Perel Group Oy

What Perel Group Oy does

Perel Group Oy, operating commercially as Perel Oy, is a privately held Finnish technical wholesale company founded in 1970 and headquartered in Hyvinkää, Finland (Torpankatu 28; business ID 0828238-0). The company imports and distributes a focused range of industrial products across six categories: electronics components (sensors, connectors, relays, power supplies, IOT modules), measurement and testing instruments (oscilloscopes, multimeters, installation testers, environmental meters), cleanroom products (laminar flow cabinets, furniture, PPE, cleaning supplies), production technology and ESD protection (pick-and-place machines, reflow ovens, ESD flooring and workstations, ionizers), lighting (LED components and fixtures), and IT/control-room solutions (KVM consoles with 1–32-port switches, monitor walls, 24/7-certified control-room chairs).

The company monetizes primarily through B2B product sales, supplemented by professional services including installation and commissioning, measurement-device calibration and repair, ESD audits and training, turnkey cleanroom design-and-build, factory automation integration, equipment rental, and buffer-storage logistics. GTM combines a gated B2B e-commerce storefront (kauppa.perel.fi) with named category sales specialists and logistics delivery via Posti and DB Schenker. Pricing is indicative on commodity items (e.g., KVM consoles in the €797–€1,750 band) but quote-based for complex solutions and services.

Perel serves Finnish industrial customers including electronics manufacturers, agricultural and forestry machinery producers, energy transmission operators, electrical wholesalers, semiconductor manufacturers, and engineering services firms, with named logos spanning Teleste, Hitachi, Valtra, Ponsse, Kemppi, Sonepar, Onninen, Fingrid, Okmetic, Etteplan, Produal, Elvera, and Laukamo. The company is independently owned (Pertti Rantala is the founder and owner), employs 11–50 people, and operates exclusively within Finland with no disclosed funding rounds, acquisitions, or international expansion.

Name

Perel Group Oy

Legal name

Perel Oy

Website

https://perel.fi

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Perel Oy is a privately held Finnish technical wholesale company, founded in 1970 and based in Hyvinkää, that imports and distributes electronic components, measurement instruments, ESD and cleanroom products, control-room furniture, and industrial production equipment to Finnish industrial customers, supplemented by installation, calibration, training, and turnkey cleanroom services.

Ownership category

akta.pro rank

Headquarters

HQ city

Hyvinkää

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales (Wholesale): Perel operates as a technical wholesale distributor, importing and supplying electronic components, measuring instruments, ESD and cleanroom products, control room furniture, and production machinery and materials. Revenue is generated through the sale of these products to industrial customers.
2. Services (Installation, Maintenance, Training): The company provides ancillary services including installation, maintenance, calibration, and training services for the products they sell, adding service revenue to their product-based business model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Perel Group Oy is a Finnish technical wholesale distributor that imports, stocks, and supplies electronic components, measurement instruments, ESD/cleanroom products, control room furniture, and industrial production machinery to B2B customers in Finland. The company complements its product portfolio with installation, maintenance, training, and calibration services, supported by a proprietary e-commerce platform and logistics partnerships for nationwide delivery.

Product overview

Perel Oy is a technical wholesale company established in 1970, offering a comprehensive portfolio of industrial products and services. The company operates as a single integrated offering combining wholesale distribution with professional services. The product range spans six main categories: Electronics (components, automation parts, connectors), Measurement & Testing (electronic instruments, electrical testers, environmental monitors), Cleanrooms (laminar cabinets, furniture, clothing, cleaning supplies), Production Technology & ESD (electronics manufacturing machines, ESD protection, chemicals), Lighting (LED strips, fixtures, components), and IT Solutions & Control Rooms (KVM consoles with 1/4/8/16/32-port switches, monitor walls, control room chairs). Services include ESD solutions, maintenance, training, cleanroom solutions, buffer storage, factory automation, and rental services. The company serves Finnish industrial customers including electronics, pharmaceutical, and food industries with an integrated approach covering the entire product lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• Electronic Components and Devices Distribution of electronic components and devices for industrial and manufacturing customers in Finland, sourced from multiple European manufacturers and held in stock for rapid delivery.
• Measurement Instruments Wholesale supply of measurement instruments for industrial, laboratory, and quality-control applications, accompanied by calibration services.
• ESD and Cleanroom Products Distribution of ESD protection and cleanroom consumables and equipment for electronics manufacturing and semiconductor customers, including Okmetic-related supply.
• Control Room Furniture Supply of control room furniture and 24/7 operator workstations for energy, infrastructure, and industrial control environments, with customers such as Fingrid referenced.
• Industrial Production Machinery Wholesale supply of industrial production machinery for manufacturing, welding, and heavy-equipment customers including Kemppi, Valtra, and Ponsse.
• Installation, Maintenance, Training, and Calibration Services Value-added technical services covering installation, preventive maintenance, operator training, and instrument calibration for the products distributed by Perel.

Named customers13 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Elfa Distrelec: Swedish/Nordic distributor of electronic components, test & measurement equipment, and industrial supplies with a similar B2B catalog-plus-service model. Elfa Distrelec is the closest geographic and product-mix comparable to Perel, serving industrial customers across the Nordics.
• RS Group (RS Components): UK-headquartered distributor of electronic, electrical, and industrial components and test equipment to engineers and industrial buyers. Overlaps Perel's product categories and B2B distribution model, with sister brand Elfa Distrelec covering the Nordics.
• Transfer Multisort Elektronik (TME): Poland-based European distributor of electronic components, connectors, automation, and test & measurement equipment. Closely comparable product categories and B2B catalog model to Perel, with a broader European reach.
• DigiKey: Global electronic components distributor with a multi-million SKU catalog across automation, sensors, test & measurement, and industrial control. Directly comparable to Perel's component-distribution model, though serving a global rather than Finnish-only customer base.
• Mouser Electronics: Global authorized distributor of semiconductors and electronic components with deep catalog coverage of sensors, connectors, and industrial components — directly overlapping Perel's Electronics and Production Technology categories for industrial/electronics customers.
• Rutronik: European broadline distributor of electronic components, embedded, and storage products serving industrial customers across EMEA. Comparable to Perel's components-and-automation focus with a regional (rather than global) service footprint similar in spirit to Perel's Finland-centric model.
• Farnell / element14: Global distributor of electronic components, test/measurement instruments, and industrial supplies serving design engineers and industrial buyers. Highly comparable to Perel's Electronics and Measurement & Testing product categories, though at much larger global scale.
• Sonepar (Finland): Finnish subsidiary of the global Sonepar electrical distribution group, supplying electrical products, lighting, and industrial supplies to Finnish installers and industrials. Directly comparable to Perel's wholesale distribution model in Finland; notably Sonepar is also a Perel customer.

Broad incumbents

• Avnet: Global distributor of electronic components, embedded solutions, and supply-chain services to industrial/OEM customers. Comparable to Perel in the components layer but with a much broader portfolio and global footprint Perel does not match.
• Arrow Electronics: Global broadline distributor of electronic components and enterprise computing solutions serving industrial and OEM customers worldwide. Overlaps Perel's components business but operates at vastly larger scale and across adjacent verticals (enterprise IT, services) Perel does not address.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@perel-oy
• Facebookfacebook.com/PerelOySuomi
• LinkedInlinkedin.com/company/perel-oy
• Instagraminstagram.com/perel_oy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perel Group Oy