Eternit

What Eternit does

Eternit S.A. is a Brazilian construction materials manufacturer founded in 1940 and headquartered in São Paulo (Pinheiros), with production concentrated at its Atibaia-SP facility. The company specializes in roofing solutions and industrialized construction systems, anchored by its proprietary CRFS (Cimento Reforçado com Fio Sintético) technology — a polypropylene-fiber-reinforced cement formulation adopted in 2017 after Brazil banned asbestos. Its product portfolio spans fibrocement roofing tiles (Vogatex, Ondulada, Tropical, Olinda, Modulada, Superonda, Canalete 49/90, Etermax), the EternitMax concrete tile line, the Eterplac cement board family (Stone, Wood, Standard, Siding, Tapume), Painel Wall structural panels, Eterpiso flooring, the Linha Pratic joint treatment system, complementary accessories (Eterfoil, Etertape, AcquaPrimer), and the Eternit Solar photovoltaic fibrocement tile (142.2 Wp per unit).

The company's go-to-market is a B2B2C indirect model built around approximately 20,000 partner resellers (revendedoras) across Brazil, accessed via the Munddi-powered "Onde encontrar" store locator, plus certified telhadista (roofer) and prestador (service provider) programs. Customer service is delivered through a toll-free SAC line (0800 021 1709), WhatsApp Business, and an extensive library of commercial catalogues, technical data sheets, FISPQs, and practical installation guides, supplemented by content marketing via the "Dica da Coruja" blog and an active social media presence. Eternit serves residential, commercial, and industrial construction segments, with a particular focus on Light Steel Frame and Light Wood Frame industrialized construction systems.

Eternit is currently operating under Brazilian judicial recovery (Recuperação Judicial) — the local equivalent of Chapter 11 bankruptcy protection — while continuing to serve customers through its national distribution network. The company holds certifications across ISO 8336, NBR 15498 Category A Class 2, NBR 15567, and NBR 16411, and maintains memberships in GBC Brasil (Green Building Council Brasil) and ABC Sinos (Brazilian Construction Association), supporting its positioning in the Brazilian roofing and construction materials sector.

Name

Eternit

Legal name

Eternit S.A.

Website

https://eternit.com.br

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Eternit is a Brazilian construction materials manufacturer (founded 1940) producing CRFS fibrocement roofing tiles, cement boards, structural panels, and photovoltaic tiles, distributed through approximately 20,000 partner resellers serving residential, commercial, and industrial builders across Brazil.

Ownership category

akta.pro rank

Product category

Building Materials

NAICS

Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Roofing, Siding, and Insulation Material Merchant Wholesalers (42333), Artificial and Synthetic Fibers and Filaments Manufacturing (32522)

SIC

Abrasive, Asbestos & Misc Nonmetallic Mineral Prods (3290), Retail-Lumber & Other Building Materials Dealers (5211), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Siding & Exterior Cladding Retail (Vinyl, Fiber Cement, Trim) (CRAIAEAD)

akta.pro secondary industries

Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts) (CRAIAEAH), Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH)

Keywords

• Fibrocement roofing
• Cement boards
• Construction materials
• Industrialized construction
• Building products

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fibrocement and Cement Building Products Sales: Eternit generates revenue primarily through the manufacture and sale of fibrocement roofing tiles (models: Vogatex, Ondulada, Tropical, Olinda, Modulada, Superonda, Canalete 49, Canalete 90, Etermax), complementary parts (cumeeiras, rufos, espigões), accessories (Etertape, AcquaPrimer, Eterfoil), cement boards (Eterplac line), structural systems (Painel Wall, Eterpiso), treatment products (Linha Pratic), and EternitMax concrete tiles. Products are sold through approximately 20,000 partner resellers across Brazil, as well as directly to roofers and service providers.
2. Eternit Solar Photovoltaic System Sales: Eternit sells Eternit Solar — a fibrocement photovoltaic tile (142.2 Wp per tile) that generates electricity from solar radiation — through the same distribution network. Pricing is competitive with traditional photovoltaic modules. Sales supported by integrator partners who design and calculate the required number of tiles and system configuration.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Eternit manufactures and sells fibrocement roofing tiles, cement boards, structural panels, flooring systems, and construction accessories using proprietary CRFS (Cimento Reforçado com Fio Sintético) technology. The product portfolio covers roofing solutions (multiple tile models including Vogatex, Ondulada, Tropical, Olinda, EternitMax concrete tiles, and Eternit Solar photovoltaic tiles), industrialized construction systems (Eterplac cement boards, Painel Wall structural panels, Eterpiso flooring), and complementary accessories.

