Virtue

What Virtue does

Virtue Integrated Care is a privately held Irish integrated care group headquartered in Dún Laoghaire, operating across home care, residential care, primary care, and disability services. The group runs 14 care homes providing approximately 1,400-1,610 beds across Ireland under retained local brands including Moorehall Living, SignaCare, The Fern Dean, Brídhaven, Wygram, Altadore, Craddock House, and The Four Ferns. It also operates three home care brands — Be Independent Homecare, Heritage Homecare, and Danu Home Care — serving roughly 3,000 service users across multiple Community Health Organisations. An in-house GP and multi-disciplinary team is used to integrate across residential and community settings.

The company has scaled predominantly through acquisitions, with M&A activity managed in-house by the CFO since 2020, complemented by an active organic pipeline of 2 Greenfield sites and several extensions including a prime South Dublin development. It has also extended vertically into disability services via The Ability Hub in Balbriggan and entered assisted living through a strategic partnership with BUA Developments targeting 1,500 units over 7 years, with the initial site already secured and an Approved Housing Body acting as the access point.

Virtue's revenue model is recurring service fees from individually assessed care packages, largely funded through HSE and CHO commissioning channels, including the Fair Deal scheme for residential care. Pricing is not publicly disclosed. The group is GPTW Certified as of August 2025, GDPR compliant under Irish Data Protection Commission oversight, and operates with a leadership team drawn heavily from senior HSE and health-system roles in Ireland.

Name

Virtue

Legal name

Virtue Integrated Care

Website

https://www.virtue.ie

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Virtue Integrated Care is a privately held Irish integrated care group operating 14 care homes (~1,400-1,610 beds), three home care brands (~3,000 service users), primary care, and disability services across multiple Community Health Organisations, with a strategic assisted living pipeline via BUA Developments.

Ownership category

akta.pro rank

Product category

Residential and Home Care Services

NAICS

Nursing and Residential Care Facilities (623), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

akta.pro secondary industries

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Continuing Care at Home (CCaH) / Virtual CCRC Programs (HLADAEAH)

Keywords

• Residential care services
• Home care services
• Elder care services
• Primary care services
• Disability care services

Headquarters

HQ city

Dún Laoghaire

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Care Services: Revenue generated from operating 14 care homes providing approximately 1,400-1,610 beds across Ireland. Services include nursing home care for older persons.
2. Home Care Services: Home care services provided to approximately 3,000 service users across multiple Community Health Organisations via three home care provider brands (Be Independent Homecare, Heritage Homecare, Danu Home Care).
3. Primary & Multi-Disciplinary Care: GP and multi-disciplinary team services supporting integration across residential and community care settings, facilitating product and pathway design for local needs.
4. Disability Services: Day services, residential services, and respite services for disability care users. Initial location opened at The Ability Hub Balbriggan.
5. Assisted Living: Strategic partnership with BUA Developments targeting 1,500 assisted living units over 7 years with initial site secured. Provides opportunity for service provision from Virtue.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Virtue Integrated Care provides residential nursing care, home care, primary care, and disability services to older persons and individuals needing care support across Ireland. The company operates 14 care homes with approximately 1,400-1,610 beds, three home care provider brands serving about 3,000 service users across multiple Community Health Organisations, GP-led primary and multi-disciplinary care, and disability day, residential, and respite services.

Product overview

Virtue Integrated Care is a leading integrated care group operating across Ireland, offering a portfolio of healthcare services through multiple sub-brands. The company provides Home Care services (through Be Independent Homecare, Heritage Homecare, and Danu Home Care) to approximately 3,000 clients, and operates 14 Residential Care Homes (including Altadore, Brídhaven, Craddock House, Moorehall Lodge, SignaCare, The Fern Dean, The Four Ferns, and Wygram) offering circa 1,400 beds. Additional services include Primary & Multi-Disciplinary Care with GP and multidisciplinary team support, Disability Services (Day, Residential, and Respite), and Assisted Living through a strategic partnership with BUA Developments targeting 1,500 units over 7 years. The company positions itself as an integrated platform connecting home care, residential care, and primary care sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Moorehall Lodge: Care home brand under Virtue Integrated Care
• SignaCare
• The Fern Dean
• The Four Ferns
• Craddock House
• Brídhaven
• Wygram Nursing Home
• Altadore Nursing Home
• Be Independent Homecare
• Heritage Homecare
• Danu Home Care
• The Ability Hub

