Schulte

What Schulte does

Schulte Home GmbH & Co. KG is a family-owned German manufacturer founded in 1921 by Josef Schulte in Sundern, North Rhine-Westphalia. The company designs, produces, and sells shower enclosures (Duschkabinen), shower trays, bathtub screens, shower systems, shower back walls, bathtubs, and designer radiators, with the core technical capability being in-house production of tempered safety glass (ESG) to DIN EN 12150, including the proprietary fixil and duoxil hydrophobic nano-coatings. The product portfolio is tiered from entry-level (Sunny, Alexa Style 2.0) through mid-range (Trend 2.0, Garant 2.0, Kristall/Trend) to premium custom lines (Diora, MasterClass, Toura, Davita), with custom Sondermaß (bespoke sizing) supported by an in-house configurator model.

Schulte operates a direct-to-consumer e-commerce business as its primary channel through schulte.de, complemented by a physical showroom and factory outlet (Werksverkauf/Ausstellung) in Sundern. Revenue is generated from one-off product sales (price band roughly €279 to over €3,100, including 19% VAT), branded add-ons (fixil/duoxil coatings, ExpressPlus 72-hour delivery), and professional services billed as add-ons including measurement (Aufmaß), installation (Montage), and the newer Dusche sanieren shower renovation offering. The customer base is primarily individual German homeowners, with a secondary object/B2B motion serving hotels, sports clubs, holiday parks, and senior care facilities.

The company holds no external investment, has no subsidiaries, and remains privately held under a GmbH & Co. KG structure. It markets through its own website, SEO, email newsletter, paid search, YouTube installation videos, and third-party review platforms (TrustedShops, Trustpilot, Kununu), while emphasizing a 100+ year Made in Germany heritage and a 10-year manufacturer warranty as core trust signals. A co-branded SCHÖNER WOHNEN-Kollektion extends the assortment into adjacent bathroom categories.

Name

Schulte

Legal name

Schulte Home GmbH & Co. KG

Website

https://schulte.de

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

1–10 employees

Short description

Schulte Home GmbH & Co. KG is a German family-owned manufacturer, founded 1921 in Sundern, that designs and sells shower enclosures, shower trays, bathtub screens, and bathroom accessories primarily to individual German homeowners through direct-to-consumer e-commerce, with in-house glass production and installation services.

Ownership category

akta.pro rank

Product category

Bathroom Fixtures

NAICS

Glass and Glazing Contractors (23815), Flat Glass Manufacturing (327211)

SIC

Glass Products, Made Of Purchased Glass (3231), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Shower Remodel & Installation (Walk-in, Tile, Glass Enclosures) (HSAPABAB)

akta.pro secondary industries

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD), Shower Door & Glass Treatment (Soap Scum Removal/Water Repellent Coating) (HSAEALAG)

Keywords

• Shower enclosures
• Bathroom fixtures
• Shower trays
• Tempered safety glass
• Designer radiators

Headquarters

HQ city

Sundern

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - E-commerce: Direct consumer sales of shower cabins, shower trays, bathtub attachments, shower systems, design radiators, and accessories through the company's online shop. Products are sold with pricing visible on the website, including VAT.
2. Professional Services: Measurement (Aufmaß), installation (Montage), and shower renovation (Dusche sanieren) services offered as add-ons to product purchases.
3. Showroom/Factory Outlet Sales: In-person sales through the exhibition and factory outlet (Werksverkauf/Ausstellung) location.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Schulte Home GmbH & Co. KG designs, manufactures, and sells shower enclosures (Duschkabinen), shower trays (Duschwannen), shower back walls (Duschrückwände), shower systems (Duschsysteme), bathtub attachments (Badewannenaufsätze), bathtubs and whirlpools, and designer radiators primarily to end-consumer homeowners via its own e-commerce shop (schulte.de) and a physical showroom/factory outlet in Sundern, Germany. Production is anchored in an in-house tempered safety glass (ESG) facility, and premium lines ship with the company's proprietary fixil or duoxil nano-coating glass seal and optional on-site measurement and installation services.

