Shanggong Group

What Shanggong Group does

Shanggong Group (上工申贝集团), publicly listed on the Shanghai Stock Exchange (A-share: 600843, B-share: 900924) since 1994, is a diversified industrial manufacturing conglomerate specializing in material connection processing equipment. The company designs, manufactures, and sells industrial sewing machines, embroidery machines, cutting equipment, ultrasonic welding machines, and carbon fiber composite forming equipment, complemented by downstream automotive interior parts and light sports aircraft manufacturing. Revenue derives primarily from hardware sales across five core streams: industrial sewing/material connection equipment (brands Dürkopp Adler, PFAFF Industrial, KSL, Mauser, ShangGong, Gemsy, Richpeace, Sonotronic), automotive interior components (Shanggong Feier), household sewing machines (Butterfly, Flyingman, Bee), carbon fiber light sports aircraft (ICON), and trade logistics services (Shanghai Shensi Enterprise Development). 2023 revenue reached 3.79 billion RMB (representing 13.9% YoY growth) with 1,000+ clients and partners globally.

The company's core technology platform integrates QONDAC smart factory software, E-CON sustainable sewing solutions (achieving 25% energy savings), robotic carbon fiber 3D stitching technology, and ultrasonic welding systems (Sonotronic), supported by 700+ intellectual property rights and a German Innovation Center in Bensheim. Operations span 20+ production facilities across China, Germany, Czech Republic, Romania, Mexico, and the United States, with 40+ sales subsidiaries and 200+ global sales points. The company serves automotive manufacturers (BYD, Audi, BMW, Mercedes-Benz, SAIC, Li Auto, NIO, XPeng), luxury fashion brands, aerospace and aviation customers, textile manufacturers (Jiangsu Sunshine, Bosideng), and home textile/furnishing companies. Go-to-market combines direct enterprise sales, authorized distributor networks (200+ domestic distributors), and active participation in major trade shows including CISMA, TexProcess, and CIFTIS. The business is structured into four units: Intelligent Equipment, Sewing Machine, Automotive Components, and Trade Logistics. Pricing is B2B quote-based for industrial equipment and consumer unit pricing for household machines, with no public price disclosure.

Name

Shanggong Group

Legal name

上工申贝（集团）股份有限公司 (Shanggong Shenbei Group Co., Ltd.)

Website

https://sgsbgroup.com

Company type

Public

Founded year

1965

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Shanggong Group is a publicly listed Chinese industrial manufacturer specializing in material connection processing equipment, including industrial sewing machines, ultrasonic welding systems, automotive interior parts, and carbon fiber composite products, serving automotive OEMs, luxury fashion brands, aerospace manufacturers, and textile producers across 40+ countries.

Ownership category

akta.pro rank

Product category

Industrial Sewing Machinery and Material Connection Equipment

NAICS

Industrial Machinery Manufacturing (33324), All Other Industrial Machinery Manufacturing (333248), Textile Product Mills (314), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Broadwoven Fabric Mills, Cotton (2211)

akta.pro primary industry

Aerospace & Defense Technical Textiles (Ballistic/Parachute/Radar-Absorbing/Composites Reinforcement) (IMAOADAF)

akta.pro secondary industries

Technical Fabric Mills (Performance/Protective/Medical Substrates) (IMAOABAH), Metal Airframe Structures & Machined Parts (IMABAEAC), Swimwear & Beachwear Cut & Sew (IMAOAEAH)

Keywords

• Industrial sewing equipment
• Automotive interior parts
• Ultrasonic welding systems
• Carbon fiber aircraft
• Material connection technology

