Liberty Shoes

What Liberty Shoes does

Liberty Shoes Limited is an Indian publicly traded footwear manufacturer and retailer, founded in 1954 in Karnal, Haryana by Dharam Pal Gupta, Purshotam Das Gupta, and Rajkumar Bansal as Pal Boot House with an initial capacity of four pairs per day. The company operates 13 sub-brands spanning formal men's (Fortune, Prefect), women's fashion (Senorita, AHA, Gliders), athleisure (Leap7X, Force 10, Healers), children's footwear (Lucy & Luke, plus Disney/Marvel Avengers licensed merchandise), industrial safety (Warrior), and seasonal/casual lines (Coolers, Freedom). Manufacturing capacity has scaled to 60,000 pairs per day across 5,000+ designs annually, and the company has extended into adjacent lifestyle categories through the Liberty Lifestyle perfume division. Geographic reach spans 25+ countries including a documented West Africa (Ghana) export footprint.

The revenue model is hardware sales across a multi-channel distribution architecture: 450+ company-operated and franchise exclusive showrooms, a 5,000+ dealer network, 100+ distributors, an owned e-commerce portal (libertyshoesonline.com), and marketplace partnerships with Amazon, Flipkart, and Jabong, supplemented by B2B OEM and institutional sales for industrial safety footwear. Pricing is unit-based with no disclosed tiered SaaS-style structure, spanning budget offerings (~₹399 flip flops) to premium formal shoes (~₹3,299+). Notable product-level technology includes air cushioned sole technology (Zeppelin/Force 10), LED laces, twist technology (Fortune), and wave massager thongs (Coolers). The company uses celebrity brand ambassadors (Ayushmann Khurrana and Rakul Preet Singh for LEAP7X, Karan Singh Grover for Warrior, Piyush Mishra for Independence Day campaigns) and operates an SAP enterprise stack for inventory and supply chain management.

Financially, Liberty reported FY26 revenue of ₹740.5 crore (up 9.5% YoY) with net profit of ₹11.19 crore (down 17.5% YoY) due to a 15.22% increase in total expenses, indicating margin pressure despite top-line growth. Q4 FY26 total income rose 13% YoY to ₹212.27 crore. The stock trades at ₹256.75 (April 2026), well below its 52-week high of ₹474.80. The company is promoter-controlled, has no evidenced institutional PE/VC capital, employs 1,001-5,000 people, and has transitioned to second-generation leadership under CEO Adesh Gupta and Executive Directors Anupam Bansal and Sunil Bansal.

Name

Liberty Shoes

Legal name

Liberty Shoes Limited

Website

https://libertyshoes.com

Company type

Public

Founded year

1954

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Indian footwear manufacturer and retailer with 13 sub-brands serving men, women, and children in formal, casual, athleisure, and industrial segments. Produces 60,000 pairs daily; distributes via 450+ showrooms, 5,000+ dealers, and e-commerce across 25+ countries.

Ownership category

akta.pro rank

Product category

Footwear Manufacturing and Retail

NAICS

Shoe Retailers (4582), Shoe Retailers (45821), Footwear Manufacturing (3162)

SIC

Retail-Shoe Stores (5661), Footwear, (No Rubber) (3140)

akta.pro primary industry

Casual & Lifestyle Footwear (CRAAACAB)

akta.pro secondary industries

Specialty Footwear Retail (Dance, Skate, Cleats, Bowling, etc.) (CRAAADAJ), Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG)

Keywords

• Footwear manufacturing
• Leather shoes
• Sports footwear
• Industrial safety shoes
• Branded footwear retail