Products and services

• Home Care Services In-home care services delivered to approximately 3,000 service users across multiple Irish Community Health Organisations through three provider brands: Be Independent Homecare, Heritage Homecare, and Danu Home Care.
• Residential Care / Care Homes Nursing home and residential care services for older persons delivered across 14 care homes in Ireland with approximately 1,400-1,610 beds, including locations branded under Moorehall Lodge, SignaCare, The Fern Dean, The Four Ferns, Altadore, Brídhaven, Craddock House, and Wygram.
• Primary and Multi-Disciplinary Care GP services and multi-disciplinary team support enabling integration across residential and community care settings, including product and pathway design tailored to local needs.
• Disability Services Day services, residential services, and respite services for individuals with disabilities, with the initial location opened at The Ability Hub Balbriggan and a platform for entry into service provision within de-congregated community disability houses.
• Assisted Living Assisted living service provision tied to a strategic partnership with BUA Developments targeting 1,500 units over 7 years, with the initial site secured and an Approved Housing Body partnership providing access to the development and operating footprint.

Quantifiable outcome

• ~3,000 home care service users across multiple CHOs
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BUA DevelopmentscoreStrategic or Co-development PartnerStrategic Partnership with non-consolidating sister development company for assisted living development. BUA has secured a strategic partnership with an older persons Approved Housing Body as the core developer providing access point to development and operating footprint. Target of 1,500 units over 7 years with initial site secured.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Brindley Healthcare: Irish nursing home operator with multiple residential care sites across Ireland. Comparable to Virtue as a private Irish nursing home group serving older persons under the Fair Deal scheme.
• Beechfield Manor / Beechfield Care Group: Irish nursing home operator providing residential care to older persons. Comparable as a private Irish nursing home operator targeting the same HIQA-licensed, Fair Deal-funded resident base.
• Comfort Keepers Ireland: International home care franchise operating in Ireland, providing in-home personal care to older adults. Directly comparable to Virtue's home care segment in service model and target customer.
• Home Instead Ireland: Leading franchised home care provider in Ireland serving older persons at home. Directly comparable to Virtue's Be Independent, Heritage, and Danu Home Care brands in the Irish home care market.
• Mowlam Healthcare: One of Ireland's largest private nursing home groups operating a multi-site residential care portfolio. Highly comparable to Virtue as a direct Irish nursing home operator serving the same elderly care market via Fair Deal and HSE-funded residents.
• TLC Group (Lough Crew Care): Irish care home operator providing nursing home and residential care services across multiple sites. Directly comparable to Virtue's residential care homes on service offering and target population.
• Bluebird Care Ireland: Franchised home care provider operating across Ireland serving older persons and persons with disabilities in their homes. Comparable to Virtue's home care brands and disability services footprint.
• CareChoice: Irish nursing home group operating multiple care homes across Ireland. Directly comparable to Virtue's residential care business, competing for the same Fair Deal residents and HIQA-licensed beds.

Broad incumbents

• Barchester Healthcare: Large UK-based nursing and residential care home operator with hundreds of homes. Relevant as a broader-incumbent reference point for scale, operations, and integrated care models that Virtue could pursue as it grows in Ireland.

Regional players

• MHC Group (Mullingar) / Family Connections: Mid-sized Irish residential and community care provider serving older persons and disability service users in regional geographies. Comparable to Virtue's combined residential + disability services model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VirtueElderCare
• LinkedInlinkedin.com/company/virtue-integrated-eldercare

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virtue