Product overview

Schulte is a family-owned German bathroom products company founded in 1921, specializing in shower enclosures and bathroom solutions. The product portfolio centers on Duschkabinen (shower enclosures) available in multiple series tiers: premium luxury lines (Diora, MasterClass, Toura, Davita), mid-range elegant options (Garant 2.0, Alexa Style 2.0), and modern designs (Trend 2.0, Kristall/Trend, Sunny). Supporting products include Duschwannen (shower trays) in various materials (Sanitär-Acryl, Mineralguss), Duschrückwände (shower back walls) with decorative finishes, Duschsysteme (shower systems), Badewannenaufsätze (bathtub attachments), Badewannen (bathtubs/whirlpools), and Design-Heizkörper (designer radiators). The company operates its own glass production facility in Sundern, NRW, and offers comprehensive services including measurement, delivery, and installation. A co-branded SCHÖNER WOHNEN-Kollektion extends the portfolio with coordinated bathroom products.

Differentiator

Problem solved

Functional benefit

Brands

• Diora: Premium/custom shower cubicle series with individual custom manufacturing, 8mm glass thickness, frameless design with invisible hinges, includes fixil glass seal as standard.
• MasterClass
• Toura
• Garant 2.0
• Trend 2.0
• Kristall/Trend
• Sunny
• Davita
• Alexa Style 2.0
• SCHÖNER WOHNEN-Kollektion
• fixil
• duoxil

Products and services

• Diora shower enclosure Premium luxury-class shower enclosure with frameless design, 8mm ESG safety glass, no wall/connection profiles, configurable hinges in chrome or stainless steel, fixil glass seal, bespoke sizing, and full manufacturer service including measurement, delivery, and installation. Targeted at design-conscious end-consumer and premium commercial buyers.
• MasterClass shower enclosure Luxury-class shower enclosure series featuring inward-facing hinges for a seamless, high-quality appearance.
• Toura shower enclosure Exclusive shower enclosure series with clear lines and no visible screws, 8mm ESG safety glass, and minimalist frameless design that integrates into bathroom aesthetics.
• Davita shower enclosure Luxury-class custom shower enclosure made to measure from real ESG glass (DIN standards) with 8mm glass thickness, frameless construction, fixil nano-coating and optional duoxil dual-layer coating; includes measurement, installation, and service.
• Garant 2.0 shower enclosure Elegant shower enclosure series with a discreet look thanks to elegant profiles, available in corner entry, niche, and walk-in configurations.
• Trend 2.0 shower enclosure Modern shower enclosure series with dominant, all-around profiles for a striking look, including Drehpunkttür (pivot door) and other door systems.
• Kristall/Trend shower enclosure Modern shower enclosure series in versatile design, available in round, quadrant, and sliding-door configurations.
• Sunny shower enclosure Entry-level shower enclosure series featuring pivot-sliding door technology, available as corner entry and niche configurations with various glass options.
• Alexa Style 2.0 shower enclosure Mid-range shower enclosure series with modern styling, available in corner entry, walk-in, and other configurations.
• Shower trays (Duschwannen) Shower bases in square, rectangular, round, pentagonal, and semicircular shapes, made of Sanitär-Acryl (sanitary acrylic) or Mineralguss (solid surface) with flat or extra-flat entry heights for barrier-free installation.
• Shower back walls (Duschrückwände) Decorative shower wall panels in Softtouch, Hochglanz, Dekor, Foto, Individuell, and Farbe finish series, plus the SCHÖNER WOHNEN-Kollektion.
• Shower systems (Duschsysteme) Complete shower systems with single-lever mixer, thermostat with 38°C safety stop, thermostat with shelf, diverter, and combined variants.
• Bathtub attachments (Badewannenaufsätze) Glass bathtub shower screens in 1-piece, 2-piece, and 3+ piece configurations, with optional adhesive mounting for drill-free installation.
• Bathtubs and whirlpools Bathtubs and whirlpool systems for bathroom installation.
• Designer radiators (Design-Heizkörper) Designer radiators including bathroom radiators (Badheizkörper), living space radiators (Wohnraumheizkörper), and electric towel warmers (Elektrische Handtuchwärmekörper).
• Complete shower cabins (Komplettduschkabinen) Fully equipped shower enclosures with all fittings included, available in standard sizes such as 80x80cm and 90x90cm for various installation situations.
• SCHÖNER WOHNEN-Kollektion Co-branded exclusive collection of coordinated bathroom products: shower systems, washbasins, washbasin faucets, WCs, WC seats, radiators, hand showers, shower hoses, shower thermostats, bathtub thermostats, shower back walls, and shower enclosures.
• Spare parts and accessories (Ersatzteile & Zubehör) Replacement parts and accessories for all Schulte product lines including shower enclosures, bathtub attachments, shower systems, shower back walls, bathtubs/whirlpools, designer radiators, shower trays, washbasins, and WCs.
• ExpressPlus 72-hour delivery service Express delivery service enabling many shower enclosures to be delivered within 72 hours, compared to the standard 10-day delivery window.
• Measurement (Aufmaß) and installation (Montage) services In-house service technicians provide on-site bathroom measurement (Aufmaß) and shower installation (Montage), plus a new Dusche sanieren shower renovation service, bookable online via service forms. Sold alongside enclosure purchases.