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Footwear Product Sales: Primary revenue from manufacturing and selling footwear products across multiple brands including formal, casual, sports, and fashion footwear for men, women, and children through exclusive showrooms, franchise stores, dealers, and e-commerce channels.
2. E-commerce Sales: Direct-to-consumer online sales through owned e-commerce portal libertyshoesonline.com and marketplace platforms including Amazon, Flipkart, and Jabong.
3. Franchise and Dealership Revenue: Revenue from franchise stores and dealer network partnerships across India with over 5000 dealers and 450+ exclusive showrooms.
4. OEM and Institutional Sales: B2B revenue from OEM partnerships and institutional sales including industrial safety footwear.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Liberty Shoes manufactures and retails a complete range of family footwear through 13 sub-brands covering formal, casual, sports, athleisure, fashion, industrial safety, and children's segments, plus fragrances under Liberty Lifestyle. Products are produced at in-house facilities with 60,000 pairs/day capacity and distributed through 450+ exclusive showrooms, 5,000+ dealers, 100+ distributors, owned e-commerce, and major Indian marketplaces, reaching consumers across 25+ countries.

Product overview

Liberty Shoes operates as a comprehensive footwear company manufacturing and retailing multiple sub-brands across diverse segments. The portfolio includes athleisure (Leap7X), industrial safety (Warrior), formal men's (Fortune), women's fashion (Senorita, AHA), children's (Lucy & Luke), school footwear (Prefect), comfort casual (Freedom, Gliders), seasonal (Coolers), and sports (Force10, Healers). Additionally, the company has expanded into lifestyle products through Liberty Lifestyle fragrances. With a manufacturing capacity of 60,000 pairs per day and 5,000+ designs annually, Liberty serves men, women, and children across casual, formal, athletic, and industrial segments through 450+ exclusive showrooms and e-commerce channels.

Differentiator

Problem solved

Functional benefit

Brands

• Healers: Comfort-focused footwear brand.
• Leap7x
• Lucy & Luke
• AHA
• Prefect
• Warrior
• Freedom
• Coolers
• Gliders
• Fortune
• Senorita
• Force10
• Liberty Lifestyle

Products and services

• Healers Footwear Sub-brand offering comfort-focused and healing footwear designs for men, women, and kids.
• Leap7X Athleisure Footwear Athleisure sub-brand targeting younger, fashion-focused consumers with modern athletic-inspired footwear. Brand ambassadors Ayushmann Khurrana and Rakul Preet Singh appointed in September 2022.
• Lucy & Luke Children's Footwear Children's footwear sub-brand offering stylish and comfortable shoes for kids.
• AHA Footwear Sub-brand focused on accessible and trendy footwear for fashion-conscious women.
• Prefect School Footwear School footwear sub-brand offering formal and comfortable shoes for students.
• Warrior Industrial Safety Footwear Industrial safety footwear sub-brand for workplace and occupational use. Karan Singh Grover signed as brand ambassador in 2015.
• Freedom Casual Footwear Sub-brand offering casual and comfort footwear for everyday wear.
• Coolers Summer Footwear Summer and warm-weather footwear sub-brand featuring cooling and comfort elements, including the wave massager thongs 'Massuer' Collection launched in 2015.
• Gliders Casual Footwear Sub-brand offering casual leather shoes, canvas footwear, and lifestyle styles such as 'Fun Starters'.
• Fortune Formal Men's Footwear Formal men's footwear sub-brand featuring Oxfords, Moccasins, and Loafers with elegant styling, incorporating proprietary twist technology for enhanced comfort and flexibility.
• Senorita Women's Footwear Women's fashion footwear sub-brand with formal, casual, and fashion styles including strappy uppers and heels.
• Force10 Sports Footwear Sports and athletic footwear sub-brand for men, women, and kids featuring cushioned outsoles, including air cushioned sole technology in the Zeppelin by Force 10 collection.
• Liberty Shoes Avengers Collection (Disney/Marvel) Licensed Marvel Avengers superhero-themed kids' footwear launched under partnership with Disney in 2015.
• Liberty Lifestyle Perfumes Fragrance and lifestyle products sub-brand offering IFRA-certified perfumes for men and women.