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices16 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Sewing and Material Connection Equipment: Core revenue stream from R&D, production and sales of industrial sewing equipment, embroidery machines, cutting equipment, and ultrasonic welding machines. Includes sale of branded equipment such as Dürkopp Adler, PFAFF Industrial, KSL, Mauser Spezial, ShangGong, Gemsy, Richpeace, and Sonotronic.
2. Automotive Interior and Structural Components: Production and sales of automotive interior parts (headrests, seat backrests, instrument panels, safety airbags) through Shanggong Feier Automotive Parts and related subsidiaries.
3. Trade and Logistics Services: Third-party logistics services through Shanghai Shensi Enterprise Development Co., Ltd., operating in asset-light 'vehicle-free carrier' mode. Covers home appliances, paper, chemical fiber, tires, photovoltaics, FMCG, automobiles and industrial equipment sectors.
4. Carbon Fiber Lightweight Sports Aircraft (ICON): Production and sales of carbon fiber composite light sports aircraft (ICON A5) following acquisition of ICON Aircraft assets in 2024.
5. Household Sewing Machines: Sale of household sewing machines under Butterfly (蝴蝶), Flyingman (飞人), and Bee (蜜蜂) brands to consumer markets.
6. Technology Investment and Services: Investment returns and technology services associated with technology investment activities and joint ventures.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Shanggong Group researches, manufactures and sells industrial sewing, embroidery, cutting and ultrasonic welding equipment under a portfolio of German and Chinese heritage brands (Dürkopp Adler, PFAFF Industrial, KSL, Mauser, Sonotronic, ShangGong, Gemsy, Beisler). It also produces automotive interior and safety components through its Feier subsidiary and carbon fiber composite light sport aircraft (ICON A5, Flight Design). The company additionally sells household sewing machines (Butterfly, Flyingman, Bee) to consumer markets and provides third-party logistics services through Shanghai Shensi.

Product overview

Shanggong Group operates as a diversified industrial manufacturing conglomerate with four main business divisions: (1) Intelligent Equipment (IEBU) comprising German KSL, Sonotronic ultrasonic welding, and automation solutions; (2) Sewing Machine (SMBU) including DÜRKOPP ADLER, PFAFF Industrial, MAUSER, SHANGGONG, GEMSY, BEISLER brands plus Butterfly household machines; (3) Automotive Components (ACBU) producing interior parts through FEIER; and (4) Trade Logistics through SHENSY. The company also extends into aerospace through ICON and Flight Design light aircraft brands. Core technology platform QONDAC enables digital factory management, while E-CON sustainable solutions provide energy-efficient sewing. Products span from industrial sewing equipment (DELTA series, high-speed flat sewers, automatic workstations) to ultrasonic welding systems, automotive interiors, and carbon fiber composite light sports aircraft.

Differentiator

Problem solved

Functional benefit

Brands

• DÜRKOPP ADLER: German industrial sewing equipment brand originating from 1860, known for high-end sewing equipment for luxury brands and automotive applications
• PFAFF INDUSTRIAL
• KSL
• Mauser Spezial
• Sonotronic
• Shanggong
• Gemsy
• Beisler
• Richpeace
• Butterfly
• Feier
• Shensy
• ICON
• Flyingman
• Flight Design

Products and services

• Dürkopp Adler Industrial Sewing Equipment German industrial sewing equipment brand originating from 1860, providing high-end sewing machines for automotive interiors, safety components and luxury fashion applications. Includes DELTA e-con series and other machines.
• PFAFF Industrial Sewing Equipment German industrial sewing equipment brand originating from 1862, specializing in precision sewing solutions for automotive, fashion, technical textiles and other industrial applications.
• KSL 3D Automated Sewing Workstations Robotic 3D立体自动化材料加工 sewing workstations and three-dimensional automated material processing technology from German KSL Keilmann Sondermaschinenbau (acquired 2013).
• Mauser Spezial Industrial Sewing Machines German specialty sewing machine manufacturer originating from 1872, serving industrial textile applications including footwear, leather goods and technical textiles.
• ShangGong Industrial Sewing Equipment Core Chinese industrial sewing equipment brand originating from 1965, offering standardized industrial sewing machines with intelligent manufacturing capabilities (e.g., DUKEPU 261, DUKEPU 272, M-TYPE GAMMA).
• Gemsy Industrial Sewing Machines Industrial sewing machine brand originating from 1994, serving domestic and international markets with standardized industrial sewing machines.
• Sonotronic Ultrasonic Welding Equipment German ultrasonic welding equipment manufacturer (founded 1974, acquired August 2023), specializing in non-standard plastic welding machines, robotic flexible welding machines, ultrasonic generators, and ultrasonic welding solutions for automotive, packaging, food, textile, medical and environmental industries.
• Butterfly Household Sewing Machines Heritage household sewing machine brand originating from 1919, one of China's most recognized home sewing machine brands, sold through consumer retail and e-commerce.
• Richpeace CAD Software and Special Programmable Equipment CAD software developer (established 1992) and manufacturer of special programmable equipment including industrial cutting machines, embroidery machines and mask machines, operating through Shanggong Fuyi Intelligent Manufacturing (Tianjin).
• Feier Automotive Interior Components Automotive parts brand (established 2003) specializing in automotive interior parts including headrests, seat back panels, dashboards, instrument panels and safety airbags, with production bases across China serving BYD, Audi, BMW, Mercedes-Benz, SAIC, NIO, XPeng, Li Auto and Geely.
• ICON A5 Carbon Fiber Light Sport Aircraft American light sport aircraft brand (established 2006) producing the ICON A5 amphibious carbon fiber light sport aircraft; assets acquired in 2024 through SGIA (Shanggong Group Investment America Inc.).
• Flight Design General Aviation Aircraft German general aviation aircraft manufacturer (established 1988); effective assets acquired in April 2025 through US subsidiary for carbon fiber composite aircraft technology.
• Beisler Industrial Sewing Machines Industrial sewing machine brand originating from 1949, serving the footwear and leather goods industry; acquired as part of the PFAFF group.
• Shensi Third-Party Logistics Services Third-party logistics enterprise established 2003 providing integrated logistics services through the 'Shensi Freight Network' transport capacity trading platform, covering home appliances, paper, chemical fiber, tires, photovoltaics, FMCG, automobiles and industrial equipment sectors in asset-light 'vehicle-free carrier' mode.

