Promix
- Company typePrivate
- Founded1996
- HeadquartersSão Paulo, Brazil
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Promix does
Promix is a Brazilian consumer goods brand specializing in powdered drink mixes (refresco em pó) and powdered gelatin desserts, operating since 1996 as a subsidiary within the Enova Foods diversified food and beverage group. The company manufactures and distributes multilitro-yield powdered beverages in four package formats (2L/80g, 5L/100g, 10L/250g, and 20L/400g) across ten fruit flavors including laranja, uva, maracujá, abacaxi, limão, morango, manga, caju, mix de frutas, and goiaba. A complementary Gelatina Promix line offers 6.5L-yield powdered gelatin in five flavors. Product formulations combine fruit pulp, vitamin C fortification, low sodium content, and an artificial sweetener blend (cyclamate, aspartame, acesulfame potassium, saccharin) to deliver low-calorie beverages with easy water dissolution and best-in-class yield per gram.
The company's core technology is powdered beverage formulation optimized for high yield and stable sensory profile at scale, produced across two manufacturing facilities in São Paulo state (Catanduva and Queluz) under a São Paulo corporate headquarters. Promix sells through three channels: a Brazil-wide retail store network (with a published 'Onde encontrar' locator) targeting household consumers; food service distributors supplying restaurants, industrial kitchens, and snack bars (primarily via the 20L SKU); and an export and private label/own-brand manufacturing program monetizing formulations for third-party brands. Pricing is unit-based with size-graded packaging tiers rather than subscription or recurring models.
The go-to-market combines traditional retail shelf presence with brand website content and organic social engagement on Facebook and Instagram, with no direct e-commerce transactional capability visible. The company targets two primary customer segments — household consumers seeking affordable, high-yield daily hydration for meals and gatherings, and commercial food service establishments requiring cost-effective, consistent-quality beverage inputs. Revenue is generated through one-time product sales plus licensing/royalty income from private label and export contracts.
Promix firmographics
Firmographics- Name
- Promix
- Legal name
- Promix
- Website
- https://refrescopromix.com.br
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Ownership category
- akta.pro rank
Promix industry classification
Industry- Product category
- Powdered Beverages
- NAICS
- Beverage Manufacturing (3121), Flavoring Syrup and Concentrate Manufacturing (31193)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Powdered & Instant Beverage Mix Manufacturing (Drink Mixes) (AFAFABAL)
- akta.pro secondary industry
- Beverage Concentrates, Syrups & Mixers Wholesale (AFAIAGAF)
Keywords
Where Promix is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
Promix business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Powdered drink mix sales: Sale of powdered drink mixes in various sizes (2L, 5L, 10L, 20L) and flavors to retail consumers and commercial establishments
- Private label/manufacturer partnerships: Export and private label manufacturing services for other brands wanting to use Promix formulations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer retail packaging - 2 liter yield |
| Unit Pricing | Pay-as-you-go | Family size packaging - 5 liter yield |
| Unit Pricing | Pay-as-you-go | Gathering/event packaging - 10 liter yield |
| Unit Pricing | Pay-as-you-go | Commercial/event packaging - 20 liter yield |
| Unit Pricing | Pay-as-you-go | Gelatin product line |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Promix product offering
Product offeringCore offering
Promix manufactures and sells powdered drink mixes under the Refresco em Pó Promix brand, offered in approximately 10 fruit flavors and four yield versions (2L, 5L, 10L, and 20L) that each reconstitute a different finished volume per package. The company also produces a Gelatina Promix line. Larger yield sizes (notably 20L) target household events, food service, restaurants, industrial kitchens, and export, while private-label and contract manufacturing round out the commercial offering.
Product overview
Promix is a Brazilian powdered drink (refresco em pó) brand and market leader in the multi-liter category, operating as part of the Enova Foods group since 1996. The product portfolio centers on powdered drink mixes made with fruit pulp and vitamin C, available in four yield versions (2L, 5L, 10L, and 20L) across 10 flavors (Laranja, Uva, Maracujá, Abacaxi, Limão, Morango, Manga, Caju, Mix de Frutas, and Goiaba). The company also offers a gelatin line (Gelatina Promix) in 5 flavors, yielding 6.5 liters per package. Products are manufactured in Catanduva, São Paulo, and distributed through economic packaging formats targeting both household and commercial/industrial kitchen segments.
Differentiator
Problem solved
Functional benefit
Brands
- Gelatinas Promix: Line of gelatin products in 6.5L yield format with 5 flavors (limão, uva, abacaxi, morango, maracujá).
- Refrescos Promix
Products and services
- Refresco em Pó Promix
- Gelatina Promix
Quantifiable outcome
- Best yield in the multilitro powdered drink category
- +1 more outcomes
Companies that use Promix
Customer profileSegments2 records
Ideal customer profiles3 records
Promix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Promix partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Enova Foodsparent_companyPromix is a brand within the Enova Foods corporate group. Enova Foods owns multiple food and beverage brands and manages the overall business operations including distribution, sales, and corporate communications for Promix.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Promix competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Promix social profiles
Digital presencePromix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Promix leadership team
Management profileNumber of profiles
Promix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Promix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Promix
What does Promix do?
Promix manufactures and sells powdered drink mixes under the Refresco em Pó Promix brand, offered in approximately 10 fruit flavors and four yield versions (2L, 5L, 10L, and 20L) that each reconstitute a different finished volume per package. The company also produces a Gelatina Promix line. Larger yield sizes (notably 20L) target household events, food service, restaurants, industrial kitchens, and export, while private-label and contract manufacturing round out the commercial offering.
Is Promix a public or private company?
Promix is a private company. It is classified as corporate owned and is currently operating.
When was Promix founded?
Promix was founded in 1996.
Where is Promix based?
Promix is headquartered in São Paulo, Brazil, in the Latin America region.
How does Promix make money?
Two revenue lines are on record. Powdered drink mix sales are the primary driver. The others are private label/manufacturer partnerships.
Does Promix have an API?
No public API is recorded for Promix.
What industry is Promix in?
Promix's product category is Powdered Beverages. Its primary akta.pro industry code is AFAFABAL, Powdered & Instant Beverage Mix Manufacturing (Drink Mixes), with a secondary code of AFAIAGAF, Beverage Concentrates, Syrups & Mixers Wholesale. Its NAICS code is 3121 and its SIC code is 2080.