Show Rental

What Show Rental does

Show Rental is a privately held Dutch audiovisual event production company headquartered in Hilversum, Netherlands, founded around 2003/2004 with more than 20 years of operating history. The company delivers integrated live-event production covering lighting, audio, video, LED, and show control, supported by 3D visualization and pre-programming of cues. It serves corporate event clients (conferences, kickoffs, internal meetings), award shows and galas, product launches, company celebrations, and broadcast/livestream productions across the Netherlands.

The company's offering is structured as six integrated services (3D Visualisatie & Pre-programming, Production Support, Content & Showcontrol, Technical Execution, Stage & Set Design, Concept & Design) applied across five event-type segments (Corporate Events, Award Shows, Product Lancering, Bedrijfsfeest, Broadcast/Livestream). Underlying technology relies on professional third-party systems such as L-Acoustics audio, Allen & Heath consoles, Pixera media servers, and Analog Way video switching. Differentiating capability is the pre-production workflow that digitally prepares and tests shows before on-site build, reducing setup time and on-site risk.

Show Rental generates revenue through project-based B2B engagements with custom quotes based on event scope, duration, technical complexity, and production scale; no standardized public pricing exists. Go-to-market is enterprise field sales combined with venue partnerships (e.g., preferred AV partner at STUDIO21) and indirect channels via event agencies (Buro van Oranje, Experience Experts, Jeanine Evers Evenementen, Carbon Events). Named clients include CBRE, Louwman, FCN, Gemeente Hilversum, Terberg, PostNL, Picnic, NOS, NIBC Bank, Funda, HP, and AVROTROS, indicating an enterprise-tier customer base without disclosed revenue concentration metrics.

Name

Show Rental

Legal name

Show Rental

Website

https://show-rental.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Show Rental is a Dutch audiovisual event production company based in Hilversum that delivers integrated lighting, audio, video, LED, and show control services for corporate events, award shows, product launches, company celebrations, and broadcast productions across the Netherlands.

Ownership category

akta.pro rank

Product category

Audiovisual Event Production

NAICS

Convention and Trade Show Organizers (561920), Motion Picture and Video Production (51211)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Motion Picture & Video Tape Production (7812)

akta.pro industry

PRIMARYTHAHAEAA

Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Event Production & Technical Services (AV, Staging, Lighting, Rigging)

SECONDARYMPAGAKAB

Lighting Design & Rental

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Event Production & Technical Services (Staging, Lighting, Sound)

Keywords

• Audiovisual event production
• Corporate event AV services
• Lighting sound video integration
• LED wall installation
• Show control production

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Event Production Services: B2B audiovisual production services for corporate events, award shows, product launches, and broadcasts. Revenue generated through project-based engagements with custom quotes based on event scope, duration, technical requirements, and production complexity.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Show Rental delivers complete audiovisual event production services for corporate events, award shows, product launches, company celebrations, and broadcast/livestream productions throughout the Netherlands. The company acts as a single full-service technical partner providing 3D visualization and pre-programming, production support, content and show control, technical execution of lighting/audio/video/LED/cameras, stage and set design, and concept and design from initial idea through on-site execution.

Product overview

Show Rental is an audiovisual event production company offering a unified portfolio of six integrated services: 3D Visualisatie & Pre-programming (digital design and simulation), Production Support (end-to-end coordination), Content & Showcontrol (live show direction and content management), Technical Execution (lighting, audio, video, LED, cameras), Stage & Set Design (physical stage and spatial design), and Concept & Design (visual and technical concept development). These services are applied across five market segments: Corporate Events, Award Shows, Product Lancering (product launches), Bedrijfsfeest (company celebrations), and Broadcast / Livestream. The offering functions as a full-service AV production capability rather than a software product with modules.