Quantifiable outcome

• E-CON sustainable sewing solution reduces energy consumption by 25% compared to similar digital competitors
• +6 more outcomes

Named customers13 records

Segments13 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Jiangsu Sumeida Light and Textile International Trade Co., Ltd. (江苏苏美达轻纺国际贸易有限公司)minorStrategic or Co-development Partner · 18 January 2026Visit by Jiangsu Sumeida Light and Textile leadership in January 2026 to explore cooperation in textile and apparel manufacturing technology.
• Weihai Guangwei New Energy Materials Co., Ltd. (威海光威能源新材料有限公司)coreStrategic or Co-development Partner · 18 September 2025Shanggong Feiren General Aviation (Weihai) Co., Ltd. entered into an investment and cooperation agreement with Weihai Guangwei New Energy Materials Co., Ltd. to jointly establish a joint venture focusing on carbon fiber composite structural parts R&D and manufacturing. Guangwei is a globally leading carbon fiber composite materials enterprise based in Weihai, a major carbon fiber industry hub in China.
• Weihai High-Tech Zone Management Committee (威海高区管委会)coreStrategic or Co-development Partner · 18 May 2025Shanggong Group signed an investment cooperation agreement with the Weihai High-Tech Zone Management Committee for the carbon fiber composite structural parts and light aircraft manufacturing project. The project is planned on approximately 103 acres in the Weihai High-Tech Industrial Development Zone, which already hosts a 3,800-acre low-altitude equipment industrial park.
• Flight Design GmbHcoreTechnology or Integration · 30 April 2025In April 2025, Shanggong Group completed the acquisition of effective assets from German aviation manufacturer Flight Design GmbH (established 1988) through its US subsidiary. Flight Design is a major German general aviation aircraft manufacturer. This acquisition is part of Shanggong's strategy to build a 'Europe + North America + China' trilateral coordination pattern for light aircraft manufacturing.
• Shanghai Federation of Industry and Commerce Textile and Apparel Chamber (上海市工商联纺织服装商会)minorStrategic or Co-development Partner · 19 December 2024Strategic cooperation agreement signed at the 20th Shanghai International Textile Industry Exhibition to collaborate on industry development and market opportunities.
• Guizhou Textile Industry Development Group Co., Ltd. (贵州省纺织产业发展集团有限责任公司)coreStrategic or Co-development Partner · 22 June 2024Visit on June 22, 2024 by Chairman Wang Chao to explore cooperation in southwestern textile and apparel industry development. Both parties plan to establish an integrated operations platform to coordinate sales, service, and production, leveraging Guizhou's advantages in labor, energy, and policy while utilizing Shanggong's global brand network and end-to-end equipment capabilities.
• Bosideng Group (波司登集团)coreStrategic or Co-development Partner · 12 June 2024Deepening cooperation established on June 12, 2024 for down jacket intelligent manufacturing. Bosideng's Vice President and Supply Chain GM visited Shanggong Group to explore technology integration for garment production, aiming to build a new benchmark for down jacket smart manufacturing.
• Jiangsu Sunshine Group (江苏阳光集团有限公司)coreStrategic or Co-development Partner · 17 January 2023Strategic partnership signed January 17, 2023 for intelligent manufacturing in wool and apparel. Sunshine Group is a large comprehensive enterprise in wool and apparel, and a gold supplier for many internationally renowned brands. Approximately 40% of Sunshine's production equipment is from Shanggong Shenbei (over 50% in value). A 2022 joint project was fully designed and executed by Shanggong. Cooperation covers business exchange, technical support, resource sharing, and joint development of Industry 4.0 garment factories.
• HoneywellminorStrategic or Co-development Partner · 1 January 2018Strategic partnership established in 2018 focusing on vertical industrial chain integration and jointly creating an intelligent logistics ecosystem. Shanghai Shensi Enterprise Development (Shanggong Group's logistics subsidiary) partnered with Honeywell for technology integration in logistics operations.
• Donghua University (东华大学)minorStrategic or Co-development PartnerAcademic partnership for internship and employment guidance; joint lecture on 'Career Planning and Internet Celebrity Economy' with Donghua University and Shanghai Butterfly Chain Clothing Digital Technology Co., Ltd. Part of the 'Butterfly Angel' campus recruitment program.
• ICON Aircraft Inc. (美国ICON飞机公司)coreTechnology or IntegrationIn 2024, Shanggong Group's US subsidiary SGIA acquired relevant assets from ICON Aircraft Inc., extending the company's business from carbon fiber composite structural equipment to manufacturing of carbon fiber lightweight sports aircraft. ICON A5 is an amphibious light sport aircraft with carbon fiber construction.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Lectra: France-based provider of CAD/CAM and cutting solutions for apparel, automotive interiors and technical textiles. Competes with Shanggong's Richpeace CAD/cutting and CNC sewing workstation offerings in digital fabric processing.

