The Jeanie Johnston

What The Jeanie Johnston does

The Jeanie Johnston is a private, for-profit heritage tourist attraction operating a 1:1 replica of the original 1847 Irish Famine ship, permanently moored at Custom House Quay in Dublin's Docklands. Its core product is a 50-minute guided tour of the ship, led by in-person guides and supported by a Master Mariner Children's Trail and a curriculum-aligned School Tours program targeted at primary and secondary students. Ancillary revenue is generated through branded merchandise (mugs, t-shirts, tote bags) distributed via the adjacent EPIC Museum gift shop, and through a bundled combo ticket with EPIC The Irish Emigration Museum priced from €18 (child) to €34 (adult).

The underlying technology is principally physical: a wooden tall ship constructed 1999–2002 by over 300 shipwrights at Blennerville, Co. Kerry, using traditional techniques (Irish oak frames, larch planking, Iroko and Oregon Pine decks and masts) overlaid with modern navigation and safety systems. The supporting digital footprint is a WCAG 2.1 AA-conformant website with online ticketing (tickets.jeaniejohnston.ie), supplemented by Instagram, Facebook, YouTube, X, an email newsletter, and TripAdvisor presence. No app, API, or AI capabilities are offered.

The commercial model is event-driven B2C ticketing with supplementary group/education revenue. Pricing is unit-based: Adult from €16, Senior/Student from €13, Teenager from €12.50, Child (6–12) from €10.50, Infant free, with family packages from €36. Distribution is direct (website and on-site ticket office) plus reseller channels (EPIC combo, GetYourGuide). The customer base is broad and unsegmented — individual tourists, families, and school groups — with no disclosed enterprise anchor accounts. Cash is not accepted on-site (card only). The business is privately held with no disclosed funding, parent company, or financial reporting.

Name

The Jeanie Johnston

Legal name

The Jeanie Johnston

Website

https://jeaniejohnston.ie

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

The Jeanie Johnston is a Dublin-based heritage tourist attraction operating guided tours of a replica 19th-century Irish Famine ship permanently moored at Custom House Quay, serving individual tourists, families, and school groups through ticketed and combo admissions.

Ownership category

akta.pro rank

Product category

Heritage Tourism and Museum Attractions

NAICS

Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation, Water (4872), Scenic and Sightseeing Transportation, Water (487210)

SIC

Water Transportation (4400)

akta.pro primary industry

Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA)

Keywords

• Heritage tourism
• Famine ship tours
• Maritime museum
• Educational tours
• Irish emigration history

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: The primary revenue stream comes from selling tickets for guided tours of the Jeanie Johnston ship. Adult tickets start at €16, with various pricing tiers for seniors, students, teenagers, and children. Family packages and combo tickets with EPIC The Irish Emigration Museum are also available.
2. Gift Shop: The Jeanie Johnston Collection merchandise is sold through EPIC Museum Gift Shop, including mugs, t-shirts, and tote bags featuring the ship's imagery and branding.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Jeanie Johnston operates a replica 19th-century famine ship permanently moored at Custom House Quay in Dublin's Docklands, offering 50-minute guided tours that immerse visitors in the story of Irish emigration during the Great Famine. The core offering is the guided ship tour, supplemented by school tours with curriculum-linked programs, a children's Master Mariner activity trail, combo tickets with EPIC The Irish Emigration Museum, and branded merchandise sold through the EPIC gift shop.

Product overview

The Jeanie Johnston is a replica 19th-century famine ship serving as both a historical attraction and educational museum in Dublin's Docklands. The core offering is a 50-minute guided tour of the ship, supplemented by school tours with curriculum links, children's activity trails, and combo tickets paired with EPIC The Irish Emigration Museum. Merchandise branded with the Jeanie Johnston name is sold through the EPIC gift shop. The attraction focuses on telling the stories of Irish emigrants during the Great Famine, particularly the 2,500 passengers who crossed the Atlantic on the original Jeanie Johnston without losing a single life.

