pro industry code is CRAMALAJ, Lures, Flies & Terminal Tackle Specialty Retail, with a secondary code of CRAMALAM, Boat Fishing Accessories & Rigging Retail (Downriggers, Trolling, Rod Holders).