Broad incumbents

• Emerson (Branson Ultrasonics): Large industrial conglomerate whose Branson Ultrasonics division is a global leader in ultrasonic welding and plastics joining. Overlaps with Sonotronic across automotive, packaging, medical and environmental applications.
• Toyota Industries: Japan-based diversified industrial group with significant textile machinery and industrial equipment operations. A broader incumbent whose textile machinery segment competes with Shanggong's industrial sewing portfolio.
• Faurecia: France-based global automotive interior and seating supplier. Comparable end-market exposure to Shanggong Feier for automotive interiors at major OEMs including BYD, BMW, Mercedes and others.

Direct peers

• Pegasus Sewing Machine Manufacturing: Japan-based specialist in industrial sewing machines for apparel and knitwear. Closely comparable product portfolio to Shanggong's Mauser, Beisler and ShangGong product lines.
• Brother Industries: Japan-based sewing machine and industrial equipment conglomerate with significant industrial sewing operations. Competes with Shanggong in industrial sewing for apparel, automotive interior and general industrial textiles.
• Cirrus Aircraft: US-based light sport and personal aircraft manufacturer. Direct comparable to Shanggong's ICON Aircraft and Flight Design light sport aircraft businesses.
• Juki Corporation: Japan-based global manufacturer of industrial sewing machines for apparel, automotive and industrial textile applications. Direct competitor to Shanggong's Dürkopp Adler, PFAFF Industrial and ShangGong brands across the same customer base.
• Tajima Industries: Japan-based embroidery and multi-head sewing machine maker with extensive industrial textile footprint. Closely overlaps Shanggong's Richpeace embroidery and CNC sewing workstation offerings.
• Hermann Ultraschallstechnik: Germany-based manufacturer of ultrasonic welding systems for plastics, automotive, packaging, medical and textile applications. Most direct competitor to Shanggong's Sonotronic subsidiary in the ultrasonic welding niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sgsb-group-co-ltd-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shanggong Group