What Quik's Quality Potatoes does

Quik's Quality Potatoes is a privately held, family-owned Dutch food-processing company founded in 1935 and headquartered in Hedel, Netherlands. Operating through two legal entities—Quik's Verse Aardappelen B.V. (fresh potatoes) and Quik's Potato Products B.V. (chilled products)—the company supplies unprocessed potatoes and chilled potato specialties to retail, foodservice, food-industry, and consumer segments across the Netherlands and select international markets on a daily-delivery basis. The product portfolio spans fresh washed potatoes, pre-fried fresh chips (RustiQue with skins and 14x14mm Flemish-style both fried in 100% sunflower oil), weight-sorted griller/jacket potatoes (175–625g per piece), and chilled specialties (Hasselback, La Ratte with herbs, potato gratin with grated cheese), available in packaging sizes from 700g to 20kg under the company's own brand or private label.

The company's core technology is a proprietary weight-based and size-based sorting installation that individually weighs each potato to deliver uniform SKUs despite natural oval-shape variation, complemented by a single-variety, year-round sourcing approach that eliminates flavor and color inconsistency. Operations are supported by a five-person technical team managing pneumatic, servo-controlled, sensor, hydraulic, and cooling systems, and the company maintains a full stack of food-safety and sustainability certifications (BRC, GMP+, IFS, SKAL BIO, GlobalGAP, PlanetProof, NAO) across both entities. The business model is a multi-channel B2B sales motion targeting retail, foodservice, and food-industry customers with custom product-development capabilities, direct-to-consumer availability through supermarkets and greengrocers, and a four-language (Dutch, English, French, German) commercial web presence. The company is currently investing in a new factory with the stated goals of capacity expansion and process automation, and is actively recruiting to support that build-out.

Name

Quik's Quality Potatoes

Legal name

Quik's Quality Potatoes

Website

https://quiks.nl

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

251–500 employees

Short description

Quik's Quality Potatoes is a family-owned Dutch processor, founded in 1935, that supplies fresh potatoes and chilled potato specialties to retail, foodservice, food-industry, and consumer customers across the Netherlands and international markets, using proprietary weight-based sorting and a single-variety sourcing strategy.

Ownership category

akta.pro rank

Headquarters

HQ city

Hedel

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Potato Product Sales: Sale of fresh and chilled potato products to retail, foodservice, and food industry customers

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Quik's Quality Potatoes is a Dutch family-owned producer and supplier of unprocessed (fresh washed) potatoes and chilled potato products and specialties. The company supplies grill/jacket potatoes, pre-fried fresh chips (RustiQue with skins and 14x14mm Flemish-style), potato gratin, Hasselback potatoes, and La Ratte potatoes to retail chains, foodservice operators, food manufacturers, and consumers under its own brand and private label.

Product overview

Quik's Quality Potatoes is a family-owned Dutch company with 90 years of history, offering a portfolio of fresh potatoes and chilled potato products and specialties. The product range includes: (1) Fresh washed potatoes for cooking; (2) Pre-fried fresh chips in various cuts (RustiQue with skins, 14x14mm Flemish-style); (3) Grillers/Jacket potatoes sorted by weight (175-625g); (4) Specialty products including potato gratin, Hasselback potatoes, and La Ratte potatoes with herbs. All products are distributed to retail, foodservice, and food industry customers. The company emphasizes natural processing without unnecessary additives, using sunflower oil for frying applications.

Differentiator

Problem solved

Functional benefit

Brands

• Quik's Verse Aardappelen: Fresh potato products division with certifications including GMP+, GlobalGAP, IFS, SKAL BIO, PlanetProof, and NAO.
• Quik's Potato Products

Products and services

• Grillers / Pof aardappelen (Grillers / Jacket Potatoes) Large potatoes with a smooth, yellow skin, ideal for grilling, puffing, and making Kumpir. Available in weight ranges from 175-625 grams per piece, sorted by a unique weight-and-size sorting system in 15kg packaging.
• Voorgebakken verse RustiQue frites met schil (Pre-fried Fresh RustiQue Chips with Skins) Fresh pre-fried chips with skins on, cut in a variable artisanal style to give an authentic handmade appearance. Made from fresh quality potatoes and pre-fried in 100% sunflower oil, available in sizes from 700g to 5kg.
• Voorgebakken verse frites 14x14 mm (Pre-fried Fresh Chips 14x14mm / Flemish-style) Lightly blanched and pre-fried chips in 14x14mm cut, pre-fried in 100% high oleic sunflower oil. Suitable for deep-frying, oven, or air-fryer preparation.
• Aardappelgratin met geraspte kaas (Potato Gratin with Grated Cheese) Potato gratin dish prepared with grated cheese, a chilled ready-to-cook potato specialty.
• Hasselback Potatoes Specialty potato product in hasselback style, a distinctive preparation method with accordion-like cuts.
• La Ratte aardappel met kruiden (La Ratte Potato with Herbs) Premium La Ratte potato variety prepared with herbs, a specialty chilled potato product.
• Private Label Potato Products Custom packaging and customized potato products supplied under retailer or foodservice customer brands, leveraging the company's production capabilities and quality standards.

Quantifiable outcome

• 90 years in business
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quik's Quality Potatoes