Differentiator

Problem solved

Functional benefit

Products and services

• 3D Visualisatie & Pre-programming Digital design and simulation of events before on-site setup, including stage, LED, lighting positions, sightlines, routing, and scale. Pre-programming prepares light cues, animations, and show moments digitally to reduce on-site build time and prevent last-minute changes. Target customers: corporate clients, event agencies, and producers preparing high-complexity live events.
• Production Support Coordination between creation, organization, and technology from early planning stages through execution, providing overview, structure, clear communication, and acting as a single point of contact linking clients, event agencies, and producers. Target customers: corporate clients and event agencies needing a single accountable technical partner.
• Content & Showcontrol Development and optimization of content such as LED animations, graphic packages, and playback systems synchronized with live show timing; on-site show direction ensuring precise cue execution, audio-visual synchronization, and full control over playback systems and show flow. Target customers: award shows, product launches, and galas requiring timecode-synchronized content.
• Technical Execution Full technical delivery of live events covering lighting, audio, video, LED, and cameras, with continuous monitoring, real-time adjustment, and seamless coordination of all disciplines as a single integrated system. Target customers: corporate events, award shows, product launches, company parties, and broadcasts across the Netherlands.
• Stage & Set Design Visual and spatial translation of event concepts through design of stages and settings where form, material, lighting, and LED unify into a coherent whole, considering sightlines, depth, scale, and both aesthetic and technical requirements. Target customers: corporate clients and agencies seeking combined creative and technical set design.
• Concept & Design Translation of event goals into visually and technically strong concepts where space, technology, and experience form one unified plan, covering material choices, color use, sightlines, audience layout, and ensuring designs are both creative and technically grounded. Target customers: corporate clients and agencies seeking unified concept-to-execution design.
• Corporate Events Production AV total solutions for corporate events including conferences, seminars, internal meetings, and business events, supporting with lighting, audio, video, and LED that provide focus, clarity, and impact aligned with brand identity. Target customers: enterprises and organizations hosting professional business events.
• Award Shows Production Complete audiovisual production for award shows, galas, and prize ceremonies with attention to timing, dynamism, and atmosphere that matches the grandeur of the evening, supporting presenters, nominees, and audience in a fluid show experience. Target customers: organizers of award ceremonies, galas, and recognition programs.
• Product Launch Production (Product Lancering) Product launch events building to the unrevealing moment, combining dynamic lighting, high-end audio, LED solutions, and coordinated cues, from intimate reveals to large-scale brand activations, supported by 3D visualization and technical realization from render to reality. Target customers: automotive, consumer goods, and brand teams executing product reveals and brand activations.
• Company Celebration Production (Bedrijfsfeest) Audiovisual total experience for company celebrations, translated with creative lighting design, powerful audio, and visual elements to create atmosphere ranging from intimate and elegant to exuberant and energetic. Target customers: corporate clients hosting anniversaries, employee events, and festive gatherings.
• Broadcast / Livestream Production Professional livestream and broadcast solutions including high-quality audio, video, lighting, and direction, ensuring stable connections, clear intelligibility, and a visual style that matches the brand or event for both in-venue and remote audiences. Target customers: organizations running hybrid events, talkshows, online conferences, and television productions.

Quantifiable outcome

• Reduction in on-site setup time through pre-programming and 3D visualization
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Live LegendscoreTechnology or Integration · 5 November 2025Collaboration on FCN Jewel Awards production at Het Concertgebouw. Live Legends provided content and showcontrol services while Show Rental handled technical execution. This partnership combines creative content development with technical production expertise for seamless show delivery.
• PolycastcoreTechnology or Integration · 5 November 2025Partnership for camera registration on FCN Jewel Awards at Het Concertgebouw. Polycast provided professional camera services while Show Rental managed overall audiovisual production and show control coordination.
• STUDIO21coreStrategic or Co-development PartnerShow Rental is the preferred AV partner of STUDIO21 venue, providing consistent audiovisual production services for events at this location. This preferred partner status provides steady work and established operational procedures at the venue.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Backbone International: Dutch event and production services company covering AV, staging and content creation for corporate events across the Netherlands and Europe. Comparable to Show Rental on customer segment, integrated production model, and project-based professional services revenue.
• Stagelight: Dutch AV production and rental specialist for corporate events, conferences and live shows. Comparable to Show Rental as a domestic competitor offering integrated AV production services to similar enterprise and agency clients.
• Rent-All: Netherlands-based AV and event equipment rental house with lighting, audio, video and LED inventory serving corporate and live event markets. Comparable to Show Rental on Dutch enterprise customer base and AV rental-plus-production service model, though with a heavier rental-shop orientation.
• Beam Systems: Netherlands-based AV and event technology provider delivering lighting, sound, video and stage solutions for corporate events. Comparable to Show Rental on customer segment (Dutch corporate/agency clients), service scope and event-production orientation.
• Mansveld Expotech: Dutch supplier of AV, presentation and event technology equipment with production services for corporate events and conferences. Comparable to Show Rental on Netherlands-focused enterprise customer base and combined equipment-plus-service delivery model.
• Habraken Verhuur: Dutch AV and event equipment rental and production company serving corporate events, festivals and broadcasts in the Netherlands. Closely comparable to Show Rental in geography, customer base (Dutch enterprise and event agencies), and integrated AV service model.
• Ampco Flashlight Group: Dutch-origin AV production and rental group offering lighting, audio, video and rigging for live events across Europe. Directly comparable to Show Rental as a Dutch-headquartered, full-service AV event production competitor, though operating at significantly larger scale and broader geographic reach.

Broad incumbents

• Christie Lites: Large-scale North American and European lighting and rigging rental and production company serving live events, corporate shows and broadcast. Comparable to Show Rental on lighting and staging services for live productions, but at substantially larger scale and broader geographic footprint.
• PRG (Production Resource Group): Global AV production and rental company serving live events, broadcast, theatre and corporate productions across dozens of markets. Comparable to Show Rental on core AV production services but operates as a much larger, multi-region incumbent with significantly broader inventory.
• NEP Group: Global broadcast and live event production services group with extensive AV, LED, and outside broadcasting capabilities. Comparable to Show Rental on AV production and broadcast/livestream work but as a much larger incumbent serving sports, entertainment and corporate clients worldwide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/show-rental

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Show Rental