Quantifiable outcome

• Revenue grew 9.5% to ₹740.5 crore in FY26 despite profit pressures from rising input costs
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Disney (Marvel)coreStrategic or Co-development PartnerLiberty Shoes partnered with Disney to launch Liberty Shoes Avengers Collection featuring Marvel superhero-themed footwear for children. This partnership leverages popular entertainment properties to drive kid's footwear sales.
• Karan Singh GrovercoreGTM or Marketing PartnerKaran Singh Grover serves as brand ambassador for Warrior, Liberty's industrial safety shoes range. This partnership helps position Warrior as a premium industrial footwear brand targeting working professionals.
• Ayushmann Khurrana and Rakul Preet SinghcoreGTM or Marketing PartnerCelebrity couple Ayushmann Khurrana and Rakul Preet Singh serve as brand ambassadors for LEAP7X, Liberty's athleisure brand. The partnership targets young, fitness-conscious consumers with modern active lifestyle footwear.
• Piyush MishraminorGTM or Marketing PartnerRenowned singer and lyricist Piyush Mishra collaborated with Liberty Shoes for Independence Day campaign 'Mera Joota Hindustani' and 'In the Name of Liberty' to build brand equity and emotional connection with consumers.
• SAPcoreTechnology or IntegrationSAP Private Edition recognition indicates Liberty Shoes has implemented SAP enterprise solutions for business operations, enabling better inventory management, supply chain optimization, and business intelligence capabilities.
• Amazon India, Flipkart, JabongChannel Partner/ Reseller/ DistributorLiberty Shoes has established marketplace presence on major e-commerce platforms including Amazon, Jabong, and Flipkart alongside their own online portal to maximize digital reach and accessibility for consumers across India.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Campus Activewear: Campus Activewear is one of India's largest sports and athleisure footwear brands, listed on Indian exchanges, with a D2C-anchored model. It is directly comparable to Liberty in the athleisure category where Leap7X and Force10 compete.
• Relaxo Footwears: Relaxo is a leading Indian branded footwear company (Sparx, Flite, Bahamas, Schoolmate) manufacturing and selling casual, sports and school footwear domestically and internationally. It is highly comparable to Liberty in product mix, distribution model and target mid-market Indian consumers.
• Action Shoes (Action Footwear): Action Footwear is an Indian branded footwear manufacturer with broad distribution across mass-market and mid-market segments including school and casual lines. It is closely comparable to Liberty's value-tier sub-brands and dealer-led distribution approach.
• Paragon Footwear: Paragon is one of India's largest footwear manufacturers focused on economy and mid-market casual, school and industrial footwear. It competes with Liberty across price-sensitive segments and shares a similar pan-India dealer/wholesale distribution model.
• Metro Brands: Metro Brands operates Metro, Mochi, Walkway and Crocs/FitFlop retail in India, competing with Liberty in the premium and mid-premium footwear segment. Its listed, multi-brand, multi-format model is closely comparable to Liberty's 13-sub-brand exclusive showroom strategy.
• Khadim's India: Khadim's is an Indian footwear manufacturer and retailer with a national exclusive showroom and dealer network targeting value and mid-market consumers. It directly competes with Liberty across price points and distribution formats.
• Asian Footwears: Asian Footwears is an Indian footwear manufacturer known for value-priced sports, casual and school shoes sold through intensive dealer/distributor reach. It is a direct competitor to Liberty's Force10, Healers and school footwear lines.
• Bata India: Bata India is the largest listed Indian footwear manufacturer-retailer with a similar pan-India exclusive showroom network and multi-segment portfolio (formal, casual, sports). It competes head-on with Liberty across mid-market price points and is the most directly comparable peer in the Indian footwear industry.

Broad incumbents

• Puma: Puma is a global sportswear and athleisure brand with significant Indian retail expansion. As a broad incumbent, it overlaps directly with Liberty's Leap7X and Force10 in the performance/athleisure segment but competes from a global brand and premium positioning.
• Skechers: Skechers is a global footwear major with growing presence in India through franchise and exclusive stores. As a broad incumbent, it competes with Liberty in the comfort and athleisure categories but with a wider international portfolio and brand positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/LibertyShoesLtd
• Facebookfacebook.com/libertyshoes
• LinkedInlinkedin.com/company/liberty-shoes-limited
• Instagraminstagram.com/libertyshoesltd
• Xx.com/LibertyShoesLtd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberty Shoes