Product overview

Eternit offers a comprehensive portfolio of construction materials organized into three main solution areas: Roofing Solutions (telhas de fibrocimento including multiple models like Vogatex, Ondulada, Tropical, Canalete; EternitMax concrete tiles; and Eternit Solar photovoltaic tiles), Construction Systems (chapas cimentícias including Eterplac product line for walls and facades, Painel Wall structural panels, Eterpiso flooring, and Linha Pratic treatment solutions), and Complementary Accessories (Eterfoil thermal blankets, Etertape, AcquaPrimer, and peças complementares). The company manufactures with CRFS (Cimento Reforçado com Fio Sintético) technology, replacing asbestos since 2017, and serves residential, commercial, and industrial construction across Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Eterplac: Cement board product line including Standard, Stone (stone laminate finish), Wood (wood texture), Siding (plank format), and Tapume (provisional revestiment) variants
• Painel Wall
• Eterpiso
• EternitMax
• Imper+
• Linha Pratic
• Eternit Solar
• Etertape
• AcquaPrimer
• Eterfoil

Products and services

• Telhas de Fibrocimento (Fibrocement Roof Tiles) Fibrocement roof tiles manufactured with CRFS (Cimento Reforçado com Fio Sintético) technology, available in multiple models (Vogatex, Ondulada, Tropical, Olinda, Modulada, Superonda, Canalete 49, Canalete 90, Etermax) for residential, commercial, and industrial construction across Brazil. Backed by 5-year warranty.
• Eternit Solar Photovoltaic fibrocement roof tile (Ondulada 6mm model, 2.44m x 1.10m) using monocrystalline silicon cells delivering 142.2 Wp per tile, manufactured in Atibaia-SP. Integrates solar electricity generation into the roof covering.
• EternitMax Concrete Roof Tile Concrete roof tile with lower weight per m², easy installation, and perfect interlocking that reduces roof timber structure requirements. Backed by a 20-year warranty.
• Eterplac Cement Boards

Quantifiable outcome

• Eterpiso (12mm) supports up to 300 kgf/m² with supports spaced 400mm apart; enables gains in headroom/ceiling height compared to conventional slabs
• +3 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Saint-Gobain: Global building materials leader with a large fiber-cement and construction-systems portfolio (including Brazil operations). Comparable to Eternit because both serve residential/commercial roofing and dry-construction with cementitious boards, but Saint-Gobain operates across dozens of adjacent categories worldwide.
• Votorantim Cimentos: Largest Brazilian cement and building materials producer with broad construction-solutions portfolio. Comparable to Eternit as a Brazilian incumbent operating in cement-based construction products, though focused upstream on cement rather than downstream roofing systems.
• BMI Group: European flat-roofing and pitched-roofing systems manufacturer with extensive presence in Latin America. Comparable to Eternit as a broad incumbent offering pitched-roof tiles and roofing accessories, serving similar residential/commercial end markets.
• Knauf: Global manufacturer of drywall, cement boards, and insulation systems with significant Brazilian operations. Comparable to Eternit in dry-construction and industrialized-building solutions, particularly overlapping on Eterplac-style cement boards and the Linha Pratic treatment-system category.
• GAF Materials: North America's largest roofing manufacturer (asphalt shingles, membranes, and increasingly solar-integrated roofing). Comparable to Eternit as a broad incumbent in roofing products with growing exposure to building-integrated photovoltaics (e.g., Timberline Solar).
• Etex Group: Belgian building materials group historically known as the original 'Eternit' group, with deep fiber-cement and drywall expertise. Comparable as a broad incumbent operating in the same fiber-cement category as Eternit, with global scale and a broader portfolio.

Direct peers

• Nichiha Corporation: Japanese manufacturer specializing in fiber-cement exterior siding and architectural wall panels. Comparable to Eternit because both produce decorative and structural cement-board products for building exteriors, with similar value propositions on durability and weather resistance.
• James Hardie Industries: Global category leader in fiber-cement siding and backerboard products. Directly comparable to Eternit because both manufacture fiber-cement panels/tiles as a core offering and target residential construction with similar value propositions (durability, fire/weather resistance).
• Cembrit: European fiber-cement manufacturer producing roofing sheets, cladding panels, and corrugated sheets. Directly comparable to Eternit as a specialized fiber-cement manufacturer serving roofing and facade applications across residential and commercial markets.

Regional players

• Confibra: Brazilian fiber-cement tile and panel manufacturer serving domestic construction markets. Directly comparable to Eternit as a fellow Brazilian fiber-cement competitor, but smaller and focused primarily on Brazilian regional markets rather than a national brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/eternitbrasil
• Facebookfacebook.com/Eternitbrasil
• LinkedInlinkedin.com/company/eternit-s-a
• Instagraminstagram.com/eternitbrasil
• Xx.com/eternitdobrasil

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eternit