Differentiator

Problem solved

Functional benefit

Products and services

• The Jeanie Johnston Guided Tour
• Jeanie + EPIC Combo Tour
• School Tours
• Master Mariner Children's Trail
• Jeanie Johnston Collection Merchandise

Quantifiable outcome

• Zero deaths across 16 transatlantic crossings carrying 2,500 passengers
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• EPIC The Irish Emigration MuseumcoreStrategic or Co-development PartnerEPIC The Irish Emigration Museum is located across the road from the Jeanie Johnston. The two attractions offer combo tickets allowing visitors to experience both the Jeanie Johnston famine ship and the Irish emigration museum together. This partnership creates a comprehensive Irish emigration experience for visitors.
• Irish Family History CentreminorStrategic or Co-development PartnerLocated on-site within the historic CHQ Building, the Irish Family History Centre offers genealogy services for visitors interested in tracing their Irish ancestry.
• ParkRite IFSCminorOthersPre-book parking when booking tickets for preferential rates at the ParkRite car park in the IFSC, a few minutes' walk from the attraction.
• National Famine Museum StrokestownminorStrategic or Co-development PartnerThe National Famine Museum in Strokestown Park, Co. Roscommon is closely related to the Jeanie Johnston story. The National Famine Way trail connects Strokestown to Custom House Quay in Dublin, ending near the Jeanie Johnston.
• National Famine WayminorStrategic or Co-development PartnerThe National Famine Way is a 165km trail from Strokestown Park Estate to Custom House Quay Dublin. The Jeanie Johnston serves as the endpoint marker for this commemorative walking route.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Titanic Belfast: A large-scale maritime heritage attraction in Belfast centered on a historic ship narrative with guided tours, immersive exhibits, and ticketed entry. Comparable business model (paid heritage attraction built around a famous vessel) at significantly larger scale.
• Guinness Storehouse: Dublin's flagship paid heritage experience at St. James's Gate, combining self-guided tour, food/beverage, and gift shop. Comparable as a high-volume Dublin ticketed attraction with merchandising, but at very different scale and category.
• Vasa Museum: Stockholm's museum built around a preserved 17th-century warship, with a global reputation for maritime heritage storytelling. Comparable as a high-traffic, ship-as-museum ticketed attraction with strong school-group and tourist audiences.
• Cutty Sark (Royal Museums Greenwich): Preserved 19th-century clipper ship housed in a dry berth in Greenwich, operated as a ticketed heritage attraction. Highly comparable operating concept — preserved historic vessel turned into a paid museum experience.

Emerging players

• Viking Ship Museum (Roskilde): Danish maritime heritage museum displaying reconstructed Viking-era ships and offering boat-building and sailing experiences. Comparable maritime/heritage ticketed attraction, with a broader experiential offering (workshops, sailings) than a moored-replica model.

Direct peers

• Dunbrody Famine Ship: A replica 19th-century Irish famine ship moored in New Ross, Co. Wexford, offering guided tours on Irish emigrant history. The most directly comparable operation — same heritage narrative, same moored-replica-tour business model, same Irish diaspora audience.
• SS Great Britain: Brunel's preserved19th-century iron steamship in Bristol operating as a museum/heritage attraction with guided tours and educational programming. Closely mirrors the moored-replica ship-as-museum concept and curriculum-aligned education offering.
• EPIC The Irish Emigration Museum: Adjacent Dublin Docklands attraction and active combo-ticket partner focused on Irish emigration. Comparable as a Dublin-based, paid-entry heritage/educational museum serving tourist and school audiences — and a closer peer given the cross-promotion relationship.
• National Famine Museum (Strokestown Park): Irish heritage museum covering the Great Famine, connected to the Jeanie Johnston via the National Famine Way trail. Same subject matter, complementary rather than competing, and an active cross-promotion partner.

Others

• Jeanie Johnston (operator context): Dublin Docklands tourism cluster: Listed here only to anchor the operator's own cluster of partners — including the Irish Family History Centre on-site — which function as complementary ecosystem participants rather than direct competitors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/JeanieJohnston1
• YouTubeyoutube.com/channel/UC0gRx7R1HEfJH385HAo7TOA
• Facebookfacebook.com/Jeaniejohnstontallship
• Instagraminstagram.com/jeaniejohnston1
• LinkedInlinkedin.com/company/jeanie-johnston-tallship

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Jeanie Johnston