Quantifiable outcome

• 10-year manufacturer warranty offered on products
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kermi: Kermi is a German manufacturer of shower enclosures and designer radiators, directly overlapping with Schulte across both product categories and DACH distribution. Comparable in vertical integration, configurator-based DTC, and premium/luxury sub-brands (Kermi EXTRA, Kermi Diga).
• Artweger: Austrian family-owned shower enclosure and bathtub screen manufacturer with overlapping premium frameless product lines (Walk-In series) and similar DACH distribution; regional/national competitor in shared geographies.
• HÜPPE: HÜPPE is a German legacy manufacturer of shower enclosures (now part of dormakaba Group), a direct competitor across walk-in, sliding, and frameless premium cubicles, with comparable OEM-style object business and broader scale advantage.
• Duscholux: Duscholux is a Swiss/German shower enclosure specialist competing head-to-head with Schulte in frameless and walk-in premium enclosures; comparable in direct-to-consumer configurator model and B2B project business in DACH.
• HSK Duschkabinenbau: HSK is a German specialist manufacturer of shower enclosures headquartered in Halver, with a comparable tiered product range (entry to premium), in-house aluminum and glass processing, and direct B2B/C sales — a near-twin competitor to Schulte in the German shower cubicle market.

Broad incumbents

• Duravit: Large publicly listed German bathroom manufacturer (ceramics, tubs, shower trays, enclosures, wellness) — broader portfolio and much greater scale; competes with Schulte on premium shower enclosures and complete-bathroom positioning.
• Hansgrohe: Premium German shower and fittings brand with strong brand equity in DACH; overlaps with Schulte in shower-system mixers, thermostats, and co-marketing via lifestyle/home magazines (AXOR/Schöner Wohnen analogues).
• Ideal Standard: Major international bathroom brand offering shower enclosures, brassware, and ceramics with strong project/B2B presence across Europe — competes with Schulte's object business and on showroom-tier enclosures.
• Villeroy & Boch: Listed German/European premium bathroom brand with wide showroom distribution and complete-bathroom range, including shower enclosures — directly comparable on premium-tier positioning and the SCHÖNER WOHNEN-style co-brand/advertising play.

Regional players

• Koralle: German manufacturer of shower enclosures and bath screens with overlapping mid-range product positioning (e.g., Koralle 3P, Easy), serving similar DACH trade and retail channels as Schulte.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schulte