XV de Piracicaba

What XV de Piracicaba does

XV de Piracicaba (legal name: Esporte Clube XV de Novembro de Piracicaba) is a Brazilian football club founded on November 15, 1913, in Piracicaba, São Paulo. The club is organized as a civil association (associação civil) under Brazilian law, governed by a Deliberative Council (30 effective members serving 4-year terms), a Fiscal Council, and an Executive Board led by a President and Vice-President elected for 2-year terms. Its core operations consist of a professional men's football team competing in the Campeonato Brasileiro Série D and the Campeonato Paulista, alongside a youth development academy branded "DNA XV" that fields age-group teams at Sub-15, Sub-17, and Sub-20 levels, with approximately 12% of revenue reinvested into formation. The club is headquartered at the Estádio Municipal Barão da Serra Negra, which also hosts two physical retail units (XV Mania Barão and Casarão) and an amphitheater used for governance assemblies.

The club's revenue model is diversified across five streams: matchday revenue (ticket sales at Estádio Barão da Serra Negra), corporate sponsorships (including Unimed Piracicaba, Raízen, Biotrop, Amatools, Poty, Uniodonto, Drogal, Savegnago, Coplacana, and Kappa), merchandise sales through the XV Mania online store (xvmania.com.br), broadcasting and participation rights from national and state competitions, and tax-deductible project funding captured via the Lei de Incentivo ao Esporte (sports incentive law) channeled through the Associação Amigos do XV (AAXV). Membership and fan programs include Sócio Plus, Nota XV, and Sócio Torcedor tiers. The club makes no public disclosure of ticket, merchandise, or membership pricing.

The customer base is a single horizontal segment: residents and supporters of Piracicaba and the surrounding São Paulo state interior, with the club positioning itself as the largest fanbase in the interior region. Fan engagement is driven through official social media accounts on Instagram, Facebook, YouTube, Twitter/X, TikTok, and WhatsApp, plus a newsletter and a news section on xvpiracicaba.com.br. In 2016, the club became the first in its history to obtain the CBF "Certificado de Clube Formador" (Club Formateur certification), granting guarantees over athletes developed in-house, and adhered to PROFUT in 2015 to restructure past debts. As of 2026, the club operates roughly 51-100 employees across its professional football, youth academy, administrative, and retail functions.

Name

XV de Piracicaba

Legal name

Esporte Clube XV de Novembro de Piracicaba

Website

https://xvpiracicaba.com.br

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

51–100 employees

Short description

XV de Piracicaba is a Brazilian football club founded in 1913 and based in Piracicaba, São Paulo. It operates a professional team in the Campeonato Brasileiro Série D and a youth academy (DNA XV), generating revenue from matchday sales, sponsorships, merchandise, broadcasting, and sports incentive law funding.

Ownership category

akta.pro rank

Product category

Professional Football Club Operations

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Professional football club
• Youth football academy
• Football matchday tickets
• Sports merchandise retail
• Supporter membership program

Headquarters

HQ city

Piracicaba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Matchday Revenue: Revenue from ticket sales for home matches at Estádio Municipal Barão da Serra Negra
2. Sponsorship: Corporate sponsorships including Unimed, Biotrop, Amatools, Raízen, Poty, Uniodonto, Drogal, Savegnago, Coplacana, and Kappa
3. Merchandise and Retail: Sale of club merchandise through the XV Mania store (xvmania.com.br)
4. Broadcasting Rights: Revenue from participation in national competitions (Campeonato Brasileiro Série D) and state championships
5. Sports Project Incentivated Funding: Projects funded via Lei de Incentivo ao Esporte (sports incentive law), enabling tax-deductible contributions from individuals and companies to fund youth development and stadium improvements

Distribution channels3 records

Marketing channels8 records

Core offering

XV de Piracicaba operates a professional men's football team competing in the Campeonato Brasileiro Série D and Campeonato Paulista, alongside a youth formation academy (DNA XV) running Sub-15, Sub-17, and Sub-20 teams. The club sells match tickets at Estádio Municipal Barão da Serra Negra, offers a supporter membership/socio program, and runs an official merchandise store (XV Mania) with both online and physical units.

Product overview

XV de Piracicaba is a Brazilian football club based in Piracicaba, São Paulo. The club operates its main professional football team (Elenco Profissional) competing in national and state championships, along with youth development teams (DNA XV Sub-15, Sub-17, and Sub-20). The organization also maintains a merchandise store (XV Mania), manages its home stadium (Estádio Municipal Barão da Serra Negra), and operates a transparency portal for governance and financial reporting. The club utilizes Lei de Incentivo ao Esporte for project funding.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Football Team (Elenco Profissional) Professional men's football team competing in Campeonato Brasileiro Série D and Campeonato Paulista, with home matches played at Estádio Municipal Barão da Serra Negra in Piracicaba. Targeted at local fans, regional supporters, and football spectators.
• DNA XV Youth Formation Academy (Sub-15, Sub-17, Sub-20) Youth football academy operating three age-category teams (Sub-15, Sub-17, Sub-20) under the DNA XV brand, developing local youth athletes for professional football. Backed by CBF Clube Formador certification and approximately 12% of club revenue reinvestment.
• Supporter Membership Program (Sócio Plus, Nota XV, Sócio Torcedor) Tiered supporter membership program offered via the Eu Sou Torcedor platform, providing recurring member-based revenue and engagement for fans of XV de Piracicaba.
• XV Mania Merchandise Store Official merchandise retail operation for XV de Piracicaba branded apparel and memorabilia, operated online at xvmania.com.br and through physical store units at the Estádio Barão da Serra Negra complex (Unit Barão) and Casarão (Unit Casarão).

Quantifiable outcome

• Advancement to 3rd phase of Campeonato Brasileiro Série D 2026 securing national calendar for 2027

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Unimed PiracicabacoreOthersPrimary health insurance sponsor of the club, providing medical coverage for players and staff.
• RaízencoreOthersMajor energy and fuel company and sponsor of the club, supporting youth categories and professional team.
• Secretaria de Esportes, Lazer e Atividades Motoras de PiracicabacoreOthersMunicipal government sports secretariat partnering with the club for youth athlete development and shared use of sports facilities.
• Secretaria de Saúde do Município de PiracicabaminorOthersMunicipal health secretariat collaborating on athlete health and medical programs.
• Uniodonto PiracicabaminorOthersDental plan provider sponsoring the club.
• Associação Amigos do XV (AAXV)coreStrategic or Co-development PartnerThe AAXV is theFriends Association of XV de Piracicaba, which runs incentivated sports projects via Lei de Incentivo ao Esporte, raising funds for youth development and stadium improvements (project nº 2000815 for stadium renovation, with ~R$1 million approved in 2017).
• Governo Federal / Ministério do Esporte via Lei de Incentivo ao EsportecoreOthersFederal government sports ministry program allowing individuals and companies to direct a portion of income taxes to approved sports projects. Project DNA XV Sub-20 was presented via this program.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/xvpiracicaba
• YouTubeyoutube.com/@XVdePiracicabaTV
• Facebookfacebook.com/xvpiracicaba
• Instagraminstagram.com/xvpiracicaba
• TikToktiktok.com/@xvpiracicaba
• LinkedInlinkedin.com/company/esporte-clube-xv-de-novembro-de-piracicaba

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about XV de Piracicaba